ENTREPRENEURSHIP & INNOVATION

Transcription

1 ENTREPRENEURSHIP & INNOVATION 33

2 Executive training Update your Knowledge, Improve your Leadership and Learn with your Peers! Since its inception, the CRP Henri Tudor made its best effort to meet the Luxembourg business requirements. This year, the CRP Henri Tudor decided to broaden its training catalogue with a new executive training program. These new courses will provide managers essential insights into business and innovation. Today s managers are facing a challenging time that will test their limits. Managers who survive this crisis will be judge by the efficiency and effectiveness of their leadership. If an efficient leadership is mostly constituted of insights, skills and knowledge acquired by experience, education has always been a catalyst of excellence. This program intends arms managers with the latest trends in management to boost the global performance of their organizations. Through this Executive Training managers will not only develop their skills and learn from the expert, they will also have a unique opportunity to spend some quality time with other senior managers, share their experience and build their network. 1 day training: Open Innovation Much evidence identifies innovation as the main driver of companies prosperity, growth and sustainability. Open Innovation is a recently popularized model of management, based on the need for companies to combine internally and externally research resources to create value. This training will be a comprehensive review of innovation drivers and a source of reference for everyone seeking to improve their innovation management. 2 days training: Blue Ocean Strategy and Outcome-Driven- Innovation During the class the participants will: Learn how to incorporate innovation into corporate strategy, define challenges and develop new products Learn proven recipes of visualizing and creating strategies and new markets shaping with the use of Blue Ocean Strategy tools Discover how to create innovations based on systemic analysis of unmet customers needs with Outcome-Driven Innovation Experience an integrated overview of leading methodologies in practical applications on real business challenges Exchange ideas and experiences with other executives 1 day training: Innovative organization Innovation isn t a goal in itself, it is only an enabler of the organization s strategy. Cultures, organizations and their managers can only enable or prevent innovation. Therefore, our approach is to train the managers in the art and science of managing an innovative organization.. This Executive Training will look at the common attributes and practices of innovative organizations: ideas culture and politics, innovative leadership, knowledge management and capability development. 3 days training: Negotiation: A Systemic Approach Negotiation is a fundamental tool to achieve what we need yet research shows that 80% of executives leave value on the negotiation table. Our integrated approach looks at negotiation beyond the traditional tactical view. We now understand that negotiation begins long before we seat at the table, and requires much more than an effective interaction. In consequence we look at its architecture from three complementary perspectives: The Context, where our aim is to increase our leverage by looking at how we can strategically change the context in which the negotiation takes place; The Drawing Board, where by means of a systematic analysis we look for ways in which we can increase the amount of value that the parties (us in particular) can derive from the negotiation; The Negotiation Table, where we design the tactical means by which we can maximize the amount of value to be captured, both by creating and claiming value. 2 days training: Innovation marketing: the marketing process when a product does not exist yet Marketing an innovation means dealing with the outside world (markets, clients, competitors and regulations...) to innovate. Unfortunately, mainstream marketing (e.g. Kotler s) provides principles that drive innovation towards failure. Therefore, marketing an innovation does not only consist in spreading a marketing layer on a new situation. It requires a new approach. The objective of this program is to discover the special characteristics of the marketing process when a product does not exist yet. The spirit of this seminar could be summarized by From mind to market. 34 Find the detailed content of these training sessions on:

3 Technoport trainings Inside the domain of Entrepreneurship and Innovation the CRP Henri Tudor wants to offer a set of complimentary courses aimed to technology-oriented young companies or start-ups, which either already exist or are just a vision in the mind of the future entrepreneur, to help start-up managers better understand the concepts related to idea and business development and provide them with techniques to improve sales and marketing actions or increases the awareness and profile of the products and services offered. The different courses come up from the experience gathered by 10 years of activity at CRP Henri Tudor s high-tech business incubator Technoport and are delivered by managers, entrepreneurs and business consultants with long expertise in business development. With the Entrepreneurship and Innovation offering the CRP Henri Tudor seeks to put at reach helpful resources to those ones looking to create innovative start-ups in Luxembourg or looking to grow effectively their existing business, contributing to make of Luxembourg a pole of innovation. Idea Development Workshop Objective Give theoretical and practical skills to develop a good business plan commercial feasibility matching market opportunity with product development business case creation complete both during and outside workshop. Workshop includes presession communications to help prepare for the course, the training itself and post-training communications for some limited follow-up to help participants apply the tools given to them. Also included handouts, downloads of work files where applicable and access to an online workspace for the class to continue discussions and share experience from field after their training Alex PAPANASTASSIOU Consultant Technoport, PHK sprl Duration 2 days Price 865 VAT excl. Pricing touch the fundamental elements of pricing determination give some practical tools to help define the right price pricing models perception pricing review Alex PAPANASTASSIOU Consultant Technoport, PHK sprl complete both during and outside workshop. Workshop includes presession communications to help prepare for the course, the training itself and post-training communications for some limited follow-up to help participants apply the tools given to them. Also included handouts, downloads of work files where applicable and access to an online workspace for the class to continue discussions and share experience from field after their training Duration 1 day Price 550 VAT excl. Find the detailed content of these training sessions on: 35

