VoIP over Mobile WiMAX How to Transform a Promising Technology in a Real Business

Transcription

1 VoIP over Mobile WiMAX How to Transform a Promising Technology in a Real Business Osservatorio ANFoV Personal Broadband Milano, 3 Marzo 2008 Claudio Adriani CTO, WiTech

2 WiTech Who We Are

3 WiTech At a Glance Since its foundation in 2003, focused on the WBA Market Partnerships with key technology providers, analysts, operators Member of the WiMAX Forum, TeleManagement Forum, ANFoV Market Leader in WiMAX Planning Services CONSULTING Business Strategy Market Analysis Reports Capex & Opex Estimation RFI, RFQ Technology Scouting PLATFORMS AAA Rating NMS Telco Web GIS ENGINEERING RF Engineering Network Design Executive Project Drive Test Quality Assurance Optimization TOOLS Radio-Planning EMF Impact Analysis Geo-Marketing TEA (Technical- Economic Analysis)

4 Despite All Evolutions Voice Remains the Killer Application

5 201x, Where Are We Headed? A world where any type of digital content, information, and service can be affordably accessed and shared without regard to time, location, or device ANYTIME ANYWHERE

6 Personal Broadband is the Enabler Mobility Personal Broadband Bandwidth A new generation of personal broadband services is emerging that will enable subscribers to take their broadband connection with them anytime, anywhere and extend their mobile services to broadband speeds Personal broadband is always-on, high-speed and all-ip, providing direct access to the Mobile Internet and creating an open market for many service and application providers Personal Broadband is naturally wireless

7 The Wireless Scenario

8 Mobile WiMAX (802.16e) Mobile WiMAX is well suited to support Personal Broadband

9 Mobile WiMAX Network Architecture All-IP Flat, Low cost, Architecture No Legacy Circuit Source: WiMAX Forum

10 The Advantages of Mobile WiMAX Compared to 3G+ (HSPA & EVDO) Higher spectral efficiency Scale to work in different channelizations Higher data rate End-to-end IP-based QoS

11 Mobile WiMAX Business Scenario Source: ZTE

12 The WiMAX Timeline Source: Senzafili Consulting

13 WiMAX Market Forecast Source: Senzafili Consulting

14 The Importance of VoIP (1) Growth of VoIP in recent years Initially on wireline -> First driver of a Voice/Data convergence strategy Then on wireless -> First step towards a converged all-ip strategy Even in the Personal Broadband scenario, voice is and will remain a key driver in operators business. VoIP is rated as the single most important driving app in by almost 40% of operators planning to deploy WiMAX in that timeframe. By 2009 we will see at least 65% of operator aiming to offer sophisticated VoIP. Source: RETHINK, VoIP over WiMAX: Market drivers and vendor opportunities, May 2007

15 The Importance of VoIP (2) Summary of opinions of operators planning to deploy WiMAX in Source: Rethink Research survey. May 2007

16 The Importance of VoIP (3) Summary of opinions of operators planning to deploy WiMAX in Source: Rethink Research survey. May 2007

17 Mobile VoIP Key Requirements Service Availability Reliability Security IP platform Mobile VoIP Mobility and Roaming Interoperability Portability QoS Regulatory Compliance

18 How Mobile WiMAX best supports VoIP Best-in-class, advanced security features Native mobility and roaming support, with low handover latency (< 50 ms) All-IP native platform and Mobile IP support Built-in QoS supports multiple traffic flows and service tiers

19 State-of-the-Art VoIP-Enabled Mobile WiMAX Devices

20 Customer Premises Equipment Motorola CPEi 300 Series 2 VoIP Ports ZyXEL MAX-200 series 1 VoIP Port CPE BM625 2 VoIP Ports

21 Smartphones Samsung SPH-M8100 LG KS20 Motorola MotoWi4

22 VoIP over WiMAX is Already a Reality Some Case Studies

23 WiMAX Telecom WiMAX Telecom first in the world to market telephony via WiMAX technology Vienna, Austria 20 February 2006 WiMAX Telecom Group, the only multinational WiMAX service provider in Europe, is the first in the world to offer telephony via WiMAX technology. "WiMAX FON" is the cheapest comprehensive last-mile connectivity solution in Austria. Its offers the sound quality of a fixed network and works with ordinary telephone handsets. Thanks to number portability, customers can simply take their existing telephone number with them when switching to WiMAX FON. Source:

