Online Programs. Undergraduate Minors. sojonline.wvu.edu ADVERTISING PUBLIC RELATIONS HEALTH PROMOTION SPORT COMMUNICATION

Transcription

1 The West Virginia University P.I. Reed School of Journalism recognizes the increasing need for flexibility in student scheduling. We know that students can t always be on campus for classes and that online programs are an excellent alternative. Our programs offers cuttingedge curriculum that is rooted in the tradition of an established university. The School of Journalism offers a 13-course master s degree in Integrated Marketing Communications (IMC); fivecourse graduate certificates in IMC and Digital Marketing Communications (DMC); and four undergraduate minors in advertising, public relations, health promotion and sport communication. Continue your education when it s most convenient for you. Learn more at sojonline.wvu.edu Undergraduate Minors The WVU School of Journalism offers four undergraduate minors in: ADVERTISING PUBLIC RELATIONS HEALTH PROMOTION SPORT COMMUNICATION (offered in conjunction with the WVU College of Physical Activity and Sport Science) Get started. Learn how you can easily declare and complete your minor online.

2 Minor in Advertising (15 hours) Students in the advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience. The advertising minor requires the following five courses: JRL 101 Introduction to Mass Comm. ONE of the following: ADV 201 Advertising and Society ADV 215 Principles of Advertising ADV 309 Advertising & Creativity ADV 409 Advertising Research & Media ADV 419 Advertising Strategies Minor in Public Relations (15 hours) Students in the public relations minor will learn to use a variety of communication strategies, tactics, and media to create a favorable image for clients. The public relations minor requires the following five courses: JRL 101 Introduction to Mass Comm. PR 215 Introduction to Public Relations PR 301 Writing for Public Relations PR 401 Applied Public Relations PR 410 IMC for Public Relations Minor in Health Promotion (15 hours) Students in the online health promotion minor learn to use a variety of communication strategies, tactics, and media to increase awareness, communicate outcomes, facilitate behavior change, prevent or impede the onset of disease, and develop environments that encourage and support positive healthy behaviors. The health promotion minor requires the following five courses: JRL 101 Introduction to Mass Comm. ONE of the following: PR 215 Introduction to Public Relations ADV 215 Principles of Advertising JRL 450 Writing for Health Promotion JRL 452 Applied Health Promotion JRL 454 Health Promotion Campaigns Minor in Sport Communication (18 hours) Students in the sport communication minor will gain practical skills in media writing, public relations, and strategic communications, as well as an understanding of the issues affecting professional and college sports today. School of Journalism (9 hours): ONE of the following ADV 201 Advertising and Society ADV 215 Principles of Advertising PR 215 Introduction to Public Relations Required Course JRL 361 Media Relations in Sport ONE of the following JRL 412 Sport Journalism PR 412 IMC for Sport College of Physical Activity and Sports Sciences courses (9 hours - available on-campus and online): SEP 271 Sport in American Society TWO of the following SM 426 Liability in Sport (Sport Law) SM 485 Sport Management SM 486 Sport Marketing Get started. Learn how you can easily declare and complete your minor online.

3 The West Virginia University P.I. Reed School of Journalism recognizes the increasing need for flexibility in student scheduling. We know that students can t always be on campus for classes and that online programs are an excellent alternative. Our programs offers cuttingedge curriculum that is rooted in the tradition of an established university. The School of Journalism offers a 13-course master s degree in Integrated Marketing Communications (IMC); fivecourse graduate certificates in IMC and Digital Marketing Communications (DMC); and four undergraduate minors in advertising, public relations, health promotion and sport communication. Continue your education when it s most convenient for you. Learn more at sojonline.wvu.edu Minor in ADVERTISING Get an inside look at the exciting world of advertising and learn how to create TV, web, radio, print and new media messages to persuade audiences to take action. Get started. Learn how you can easily declare and complete your minor online.