4 Technoport trainings Sales Techniques & Sales Planning give a practical view on how to plan, execute and follow-up a sales activity within your company do exercises to test some tools planning tools execution and follow-up tools sales techniques complete both during and outside workshop. Workshop includes presession communications to help prepare for the course, the training itself and post-training communications for some limited follow-up to help participants apply the tools given to them. Also included handouts, downloads of work files where applicable and access to an online workspace for the class to continue discussions and share experience from field after their training Duration 2 days Alex PAPANASTASSIOU Consultant Technoport, PHK sprl Price 865 VAT excl. Business Development Workshop to create a living plan, which will become a platform for how you structure your commercial operations to give theoretical and practical skills to develop a strategic plan strategic planning operational planning market research segmentation value proposition business development Alex PAPANASTASSIOU Consultant Technoport, PHK sprl complete both during and outside workshop Duration 2 x ½ day sessions Price On request and needs 36 Find the detailes content of these training sessions on:

5 Technoport trainings Branding Workshop Objective Create a platform for a strong identity, demonstrating value and confidence to your customers and accelerating your presence into competitive markets branding competitive advantage marketing strategy communications Diego De Biasio Manager Technoport, CRP Henri Tudor complete both during and outside workshop Duration 2 days or 4 x ½ day sessions Price On request and needs Business strategy, development and marketing planning Marketing Communications Workshop to improve your present and planned communication methods, particularly in preparation for large events or market developments to explain you how marketing communications affect the success of your product or service marketing communications public relations value proposition branding marketing tools web design, brochure advertising planning for public events Diego De Biasio Manager Technoport, CRP Henri Tudor complete both during and outside workshop Duration 2 days 2x1/2 day sessions + 2 individual one-to-one sessions Price On request and needs Business strategy, development and marketing planning Find the detailes content of these training sessions on: 37

6 NEW Innovate: change your business model Improve your business model to better compete to be able to sketch and explain your business model synthetically to achieve focused discussions among your management teams using a shared visual representation of business models to better discuss the alignment of your organization, its processes and people, to your main strategic stakes to build innovative competitive advantages collaboratively in a structured, repeatable and adaptative way Some management background is an asset, but not required Bertrand Grégoire Illustrations, presentations and hands-on exercises why is business model innovation becoming important? what is a business model composed of? how to change an existing business model? practical exercises will apply these findings either to your everyday situation or to sample cases, innovating in business models Duration 1 day Price 530 VAT excl. Executive, CEO, contractor, economic decision-maker, economic and politic decision-maker from Luxembourg, company manager, manager, any person and company whose business involves the procurement, Marketing, Production, Distribution, sale and transport, any person interested in discussing business models New business models in service innovation Innovating business models for services to (re-)discover existing (and working) business models for services to be able to decompose existing business models into components suitable for reuse and improvement to be able to bring together these ideas for designing an innovative business model to support the collaborative design of sustainable business models in services Anyone interested in discussing business models, business analyst, SME manager, strategy and marketing actor, top and middle management looking to support the creativity or design of new business models some management background is an asset, but not required. No IT background is required. this course will shed some light over existing (and working) business models in services. Depending on the audience, we may investigate some recent business models or one particular (participant-contributed) business model this course will provide the tools and techniques for discussing and decomposing a business model into relevant components, for reuse and improvement practical exercises will apply these findings either to your everyday situation or to sample cases, creating innovative business models in a collaborative manner Bertrand Grégoire Illustrations, presentations and hands-on exercises Duration 1 day Price 530 VAT excl. 38 Find the detailed content of these training sessions on:

7 Value Chain in eco-system to be able to discuss efficiently the business value of a multipartner relationship to be able to highlight the many benefits of different business models to use tools to design, improve and communicate over the value chain to understand and improve the sustainability in a business ecosystem understanding the business value of a complicated (multi-partner) relationship requires to cope with all the problems of identifying clearly who are the actors (enterprises and final customers) involved? what do they transfer of economic value to each other, and what do they request in return for that? why do they transfer these values? To satisfy a need what activities do they perform to produce/consume? this course will introduce you to the e3-value tools and method for understanding, designing and discussing a value network, or a value chain in a (complex) business eco-systems, that is representing a precise and shared understanding of the value constellation allowing easy communication (graphically) amongst stakeholders allowing for checking common business rules facilitating executive decision making being sufficiently lightweight being a starting point for Information Systems development, e.g. for assessing technical feasibility additional marketing studies and sensitivity analysis of the value chain can be straightforwardly supported and will be presented to interested audience These tools and methods have been used successfully in areas as diverse as broadcasting industry, power supply market, online shopping or e-government, to design and defend sustainable and innovative business models. Anyone interested in discussing business models, business analyst, strategy and marketing actor interested in discussing business models Bertrand Grégoire Illustrations, Presentations, hands-on exercises Duration 1 day Price 530 VAT excl. NEW Gouvernance de projets Open Source De la gestion du risque juridique à la création de valeur Formation disponible en Objectifs les licences Open Source, des effets aux avantages typologie des licences Open Source les facteurs clefs impact en terme de création de valeur la sécurisation juridique des développements Open Source l audit juridique d un code source : un exemple les critères d interopérabilité entre licences Open Source la gouvernance de projets Open Source bâtir une politique globale, de l organisation interne à la charte de contribution gestion et motivation des développements Points abordés caractéristiques des licences Open Source les grandes familles de licences (académiques, contextuelles, réciproques) les droits de propriétés intellectuelles face à l approche Open Source impacts économiques des licences Open Source interopérabilité des licences Open Source sécurisation juridique de la valeur dans un développement Open Source méthode d audit de code de la charte de contribution à la cession création d une politique de gouvernance de projet Open Source aspects organisationnels aspects stratégiques les bonnes pratiques Public Chefs de projet, développeurs, responsable valorisation, architectes impliqués dans la réalisation d applications Intervenants Matthieu FARCOT Ingénieur R&D, CRP Henri Tudor Benjamin JEAN Juriste, expert auprès de la Société Linagora, Paris Methodes pédagogiques Exemples, exposés théoriques, illustrations Durée 1 jour Price 700 HT Retrouvez le contenu détaillé de ces formations sur : 39

