USING BUSINESS PLAN RESOURCES 2015 PowerUP! Competition
|
|
- Estella Small
- 8 years ago
- Views:
Transcription
1 USING BUSINESS PLAN RESOURCES 2015 PowerUP! Competition
2 2 AGENDA We will cover the following research areas: Research Types and Techniques General Business Plan Resources Legal Structure Market Research Components Your Customers Your Industry Your Competitors Costs and Salaries and Financial Ratios Q & A
3 3 Market Research Classes at BPL All classes on Monday evenings at the Central Library Info Commons Lab Researching Your Competition June 2, 6:30-8:00 pm Researching Your Industry June 16, 6:30-8:00 pm Researching Your Customers June 30, 6:30-8:00 pm
4 Types of Research Primary Research Interviews with customers, business owners Questionnaires or online surveys Observing other businesses and customers Competitors websites Work or volunteer experience in the industry Secondary Research Resources Government Data: e.g. U.S. Census Online Databases through BPL: E-Resources Consumer Spending Surveys Trade Magazines Industry Reports 4
5 5 Creating Surveys for Primary Research BOOKS: How to Conduct Surveys Survey Methodology Online Surveys for Dummies ONLINE SERVICES:
6 Secondary Research Online Online Search Engines: Google, Yahoo, Bing Use Keywords Make sure the word choice and spelling are correct Quotation marks set off an exact phrase: computer industry statistics Search techniques AND = computer & industry in same doc. NOT = computer, except industry OR = computer (all areas) or industry (any) 6
7 7 BPL E-Resources The library pays for subscriptions to services which you can access for free. Access is through BPL s Website Articles & Databases section. Some E-Resources may be used offsite with a BPL library card number and PIN.
8 General Business Plan Resources Business Plan Handbook Print: Multi-volume set with sample business plans E-resource: Small Business Resource Center Business Plan Pro: sample plans Successful Business Research, by Rhonda Abrams Excellent explanation of how to find data & statistics Small Business Sourcebook Print: Multi-volume set covering many industries E-resource: Small Business Resource Center 8
9 9 NYC Small Business Services New York City s Small Business Services Library Small Business Digital Toolkit for Social Media Launching a Business: Start-up Checklists, Insurance, Legal Structure, Registrations, etc. Business Courses New Business Acceleration Team
10 10 Legal Structures Resources Books - See the book list handout: Legal Guide for Starting & Running a Small Business by Fred S. Steingold Incorporate Your Business by Anthony Mancuso How to Form a Nonprofit Corporation by Anthony Mancuso Websites:
11 Market Research Components Product research Consumer research and buying behavior Industry research and trends Competition and market share Formulate the questions you need to answer to help focus your research. 11
12 12 Market Research Sections of the PowerUP! Plan that will rely on market research: Market Analysis and Target Market (Section 3) Industry Analysis and Trends (Section 4) Competitive Analysis (Section 5)
13 13 Sample Sources Market Research Data National SBDC Information Clearinghouse Industry trends, research reports, general info. ProQuest Statistical Abstract of the U.S. Available in print at any BPL branch. All kinds of statistics & their sources. NYC Dept of City Planning Good for community district/neighborhood data
14 14 Your Customers Who are you selling to? Individual Consumers, Businesses, Government Agencies? What are their characteristics? Geographic and demographic profile What are their buying habits? Psychographic profile
15 15 U.S. Census of Population 2010 Census offers only basic data: population, age, sex, race, home ownership by geographic area. American Community Survey is regularly updated and provides more detailed, timely info including income. Geographic areas available vary in general searching by county is best for most searches.
16 16 American Factfinder American Factfinder is the online interface for the U.S. Census. factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml Use Community Facts for quick search by location for popular demographic data Enter type of geography such as county, zip code Select type of data you want on next page from items in blue
17 Community Facts for Basic Data 17
18 Select data tables for the geography you selected 18
19 American Factfinder (continued) Tips when using American Factfinder Make sure to clear selections/cancel when starting a new search. No results may mean the data is not available for the geographic area try a larger area. American Community Survey (ACS) estimates are reliable data. 19
20 20 Your Customer: Psychographics Consumer Spending Data Consumer Surveys Expenditures & Time Use Reference Books American Incomes, Best Customers, Household Spending, etc. Also available as an E-resource: Gale Virtual Reference Library Trade Publications & Magazine Articles
21 21 Your Customer: Psychographics All sources below are E-Resources ReferenceUSA U.S. Consumer Section offers Lifestyles info The Local Market Audiences Analyst - from SRDS SimplyMap - extensive data and mapping capabilities includes both demographic and psychographic information (see Market Segments and Nielsen PRIZM )
22 22 Simply Map Basics View Tutorial Video to get started. Take class on Researching Your Customer. Start by creating a report rather than a map. Select Variables to find data and select Location to designate geographic area OR you can follow the Wizard prompts. Simply Map also provides business counts, retail sales, crime data and more.
23 23
24 24 What is an Industry? Your Industry An economic sector or broad business which includes many specific types of businesses. Industry Codes - NAICS & SIC Hierarchical classification system for different types of businesses based on broad industry categories designated by two digits; additional numbers have more digits. These codes are used by government, economic researchers and publishers. NAICS & SIC Manuals in print or online:
25 NAICS Industry Codes 25
26 26
27 27 Industry Statistics: The Economic Census BPL website: Industry Research See Industry Snapshots and Statistics Sampler which includes Non-employer Statistics and Business Expenses. Tip start by selecting your industry How to Use Economic Census Data for examples of applying data E-commerce Statistics
28 28 Economic Census Industry Snapshots Industry Snapshots are easy, fast facts & trends: National sales, sales per capita by state (use map), 5 year growth, establishments, and more. Use Featured Businesses for easy searching of select businesses. Select All Industry Snapshots for complete listing by NAICS categories. Click More with red arrow for specific business types. Click Go to Industry Snapshot to get charts.
29 Industry Snapshots: Nationwide Only 29
30 30 Your Industry More Resources Reference Books Standard & Poors Industry Surveys Encyclopedia of Associations Associations may have statistics & reports, magazines & newsletters, benchmarks Trade Magazines free online subscriptions National SBDC Information Clearinghouse Use the top navigation bar: Market Research Links Small Business Snapshots for market research
31 31 Your Industry (continued). Brooklyn Public Library - E-Resources ABI INFORM magazine articles with key word searches Business Insights: Essentials industry overview, rankings, news, associations Plunkett Research Online major industries market research & trends, company profiles, statistics Small Business Resource Center: Business Types for overview, articles, sample plans
32 32 Your Competition Researching Other Companies Find other companies in your industry OR companies your customers patronize. Consider both local companies and major companies. Learn about their lines of business, marketing, customer service, finances If you are selling to other companies (B to B), you may also research potential clients.
33 Your Competition: E-Resources Company Research Brooklyn Public Library Business E-Resources Reference USA Morningstar Investment Research Business Insights: Essentials ABI Inform for articles Plunkett s Research Online 33
34 34 ReferenceUSA 14 Million US Private & Public Companies Contact and Management Info Company News Estimated Business Data: employees, revenues Approximate Business Expenditures Available remotely with Library Card & PIN. Particularly useful for creating customized lists and gathering information on small, private companies.
