DB2 UDB/CM Express - Information on Demand for Midsize Companies

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1 IBM Software Group DB2 UDB/CM Express - Information on Demand for Midsize Companies Patrick Schiefer Sales Manager CIS/Hungary/Romania/Bulgaria IBM DB2 Data Management Software [email protected]

2 Agenda IBM Information Management IBM DB2 and DB2 Express Content Management and Content Manager Express IBM

3 20 Years Accelerating Innovation to Deliver Value IBM

4 and our business is stronger than ever Market Acceptance 425,000 + Customers, WW, X-Industry 9,000+ Content Mgmt Customers 2,000+ Tools Customers 40,000 Applications 13,000 Partners Technology Leadership Invented Relational Database 1,200+ Active Patents, 7X Industry 40+ Industry Awards in 2002 Continuing Investment $1B Annually Strong Business Results 6 Years of Growth Faster than the Industry Fast Growth on Linux, Unix & Windows Growth Continues in 2003 Up 14% YTY Through 3Q IBM

5 e-business is evolving Access Enterprise Integration On Demand "Get on the Net" "Buying, not browsing... Working, not surfing" "Optimized & insight driven; dynamically respond to the needs of customers, employees, partners" Access Publish Transact Integrate Internally Integrate Externally Adapt Dynamically IBM

6 On Demand Operating Environment A Seamless Flow of Information Customer & Partner Applications Processes Finance Customer Relationship Management Distribution Manufacturing Enterprise Resource Planning Product Lifecycle Mgmt. Retail Value Chain Mgmt. Telco Legacy & Strategic Appl s. Governmt Integrated Information Infrastructure Application Integration Layer IDS Integrated Open Stds. Automated Virtualized Multi-Platform Systems Integration Layer Servers Storage Network IBM

7 Connected Information Drives Value Customer Centric Processes Customer Care Customer Self Service.+++ Digitize Insight Driven Decisions Cust. Relationship Mgmt. Financial Management Work Force Analysis Supply Chain Analysis +++ Content Enable People Productivity Information Access Collaboration +++ Collaborate Personalize IBM

8 DB2 Information Management Investments Database Servers & Tools OLTP & Analytical Applications High Performance & Scale High Availability, Security Platform Optimization Reduced Administration Costs Through Automation & Tools DB2 Universal Database, IMS, Informix Advanced Analytics Data & Text Mining Embedded OLAP Information Management More Than A Database 13,000 Partners 40,000 Applications Enterprise Content Mgmt. Optimized Resource Managers for Rich Content Digital Rights Management e-records Management DB2 Content Manager Information Integration Heterogeneous Federation, Replication, Data Placement, Search DB2 Information Integrator IBM

9 Informix Database Servers Increasing Function & Compatibility in DB2 UDB Continuing Investment In Informix Support & Enhancements DB2 V8 Informix Compatibility Items March 03 DB2 Today Priority 1 Priority 2 Common SQL Shared Nothing Coexistence Application Portability Operational Consistency Sparsely used features Informix IDS 9.4 March 03, IDS for Linux on zseries June IBM

10 Try to make this better. Informix & DB2 Compatibility Continuing Focus MTK for Informix in Beta DDL, DML, Data, Schema - Ready SPL - In Progress DB2 ODBC, JDBC - today ESQL/C vnext+ 4GL - WAS vnext Today Priority 1 Priority 2 Common SQL Application Portability Operational Consistency Sparsely used features IDS vnext on Track Informix HDR, OLTP Perf. - DB2 vnext Continued Integration of DataBlades Text Search, Spatial, Image Extender - Today Geodetic Extender vnext IBM

11 Try to make this better. Informix and Websphere Integration Continuing Focus IBM Informix Dynamic Server (IDS) is certified with WebSphere!* WebSphere Application Server WebSphere Express WebSphere Portal Enable WebSphere Portal Extended WebSphere Portal Express (multi-platforms) WebSphere MQ Series WebSphere Studio Site Developer WebSphere Studio Application Developer WebSphere Studio App. Dev. Integration Edition WebSphere Studio Enterprise Developer The First IBM Informix Redbook! Covers all IDS / WebSphere Topics Lots of step-by-step examples (example code downloadable) Based on Linux and Windows Download at: ibm.com/redbooks Redbook ID: SG * Some products not certified with all releases of IDS IBM

