IDC MarketScape: Worldwide Datacenter Infrastructure Management 2013 Vendor Analysis

Transcription

1 COMPETITIVE ANALYSIS IDC MarketScape: Worldwide Datacenter Infrastructure Management 2013 Vendor Analysis Jennifer Koppy IDC OPINION Global Headquarters: 5 Speen Street Framingham, MA USA P F This document employs the IDC MarketScape methodology to assess the strengths and weaknesses of vendors participating in the datacenter infrastructure management (DCIM) market. Confusion exists in the market today about the scope of what DCIM should be, and participants in this space are seeking to define their brand by offering full-scale solutions that include complete power and cooling and IT infrastructure visibility, control, and analytic capabilities. Based on IDC's analysis of current product capabilities, go-to-market strategies, and general business analysis, this IDC MarketScape finds that the DCIM market is evolving, with several providers realizing strong growth and adoption and others struggling to survive in a competitive market. Considering changing business needs, IDC believes the following to be critical success factors in this evolving market: Technology partnerships. End users want a solution that is open and interacts well with best-of-breed solutions. Innovation is occurring in this space, and providers that can work in tandem to bring the most compelling solutions to their customers will emerge as market leaders. Selling partnerships. In a relatively young market, several providers that do not have the global sales reach and support team to grow their business have emerged. Partnerships with more established technology vendors will provide a competitive advantage and encourage innovation in DCIM. Open architecture that supports full upstream and downstream support of data. DCIM has the ability to support strategic business decisions, and the ability for the tool to communicate with all the elements of the datacenter and the broader enterprise management systems is critical to elevate its status as a "must-have" solution in the datacenter. Exceptional customer service with global service and support. More than product functionality and even price, exceptional customer service is a key deciding factor in many DCIM purchase decisions. The ability to support current and future global expansion will be a critical success factor for DCIM providers. Filing Information: May 2013, IDC #241280, Volume: 1 Datacenter Trends and Strategies: Competitive Analysis

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3 IN THIS STUDY This IDC study uses the vendor assessment model called IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate its ascendancy. This study assesses a number of vendors participating in the worldwide datacenter infrastructure management market. This evaluation is based on a comprehensive framework and a set of parameters that assess vendors relative to one another and to those factors expected to be most conducive to success in this market during both the short term and the long term. This study is composed of two key sections. The first part is a definition or a description of what characteristics IDC analysts believe make a successful DCIM provider. These characteristics are based on IDC's ongoing surveys and discussions with datacenter managers and key analyst observations of industry best practices. The second part of this study is a visual aggregation of multiple vendors into a single bubble-chart format. This display concisely illustrates the observed vendors in the market. The strategies axis represents a three- to five-year span and future perspective, while the capabilities axis represents current product and go-to-market execution. In this IDC MarketScape, the estimated market revenue of each vendor is indicated by the size of the circle representing the vendor. Methodology IDC MarketScape criteria selection, weightings, and vendor scores represent wellresearched IDC judgment about the market and specific vendors. IDC analysts tailor the range of standard characteristics by which vendors are measured through structured discussions, surveys, and interviews with market leaders, participants, and end users. Market weightings are based on user interviews, buyer surveys, and the input of a review board of IDC experts in each market. IDC analysts base individual vendor scores, and ultimately vendor positions on the IDC MarketScape, on detailed surveys and interviews with the vendors, publicly available information, and end-user experiences in an effort to provide an accurate and consistent assessment of each vendor's characteristics, behavior, and capability. SITUATION OVERVIEW Introduction Datacenter infrastructure management solutions have emerged as a way to enable visibility, exercise control, and better manage datacenter resources. Today, datacenters are evolving from a monolithic, one-size-fits-all warehouse of IT into a highly optimized and transparent smart building, and DCIM solutions are the critical step in this transformation. For years, enterprises and service providers have been 2013 IDC #

4 plagued with problems regarding managing and growing their IT infrastructure. Most datacenter managers have experienced delayed application rollouts, unplanned spending, and disrupted service, in addition to issues related to lack of power, space, or cooling resources. Considering the massive investments that IT and facilities groups make in datacenter resources, ensuring that the company is able to make the most efficient use of these resources is critical. However, a large gap exists today in levels of efficiency; IT managers know how resources could and should be managed but lack the tools and resources to coordinate this effort. To properly manage datacenter resources requires complete visibility across several functional organizations (IT and facilities) and coordination between the two. Several years ago, it was common to invest more financial resources into the datacenter to add additional servers, networking equipment, and storage to ensure uptime and security. Today, with the lack of physical space, power supply, and cooling resources, this method of reducing risk is no longer feasible. IT organizations are at a crossroads and face expensive and difficult decisions on whether to add a new datacenter, move certain workloads and functions off-premises with cloud solution, or use outsourcing or take stock of their current infrastructure and begin a regimen of datacenter infrastructure management that involves gaining detailed metrics on and visibility into the physical elements of the datacenter, using tools to control and manage the resources, and ultimately the data and tools to drive strategic decisions. The Need for DCIM Datacenters are expanding in capacity to power a new era of computing built on mobile devices and applications, cloud services, big data and analytics, and social technologies. Expansion into new geographies, improvements in disaster recovery, and expansion of workloads beyond current power and processing capabilities of current datacenters has challenged datacenter managers to find ways to manage resources and change. Points of pain for datacenter managers include delays in application rollouts, disrupted service to customers, unplanned spending, inability to roll out new products or services, and unplanned downtime. A common theme in all of these points of pain is inconsistent datacenter information and fragmented management tools. DCIM solutions can help manage these points of pain by providing a consistent, single version of the truth. Beyond providing greater understanding of the physical assets and systems and the interconnections between them, DCIM can provide insight into the applications, virtual machines, and business services and how they are dependent upon the infrastructure. Datacenters that use DCIM solutions can reduce the time spent on forecasting, impact analysis, and investigating problems. The end result of improving service delivery allows datacenter teams to address immediate operational needs, improve their capacity planning, and deliver better results for the business. 2 # IDC