24 Clearwire Clearwire launches VoIP in the US USA - 25 January 2008 Clearwire, the US internet service provider, is to launch its first VoIP service on its own infrastructure. Clearwire is deploying Nortel s Application Server 5200 and Communication Server 2000 in its data centers to add the first in-house voice services to its portfolio. The company currently markets VoIP services in partnership with a number of carriers. Clearwire has wireless broadband networks operating in 46 markets in 16 states and is currently deploying mobile WiMAX technology across the USA. Source:

25 Neckarcom Telekommunikation Source:

26 Deploying Mobile WiMAX and Mobile VoIP Making It Real

27 WiTech Consulting & Engineering - The Approach People New Operating Vision for Upbeat Solutions Processes Technologies

28 WiTech - People Analysts Engineers Developers

29 WiTech - Processes PHASES PRACTICES Consolidating the experience of successful projects into effective best practices Initial Elab #1 Elab #2 Const #1 ITERATIONS Const Const Tran #2 #n #1 Tran #2

30 WiTech - Technologies TEA

31 WiTech TEA Tool TEA - Technical and Economic Analysis The first tool for integrated technical and economic analysis for BWA in the world Service Types Average Traffic A SU Class Service Scenario Service Class % User Number / Service Scenario User Number Radio Propation Model Broadband Wireless Technology B Service Class Tariff (t) Capacity Demand Coverage Area / Service Scenario Cell Area Frequency Band Penetration Function (t) Roll-out Function (t) Site Number % SU Class / Service Scenario- Service Class Equipment and Service Price (t) A Market Model Revenue Opex Capex Time Evaluation B C Technical Model Economic Model Economic Results C

32 Start With a Good Business Plan (1) Evaluation of the Potential Market Setting the Revenue (and Cost) base: Performing a reliable short-medium term forecast based on a comprehensive and proven top-down model

33 Start With a Good Business Plan (2) Preliminary Dimensioning of the Access and Transport Network Defining a key piece the Cost base: Access Network Meeting Coverage & Capacity requirements within the service scenario Matching the physical limits of the technology within the operative scenario Fulfilling spectral regulation constraints Transport Network Taking into account existing Backbone Infrastructure Meeting Aggregated Capacity requirements Choosing the appropriate backhauling technology

34 Start With a Good Business Plan (3) CAPEX and OPEX Completing the cost estimation: Issuing RFI/RFP to Vendors, Service Providers, System Integrators Performing a TCO Analysis by means of an accurate economic model

35 Start With a Good Business Plan (4) Analysis of Economic and Financial Projections Completing the Plan: Validating expenses and turnover forecasts Estimating the key financial indicators (NPV, IRR, PBP, CAGR, ROI) Performing a Sensitivity Analysis to identify critical factors on the investment profitability 1,500, ,500, ,000, ,000, , , Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year , , ,000, ,000, ,500, Revenues OPEX EBITDA CAPEX CF Cumulative CF Net Present Value - 1,500,000.00

36 Start With a Good Business Plan (5) Sensitivity Analysis Fine-tuning the Plan: Carrying out a real-time Sensitivity Analysis with TEA interactive dashboard

37 Make an Accurate Network Planning. RF Planning and Link Validation Dimensioning the actual Network Infrastructure: On the basis of coverage areas and services to be delivered (e.g., VoIP) Including wireless backhaul links Voip

38 . and an Accurate Network Design Network Planning Defining the actual Network Infrastructure: Defining the composition and logical functions of Access Layer, Transport Layer and Network Operator Center Setting out the IP addressing plan High Level Design How the new network fits the existing network Physical Design Hardware, ports, cables, etc.. Logical Design Network Design Network Diagram Security Configuration Network Management Plan definition Initial parameters configuration Pre-launch optimization: load balancing and routing policy for initial deployment VLAN, IP addressing, etc.. Routing Modular approach (using templates) Routing protocol, static routes

39 Check the Network Implementation (1) Site Survey and Test Drive Verifying the conformance to the specs Measuring link quality and traffic, on the road, by means of hardware and software analyzers

40 Check the Network Implementation (2) Quality and Assurance Checking the outcome of the project Checking set project objectives by means of executive test activities Hardware and Software Quality requirements (coverage and capacity) Quality and Assurance Plant Engineering Access and transport network configuration