35 U.S. Businesses has Company Info 35
36 Use Custom Search to find companies by type, location, size 36
37 Select Your Criteria 37
38 Business Type & Geography are common search criteria 38
39 Click on the Company Name for details 39
40 Business Demographics & Business Expenditures have useful details 40
41 Data found in Business Demographics 41
42 Your Competition: More Resources Company Websites Public companies annual reports are in the Investor Relations section. Yahoo Finance finance.yahoo.com Get a profile, news and inexpensive research reports. 42
43 Your Competition: Print Sources Reference Books (see book list handout) International Directory of Company Histories Market Share Reporter, an annual compilation of reported market share data on companies, products and services Hoovers Handbook of Private Companies D & B Regional Business Directory 43
44 44 Regulations Find regulations and requirements for your business. New York State Online Filing System New York City NYC Business Express, click on NYC Business Wizard or Easy Start Department of Consumer Affairs, Business Toolbox
45 45 Research Tips Be Resourceful in your searching Be Selective regarding your sources and note your sources Be Diligent in using details to put it all together And remember to ask a librarian
46 46 Q & A Brooklyn Public Library Business & Career Library option 3 Science Industry Business Library, NYC The PowerUP! competition is brought to you by Brooklyn Public Library sbusiness & Career Library Success Council and Citi Foundation.
Market Research: Information Sources for Small Business
Market Research: Information Sources for Small Business The New York Public Library Science, Industry and Business Library What We Will Cover Today What is Market Research? Why Do Market Research? Starting
More informationFree/cheap Relevant? Credible? Agenda-free?
The Art of Part 2 Primary Secondary Internal External Public Commercial (syndicated/custom) Free Accessible Relevant May not exist Limited scope Free/cheap Relevant? Credible? Agenda-free? Relevant Credible
More informationACCESSING ONLINE DATABASES FROM YOUR HOME OR OFFICE
ACCESSING ONLINE DATABASES FROM YOUR HOME OR OFFICE REFERENCE USA Reference USA is an extremely powerful database. It has ten component databases including US and Canadian Businesses as well as a Historical
More informationCareerBeam: Research Tools
CareerBeam: Research Tools The CareerBeam Research Tools provide a variety of resources for researching companies, contacts, associations, locations and more. Each resource has been reviewed in detail
More informationPublic Libraries in PA
SMALL BUSINESS DEVELOPMENT CENTER 108 ROCKWELL HALL Public Libraries in PA http://www.publiclibraries.com/pennsylvania.htm 600 FORBES AVENUE PITTSBURGH, PA 15282 TEL 412.396.6233 FAX 412.396.5884 duqsbdc@duq.edu
More informationNew Mexico Broadband Program
New Mexico Broadband Program Internet Tools for Small Business Success Module 4 Introduction to Online Marketing Internet Tools for Small Business Success Class Series 1. Terminology & Planning 2. Communication
More informationSmall Business Data Assess Your Competition Define Your Customers
Small Business Data Assess Your Competition Define Your Customers Census Bureau Data Can Answer Many Questions What Is Census Bureau Data? Economic / business data Economic Census County Business Patterns
More informationMARKETING & MARKETING RESEARCH INFORMATION RESOURCES
MARKETING & MARKETING RESEARCH INFORMATION RESOURCES This bibliography or subject guide is designed to be a select list of the most frequently used sources for marketing, marketing research, and advertising
More informationCommerce 4KH3: Management Issues in Electronic Business
Commerce 4KH3: Management Issues in Electronic Business Ines Perkovic Business Librarian Innis Library, KTH-108 February 2016 McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca
More informationGiving Your Students the Tools to Use Market Research Effectively
Giving Your Students the Tools to Use Market Research Effectively Agenda Introductions Review: Why is Market Research Important? Common classroom challenges Activities & Tools Connecting Market Research
More informationDiabetes Risk Factors Community Profile Cumberland County, NJ
Diabetes Risk Factors Community Profile Cumberland County, NJ June 2014 Prepared By: The Directors of Health Promotion and Education Table of Contents Target Population... 1 Location of People with Diabetes
More informationLibrarian Contact. Library Research - BUS 302. Access to Premium Subscription Content. Looking for Premium Databases. Kellogg Library Hours
Library Research - BUS 302 Access to Premium Subscription Content 24/7 accesses to CSUSM Library premium electronic subscription content is managed through your CSUSM ID & Password. As good practice always
More informationHoover s Quick Reference Sheet
Hoover s Training: Hoover s Quick Reference Sheet The Hoover s Value: Hoover s provides easy access to comprehensive insight on companies, people and industries to develop, plan and execute sales, marketing
More informationJames J. Hill Center Guide to the Job Search Strategy
James J. Hill Center Guide to the Job Search Strategy Guide to the Job Search Strategy is a proprietary product of the James J. Hill Center. Updated April 2014. Copyright 2014. All rights are reserved.