5 DCIM' s Role in the Datacenter DCIM addresses a number of needs in datacenter management from change management and capacity planning to the efficient usage and allocation of resources. Enterprises and service providers have recognized the need to address the underlying issues in managing resources, and the first step in doing this is to gain visibility into both the facilities resources (PDUs, UPSs, CRACs, environmental sensors, generators, and racks) and IT resources (servers, storage, networking equipment, and virtual machines). After visibility, gaining control of the datacenter and facilities infrastructure is a critical element of DCIM. Currently, a diverse and fragmented set of tools is used to monitor and manage the datacenter, including building management systems (BMSs) that control lighting, security, and energy resources. On the IT side, a multitude of software solutions are available that address different aspects of datacenter management, including cloud management, work orders, moves, adds, and changes, enterprise asset management, and alerts, among many others. These solutions are now being offered as a coordinated effort under the DCIM umbrella, and enterprises are increasingly recognizing this market as a distinct set of offerings. The DCIM market continues to evolve and vendors continue to sharpen their offerings, but we are still in the emerging phase of this technology, and growth is much more rapid than other more mature software markets. DCIM implementations today are often motivated by the need to add datacenter capacity as business needs expand. The major capital outlays involved in building a new datacenter or retrofitting an existing datacenter have caused IT and facilities managers to explore solutions to increase the efficiency and use of their current resources. DCIM is the solution to address this problem by eliminating waste, such as stranded capacity or "zombie" servers, and know where more IT infrastructure can be added or shifted based on power and cooling. Another segment of demand comes from datacenter managers who are seeking to boost their operational efficiency by implementing tools that enable metering, alerting, and control of all resources. Deploying DCIM is considered a best practice, but the methods of doing so vary greatly by provider. Over the forecast period, the DCIM market will consolidate and evolve to the point where the data collection portion becomes "table stakes" or a standard, required feature. The differentiation of DCIM tools will come through their ability to support strategic business decisions. The market is currently served by several types of providers, broadly categorized below: Software vendors, including those with enterprise solutions and specific point solutions Sensor vendors Power and cooling infrastructure vendors Hardware and component vendors 2013 IDC #

6 IDC MarketScape Vendor Inclusion Criteria For the purposes of this IDC MarketScape, we evaluated 10 providers that offer a DCIM solution that meet the following criteria: Provide visibility into one or more elements on the facilities side of the datacenter Provide visibility into one or more elements on the IT side of the datacenter Earn at least $2 million from the sale of its DCIM solution in 2012 Below are the 10 providers included in this IDC MarketScape that met the above criteria: CA Technologies Cormant Emerson Network Power FieldView itracs Nlyte Panduit Raritan Schneider Electric Sentilla These providers each met the above criteria, yet have different approaches to DCIM and fundamentally answer different types of management questions. Some sell a hardware and software package, some sell a software-only package, and others sell separate software modules to address specific needs. To select the best DCIM provider for their business, buyers need to know what problems they would like to solve, and where the business will be in the next five years. Essential Elements in the DCIM Ecosystem The ability to capture real-time data is a requirement for many DCIM buyers, and the accuracy, analytic capabilities, automation, and ability to perform cost analysis underscores the value of DCIM. Several providers are involved in this segment of the DCIM market but do not offer the same full-suite DCIM capabilities as the providers evaluated in this IDC MarketScape. IDC believes that providers such as Intel, RF Code, and Romonet, among others, enable the DCIM market to elevate the value of the total solution and are critical to the long-term success of the DCIM market. DCIM 4 # IDC

7 providers that have formed partnerships with these essential players will have a competitive advantage over those that don't. Intel Data Center Manager Intel Data Center Manager (DCM) is a plug-in that enables the ability to gather realtime power and thermal data when used with a DCIM or third-party power solution. Intel DCM is licensed to OEMs and ISVs. Intel DCM unlocks Intel's unique understanding of the hardware to provide additional insight and analytic capabilities, making it easier for end users to organize and track data and manage power and cooling in the data center. With an extensive library of connectors that read data, including IPMI, Intel DCM supports environments of both Intel and non-intel CPUs, providing support for heterogenous datacenters. Intel also offers Node Manager firmware that reports system-level energy use and can put limits on individual server power consumption, or limit total rack-level power draw. When DCM is enabled via an ISV, the solution is completely transparent to the end user. ISVs evaluated in this IDC MarketScape that leverage Intel DCM include itracs, FieldView, Nlyte, and Schneider Electric, as well as more than 25 additional DCIM vendors including Rackwise and Power Analytics, and OEM solution providers. RF Code RF Code manufactures active-rfid-based wire-free sensors that provide live temperature, humidity, air pressure, air flow, and fluid detection data, which can be fed into a DCIM solution to enable real-time maps and views of that datacenter and enable highly tuned alerting capabilities. RF Code also manufactures locationtracking tags to enable the asset management and change management functions of DCIM. The asset visibility function is available at the rack level, providing the ability to pinpoint asset locations within the rack, and zonal tracking, providing more general room and facilitywide location details. DCIM providers that have partnered with RF Code in integration agreements include CA Technologies, FieldView, itracs, Nlyte, Schneider, and Raritan. The partnerships with full-suite DCIM providers are in addition to RF Code's own capability to correlate and report on environmental and asset data within its own software. This software enables real-time asset tracking, monitoring and alerting of changes in environmental conditions, and the ability to send information to building management systems (BMS) and business applications such as enterprise resource planning (ERP) and enterprise asset management (EAM) applications. Romonet Romonet is a software vendor that provides tools to support total cost of ownership (TCO) for datacenters. Although it approaches DCIM in a different way than other providers in this IDC MarketScape, Romonet software enables the coordination of data from engineering, operations, and finance to measure impact, improve overall performance, and improve return on investment. The vendor's key message is to enable end users to run their datacenters like a business, and this will resonate well in the market as many enterprise and service provider C-level decision makers seek to increase the financial granularity of their operations IDC #

8 Market Strategies and Evaluation Criteria Table 1 shows the measurements used to evaluate DCIM providers' future road map and business strategies. Table 2 summarizes the measurements used to evaluation DCIM providers' current offerings, business, and go-to-market capabilities. TABLE 1 Key Strategy Measures for Success: Datacenter Infrastructure Management Strategies Criteria Criteria for Success Subcriteria Weighting Offering strategy Functionality/offering road map Future plans for offering functionality are well aligned with current and future customer needs and with priority customer segments. DCIM providers disclosed a road map for existing products or a road map for forthcoming products, and flexibility for the future is built into this plan. Delivery model Plans are in place for support of offering delivery model(s) that will match customers' shifting preferences for adoption/consumption in the next five years. DCIM providers offer or have plans to offer a SaaS delivery model as customers require it as well as channel partnerships to increase sales. Input and reporting from mobile devices will become a must-have feature in the future. 2.5 Cost management strategy There is a strategy and road map to mitigate costs related to the development of, sales of, and support for DCIM offerings. 1.5 Portfolio strategy There are multiple partners in the market in multiple areas (facilities, IT, other systems management vendors, etc.). This portfolio of partners supports either the DCIM product itself or the DCIM vendor. 1.5 Range of services strategy Ability to provide services around the globe, work equally well with enterprises and service providers to meet their unique needs 2.5 Offering strategy total 10.0 Go-to-market strategy Pricing model The pricing schema is easy to understand, and an accurate quote including implementation services and software licensing is provided to prospects. It is important to have pricing by the number of objects monitored, size of DC (in terms of space, power, cooling), and aspects monitored or by product (as part of a larger portfolio of products). Sales/distribution strategy The sales and distribution strategy aligns with each product offering. This alignment makes procurement as easy for the end user as possible. 6 # IDC

9 TABLE 1 Key Strategy Measures for Success: Datacenter Infrastructure Management Strategies Criteria Criteria for Success Subcriteria Weighting Marketing strategy Marketing strategy includes a comprehensive plan for segmented, targeted audiences for each product and overall brand development, promotion, and demand generation. This plan corresponds with predicted revenue flows for the future. Customer service strategy There is a customer service strategy in place to reduce churn among the customer base, create brand evangelizers, and create brand loyalty. This plan is communicated clearly to customers. Existing datacenter presence This has demonstrated a presence in the datacenter for some other product or service, besides DCIM. This could be power and cooling equipment, KVM, cabling, software, or other product or service. This category is meant to measure the history, size, and positive or negative nature of this presence. Go-to-market strategy total 10.0 Business strategy Growth strategy Management has targeted areas of the product, company, and customer base that they plan on growing over the next 3 5 years. 2.5 Innovation/R&D pace and productivity Innovation and R&D aligns with marketing, customers' wants and needs, and growth strategy. Financial/funding model The company's financing/funding plans and opportunities align to creating market value and staying true to the firm's core values, strengths and attributes. Employee strategy The company's strategy for attracting, motivating, and retaining talent maximizes its opportunity for creating market value. 1.0 Partnering It is the company's ability to partner with others to strengthen and augment their DCIM solutions. 2.5 Business strategy total 10.0 Source: IDC, IDC #

10 TABLE 2 Key Capability Measures for Success: Datacenter Infrastructure Management Capability Criteria Criteria for Success Subcriteria Weighting Offering capabilities Functionality/offering delivered Delivery model appropriateness and execution Cost competitiveness Portfolio benefits delivered Range of services Vendor consideration Current DCIM offering facilitates visibility, analytics, and control of datacenter assets. Channel programs with VARs (for additional services around the software sale), SaaS delivery models,and auto-discovery/low-touch deployment capabilities are in place. The solution can scale from small enterprise datacenters to large service provider implementations. The pricing of the products and services is either in line with the market, given its capabilities, or strategically out of line. Complementary offerings and services are in place to enable adoption of DCIM. It is the ability to sell and service DCIM customers in multiple geographies to support larger customers with multisite presence and also expand to new geographic markets. It is the vendor's propensity for making the end users' short list of solutions considered in RFPs Offering capability total 10.0 Go-to-market capability Pricing model options and alignment Sales/distribution structure, capabilities Marketing Customer service Existing presence in the datacenter or in facilities organization Go-to-market capability total The pricing model is currently aligned with customers' preferences for payment (e.g., per rack or per square foot) and is easily understood. The sales and distribution strategy aligns with each product offering. This alignment makes procurement as easy for the end user as possible. The marketing organization resources are aligned with revenue-generation efforts. Customers feel that their needs are met and they are satisfied with the quality and timeliness of customer service delivered. This demonstrates a presence in the datacenter for some other product or service, besides DCIM. This could be power and cooling equipment, KVM, cabling, or other product or service. This category is meant to measure the history, size, and positive or negative nature of this presence # IDC

11 TABLE 2 Key Capability Measures for Success: Datacenter Infrastructure Management Capability Criteria Criteria for Success Subcriteria Weighting Business capabilities Growth strategy execution Innovation/R&D pace and productivity Companies have, and plan, to continue executing on their growth strategy and strives to shorten sales cycles and use templates whenever possible to speed deployments and reduce costs associated with DCIM. Innovation keeps pace with the competition and is done in the correct areas organically. 2.5 Financial/funding management Companies generate, attract, and manage capital to create market value. Employee management Partnering Business capabilities total Companies attract, motivate, and retain the necessary talent to create market value. Companies establish many partnerships with vendors on all sides of the DCIM ecosystem to increase their presence in the market Source: IDC, 2013 FUTURE OUTLOOK DCIM Forecast IDC's market analysis examines the strategic direction and growth expectations for DCIM. In 2011, the estimated worldwide DCIM packaged software revenue was $144.5 million, and the corresponding services revenue was $102.6 million for a total of $247.1 million. By 2016, the DCIM market will grow to a total of $690.3 million, representing a compound annual growth rate (CAGR) of 22.8% (see Table 3). Key findings include the following: The DCIM market is on the verge of two- to three-year-period of solid growth within existing enterprise datacenters where IT and facilities teams have gone through a period of education and analysis of the value of DCIM solutions and will make investments as a means to get the most out of their existing resources. Sustained growth over the entire forecast period will be closely tied to large and megasized datacenters built and run by collocation, managed service, and cloud service provider that use DCIM tools as part of their strategy to both optimize their infrastructure and provide more robust customer information services IDC #

12 TABLE 3 Worldwide Datacenter Infrastructure Management Services and Software Revenue, ($M) CAGR (%) Services Software Total Source: IDC, 2013 IDC MarketScape: Worldwide Datacenter Infrastructure Management Market Vendor Assessment The IDC vendor assessment for the worldwide datacenter infrastructure management market represents IDC's opinion on how the providers are positioned today and how their strategy will position them for future success and growth. Positioning in the upper right of the grid indicates those vendors that are most likely to be Major Players over the next several years. As a rapidly growing market characterized by high levels of competition and attention, IDC believes new participants could enter the market, and existing participants will seek to define themselves through partnerships. Several established players are building on their current customer base and product assets, while other smaller vendors are seeking to attract customers with their own DCIM solutions. Positioning on the y-axis reflects the vendor's current capabilities and how well aligned its offerings, got-to-market, and business strategies are with customer needs. The capabilities category focuses on the capabilities of the company today. Positioning on the x-axis, or strategies axis, indicates how well the vendor's publicly announced future strategy aligns with what IDC believes customers will require in three to five years. The strategies category focuses on high-level strategic decisions and underlying assumptions about offerings, customer segments, business, and goto-market plans for the future, in this case defined as the next three to five years. Figure 1 shows each vendor's position in the vendor assessment chart. 10 # IDC

13 FIGURE 1 IDC MarketScape: Worldwide Datacenter Infrastructure Management Vendor Assessment Source: IDC, 2013 Vendor Profiles All of the vendors included in this IDC MarketScape have met the inclusion criteria, including visibility, control, and analysis of both facilities and IT infrastructure. The vendors may accomplish these tasks in different ways and different approaches. Some are suitable to smaller enterprise implementations, some are suitable to massive service provider implementations, and some can be scaled to both. They also come to the DCIM market from a variety of backgrounds, and one provider is not the best choice for all implementations. The synopses in the sections that follow provide an overview of some of the unique characteristics and differentiators of each provider's solutions and their business and go-to-market strategies IDC #

14 CA Technologies According to IDC analysis and buyer perception, CA Technologies is an IDC MarketScape Leader worldwide. CA Technologies scored above average and in some cases the highest in strategy and capability criteria measurements for the DCIM solutions market. CA Technologies is a well-established global IT management software and solutions company, with a strong presence in many different types of IT environments. CA Technologies' solution is marketed and sold as CA DCIM and is based on CA ecometer (monitoring) and CA Visual Infrastructure (management). CA DCIM offers real-time visibility, control, and reporting on all major datacenter assets. Live PUE and carbon footprint reporting are standard with CA DCIM. CA Technologies' alerting system goes beyond threshold alarms and includes self-learning features that create notifications based on deviations from normal activity. One of CA Technologies' key strengths is its ability to innovate like a small company, yet it has the marketing, service, and sales organization of a large company. With a presence in many enterprise datacenters already, the opportunity for CA Technologies will be to grow deeper into existing accounts by bringing CA DCIM to the table in addition to its other toolsets. IDC believes that 2012 was a solid year for DCIM at CA Technologies, building on its foundation and growing into both large- and small-scale accounts. CA Technologies has revised its pricing schema based on customers' need for a simple and straightforward model; the company now bases customers' costs on the number of floor-mounted assets located in the datacenter, regardless of asset type. CA Technologies is able to tie pricing to power capacity, something that is especially relevant in very large datacenter environments. Strengths As a $4.6 billion software vendor, CA Technologies has the existing IT presence and surrounding solutions to reach the right people with the right message for DCIM. The company's well-developed sales and marketing channels, legacy of hardwareagnostic solutions, and ability to converse with C-level decision makers will drive continued growth in DCIM adoption by its existing customer base and new datacenter customers. Opportunities A challenge for CA Technologies is reaching the facilities organizations and building trust and relationships with enterprise and service provider datacenters that have existing relationships with power and cooling vendors. IDC believes that the majority of DCIM decisions will come from CFOs and CIOs, who are already familiar with purchasing from a software provider. The facilities side of the business increasingly has a seat at the table and a voice in DCIM recommendations, and in service provider organizations, the coordination between IT and facilities is increasingly synchronized. Final purchasing decisions for DCIM software, however, will be weighted more heavily by IT organizations, which have experience buying enterprise software applications. This positively impacts CA Technologies' position in the DCIM market. 12 # IDC

15 Cormant According to IDC analysis and buyer perception, Cormant is an IDC MarketScape Major Player worldwide. Cormant has an effective DCIM feature set that is sold worldwide through mainly channel partners. The company's sole focus and product is the Cormant-CS solution, known previously as CableSolve. Cormant-CS is based around strong asset and connection management, with capability for datacenter visualization, actionability, and direct control of all major datacenter infrastructure with the exception of controlling cooling units and generators. Mobile access and control are key features of the Cormant-CS, which is sold as a single, complete solution. Cormant benefits from a tight connection between its service, sales, marketing, and R&D teams, allowing the company to operate efficiently and transparently to serve customer needs. The vendor is in a period of strong growth, building on a loyal base of customers. According to the Cormant, 95% of the company's original customers over the past decade remain on the Cormant-CS solution. Strengths Cormant comes to the table with a solid, full-fledged DCIM solution that is priced significantly lower than that of other DCIM providers. The lower barrier to entry will motivate many enterprise datacenters with limited budgets to implement DCIM and enables Cormant to benefit from the growing DCIM momentum by coming to market with a unique offering that is within reach of a much larger audience. Opportunities Cormant is a small company competing with multinational, multibillion-dollar companies that have well-established partnerships, geographically dispersed service and sales organizations, and large R&D and marketing budgets. The challenge for Cormant is to put itself on stage with these providers and make apples-to-apples comparisons of capabilities and strengths to win customers. Emerson Network Power According to IDC analysis and buyer perception, Emerson Network Power is an IDC MarketScape Leader worldwide. The vendor scored above average in many of the measurement criteria for capability and strategy based on its current Trellis, Aperture, and Avocent offerings. Emerson Network Power is a global power and industrial solutions business with approximately 50,000 employees and is a part of Emerson Electric. The company owns many popular brands in the datacenter, including Liebert, Knurr, Aperture, Avocent, and Chloride and offers products ranging from precision cooling, AC/DC power, racks, cabinets, embedded computing and power, airflow management, remote monitoring, access and control, and infrastructure management. Emerson Network Power has built on its strength in the datacenter with its DCIM offerings, including Aperture, Avocent, and the Trellis platform that was commercialized in May The Emerson DCIM offerings are widely adopted in the datacenter market, and the company holds the largest market share of any DCIM provider. During the year, Emerson continued a massive transformation of its DCIM offerings and go-to-market 2013 IDC #