41 Never Underestimate Security Voice Fraud Protection Implementing robust mechanisms at each one of the four layers of VoIP security Configuration Signaling Voice Data to cover all critical aspects of Reliability Privacy Integrity Authentication Non-repudiation

42 Integrate It Effectively into the OSS/BSS NOC (Network Operation Center) and Customer Life Cycle Monitoring, Managing, Troubleshooting, Provisioning,.. Ensuring that growth and profitable service creation will be accommodated Taking care of the accounting and metering of VoIP services, mixed with other IP traffic in the network Infrastructure Monitoring Management Services and Applications Provisioning Rating Billing Assurance

43 WROP (WiTech Radius Operator Platform) Carrier-class Access & Service Management solution for fast moving Operators Scalable Modular Secure Reliable Affordable

44 WROP Integration and Consolidation Easy integration into new and existing environments Application Servers Reducing OSS/BSS complexity Efficient Support of Customer Life Cycle Broadband Access Network

45 WROP Architecture and Specifications Database PostgreSQL User data Location data Traffic data Rating Flat Time Traffic Bonus User On-line Status Credit Admin Retail (Account) Wholesale NMS RMI interface SNMP Traps XML based PDF reporting CDR Export Format XLS CSV Report User Network Billing WiFi WISPr (WiFi Alliance) 802.1x Authentication Radius RFC 2865&2138 Accounting Radius FC 2866&2139

46 A Jump in the Near Future A Not-So-Fictitious Case Study VoIP over Mobile WiMAX in Lisbon

47 VoIP over Mobile WiMAX in Lisbon (1) Territorial Assumptions Geographical Area Total 84 sqkm Urbanized 55 sqkm Population Total 509,751 Target 458,776

48 VoIP over Mobile WiMAX in Lisbon (2) Service and Technological Assumptions Activation Fee 150 Personal Broadband Mobile WiMAX e WiMAX Forum Certification Profile 5B ARPU Voice Data 2 Mbps 1 Mbps 64 Kbps DL UL PIR DL UL CIR

49 VoIP over Mobile WiMAX in Lisbon (3) Access sites Roll-out Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year

50 VoIP over Mobile WiMAX in Lisbon (4) Personal Broadband Penetration 5.00% 4.50% 4.00% 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year

51 VoIP over Mobile WiMAX in Lisbon (5) Personal Broadband Users Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year

52 VoIP over Mobile WiMAX in Lisbon (6) Revenues Breakdown Millions Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year ARPU Activation Fee User Terminal Lease Fee

53 VoIP over Mobile WiMAX in Lisbon (7) CAPEX Breakdown

54 VoIP over Mobile WiMAX in Lisbon (8) OPEX Breakdown 3,500, Breakdown OPEX 3,000, ,500, ,000, ,500, ,000, , Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year Access Network User Terminal ASN CSN Marketing Sales General and Administrative Connectivity

55 VoIP over Mobile WiMAX in Lisbon (9) Economic and Financial Projections 10,000, ,000, ,000, ,000, ,000, ,000, ,000, ,000, ,000, ,000, ,000, Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year ,000, ,000, ,000, ,000, Revenues OPEX EBITDA CAPEX CF Cumulative CF Net Present Value - 6,000,000.00

56 VoIP over Mobile WiMAX in Lisbon (10) TEA Interactive Dashboard

57 VoIP over Mobile WiMAX in Lisbon (11) Technical Data: DTM and Building Model

58 VoIP over Mobile WiMAX in Lisbon (12) Maximum Received Power Integration with Google Maps 2D view education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl

59 VoIP over Mobile WiMAX in Lisbon (13) Maximum Received Power Integration with Google Maps 3D view education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl

60 VoIP over Mobile WiMAX in Lisbon (14) Down Link Data Rate Integration with Google Maps 2D view

61 VoIP over Mobile WiMAX in Lisbon (15) Down Link Data Rate Integration with Google Maps 3D view education AllWi-Fi Rights Reserved - WiTech is a registered Trademark of WiTech srl

62 Thank You for Your Attention Claudio Adriani WiTech Srl Polo Tecnologico di Navacchio Via Giuntini Navacchio di Cascina (Pisa) Italy Phone: Fax: