2013 PROPERTY MANAGER SURVEY EXECUTIVE SUMMARY

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1 3/1/2014 C.A.R PROPERTY MANAGER SURVEY EXECUTIVE SUMMARY

2 Contents Survey Methodology... 2 General Property Management Business... 2 Client/Agent Relationship... 5 Who is the 2013 Property Manager?... 7 Table of Figures

3 Survey Methodology C.A.R. conducted an online survey about property managers in California in September and October The survey was sent via to California REALTORS and 744 valid responses were received. All eligible respondents conducted property management business within the twelve months prior to September/October Participants were randomly selected and the reported results are subject to a maximum sampling error of +/- 3.6 percent at a 95 percent confidence interval. General Property Management Business The typical property manager manages four properties (median), each with approximately four units. Figure 1: Years Engaged in Property Management 18% 22% 14% 22% 0-2 years 3-5 years 6-10 years years 20+ years 24% For the average REALTOR property management currently comprises 22 percent of their business up slightly from 19 percent in The average tenure in the business is 13 years and the most commonly managed type of property is the detached single family home, with 85 percent of respondents indicating they manage this type of property. common property types include condominiums/townhomes (56 percent) and multifamily/apartment buildings (44 percent). 2

4 Figure 2: Type of Property Managed detached SFH 85% condo/townhome 56% multifamily/apt bldg 44% Commercial office space Commercial retail space 7% 15% 14% 0% 20% 40% 60% 80% 100% About 46 percent of property managers manage their own properties, but the bulk of their business consists of managing properties for clients. Approximately eight out of 10 property managers manage properties for clients. An overwhelming majority (nine in 10) of property managers do not reside on the premises of the properties they manage. Figure 3: Functions Performed by Property Managers Select Tenants Take Tenant Applications Marketing Collect Rent Perform Small Repairs Initiate Evictions Perform Large Repairs/Upgrades Make Tax Payments Make Mortgage Payments Initiate Legal Actions 9% 48% 41% 39% 30% 82% 78% 69% 62% 93% 92% 0% 20% 40% 60% 80% 100% More than two-thirds of property managers indicated they had concerns about legislative, regulatory or public policies, rent control being at the top of the list, followed by taxes and tenant rights. The majority (71 percent) also claimed they had concerns about legal issues, such as the eviction process and rent control. 3

5 Figure 4: How Vacancies are marketed 100% 90% 80% 60% 40% 20% 0% 26% 1% 30% Internet Print Publications Radio median marketing expense per unit: $20 74% market vacancies on Craigslist 51% market vacancies in local paper 4

6 Figure 5: Technology Used in Property Management Business GPS (not smart phone) Daily A few times a week Afew times a month A few times a year Never 12% 7% 11% 18% 52% Desktop computer 41% 13% 14% 23% Tablet 17% 11% 11% 51% Laptop computer 32% 14% 17% 14% 23% Digital camera 12% 12% 21% 39% 17% Cell phone 50% 11% 11% 11% 17% Smart phone 54% 12% 11% 13% 56% 12% 16% 12% 4% 0% 20% 40% 60% 80% 100% The most commonly used software programs in the business were property management software, the MLS, and contact management, while the least commonly used were loan analysis, social media, and transaction management. The use of apps for property management was not too widespread for the average property manager, only 25 percent of managers used mobile apps in their business. For those who used apps, Zillow, the MLS and Trulia were the most popular. Client/Agent Relationship The typical client for property managers was the individual investor who owns fewer than 5 properties. The best way to find new customers was through referrals from friends or previous clients. 5

7 Figure 6: How Property Managers Find Clients Referral from a friend Referral from a previous buyer Client is a friend Referral from another agent Client found me online Prior dealings with my brokerage Client is a relative Open house Client responded to my ad "For Sale" sign Social media 16% 14% 39% 37% 31% 28% 27% 26% 26% 66% 61% 56% 0% 20% 30% 40% 50% 60% 70% Nearly half of property managers (49 percent) are compensated by commission they take a percentage of the revenue for every property under their supervision. compensation plans include a flat fee per property (20 percent) or a percentage per unit (13 percent). Of the property managers who charge a percentage per property, a little more than half (52 percent) charge at a rate between eight and 10 percent. The housing crisis resulted in record high numbers of foreclosures. As a result of many losing their homes, the demand for rentals increased, leading to a median vacancy rate of two percent. Figure 7: Vacancy Rates 40% 30% 20% 0% 33% 15% 9% 9% 3% 0 1% 2% 3% 4% 5% 6 - Vacancy Rate 13% 9% + 6