12 Try to make this better. Informix 4GL and Websphere EGL Integration Continuing Focus 2005 General Availability Shipped Q4 02 Upgrade for 4GL 4.20 and 4GL JJ4.30: Enhanced connectivity to OnLine AIX bit Platform support 4GL 7.31.UC3 4GL Language Extensions Technology Validation WebSphere Studio, V5.1 New web application 4GL development 7.32 with EGL DB2 connectivity Announced with IDS 9.4 GA 03/28/2003 Dynamic Arrays INT8/SERIAL8 WebSphere Studio, V6.x Utilities for 4GL to EGL conversion 4GL-style character based displays Enhanced printing support IBM

13 DB2 UDB V8 Since GA Recent Announcement Platform Optimization Windows 2003 Server Certified.NET Support Linux Optimization 64 Bit Intel Itanium2, AMD Opteron pseries, iseries Available Now Programming Productivity Java Enhancements.NET Tool Integration XML Extender Additions Mobility in the Box DB2 Everyplace Included with DB2 UDB Replication Server & Client.NET Integration Express Version Performance Accelerators OLTP Performance Enhancements Improved Deployments SMB offerings: DB2 Express UDB, CM, Everyplace DB2 ICE Integrated HTTP & SOAP engine IBM

14 Linux IS a Key Part of our Strategy A Complete Information A Complete Management Information Platform Management for Linux Platform for Linux June 2003 DB2 UDB first database to support Infiniband DB2 Information Integrator GAs - also available on Linux August 2003 DB2 UDB V8.1 - first commercial database for AMD Opteron 32/64 bit DB2 Integrated Cluster Evironment May 2003 DB2 UDB V8.1 - first database for IA-64, iseries, pseries October 2003 DB2 Content Manager for Linux October 1999 First SAP bechmark on Linux 4 yrs before Oracle December 2000 July 1999 DB2 UDB V6.1 for Linux GA May 1999 Beta code for DB2 UDB V6.1 for Linux Over 25,000 downloads in first 6 weeks DB2 UDB V7.1EEE - first clustered database on Linux DB2 UDB for Linux on zlinux - first database on Linux for mainframe IBM

15 SMB Market: DB2 Information Management Strategy Vision Deliver solutions to the medium business market enabling time to value leadership and business agility for customers and partners Strategy Provide the right data management components to your applications to address customer pains Offer you the best support and benefits Offerings Express Offerings Marketing Partners IBM

16 DB2 UDB Offerings for Windows, Linux and Unix = common code base DB2 UDB Enterprise Server Edition with Database Partitioning Option DB2 UDB Enterprise Server Edition DB2 UDB Express Edition DB2 UDB Workgroup Server Unlimited Edition DB2 UDB Workgroup Server Edition DB2 UDB Personal Edition DB2 Everyplace Database Edition DB2 Everyplace Express Edition DB2 Everyplace Enterprise Edition IBM

17 DB2 Express Offering Lowest priced full function relational database Specially tailored for small and medium sized businesses Specifically tailored for Software Vendors (ISV) Accelerates users time to value through: Autonomic manageability features Windows and Linux platform choices Support for transparent silent installation with business partner applications Start small and grow As business grows, so can the underlying database Just upgrade the license key IBM

18 DB2 Express Offerings for Windows and Linux Option DB2 Express Server/ Named User Comparison Price $668,-- / $133,-- Supported Users Countable & Named Only CPU $5.215,-- Unlimited Option DB2 Everyplace Express Server/ Named User Comparison Price $507,-- / $106,-- Supported Users Countable & Named Only IBM

19 DB2 Express: Price Comparison US list prices Scenario Pricing IBM DB2 Express** MSFT SQL Server 2000 Oracle 9i SE 1 User $ 598 $ 1,489 $ 1,500 5 Users $ 994 $ 1,489 $ 1, Users $ 1,489 $ 2,249 $ 3, Users $ 2,974 $ 5,987 $ 7, Users $ 5,449 $11,245 $15,000 Standard Pricing / Assumptions Express Edition Pricing - $499 Server Only - $ 99 Per User Standard Edition Pricing - $1489 for 5 Named User CAL pack -$2249 for 10 Named User CAL pack Standard Edition Pricing - $300 for Named User (Minimum 5 users per CPU) Software Maintenance a significant cost factor for total cost of software ownership over five year period(fixes, Upgrades and telephone support) 25% for first year + 25% for subsequent years on base license fee (consistent across all SWG offerings) 25% on base license fee + telephone support at per incidence basis, provided by MSFT business partners (starts at $9,000 for ten incidence pack), could be open ended additional cost 22.5% on base license fee Limitations Server = Max. 2 CPUs per Server Server = Max. 4 CPUs per Server Server = Max. 4 CPUs per Server IBM

20 Why should I go for DB2 Express? Best price and TCO (Total cost of ownership) Scalable on demand Better partner programs (EEP) Open standards and platforms (Linux) Manageability Tight Development Environment Integration DB2, Websphere and MS Visual Studio Includes Websphere Application Server Express Easy terms and conditions Superior support and enablement program Silent Install IBM

21 DB2 Express Enablement Program (EEP) Partner Response >300 companies registered in 3 months 95% service the SMB market 75% New to DB2 Web Based Self Help Model Enable SMB BPs On-line, self help no cost No prior membership requirements WebSphere & Tivoli Education (on-line) At BP time & place of choice Technical, Marketing & Sales e-mentoring Sales Aids, News letters Support (on-line) Porting Assistance 1-on-1 Technical Experts Available (via chat and ) FAQs, White Papers, Case Studies Hints and Tips, Discussion Groups, Forums A New Enablement Model for for our Partners and Customers Register now on: IBM

22 DB2 Express at CDE Solutions RESolution Integration Suite Vendor Overview ISV based in UK, started in 2000 Enterprise Information Integration ISV Application Offering Integration Suite allows data access across multiple disparate sources allowing customers to focus on using their data rather than how it is accessed. Supports distributed environments where non persistent connectivity exists (including SMB retail). Ported application from MS SQL Server to Linux with embedded DB2 UDB Express Target Markets AAcross Europe Marketed through through direct sales and VAR s Vertical markets in Local Gov, Telecom, Retail, Dist IBM Software DB2 UDB Express DB2 UDB Express DB2 DB2 UDB UDB Express and and its its low-cost pricing model autonomic capabilities virtually eliminates administrative overhead Ted Ted Bartlett, Bartlett, Commercial Commercial Director, Director, cde cde Solutions Solutions Register now on: IBM

23 DB2 Migration Workshop Week Long Workshop Designed for BPs Prior PartnerWorld membership required Assumes BP is new to DB2 BP brings own application Registration for european classes: Or on request via IBA and IBM Belarussian Contacts Course highlights Introduction to DB2 and WebSphere Application Server integration DB2 fundamentals education DDL and data extraction and deployment DB2 SQL procedural language Migrating stored procedures, triggers, and UDFs Experience: In some cases (depending on application complexity), attendees have been able to completely migrate their application within the 5 day period IBM

24 Information You May Not Be Leveraging Operational Content Statements, Invoices, Reports Scanned Images Fax Rich Media Video Audio Web Content HTML Dynamic pages Workgroup Documents Word Processing Spreadsheet Presentation IBM

25 What Users Demand "Get me all the information..." Integrated Information Business Process Analysis Computer Generated Output Rich Media Experience out in Inventory Claims Orders s Resumes Bills Statements Reports Correspondence Purchase Orders Loan Applications Archives IBM

26 What Users Demand Business Impact COST SAVINGS Increase productivity Reduce filing and distribution costs Reduce physical storage requirements The Real Payback Improve customer service and loyalty Reduce process cycle times Leverage brand assets to increase revenues business process with physical content same process using digital content refined process using digital content IBM

27 What Users Demand A Comprehensive Foundation for Enterprise Content Management Solutions Imaging Document Management Digital Rights Management COLD Digital Asset Management IBM Content Manager Archive Records Management Web Content Management IBM

28 Content Manager Express Solve Customer Pains 85% of business content is unstructured Provides central entry point to information Manage, share and leverage content Easy to install and maintain Route to Market Primarily with Business Partners Key Product Features Simple, quick installation Simplified packaging Low priced content management solution IBM

29 Content Manager Express MBS Technologies Randy Dufault, Principal and Senior Engineer "We utilize IBM s entire family of content management products including DB2 CommonStore to develop solutions that manage and store unstructured, primarily paper-based materials and make these resources accessible to users on demand. With DB2 Content Manager Express, SMB customers can now receive the same high reliability content management solution as our larger customers, but at a price that is more affordable for companies who otherwise wouldn t purchase an enterprise solution. DB2 Content Manager Express should enable us to further develop underserved areas of the content management marketplace. With our long history and strong IBM technology skill set, we can continue to grow our position as a premier content management partner. Register now on: IBM

30 Thank you Very Much IBM