16 strategy, investing in growing and expanding its Trellis platform while supporting its large installed base of Aperture and Avocent users. The company made a strategic decision to build the new real-time Trellis platform on a single code base to reduce complexity and risk and increase modularity, flexibility, and scalability of the solution. Emerson will continue to support Aperture and Avocent customers and provide them the choice to migrate to the Trellis platform on their own schedule. Eventually, Emerson Network Power expects the installed base will move to its new Trellis platform that connects the company's broad datacenter offering portfolio and expertise across IT and facilities organizations in a real-time, vendor-agnostic solution that integrates with enterprise ITSM systems. Financially, Emerson is in a very strong position as part of a $24 billion company with a $1+ billion services business. This solid backing has provided the company with staying power in a year of transformation. The worldwide services business is a critical asset and differentiator of Emerson's because many organizations have a corporate edict to do business with a provider that has services available around the globe. This services organization also benefits the DCIM business by enabling pull-through of solutions. Strengths Emerson has expanded its routes to market and developed channels to sell to both the high end and low end of the market. With its heavy R&D investments, ability to scale to a broad range of customer requirements, and partnerships with key players in the larger DCIM ecosystem, including Oracle and IBM, Emerson is well positioned to grow into new customer implementations. Emerson's Trellis solution is the culmination of many end users' wish lists for a DCIM solution a single pane of glass that enables users to monitor, control, and analyze their datacenter assets in real time, in an environment that is moving toward cloud and hybrid cloud implementations spread across the globe. The ability to manage this complexity is very difficult yet critical for success, and Trellis is a robust, scalable solution that was designed from the ground up to support decisions in increasingly complex datacenters in a modular, scalable fashion. Opportunities Change on the scale of what Emerson is trying to accomplish does not occur on a steady, straight line. Instead, it happens in bursts, and there are temporary setbacks; in the midst of Emerson's transformation, some customer relationships were strained. Although the overall retention rate remains high, the door of opportunity was open at a critical time, and competitors made some inroads into Emerson's customer base prior to the Trellis platform launch. For Emerson to retain and grow its market share with the Trellis platform, it needs to continue to earn the trust of customers and help them through the transition to the Trellis platform. Based on interviews with end-user customers, IDC believes that Emerson is making strides to enhancing customer relationships, and its customers believe that the Trellis platform offers best-in-class performance. The company has the opportunity to emerge stronger than it was before if it can effectively communicate its strategy for customer satisfaction going forward. FieldView Solutions According to IDC analysis and buyer perception, FieldView Solutions is an IDC MarketScape Major Player worldwide. FieldView has established its niche with 14 # IDC

17 critical-use datacenters that have strict requirements for data security and asset control. The vendor provides DCIM solutions to the world's largest datacenters, and its strategy is to continue to focus on this demanding segment of the market. FieldView's platform is open and can pull from many different sources to present realtime analytics of datacenter resources. As a browser-based system, the DCIM solution can be accessed from anywhere and resides behind the end user's firewall. Most of FieldView's sales are direct and within the United States; recently, the company announced a presence in Brazil and has already established a presence in Europe, Australia, and in the high-growth market of Asia. FieldView experienced solid growth in 2012 and was able to capitalize on the market's shift from evaluating and understanding DCIM to investing in DCIM. FieldView has made additional investments in its sales force in the past year to address the growth in large co-location and service provider datacenter buildouts. Strengths FieldView has a solid track record built on performance and trust with many critical datacenters, and its partnerships with key industry partners will continue to drive this growth. FieldView has the ability to capture and analyze very large amounts of data, which is a strength in selling to environments that plan to track large numbers of devices on a frequent basis and store historical information for analytic functions. Opportunities FieldView's DCIM offering, by design, does not directly issue control orders or interface directly into a BMS. This is a positive for some datacenter managers, who for security reasons have a high degree of concern about the control aspect of DCIM and prefer to keep these functions completely separate. For others, the inability to control datacenter assets based on a "single pane of glass" would be viewed as a negative. One of the pitfalls that DCIM providers have fallen into is trying to be everything to everyone. FieldView, in contrast, has kept a more narrow focus, and IDC believes that this is a solid strategy going forward, considering the greater growth expected in large datacenters. However, the business risk of selling to one market or customer type is higher for FieldView than for a more general-purpose DCIM provider. Integration with enterprise system management and ITSM software would strengthen FieldView's DCIM offering. Currently, data can be ported to other tools, but a direct integration would round out FieldView's considerable functionality and assist in proving return on investment in the DCIM solution. itracs by CommScope According to IDC analysis and buyer perception, itracs is an IDC MarketScape Major Player worldwide. itracs launched its converged physical infrastructure management (CPIM) solution in 2009, during the early days of DCIM. Since that time, this relatively small company has built an impressive list of customer wins and earned a reputation as an innovator in the DCIM space with its interactive, navigable 3D visualization of the datacenter and management toolset IDC #

18 Founded in 1987, the company began by offering solutions that addressed asset management, with a specific focus on understanding connectivity interdependencies in the management of asset moves, adds, and changes. Its CPIM software suite extends this capability in physical infrastructure management, adding visualization to provide the full context in decisions regarding disposition of assets and "what-if" analysis to enable users to view and make decisions with less risk. CPIM provides visibility, control, and decision support across the physical infrastructure of IT assets, connectivity, power, and cooling. As a DCIM software suite provider, itracs focuses on the flow of information into and out of the CPIM solution, which allows end users to connect upstream and downstream with BMS and ITSM software. The company's DCIM Open Exchange Framework acts as an "information highway" allowing the itracs software suite to share information, bidirectionally, with any outside data source, system, or workflow application. itracs was acquired by CommScope in March CommScope is a $4 billion provider of infrastructure solutions with a focus on optimizing data transport, including wireless, enterprise, and broadband. This partnership has the potential to significantly expand itracs' exposure in the global market and leverage a wider audience through CommScope's global sales channels. As the integration of the two companies continues, itracs should be able to leverage CommScope's global services organization as well. For datacenter managers and those involved in datacenter investment decisions, the partnership of the two companies may create an easier path to a transparent, managed infrastructure. Having the cabling technology at the core of emerging converged systems and highly virtualized datacenters along with the ability to manage everything that is connected to the cabling is becoming a must-have for IT and facilities organizations. Strengths itracs has built its name in the DCIM market by concentrating on a deep understanding of the interconnectivity at the heart of the datacenter and a compelling, context-rich 3D visual representation of datacenter elements. The vendor has demonstrated return on investment and the business value of DCIM and, as a result, has elevated its conversations from facilities and IT organizations up to C-level decision makers. In a very competitive market, itracs has built up solid mindshare around its solution and has established partnerships with key members of the DCIM ecosystem including VMware, Intel DCM, RF Code, and HP (via the DCIM Open Exchange Framework) to enable granular, accurate, and real-time data collection. Opportunities itracs and other vendors that sell enterprise-class DCIM solutions face a challenge in proving the value and ROI to end users who experience "sticker shock" when first investigating DCIM. Confusion exists in the market among end users, who are choosing from a myriad of options to manage their infrastructure, including Excel spreadsheets, point solutions that address one aspect of DCIM, and full-fledged DCIM suites that provide complete visibility, analysis, and reporting on datacenter assets. The opportunity and challenge for itracs is to 1) continue improving how they communicate the strategic value of DCIM to CFOs and 2) engage with 16 # IDC