8 Every industry has its challenges. For property managers the top challenges were finding good tenants and performing repairs and maintenance. Managers viewed the income potential and business expansion as their greatest opportunities. Most of the responses that were given all point to the same direction. Who is the 2013 Property Manager? The typical property manager is white, married, and a college educated individual making $90,000 a year. It is common for property managers to have a real estate license for over 10 years (40 percent) with the average being 20 years. Figure 8: Typical Property Manager 43% College Educated 71% White $87.5K Median Income 72% Married Licensed 18 Years Property managers value education; 43 percent have graduated from a 4 year-college and an overwhelming 89 percent have at least attended some college. A little over half of property managers brought in an annual income of less than $100,000, with the average at $114,313. 7

9 Figure 9: Annual Income 60% 50% 52% 40% 36% 30% 20% 0% < $100,000 $100k - $200k $200k - $300k > $300k 8% 4% 8

10 Table of Figures Figure 3: Years Engaged in Property Management... 2 Figure 4: Type of Property Managed... 3 Figure 5: Functions Performed by Property Managers... 3 Figure 6: How Vacancies are marketed... 4 Figure 7: Technology Used in Property Management Business... 5 Figure 8: How Property Managers Find Clients... 6 Figure 9: Vacancy Rates... 6 Figure 1: Typical Property Manager... 7 Figure 2: Annual Income... 8 Figure 10: Percentage of Real Estate Business Accounted for by Property Management in Figure 11: Percentage of Real Estate Business Accounted for by Property Management in Figure 12: Number of Properties Owned & Managed Figure 13: Numbers of Properties Managed for Clients Figure 14: Designations Possessed by Property Managers Figure 15: Print Publications Used for Marketing Figure 16: Type of Clients Figure 17: Property Manager Compensation Structure Figure 18: Years Licensed to Sell Real Estate Figure 19: Gender Figure 20: Marital Status Figure 21: Education Figure 22: Ethnic Background Figure 23: Annual Income

11 Figure 10: Percentage of Real Estate Business Accounted for by Property Management in % 20% 15% 21% 22% 14% 13% 16% 8% 8% 5% 0% 0% 1-5% % 21-50% 51-80% 80%+ Figure 11: Percentage of Real Estate Business Accounted for by Property Management in % 30% 32% 25% 20% 15% 5% 16% 15% 13% 6% 8% 0% 0% 1-5% % 21-50% 51-80% 80%+ 10

12 Figure 12: Number of Properties Owned & Managed % 2% 1% 3% 4% 5% 7% 13% 16% 37% 0% 5% 15% 20% 25% 30% 35% 40% Figure 13: Numbers of Properties Managed for Clients to 50 7% 11 to 20 7% 6 to 10 8% 5 4% 4 7% 3 9% 2 12% 1 15% 0 21% 0% 5% 15% 20% 25% 11

13 Figure 14: Designations Possessed by Property Managers 4% 1% 1% 77% 17% PMC NARPM CCRM None Figure 15: Print Publications Used for Marketing Local paper, Newspaper 50.6% PennySaver LA Times Company Rental List Daily Pilot None 5.5% 4.1% 2.7% 2.7% 6.8% 35.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 12

14 Figure 16: Type of Clients Individual investors who own fewer than 5 properties Individual investors who own 5-10 other porperties 30% 77% Individual investors who own more than 10 other properties Large institutional investors in residential real estate Corporations with commercial properties 6% 4% 16% 15% 0% 20% 30% 40% 50% 60% 70% 80% 90% Figure 17: Property Manager Compensation Structure 49% 50% 45% 40% 35% 30% 25% 20% 15% 5% 0% Percentage per property 20% Flat fee per property 13% Percentage per unit 4% Flat fee per unit 14% 13

15 Figure 18: Years Licensed to Sell Real Estate years 5% years 15% years 24% years 23% 1-10 years 33% 0% 5% 15% 20% 25% 30% 35% Figure 19: Gender 51% 49% Male Female 14

16 Figure 20: Marital Status 7% 21% Married Single 72% Figure 21: Education Four-year college 43% Some college 27% Graduate school 19% Vocational/technical school High school 4% 7% Some high school 0% 0% 20% 30% 40% 50% 15

17 Figure 22: Ethnic Background 4% 6% 71% 9% Black/African American Hispanic/Latino Asian White/Caucasian Figure 23: Annual Income 60% 50% 52% 40% 36% 30% 20% 0% < 100, k - 200k 200k - 300k > 300k 8% 4% 16

18 Leading the way in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS ( is one of the largest state trade organizations in the United States with 155,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles. The Association develops and promotes programs and services that will enhance the members' freedom and ability to conduct their individual businesses successfully with integrity and competency and, through collective action, promotes the preservation of real property rights. CALIFORNIA ASSOCIATION OF REALTORS Research and Economics 525 South Virgil Avenue Los Angeles, CA