4 Minor in Advertising (15 hours) Imagine creating a 30-second spot for the Super Bowl or an interactive Internet campaign for a corporate client. The online advertising minor prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, and market research. Students in the advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience. The advertising minor requires the following five courses: JRL 101 Introduction to Mass Communication, 3 hours Can be taken on campus or online. Course examines the mass communicator s role in developing political, social, and economic fabrics of a democratic society. Organization and function of newspapers, magazines, broadcast stations, and other principle media, including the role of advertising and public relations are reviewed. ONE of the following: ADV 201 Advertising and Society, 3 hours Can be taken on campus or online. As a social institution, advertising plays a critical role in our daily lives. This course will examine the social, economic, and legal aspects of advertising. ADV 215 Principles of Advertising, 3 hours Can be taken on campus or online. An introduction to all sides of the advertising field and to the process, quantitative, strategic, and aesthetic, by which the sales message is planned, produced, and delivered. ADV 309 Advertising & Creativity, 3 hours Prerequisites: JRL 101, ADV 215 (or ADV 201) Must be taken online. This course will examine advertising copy and design concepts. Students will develop their own advertisements and learn to critically analyze existing ad campaigns. ADV 409 Advertising Research & Media, 3 hours Prerequisites: JRL 101, ADV 215 (or ADV 201) Must be taken online. An introduction to the selection and evaluation of different media used in advertising campaigns. Students will learn to analyze and select audiences, compare media, and conduct media research. ADV 419 Advertising Strategies, 3 hours Prerequisites: JRL 101, ADV 215 (or ADV 201) Must be taken online. This course will introduce students to the concept of branding. Through case studies of successful and unsuccessful branding attempts students will learn how to use advertising to help create powerful brand loyalty. Get started. Learn how you can easily declare and complete your minor online.

5 The West Virginia University P.I. Reed School of Journalism recognizes the increasing need for flexibility in student scheduling. We know that students can t always be on campus for classes and that online programs are an excellent alternative. Our programs offers cuttingedge curriculum that is rooted in the tradition of an established university. The School of Journalism offers a 13-course master s degree in Integrated Marketing Communications (IMC); fivecourse graduate certificates in IMC and Digital Marketing Communications (DMC); and four undergraduate minors in advertising, public relations, health promotion and sport communication. Continue your education when it s most convenient for you. Learn more at sojonline.wvu.edu Minor in HEALTH PROMOTION Learn how to build and implement creative strategies using traditional and new media to communicate messages that encourage and support positive healthy behaivors. Get started. Learn how you can easily declare and complete your minor online.

