Display Components. Executive Vice President Philips Components CEO Business Group Display Components

Transcription

1 Display Components Philippe Combes Executive Vice President Philips Components CEO Business Group Display Components

2 W e w i l l r e i n f o r c e o u r l e a d i n g p o s i t i o n a n d g r a s p h i g h g r o w t h a n d h i g h v a l u e a d d e d b u s i n e s s o p p o r t u n i t i e s!

3 Display Components - the Key Messages We are number 1 in color picture tubes We have the power of innovation The Plasma market offers bright perspectives We constantly drive towards cost leadership We deliver high customer service We focus on fast growing segments

4 It s great to be a leader in display! Monitor Tubes Television Tubes Plasma Display Panels (PDP)

5 Contents Market Overview Current position Our future strategy C a t h o d e R a y T u b e ( C R T ) Plasma Display Panels (PDP) Summary

6 C R T an exciting technology, capturing the high volume of the market CRT will remain a tough competitor for new technologies D i s p l a y M a r k e t [ m i l l u n i t s ] C R T Plasma & Projection <40 Desktop LCD Notebook CRT Monitor Market CRT Television Market

7 In TV tubes, the Jumbo segment is the fastest growing G l o b a l T V C R T m a r k e t % 36% % J u m b o M i l l i o n u n i t s % L a r g e % 20% 20% 8% M e d i u m S m a l l V o l u m e V a l u e Source: Philips BI

8 TV tube market developments The television tube market is growing with an average of 4.8 % CAGR in value T h e J u m b o s e g m e n t h a s t h e s t r o n g e s t v a l u e g r o w t h ( > 1 4 % ). Innovation rate will increase to satisfy consumer trends triggered by alternative technologies (flat, slim, high resolution). M a i n g r o w t h a r e a s a r e C h i n a a n d E u r o p e Supply demand is becoming balanced in all segments Allowing prices for small and medium size tubes to increase, restoring attractiveness to this segment

9 In Monitor tubes, 17 will be the dominant size Global monitor CRT market > 2 0 " " Million units " 1 5 " 1 4 " Source: Philips BI

10 Monitor tube market developments PC market showing continuous volume growth of more than 10% per year The trend is large, slim and flat! Color CRT monitors continue to dominate the desktop display market China will be the largest market for Monitor CRTs Supply-demand getting in balance in 2002, one year earlier than previously forecasted. Allowing for prices to recover Due to the penetration of LCD, the monitor tube market is expected to reach its peak around 2006 / 2007

11 Contents Market Overview Current position Our future strategy C a t h o d e R a y T u b e ( C R T ) Plasma Display Panels (PDP) Summary

12 We are the leader in TV tubes! Market share (value) 20% 15% 10% 5% 0% Nr 1 in television CRTs (1 8 % W o r l d W i d e ) Philips Sony Samsung LG Thomson Matsushita 20% 15% 10% 5% 0% Samsung Nr 5 in monitor CRTs ( 9 % W o r l d W i d e ) CPT LG Sony Philips Hitachi S o u r c e : P h i l i p s B I

13 O u r c u s t o m e r s i n c l u d e t h e w o r l d s m a r k e t - a n d i n n o v a t i o n - l e a d e r s

14 The 2000 European TV of the Year is using Cybertube

15 Our global presence is uniquely balanced! This is supported by our local industrial base E u r o p e A m e r i c a s A s i a E u r o p e A m e r i c a s A s i a

16 We have been able to manage strong price decreases T V t u b e 1 4 i n c h Price C o s t Index

17 Contents Market Overview Current position Our future strategy C a t h o d e R a y T u b e ( C R T ) Plasma Display Panels (PDP) Summary

18 We will grasp high growth and high value added business opportunities in our display market Focus on Winning customers through innovation and customer intimacy High growth segments: Jumbo expansion Cost competitiveness

19 Our sales growth is built on our R&D investments S a l e s [ B E u r o ] CRT Sales CRT R&D spending R&D spending [Mill Euro] % % % % % % % % R & D i n m i l l E u r o R&D percentage of sales R&D spending [ % of sales]

20 To grow, we focus on big, flat, slim and high resolution

21 Rolling out our unique flat technology - Cybertube Sony Wega Philips Off-state flatness impression Weight Lowest weight due to medium glass wedge &CHSC Picture Flatness Impression Depth All competitors at similar depth Magnetic Shielding Microphony GPM technology provides best in class performance due to strength of shadow mask Drop Test (neck down) AG gives better performance but others are at threshold level for RF Drop Test (E/W) AG gives worse performance Our flat solution allows for fast and cheap implementation!

22 U s i n g e - t o o l s t o o p t i m i z e o u r s u p p l y c h a i n a n d c u s t o m e r i n t i m a c y Electronic Key Account Management ( ek@m TM) Customer intimacy Supply chain integration Quality excellence eprocurement B2B integration for strategic bill of materials e C o-design with key suppliers A r i b a implementation for non product related purchases

23 We capture the growth in jumbo U S A C e n t r a l - E u r o p e 3 lines W - E u r o p e C h i n a 2 lines Mexico 2 lines B r a z i l Taiwan CRT site where lines will be added Other CRT sites by investing in cost competitive locations

24 24% market share in jumbo TV tubes by 2004 (value) Jumbo sales Revenues per Segment l a r g e j u m b o s m a l l l a r g e j u m b o s m a l l m e d i u m m e d i u m

25 We have accelerated our restructuring effort Central-Europe USA W-Europe China Mexico 5 lines line lines Taiwan Brazil CRT sites Moving large and jumbo to future customer locations

26 Contents Market Overview Current position Our future strategy C a t h o d e R a y T u b e ( C R T ) Plasma Display Panels (PDP) Summary

27 Plasma is a consumer dream come true

28 A promising technology with high growth potential PDP Market [mill units] A picture on the wall S o u r c e : P h i l i p s B I

29 PDP market developments The 1999 biggest markets are Europe and North America At current price levels the main market is business application Market studies reveal that wall hanging televisions are very appealing to the consumers As prices will come down, the consumer market will develop

30 Our PDP Business Model We will support Philips Consumer Electronics in their ambitions in the Plasma market W e w i l l d o t h i s b y c o n c e n t r a t i n g o n t h e p a n e l m o d u l e a s s e m b l y and leveraging our in-house knowledge in pixel structure simulation and addressing d i g i t a l s i g n a l p r o c e s s i n g semiconductors We will purchase our parts from leading suppliers, enabling us to develop the business with limited investments and maintain flexibility. We will maximize value creation, while minimizing financial risk

31 Contents Market Overview Current position Our future strategy C a t h o d e R a y T u b e ( C R T ) Plasma Display Panels (PDP) Summary

32 S u m m a r y We are number 1 in color picture tubes We have the power of innovation We constantly drive towards cost leadership We focus on fast growing segments The CRT is an exciting business with growth opportunities, giving a tough time to new technologies. Of new technologies, Plasma offers bright perspectives

33 Display Components Philippe Combes Executive Vice President Philips Components CEO Business Group Display Components