Best Practices in Online Recruiting

Transcription

1 WEDDLE s Best Practices in Online Recruiting Maximizing Your ROI Your Return on the Internet Peter Weddle WEDDLE s [email protected] Copyright 2008 WEDDLE s s LLC

2 Our Recruiting Challenge Difficulty The War for Talent The War for Work The War for Any Talent The War for the Best Talent Time

3 What Is the Best Talent? Rare skill holders Certain IT professionals Engineers Machinists Nurses Deter a performance deficit Rare performers McKinsey & Co. Report Measurable differences in results A level talent plus Gain a performance edge

4 How Are We Doing? Accenture surveyed 200 senior executives from the Global 1000 Spencer Stuart surveyed 8,000 high performing professionals The Recruiting Roundtable surveyed 47 organizations with 27,000 new hires Bottom Line:

5 Why? The Norm in Online Recruitment Today Web-sites selected by habit or price Job postings for people who are desperate for work Data mining for people who have a resume online to people who didn t t listen to Mom Many of us are still recruiting for any talent

6 On Top of That The Web is Morphing into 2.0 Social Networking Blogging RSS/Texting Security Problems Online Recruiting Video Job Board Redesign Job Board Growth

7 A Web 2.0 Strategy A strategy tailored to the Best Talent The best talent DOES NOT look for a job They need a lot of information They don t t have a resume The best talent DOES expect to be wooed They want to be recognized as special They want a special experience

8 Web 2.0 Tactics Job Postings for people who aren t looking for a job Data Acquisition from people who don t have a resume Relationship Building with people who won t talk to strangers Best Practices The Candidate s Experience

9 Picking the Right Sites 50,000+ employment sites All professions, crafts and trades All skill levels and levels of experience All locations in the U.S. and worldwide Bi-modal distribution + 3 Use two selection criteria The Right Demographic The Right Experience

10 The Right Demographic ExOffenderReentry.com ISrchNkd.com SwissCNCJobs.com RetirementJobs.com YummyMummyCareers.com EngineerJobs.com Profession IEEE Jobs Site PennEnergyJobs.com PHDs.org NSBE.org Professional specialty Industry Educational level Diversity

11 The Right Experience Web 1.0 Job board Job database Resume database Job search content Web 2.0 Career portal Job board Community Professional development Active Job Seekers 16% Active Job Seekers 16% + Passive Prospects 84% 100%

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14 Job Advertising A job posting is not: A classified ad A position description A job posting is: An electronic sales brochure What happens after an application Key Factors Format WIIFT content S-ABC-S S structure

15 Data Acquistion Techniques From to Right Techniques Spotting subject matter experts Looking for lists of leads Right Sites GigaBlast.com Google.com The Key Idea:

16 Spotting Subject Matter Experts GigaBlast.com Search engine founded in 2000 A special feature Indexes current and past documents So what? Find SME who are speakers and/or were Pre-qualify people without resumes Further qualify based on speaking record

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22 Looking for Lists of Leads A Googling technique A two step process 1. Use the filetype:xls search term 2. Add keywords to specify field or industry Results often include names, titles, organizations, addresses, telephone numbers and e addresses

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26 Online Relationship Building e-networking: : Participation in bulletin boards, discussion forums and chat room conversations. Blogging: : Authorship of/contribution to a blog on your or someone else s s site. e-marketing: : A campaign of regular communications to your resume database.

27 Where? Restricted Sites Professional and trade associations Association Gateway at ASAE WEDDLE s s 2007/8 Guide to Association Web Sites Alumni organizations Unrestricted Sites Career portals Affinity groups (e.g., veterans, women in technology)

28 e-networking Opportunities

29 What About Social Networking Sites? Why do you use the sites? 82%-Facebook and 78%-MySpace: to stay in contact with my social network. 53%-of both said I I like to keep my personal and professional lives completely separate.

30 e-networking Professional Networking You join a community It s s network 2x30 minutes/week Consistency builds familiarity It s s e interactions that practice the Golden Rule of Networking Messages support others job search and career development Assistance builds trust

31 What Can You Add? You may not be an expert in their field, but you are an expert in the labor market for their field Skill requirements Salaries being offered Roles and responsibilities Employment trends You are also an expert in recruitment and job search generally How to interact with recruiters How to prepare for an interview

32 The Best Practices Job Postings for people who aren t looking for a job Data Acquisition from people who don t have a resume Relationship Building with people who won t talk to strangers The Candidate s Experience Yield the Best Talent

33 WEDDLE s ( Publishing: Books to Help Organizations Improve Recruiting & Retention The Newsletter About Internet Resources for Successful Recruiting & Retention (FREE) 2007/8 Guide to Employment Web Sites 2007/8 Directory of Employment-Related Internet Sites 2007/8 Guide to Association Web Sites Postcards From Space (a primer) Best Practices Consulting Best Practices Training WEDDLE s Public Training