19 customers early in the discovery phase to help them understand how itracs is priced and bundled versus other solutions, with the CPIM and Open Exchange Network functionality both included in the base price. IDC believes that some enterprises may not pursue the itracs solution to the RFP stage because of perceived high cost, perhaps limiting its broader adoption. Initiatives to change market perception would help itracs grow its installed base. In addition, by continuing to work with customers after the sale and deepening the reliance on itracs for analytics and business agility initiatives, the vendor can prove the ROI and longer-term viability of its solution. Nlyte According to IDC analysis and buyer perception, Nlyte is an IDC MarketScape Major Player worldwide. Nlyte's DCIM suite has earned respect amid a crowded market. The 10-year-old software company reports strong adoption of its solutions and is rapidly expanding its sales force and investing in channel sales. The current version of its DCIM suite is Nlyte 7, which includes seamless integration with other enterprise system management solutions. IDC believes that Nlyte's focus on change management and asset management and supporting decisions based on cost of service delivered will define the company and position it well for the needs of CIOs in the next several years. Nlyte includes out-of-the-box integrations with many of the industry's most common management platforms, including BMC's change management, discovery and CMDB, VMware, HP, RF Code, and Server Tech along with Intel's DCM real-time monitoring layer. These integrations are available as an option within the Nlyte suite and bring strategically important functionality and benefits to the larger datacenter management tasks at hand. As a smaller, focused software company, Nlyte is able to leverage the close relationship between sales, R&D, and its customers' needs. The company is focused on larger enterprise datacenters and other environments in which increasing operational efficiency is a high priority. Strengths Nlyte has done an excellent job in educating the market about DCIM and helping end users understand the value of an extensible DCIM solution. Nlyte's messaging about operating the datacenter as a business resonates with decision makers and elevates the discussion on DCIM to C-level executives. Beyond a tactical facilities or datacenter tool, Nlyte is positioning its solution as a business life-cycle management and decision support solution and recognizes the need to interface with ITSM tools and includes this as a core part of its offering today. This is a critical differentiator in the market, and IDC expects it will open more doors to adoption than a facilitiesfocused or IT-focused message. Nlyte's DCIM solution was developed by people with strong datacenter management backgrounds who brought with them best practices and industry experience in IT management. Opportunities Nlyte often makes the "short list" of solutions considered for deployment. In certain cases, some large, risk-averse organizations are hesitant to invest in a company that does not have the strong financial backing and stability others are perceived to have IDC #

20 In this way, Nlyte has the potential to be overlooked in a nascent market that has seen less-focused solutions disappear. Some of these IT organizations, wary of purchasing into a smaller company in a new market, either stay with an incumbent vendor or choose another very large DCIM provider, even though they were admittedly impressed with the capabilities that Nlyte's solution offers. In its 10th year and celebrating a number of big customer wins, IDC believes Nlyte is on the right track, but it will need to prove it has the staying power in this competitive market. Panduit According to IDC analysis and buyer perception, Panduit is an IDC MarketScape Major Player worldwide. Panduit is a privately held company with annual revenue of approximately $1 billion. The company got its start in 1955 with a solution to simplify wiring and cabling. As a progression of its strengths in network solutions to organize infrastructure and solve business problems, Panduit developed its physical infrastructure management (PIM) solution and in 2011 acquired Unite Technologies and subsequently the datacenter and energy management technology to complement PIM. The combination of the two comprises the Panduit DCIM solution. The company's foundation on the facilities side enables it to build trust with datacenter facilities managers, and IDC believes most of Panduit's growth will come from midsize and large enterprise datacenters. A large portion of Panduit business comes from cabling and cabinet/rack infrastructure, which it sells for specific converged infrastructure architectures including Cisco, IBM, Rockwell, and others. Panduit has shown particular strength in providing solutions for smaller datacenters and recently announced its SmartZone rack energy kit, which provides real-time power and environmental monitoring and alerting at the rack level. Strengths The Panduit auto-discovery functionality is well respected in the industry. The effective use of auto-discovery has been an Achilles' heel for many DCIM providers, but Panduit has been able to populate users' DCIM tools with a high degree of reliability and accuracy through its auto-discovery feature. For end users to make decisions based on DCIM analysis, they need to have a strong degree of trust and belief in the accuracy of the data within the solution. In addition to its auto-discovery feature to populate the tool, Panduit has a solid services team that operates globally through company-run and partner service providers. Panduit has the ability to deploy its DCIM solution quickly, and this contributes to its strong customer satisfaction record. Panduit also provides global datacenter advisory services, enabling another avenue to market its PIM solutions. Opportunities One of Panduit's key strengths is its ability to tightly integrate its own hardware and software to provide a solution that is very easy to deploy and run. Although for some end users this approach simplifies and speeds adoption of DCIM, but it is also perceived as proprietary, which carries a negative connotation in the DCIM space. IDC believes that Panduit could address the needs of large enterprise and service 18 # IDC

21 provider customers through more aggressive marketing of its virtual machine capabilities, if the company chooses to participate in this portion of the market. Of central importance is Panduit's ability to quickly integrate the DCIQ tool (gained through the Unite Technologies acquisition) with its PIM tool to deliver power and cooling monitoring and control seamlessly with the datacenter hardware management features. Raritan According to IDC analysis and buyer perception, Raritan is an IDC MarketScape Major Player worldwide. Raritan has been involved in enterprise datacenters since 1985, with its legacy in KVM, power, and serial monitoring and management solutions. The company's DCIM offering, dctrack, is an essential element within its lineup of integrated solutions to monitor and manage the key interrelated elements of a datacenter's infrastructure assets, capacity, and energy. dctrack delivers additional value through the use of other Raritan offerings, including its intelligent PDUs for device-level monitoring, smart environmental sensors, and PowerIQ energy management software. The company also sells its own asset management sensors called Intelligent Asset Tracking to enable real-time inventory of assets. In addition to its own integrated solutions, Raritan has developed partnerships with a number of other providers including BMC, Cisco, RFCode, VMware, and Vigilent. Raritan has built a solid reputation with dctrack, and the solution is well regarded in the market for its feature set and capabilities in providing a holistic view of the datacenter. Raritan has a worldwide sales and services presence. In 2011, Raritan restructured its DCIM organization and established it as a separate business unit to become more nimble and customer focused. Based on customer feedback, this has worked well and has contributed to a partnership attitude with a close integration between sales, service, and Raritan's R&D team. Strengths Raritan has defined itself in the DCIM market by providing an open, robust solution for midsize enterprise datacenters. This segment of the market has unique needs that Raritan understands, including the ability to integrate solutions when needed, based on an architecture that enables choice and flexibility. Raritan commits a large portion of its revenue to R&D and has a solid financial backing to enable the staying power needed in the DCIM market. Raritan has established a number of partnerships within the DCIM ecosystem to enable its users to gain the full benefits of its DCIM solution, including integration enterprise system management solutions and building management systems. IDC believes that DCIM solutions will be increasingly purchased by decision makers on the IT side and less by the facilities organizations, and Raritan's strength in working with IT providers will help with market awareness and adoption of dctrack. Opportunities Raritan's dctrack provides visibility and management into the IT elements of a datacenter, and PowerIQ (purchased separately) provides visibility and management 2013 IDC #