6 Minor in Health Promotion (15 hours) The online health promotion minor prepares students for a variety of careers in the growing field of health promotion and disease prevention. Typical job areas include healthcare marketing and communication for hospitals, health promotion for geriatric care facilities, health marketing for non-profits such as the American Lung Association, or health communication positions within the Department of Health and Human Services (e.g., CDC, NIH, FDA). A professional health promotion practitioner uses a variety of communication strategies, tactics, and media to increase awareness, improve knowledge, communicate outcomes, facilitate behavior change, prevent or impede the onset of disease, and develop environments that encourage and support positive healthy behaviors. Health promotion programs take place in many settings including: school, clinics, hospitals, workplaces, and community settings. The health promotion minor requires the following five courses: JRL 101 Introduction to Mass Communication, 3 hours Can be taken on campus or online. Course examines the mass communicator s role in developing political, social, and economic fabrics of a democratic society. Organization and function of newspapers, magazines, broadcast stations, and other principle media, including the role of advertising and public relations are reviewed. ONE of the following: PR 215 Introduction to Public Relations, 3 hours Can be taken on campus or online. Introduces the student to the principles of public relations. Definition and historical development, opportunities and challenges, techniques, and management of public relations included. ADV 215 Principles of Advertising, 3 hours Can be taken on campus or online. An introduction to all sides of the advertising field and to the process, quantitative, strategic, and aesthetic, by which the sales message is planned, produced, and delivered. JRL 452 Applied Health Promotion, 3 hours Prerequisites: JRL 101, ADV 215 or PR 215 Must be taken online. Course consists of in-depth case studies of health communication messages with an emphasis on understanding how health communication audiences (e.g., elderly, minorities, children, women, etc.) are targeted and influenced by the messages. Additional topics include current and future uses of digital media in health communication, role and responsibilities of the mass media in providing messages intended to influence audiences, and legal and ethical concerns in health communication. JRL 454 Health Promotion Campaigns, 3 hours Prerequisites: JRL 101, ADV 215 or PR 215 Must be taken online. This course will apply IMC principles, theories, and techniques for multifaceted campaigns designed for health promotion and disease prevention. This course will look at both non-profit and public sector organizations that utilize IMC strategies to promote issues such as HIV/AIDS awareness, cancer screening, and child vaccinations. JRL 450 Writing for Health Promotion, 3 hours Prerequisites: JRL 101, ADV 215 or PR 215 Must be taken online. This writing-intensive course will look at the evolving field of health communication. Students will learn to write health messages for distinct audiences. Topics include: provider-patient communication; persuasive messages for social networks, social influence and social support; direct to consumer advertising; use of social media in health messaging; and the communication of risk and uncertainty. Get started. Learn how you can easily declare and complete your minor online.

7 The West Virginia University P.I. Reed School of Journalism recognizes the increasing need for flexibility in student scheduling. We know that students can t always be on campus for classes and that online programs are an excellent alternative. Our programs offers cuttingedge curriculum that is rooted in the tradition of an established university. The School of Journalism offers a 13-course master s degree in Integrated Marketing Communications (IMC); fivecourse graduate certificates in IMC and Digital Marketing Communications (DMC); and four undergraduate minors in advertising, public relations, health promotion and sport communication. Continue your education when it s most convenient for you. Learn more at sojonline.wvu.edu Minor in PUBLIC RELATIONS Develop skills in media relations, event management and creative PR writing needed to build positive relationships and boost the reputation of brands and organizations. Get started. Learn how you can easily declare and complete your minor online.

8 Minor in Public Relations (15 hours) The online public relations minor prepares students for a variety of careers in the dynamic field of public relations. Typical job areas include media relations, event planning, corporate communications, crises management, publicity and promotion, public affairs, and government relations. A professional PR practitioner uses a variety of communication strategies, tactics, and media to create a favorable image for his or her client. Building and maintaining positive relationships with external audiences is the core of public relations. The public relations minor requires the following five courses: JRL 101 Introduction to Mass Communication, 3 hours Can be taken on campus or online. Course examines the mass communicator s role in developing political, social, and economic fabrics of a democratic society. Organization and function of newspapers, magazines, broadcast stations, and other principle media, including the role of advertising and public relations are reviewed. PR 215 Introduction to Public Relations, 3 hours Can be taken on campus or online. Introduces the student to the principles of public relations. Definition and historical development, opportunities and challenges, techniques, and management of public relations included. PR 301 Writing for Public Relations, 3 hours Prerequisites: JRL 101, PR 215 Must be taken online. This course provides an introduction to and experience in writing for a wide range of public relations purposes. Students will improve writing skills as they become prepared to effectively communicate with various audiences in multiple formats. PR 401 Applied Public Relations, 3 hours Prerequisites: JRL 101, PR 215 Must be taken online. Course consists of in-depth case studies of public relations programs. Primary emphasis on successful campaigns, but unsuccessful efforts will also be examined for causes of failure. PR 410 IMC for Public Relations, 3 hours Prerequisites: JRL 101, PR 215 Must be taken online. This course seeks to describe the essential and interconnected role of Public Relations in Integrated Marketing Communication. Students will examine the attributes of successful IMC campaigns and the campaign mindset as it applies to employee relations, government affairs, reputation management, corporate social responsibility, trade relations, and much more. Get started. Learn how you can easily declare and complete your minor online.