More informationIntroduction to Marketing
Introduction to Marketing Theocharis Katranis Spring Semester 2013 1 Today s Lecture 1. We will explain the importance of information in gaining insights about the marketplace and customers. 2. We will
More informationBUSINESS START-UP TOOLKIT
Duke Street Business Center Lancaster Public Library 125 N Duke St. Lancaster, PA 17602 717-394-2651 x131 dsbc@lancaster.lib.pa.us www.lancaster.lib.pa.us/dsbc 1. Is business ownership for you? BUSINESS
More informationResearching Your Industry. Sharpen your research skills to gain knowledge about your industry, target market, and competitors
Researching Your Industry Sharpen your research skills to gain knowledge about your industry, target market, and competitors Learning Objectives At the end of this module, you will be able to: Distinguish
More informationFactsheet: Market research
Factsheet: Market research A close understanding of the local childcare market and your customers needs is essential in order for your childcare business to succeed. Performing market research on potential
More informationDEVELOPING STORIES, BUILDING COMMUNITIES:
DEVELOPING STORIES, BUILDING COMMUNITIES: BROOKLYN PUBLIC LIBRARY S SERVICES FOR YOUNG JOBSEEKERS AND ENTREPRENEURS And public libraries are also serving as a lifeline for people trying to adapt to challenging
More informationReference USA User s Guide
Reference USA User s Guide Welcome to Reference USA. This user guide will show you everything you need to know to access and utilize the wealth of information available from Reference USA. This is an Internet-based
More informationAn Introduction to ISBDC Small Business Resources
An Introduction to ISBDC Small Business Resources ESRI Reports Find new customers Evaluate competitors Reveal untapped markets Analyze trade areas Identify locations to grow Search by radius, drive time,
More informationINVESTMENT ANALYSIS LIBRARY INSTRUCTION DR. VOLPE FINANCE 3730
INVESTMENT ANALYSIS LIBRARY INSTRUCTION DR. VOLPE FINANCE 3730 Christine Adams Business & Economics Librarian (330) 941-3680 cmadams02@ysu.edu The sources listed below include PRINT REFERENCE RESOURCES
More informationWho is your competition? Use a database such as ReferenceUSA* to create a list of your competitors.
Business Information Services BUSINESS START-UP TOOLKIT Prepared by Rhonda Kleiman, Economic Development Manager, Library System of Lancaster County and Diane Pawling, Business Reference Librarian, Duke
More informationKEYS TO A SUCCESSFUL BUSINESS PLAN
KEYS TO A SUCCESSFUL BUSINESS PLAN Norma A. Turok Extension Educator Small Business Management Southern Illinois Small Business Incubator 150 E. Pleasant Hill Road Carbondale, IL 62901 618/453-5561 A prospective
More informationUnderstanding customers to identify penetration and expansion opportunities
Customer Profiling Understanding customers to identify penetration and expansion opportunities by Introduction This SpatiaLAB is designed to serve as a guideline for an independent student project in which
More informationClient Questionairre. Website Design Checklist
Client Questionairre Website Design Checklist Every website design project begins with a plan! We ve created this to help you define your requirements, preferences, and resources. When you put the plan
More informationU.S. Census Bureau Public Information Office March 2011 Searching and Accessing Survey of Business Owners data on American FactFinder
Searching and Accessing Survey of Business Owners data on American FactFinder 1. Go to the Census homepage (www.census.gov). On left side of web page click on the American FactFinder link. 2. The Census
More informationMarket Research Guide
Market Research Guide MARKET RESEARCH GUIDE Prepared by: Thunder Bay Community Economic Development Commission (CEDC) Thunder Bay & District Entrepreneur Centre P.O. Box 800, Suite 201, 34 Cumberland St.