22 of the power elements of a datacenter. End users with limited budgets may decide to deploy only one of Raritan's tools instead of both, and as a result may not realize the full benefits of its DCIM solution. By not choosing the full DCIM solution, end-user customers will not be able to view, analyze, and control their entire infrastructure on a single pane of glass, which IDC believes could be a deciding factor in a competitive market, especially in midsize enterprises, going forward. Integrating these tools and selling as a single solution may be preferable, especially in midsize enterprise datacenter sales where users tend to prefer bundled solutions. Schneider Electric According to IDC analysis and buyer perception, Schneider Electric is an IDC MarketScape Leader worldwide. Schneider Electric is a global provider of energy management and solutions, with a presence in many datacenters around the world. From its legacy of providing power starting in the mid-1800s, the company today addresses power management, IT room management, building management, security management, and process and machines management with focused solutions. Total revenue in 2012 was 24 billion euros, and Schneider Electric employs more than 140,000 people in 100 countries. Schneider Electric purchased American Power and Cooling (APC) in 2007 to expand its datacenter management solutions business, and in 2011 the company released its DCIM solution, StruxureWare for datacenters, to address customers' needs for management infrastructure. At the end of 2011, Schneider purchased Viridity, which developed EnergyCenter and EnergyCheck power management tools. This acquisition further expanded Schneider's IT portfolio. StruxureWare for datacenters is a collection of five modules, each focused on a particular aspect of datacenter management and control. Schneider Electric's objective is to obtain new customers by meeting their specific needs with one module and then growing the footprint to manage the entire infrastructure. Based on customer conversations, IDC believes that this approach may work particularly well with large organizations that prefer to tackle one management problem at a time. Schneider Electric reported that customer adoption of StruxureWare was very strong in 2012 and indicates a shift in the market from learning and comparison to actual investment in solutions. Customers that came from the APC acquisition tended to be more midmarket focused, but the acquisition by Schneider has enabled growth with new customers into large enterprise and service provider implementations. Strengths StruxureWare for datacenters is a robust set of tools that enable customers to manage change, plan for future needs, and increase overall efficiency in an intuitive GUI. Beyond these core capabilities, StruxureWare also addresses customers' needs with energy procurement, utility cost management, and carbon emissions tracking. A DCIM provider with a global footprint, long history in the industry, and strong financial backing is often preferred by DCIM purchase decision makers. Schneider Electric has these qualities and is already present in many of the world's enterprises with its power solutions and global support services team. In a nascent market, trust 20 # IDC

23 is a key differentiator, and Schneider Electric has built that trust on the facilities side of the business. Opportunities The challenge for Schneider Electric is to transition its conversations and trust built on the facilities side of the business to the IT side of the business. This is not an easy transition but is a necessary one to grow into large IT organizations and service provider accounts. Partnerships with global IT providers and best-of-breed point solutions in the DCIM space will speed this transition. Schneider Electric has announced several key partnerships, but further connecting with IT decision makers through additional partnerships and ROI messaging will strengthen its position in the market, especially with large enterprises. Sentilla According to IDC analysis and buyer perception, Sentilla is an IDC MarketScape Contender worldwide. Sentilla is a software company founded in 2003 and based in California. Its flagship offering, Data Center Performance Management Platform (DCPM), provides visibility and analytics across an organization's physical, virtual, and cloud infrastructure. In this way, Sentilla focuses on helping IT professionals make decisions about where to place workloads in an increasingly hybrid IT environment. DCPM can integrate with ITSM and BMS tools and is VMware ready. The current release, V5, supports model-driven "what if" planning scenarios to analyze deployment strategies. DCPM enables visibility into resource usage, power consumption, and demand trends. The Web and mobile-device based analysis, announced in 2012, provides dashboards for performance, location, and power consumption of hardware assets. Strengths Especially for smaller enterprise datacenters with fewer support staff, the ability to deploy a DCIM solution quickly is critical to success. The auto-discovery features and intuitive GUI make Sentilla's DCPM an attractive solution for smaller to midsize organizations that do not have the time and human resources to support a complex rollout. With no other products besides its DCIM software, Sentilla is considered very open and nonproprietary, and this message resonates especially well with IT decision makers. Opportunities The DCIM market has been challenging for smaller software vendors such as Sentilla, which do not have the existing customer base to draw on from a related facilities or IT business and build upon customer accounts like their larger competitors do. Many larger organizations with a low tolerance for risk are hesitant to bring a new solution such as DCIM and a new provider with a shorter history in the datacenter space into their ecosystem. This has been a barrier to growth in the DCIM market but is a reality faced by all of the smaller software vendors. Proving to the market that it has a DCIM solution worth investing in will take time and trust. Marketing its customer 2013 IDC #