8 Stratégies de valorisation des logiciels Formation disponible en Objectifs présenter l impact de la valorisation dans le secteur des TIC exposer les différents outils issus de la Propriété Intellectuelle adaptés au secteur expliquer les particularités et variétés des approches propriétaires et open source en matière de licensing lier les licences de logiciels avec leurs conséquences économiques présenter les stratégies de valorisation se rattachant à ces conséquences Public Décideur économique, manager Intervenant Matthieu FARCOT Ingénieur R&D, CRP Henri Tudor Methodes pédagogiques Exposés théoriques, participation active Points abordés Propriété Intellectuelle droit d auteur brevets marques les outils de la Propriété Intellectuelle utilisables dans le secteur des TIC les licences de logiciels propriétaires libres / Open Source impact économique des licences effets économiques et stratégies de valorisation des logiciels approche uniquement sur la licence approche globale (licence, marque et/ou brevet) Durée 1 jour Price 530 HT Approches juridiques des contrats logiciels, du développement au SLA Formation disponible en Objectifs connaître les différents types de contrats en fonction des différentes étapes du cycle de vie du logiciel analyser les principales clauses et les différentes étapes de la formation du contrat identifier les principaux points de friction et clauses problématiques exposer les aspects contractuels relatifs à la Propriété Intellectuelle du logiciel transmettre un ensemble de bonnes pratiques Points abordés les différents types de contrats problématiques principales clauses importantes les contrats et le cycle de vie du logiciel le développement la cession la maintenance les licences l entiercement l outsourcing les SLA exemples et bonnes pratiques Public Décideur économique, manager, responsable de développements et d intégration informatique Intervenant Cyril PIERRE-BEAUSSE Avocat à la cour, Allen & Overy Methodes pédagogiques Exemples, exposés théoriques, participation active Durée 1 jour Price 530 HT 40 Retrouvez le contenu détaillé de ces formations sur :

9 Electronic transactions design and validation The EFFICIENT method for e-commerce and e-government transaction design to give an overview about the challenge of setting up messagebased Electronic transactions spanning multiple business partners working towards common business goals to teach the participants a method for designing and validating message-based Electronic transactions hands-on practice with the integrated Efficient toolset that supports business experts with the design, the modelling and validation of business transactions hands-on practice with the integrated Efficient toolset that supports IT professionals with the validation and prototyping of XML-based business transactions Expert in Business-to-Business transactions, IT expert in design of e-commerce transactions, administrations Some management background is an asset, but not required s Bertrand Grégoire Sophie RAMEL Chef de projet, CRP Henri Tudor context of electronic commerce, B2B message exchange, electronic transactions, e-government modelling with UML, class diagrams and activity diagrams Efficient tool set for the design and validation of an electronic business transaction case study Participative workshop introducing useful concepts, with hands-on and practical modelling of own B-to-B transactions Duration 2 days Price 865 VAT excl. B2B transactions design and validation the EFFICIENT method Blended learning to give an overview about the challenge of setting up message-based B2B transactions spanning multiple business partners working towards common business goals to teach the participants a method for designing and validating messagebased B2B transactions hands-on practice with the integrated Efficient toolset that supports business experts as well as IT professionals with the design, the modelling and validation of XML based business transactions context of electronic commerce, B2B message exchange, electronic transactions modelling with UML, class diagrams and activity diagrams Efficient tool set of design and validation of an electronic business transaction case study Basic UML knowledge is an asset s Bertrand Grégoire Sophie RAMEL Chef de projet, CRP Henri Tudor This e-learning training is a blended learning training Duration 2 presential workshops of 4 hours (launch and conclusion). A series of on-line training sessions: 30 hours. Price Contact us Expert in Business-to-Business transactions, IT expert in design of e-commerce transactions Votre Propriété Intellectuelle a-t-elle de la valeur? Voir descriptif page 81 Find the detailed content of these training sessions on: 41