More informationWhen you complete the course, you will have the option of receiving a course completion confirmation from the SBA.
Market Research 1.1 Introduction The SBA Learning Center presents: Market Research. Produced by the SBA s Office of Entrepreneurship Education, this self-paced course provides an introduction to market
More informationJames J. Hill Center Guide to. Performing Demographic and Market Research
James J. Hill Center Guide to Performing Demographic and Market Research How to use the Gale DemographicsNow, IBISWorld, and SimplyMap databases to perform demographic and market research. Gale DemographicsNow
More informationSearch Engine Optimization Questionnaire
Search Engine Optimization Questionnaire Cutting Edge Website Solutions LLC P.O. Box 79 East Taunton, MA 02718 508-930-4239 Cutting Edge Website Solutions LLC Page 1 of 6 Congratulations on taking the
More informationLast month, we noted that your. writing a sound business plan in the stone industry. Part II
writing a sound business plan in the stone industry Part II By David K. Speaker (Editor s note: Part I of this series appeared in the October 2006 issue.) Last month, we noted that your business plan depends
More information1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.
1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m
More informationAbout Mergent Online. Basic Search
INFORMATION LITERACY @ THE PATRICK POWER LIBRARY GUIDE TO MERGENT ONLINE Mergent Online is a registered trademark of Mergent Inc., images used with permission. About Mergent Online Mergent Online is a
More informationCHAPTER. Market Research. Research? Section What Is Your Competitive Advantage?
CHAPTER Market Research Section Research? What Is Market Section What Is Your Competitive Advantage? SECTION What Is Market Research? OBJECTIVES Explain why market research is important Consider important
More informationSearch Engine Optimisation: Keys to Success
Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
More informationArizona Technology Council January 29, 2014 Jan Knight
Arizona Technology Council January 29, 2014 Jan Knight. Bancroft Information Services Since 2001 Partnering with Entrepreneurs Research, Analysis, Writing. Bus Development, Bus Plans, Marketing Strategies
More informationSearch Engine Optimization Forms An overview of the optimization and registration process
Search Engine Optimization Forms An overview of the optimization and registration process Thank you for choosing OnYourMark, LLC for your search engine marketing needs! This overview will give you insight
More informationMarket Analysis for Main Street
Ulster County Main Streets: A Regional Approach Ulster County Planning Department, 244 Fair Street, Kingston NY 12401 Why do we take a regional approach to Main Streets? There are many different approaches
More informationMSc Research Databases: Business, news and markets Management Librarians: Jane Hill and Helen Rhodes
MSc Research Databases: Business, news and markets Management Librarians: Jane Hill and Helen Rhodes This workshop will demonstrate how to use a selection of management databases to investigate a particular
More informationINDUSTRY AND COMPETITOR ANALYSIS
INDUSTRY AND COMPETITOR ANALYSIS This guide provides an overview of techniques useful in conducting an industry or competitor analysis and a listing of resources available in Milner Library. For additional
More informationEASI Reseller Opportunities: Demographic Estimates and Forecasts; Life Stage Clusters; Major Merchandise Lines and Minor Store Groups
EASI Reseller Opportunities: Demographic Estimates and Forecasts; Life Stage Clusters; Major Merchandise Lines and Minor Store Groups Introduction Easy Analytic Software, Inc. (EASI) is a New York-based
More informationSEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers
SEO People turn to search engines for questions. When they arrive at your website they are expecting immediate answers What is SEO and what are the advantages of using it? SEO stands for search engine
More informationResearch Design. Recap. Problem Formulation and Approach. Step 3: Specify the Research Design
Recap Step 1: Identify and define the Problem or Opportunity Step 2: Define the Marketing Problem Management Problem Focus on symptoms Action oriented Marketing Problems Focus on causes Data oriented Problem
More informationMarketing and Demographic Information for Business. Presented by Terry Waraksa and Tana Elias, Madison Public Library
Marketing and Demographic Information for Business Presented by Terry Waraksa and Tana Elias, Madison Public Library ReferenceUSA http://www.scls.info/resources/index.html#bus ReferenceUSA database 14
More informationUBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com
UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically
More informationNewVenture Activity 2a Customer Profile Worksheet
Name: NewVenture Activity 2a Profile Worksheet Identify major customer groups and their distinguishing characteristics. Directions In this activity you will clearly describe your customers and identify
More informationFEBIS Website Audit Award Winner: Best Commercial Efficiency
Worldwide Online Credit and Business Information For Credit Managers, Competitive Intelligence Professionals, Strategic Planners, Corporate & Law Librarians, Sales Managers, Market Researchers, Business
More informationGet the most out of your Salesgenie experience. Get the most out of your Salesgenie experience
Get the most out of your Salesgenie experience Get the most out of your Salesgenie experience CONTENTS Pg 3. B2B Tips & Tricks Pg 16. B2C Tips & Tricks infogrouptargeting.com/salesgenie 2 B2B TIPS & TRICKS
More informationGetting Started with Google Analytics 7 Easy but comprehensive steps
Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationPortfolio Builder Tutorial
Portfolio Builder Tutorial Portfolio Builder Tutorial Portfolio Builder offers many features allowing you to service your clients efficiently, with a clearly defined step-by-step process for creating portfolio
More informationBusiness Contacts and Sales Leads. ReferenceUSA
Business Contacts and Sales Leads Introduction A business directory provides substantial beneficial information for inventors, entrepreneurs, startup businesses, established businesses and others. An inventor,
More informationPASSPORT USER GUIDE. This guide provides a detailed overview of how to use Passport, allowing you to find the information you need more efficiently.
PASSPORT USER GUIDE Euromonitor International s Passport is an integrated online database, providing business intelligence on industries, economies and consumers. Its simple-to-use interface makes it easy
More informationSeries 2 Business Planning. Sources of Market Research Information
Series 2 Business Planning Sources of Market Research Information PART 1 What is Market Research? Market research is a process of gathering information. It allows you to forecast what level of sales your
More informationDIY Exercises. Linda Clark Data Dissemination Specialist U.S. Census Bureau Alaska, Idaho, Oregon, Washington linda.clark@census.
Grants Workshop October 21, 2015 Mount Vernon, Washington DIY Exercises Linda Clark Data Dissemination Specialist U.S. Census Bureau Alaska, Idaho, Oregon, Washington linda.clark@census.gov 206-446-8794
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationA New Web Site Startup Checklist aka Scott Fox s Twelve Step Program for Setting Up a New Web Site
INTERNET RICHES The Simple Money-making Secrets of Online Millionaires By Scott Fox American Management Association (AMACOM) - ISBN: 978-0814473563 A New Web Site Startup Checklist aka Scott Fox s Twelve
More informationTips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012
Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring
More informationMarket Analysis Guide
Market Analysis Guide Toll Free: 1.800.713.3558 Page 1 www.awebusiness.com Table of Contents Demonstration of Your Knowledge of the Industry...3 General Approaches to Market Research...4 Types of Market
More informationThere are four parts to tonight s talk:
Grant Writing: Approaches to Getting Started for the Writing Professional May 25, 2010 Christine Macdonald Senior Instructor, Program for Writing and Rhetoric University of Colorado, Boulder Christine.macdonald@colorado.edu
More information10 Popular Questions Businesses Ask About Creating A Web Site.
Introduction Let me introduce myself. My name is Jennifer Shaheen and I am known as the emarketing and Technology Therapist. I have been providing my services to small business owners for over ten years.
More informationDiabetes Risk Factors Community Profile Ingham, Eaton and Clinton Counties (tri county area)
Diabetes Risk Factors Community Profile Ingham, Eaton and Clinton Counties (tri county area) December 2013 Prepared By: The Directors of Health Promotion and Education Table of Contents Target Population...