9 The West Virginia University P.I. Reed School of Journalism recognizes the increasing need for flexibility in student scheduling. We know that students can t always be on campus for classes and that online programs are an excellent alternative. Our programs offers cuttingedge curriculum that is rooted in the tradition of an established university. The School of Journalism offers a 13-course master s degree in Integrated Marketing Communications (IMC); fivecourse graduate certificates in IMC and Digital Marketing Communications (DMC); and four undergraduate minors in advertising, public relations, health promotion and sport communication. Continue your education when it s most convenient for you. Learn more at sojonline.wvu.edu Minor in SPORT COMMUNICATION Understand the incredibly fastgrowing industry of professional and college sports and gain the practical skills in media writing, PR and strategic communications needed to succeed in this field. (offered in conjunction with the WVU College of Physical Activity and Sport Science) Get started. Learn how you can easily declare and complete your minor online.

10 Minor in Sport Promotion (18 hours) As a sport communication minor, you will gain practical skills in media writing, public relations, and strategic communications, as well as an understanding of the issues affecting professional and college sports today. The sport communication minor requires the following courses: Three Courses from School of Journalism (9 hours) ONE of the following (3 hours) ADV 201 Advertising and Society, 3 hours As a social institution, advertising plays a critical role in our daily lives. This course will examine the social, economic, and legal aspects of advertising. ADV 215 Principles of Advertising, 3 hours An introduction to all sides of the advertising field and to the process, quantitative, strategic, and aesthetic, by which the sales message is planned, produced, and delivered. PR 215 Introduction to Public Relations, 3 hours Introduces the student to the principles of public relations. Definition and historical development, opportunities and challenges, techniques, and management of public relations included. Required Course JRL 361 Media Relations in Sport, 3 hours Prerequisites: One of the following: ADV 201, ADV 215 or PR 215 This course is designed to provide an in-depth understanding of how effective public relations plays an integral role in any sports organization via a myriad of communication efforts used in the dissemination of information to the media and the public. ONE of the following (3 hours) JRL 412 Sport Journalism, 3 hours Prerequisites: One of the following: ADV 201, ADV 215 or PR 215 This course helps students develop critical thinking skills in reporting and writing stories. Students will also examine the value of sports journalism, the way sports function in society, and gain an understanding of ethics in sports journalism. PR 412 IMC for Sport, 3 hours Prerequisites: One of the following: ADV 201, ADV 215 or PR 215 This course seeks to describe the essential and interconnected role of Public Relations in Integrated Marketing Communication. Using sport-specific examples students will examine the attributes of successful IMC campaigns and the campaign mindset as it applies to sport promotion and communications. Three Courses from College of Physical Activity and Sport Sciences (9 hours) Required Course SEP 271 Sport in American Society, 3 hours This course provides a comprehensive analysis of sport structures with a close view of who competes and the consequences of such competition. A major emphasis is placed on the sociological phenomena that contribute to sport in the United States. In-depth discussion of the apparent positive and negative consequences of the way sport is organized in society will occur. TWO of the following (6 hours) SM 426 Liability in Sport (Sport Law), 3 hours Recommended to complete SEP 271 before enrolling in this course. This course includes an in-depth study of professional sport leagues, their constitution, by laws, regulations, collective bargaining agreements, standard player contracts; legal issues involving sport agents. SM 485 Sport Management, 3 hours Recommended to complete SEP 271 before enrolling in this course. In this course students analyze management processes utilized in sport businesses. A focus is on the planning, organization, leading, and evaluation processes that are unique to the sport industry. SM 486 Sport Marketing, 3 hours Recommended to complete SEP 271 before enrolling in this course. This course provides an analysis of marketing sport enterprises; the marketing planning process, and marketing information systems. Get started. Learn how you can easily declare and complete your minor online.