24 wins will build trust, and Sentilla's ability to wait out the market until more widespread adoption occurs in will determine its longer-term success. ESSENTIAL GUIDANCE This IDC MarketScape evaluates the current capabilities and future strategies of 10 providers in the worldwide DCIM market, which is a rapidly growing and evolving space. The scoring and weighting in this IDC MarketScape is designed to factor in a changing base of decision makers and balance future requirements with current offerings and expected capabilities in three to five years. Although it is impossible to declare market leaders in three to five years, this IDC MarketScape strives to provide the analysis to support and identify the providers that should be considered in purchase decisions and will likely be Major Players defining DCIM going forward. DCIM purchase decisions for both enterprise and service provider datacenters will be shaped by the need to accurately plan for future capacity, increase efficiency of datacenter resources, and manage growth and change. In the longer term, the DCIM solutions that are able to coordinate with the larger enterprise IT organization and support strategic decisions, as opposed to solving tactical problems only, will prove the value of DCIM and emerge as Market Leaders. Many providers have emerged with many methods of providing insights and data reporting on the infrastructure. Consolidation and partnerships will continue and will serve to further refine and focus the market. Especially for service providers and large enterprises, the differentiation of DCIM tools will come through their ability to support strategic business decisions. Guidance for DCIM Buyers With often a significant financial and time commitment to implement DCIM, it is imperative that buyers know their goals for DCIM and their internal resources at the outset. IDC finds, from conversations with end users, that the information they sought with a DCIM implementation is often just the "tip of the iceberg" in how the information can be used to answer larger questions. For a DCIM implementation to be considered successful, IDC recommends that C-level decision makers be involved to include broader organizational support. Instead of limiting a DCIM implementation to simply environmental monitoring or asset tracking, end users should include broader IT management questions and choose solutions that enable the two-way transmission of data to support decisions and receive maximum value from the investment. In this way, the DCIM purchase decision becomes strategic, as opposed to tactical. The first question many buyers ask is "how much does it cost?," and with many solutions starting at $250,000, many have quickly dismissed the possibility of implementing a robust DCIM solution. Instead, these buyers have shifted their focus to more tactical point solutions, such as environmental monitoring, power monitoring and usage, and asset management and change management. These point solutions often cost less and have the benefit of a near-term ROI but don't provide the full value of DCIM. 22 # IDC

25 IDC believes that a better approach to DCIM would be to include internal constituents from the IT and facilities groups, as well as strategic planning and the CFO. The planning and deployment will take longer, and the initial cost will be higher, but the benefits will include a much broader set of life-cycle management, change management, and auditing functionality in addition to capacity planning. Like any useful tool, the information you get out of it is only as good as the information you put into it. If your company can only commit a half-time employee to managing the solution, you will need one with a highly intuitive GUI that needs very little hands-on time, versus a solution that requires the coordination of multiple groups in real time to accurately assess and manage resources. Expectations regarding the output of the tool and its usefulness across the organization should be set appropriately. Guidance for DCIM Providers The DCIM market has experienced considerable churn, with the exit of a number of participants even in the nascent stages of this market. In conversations with end users on why they invest in certain providers and not in others, and after analyzing other business factors that contribute to success, IDC believes that DCIM providers should focus on the following: Technology and selling partnerships. End users today want to deploy best-ofbreed solutions and want a DCIM solution that can interact with a broad range of other technologies to deliver the best possible solution. IDC has found that DCIM providers that have formed technology partnerships with Intel for Data Center Manager (DCM) for real-time metrics, RF Code for its environmental and location sensors, and Romonet for TCO analysis, for example, appeal to a wider range of potential buyers. From a selling partnership perspective, many DCIM providers have leveraged relationships with larger IT organizations for the ability to enter into conversations with the IT organizations within larger multinational end users. Connecting their company's DCIM with an IT organization's datacenter solutions is a conduit to more potential customers. Global service and support capability. The ability to provide service and support in multiple regions is a key differentiator for many DCIM buyers. With datacenter expansion taking off in new regions of the world, and as companies become more global, the need to provide support in multiple geographies increases. In addition to the global support, localization of the DCIM solution is critical, including the ability to customize reports based on local power metrics. Sales force laser focused on DCIM. Many providers have a large base of existing datacenter customers upon which they can sell their DCIM solutions. However, the sale of management software is very different from a hardware or infrastructure sale in both the conversation and constituents. Simply having a relationship with a company does not ensure that the company will purchase your DCIM solution just because you offer it. Having a dedicated sales force that can converse in a CFO's/CIO's language and understand their issues is critical in transforming the relationship to include infrastructure management software sales IDC #

26 Clear, transparent pricing model. IT organizations have expressed a need to make cost comparisons between different vendors' solutions and the need for a "no surprises" contract. DCIM vendors that have standardized on a per-rack pricing model are becoming the norm, and those that base their pricing by assets or numbers of seats need to have a very clear pricing model and set their prospects' expectations on price appropriately to ensure customer trust and satisfaction. With the level of competition and discounting in the market, DCIM buyers will demand a clear pricing model or go elsewhere. Full upstream and downstream support of data. The DCIM solutions evaluated in this IDC MarketScape have built-in reporting and analytics. However, to be perceived as "open," and to increase the strategic value of DCIM, full upstream and downstream transfer of data is a requirement for success. The integration with BMS and ITSM solutions will become more common, and the ability to support the transfer of data will be a key differentiator in the market. LEARN MORE Related Research Worldwide Datacenter Census and Construction Forecast: Datacenters and the New Physics of IT (IDC #241031, May 2013) Key Forces Shaping Datacenters in the 3rd Platform Era (IDC #240270, March 2013) Worldwide Datacenter Infrastructure Management Forecast (IDC #238205, December 2012) Worldwide Datacenter Forecast (IDC #237866, November 2012) Synopsis This IDC study uses the IDC MarketScape methodology to provide an assessment of 10 vendors participating in the datacenter infrastructure management (DCIM) market. The IDC MarketScape is a vendor assessment tool designed to compare vendors' current capability and strategy relative to one another and to the factors that IDC believes will be most conducive to success in the DCIM market. This evaluation is based on a comprehensive framework and set of parameters that assess vendors relative to one another, and to those factors that will contribute to success in the DCIM market in the short and long term. "Datacenter managers have many choices in how to approach infrastructure management, and implementing a DCIM solution is a critical step in supporting business agility. Decisions on which provider to choose should transcend tactical capabilities such as asset management and environmental and power monitoring, and include strategic capabilities such as advanced analytics to ensure the long-term success of the implementation." Jennifer Koppy, research manager, IDC's Datacenter Trends and Strategies research team 24 # IDC

27 Copyright Notice This IDC research document was published as part of an IDC continuous intelligence service, providing written research, analyst interactions, telebriefings, and conferences. Visit to learn more about IDC subscription and consulting services. To view a list of IDC offices worldwide, visit Please contact the IDC Hotline at , ext (or ) or [email protected] for information on applying the price of this document toward the purchase of an IDC service or for information on additional copies or Web rights. Copyright 2013 IDC. Reproduction is forbidden unless authorized. All rights reserved IDC #