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationOnline Trading How to establish a successful online business. David Lakins http://www.keymultimedia.co.uk
Online Trading How to establish a successful online business David Lakins http://www.keymultimedia.co.uk About Key Multimedia Founded in 2007 Based in Poundbury, Dorchester, Dorset 20% website development
More informationARTICLES for BUSINESS AND MANAGEMENT TIP! Start here to find articles on almost any business topic from academic *journals* & magazines.
Online Databases & Services ~ George Herbert Walker School of Business & Technology ~ via Library website http://library.webster.edu Webster University Library September 2015 Unless otherwise noted, the
More information80 Point Business Marketing Checklist
80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.
More informationCareerOneStop Home Page
CareerOneStop Home Page Find jobs, identify workers with the right skills, locate services in your area, explore alternative career paths, compare salary data for different occupations, learn which careers
More informationinfo@pushfire.com 1-888-663-9994 PUSHFIRE.COM
PAID ADVERTISING Online Marketing Strategies SET YOUR MARKETING ABLAZE In 2012 there were about 5,134,000,000 Google searches made EACH DAY MARKET SHARE Bing 15.4% AOL 1.5% Ask 3% Yahoo 13.4% Google 66.7%
More informationExploratory Research Design: Secondary Data
1) Overview 2) Primary versus 3) Advantages & Uses of 4) Disadvantages of 5) Criteria for Evaluating 6) Classification of 7) Internal 8) Published External Secondary Sources 9) Computerized Databases 10)
More informationWhat is Market Research & What Can it Do For You?
What is Market Research & What Can it Do For You? 1. What is Market Research? Market Research is an important factor in ensuring a business succeeds. In our society, change is rapid and continuous. Inflation,
More informationPROQUEST ABI / INFORM
HOW TO USE THE DATABASES PROQUEST ABI / INFORM Read How to devise a search strategy before using this guide. Proquest ABI / Inform includes full text for articles from over 2000 journals and magazines
More informationBUSINESS PLAN TEMPLATE AND GUIDE FOR ANCHOR COMPANIES
BUSINESS PLAN TEMPLATE AND GUIDE FOR ANCHOR COMPANIES IN NKEA AGRICULTURE COMPANY NAME: (company registration number: XXXXXX-Y) ADDRESS: TEL: FAX: URL: NOTE: This document serves ONLY as a reference guide
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationBull s-eye! Planning and Delivering a Winning Marketing Campaign
Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com
More informationrelevant to the management dilemma or management question.
CHAPTER 5: Clarifying the Research Question through Secondary Data and Exploration (Handout) A SEARCH STRATEGY FOR EXPLORATION Exploration is particularly useful when researchers lack a clear idea of the
More informationMarket research. Chapter 4 Market research. The objectives of market research
Market research Businesses regard having an understanding of the market place as a major priority. This is because of the following factors: the expense of launching new products; the importance of maintaining
More informationEASI Internet Licenses
EASI Internet Licenses Introduction Easy Analytic Software, Inc. (EASI) is a New York-based independent developer and marketer of demographic data and software solutions that provide reports and maps with
More informationOnline & Offline Correlation Conclusions I - Emerging Markets
Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what
More informationMeasuring America: An Overview of Women- Owned Business and Related Statistics. U.S. Census Bureau December 2014
Measuring America: An Overview of Women- Owned Business and Related Statistics U.S. Census Bureau December 2014 1 Overview Highlights Search & Navigation Data Examples Data Tools Summary How I might use
More informationBetter Salaries with Better Data::
Better Salaries with Better Data:: Introduction to the ARL Salary Survey Webcast Association of Research Libraries March 5, 2013 Welcome Martha Kyrillidou Senior Director ARL Statistics and Service Quality
More informationThe world changes rapidly and frequently Means each business must stay informed about its Market
Chapter 7 Section The world changes rapidly and frequently Means each business must stay informed about its Market A group of potential customers people or businesses who are willing and able to purchase
More information3.1 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS. Doing Market Research. Market Research; Examples Of Information Needed
31 MARKET RESEARCH 3 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS Doing Market Research Market Research; Examples Of Information Needed Market Research 1 Market Research 2 Some Market Research
More informationWhat is a Domain Name?
What is a Domain Name? First of all, let s just make sure you know what a domain name is. www.google.com www.amazon.com www.youtube.com These are domain names. It s simply the name of your site... www.yoursite.com.
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationBTEC UNIT Seventeen: Marketing Intelligence. Unit Code: K/601/0955
BTEC UNIT Seventeen: Marketing Intelligence Unit Code: K/601/0955 Issues and methods relating to the use of primary Market research is a systematic, objective collection and analysis of data about your
More informationTen Great Reasons to Advertise with Zoo and Aquarium Visitor
Ten Great Reasons to Advertise with Zoo and Aquarium Visitor 1. Our ad pricing is flat rate based. Flat Rate Advertising has many advantages over PPC. -The biggest advantage is that all clicks are legitimate.
More informationHow to research 5 keywords in 5 minutes? Find the RIGHT keywords in less than 5 MINUTES
How to research 5 keywords in 5 minutes? Find the RIGHT keywords in less than 5 MINUTES Keyword Research In 5 EASY STEPS Where to start? Choose a focus/priority keyword For more details refer to How to
More informationWebsite Marketing Questionnaire
A series of questions designed to help us understand your business in relation to website design & marketing. 1 January 2011 Tony McCreath Page 1 of 5 Table of Contents 1 Introduction... 3 2 The Questionnaire...
More informationBusiness of the Web - CPNT 265 Module 1 Planning a Web site Instructor s Guide
Business of the Web - CPNT 265 Module 1 Planning a Web site Instructor s Guide 1 P a g e Contents Module Objectives... 3 Training Materials / Resources... 3 2 P a g e Module Outcomes After completing these
More informationMarketing Research for Entrepreneurs and Small
MT 9013 Human Resource Development Marketing Research for Entrepreneurs and Small Business Managers by David J. Snepenger, Montana State University College of Business In a previous MontGuide, "Basics
More informationBusinessManager Marketing Plan Template
BusinessManager Marketing Plan Template Date: Bank Name: Key Contact Name: Contact information (phone and email): The intention of the Marketing Plan Template is to help you identify your local market
More informationBefore You Start a Business A Basic Checklist
Before You Start a Business A Basic Checklist The following is a list of questions that every entrepreneur should answer before going into business. These questions are all yes or no answers. There is
More informationChapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers Customer-Driven Marketing Strategy: Creating Value for Target Customers Market Segmentation Market Targeting Topic
More informationMaking Cents of All Those Numbers: Using Census Data Effectively
Making Cents of All Those Numbers: Using Census Data Effectively Gary Krob, State Data Center Program Iowa Library Services/State Library www.iowadatacenter.org Goals for Today To have a general discussion
More informationWHY WRITE A BUSINESS PLAN?
KANSAS SMALL BUSINESS DEVELOPMENT CENTER PITTSBURG STATE UNIVERSITY PITTSBURG, KS 66762 PHONE: 620 235 4920; FAX: 620 235 4919 e mail: ksbdc@pittstate.edu WHY WRITE A BUSINESS PLAN? A business plan is
More informationMarket Research. Module 2. Driving Revenue with an Optimal Marketing Strategy Solutions. Advancing Your Success.
Market Research Module 2 Driving Revenue with an Optimal Marketing Strategy Solutions Advancing Your Success. The Roles and Steps in Market Research 2 The scientific process of planning, collecting and
More informationLibrary Instruction for Your Associates Degree Program. Off Campus Library Services
Library Instruction for Your Associates Degree Program Off Campus Library Services Off Campus Library Services Research involves locating magazines, books, encyclopedias, websites, etc., to give you information
More information