SINDI Social media supported indicators for monitoring and evaluating user driven innovation. Introduction, May 2011

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1 SINDI Social media supported indicators for monitoring and evaluating user driven innovation Introduction, May 2011

2 2 What is Sindi? It is a 2-year research project (started in Oct 2010) about social media supported indicators for monitoring and evaluating user driven innovation. The research is done in collaboration with VTT Technical Research Centre of Finland, Tampere University of Technology Hypermedia Lab and Stanford Media X Innovation Ecosystems Network, who also fund the project with TEKES. A wordcloud based on the Sindi project plan provides a visualization!

3 3 WHY: Background for Sindi The benefits and necessity of user-driven innovation are already acknowledged There exists very few indicators to measure and follow the actual efficiency and impact of user-driven innovation ICT supported service innovations can provide the Finnish economy with opportunities to improve the efficiency of existing services, and creation of novel service concepts Understanding and practical solutions may provide potential for optimizing the impact of innovation investments

4 4 HOW: To explore, define and validate social media supported indicators Social media tools and platforms can provide faster and more flexible ways for monitoring the diffusion and impact of user-driven innovation in both micro and macro levels Methods of information visualization and social network analysis will be used for analyzing the diffusion of innovation and the structure, dynamics and evolution of value networks in the context of user-driven innovation With several types of methods and approaches in research cases

5 5 WHAT: Visualizations, indicators, analysis, summaries Sindi s goals include the following: Explore and define innovation indicators and indicator frameworks Impact analysis and meaning making support process and tools Evaluation: in case organization, i.e. in field contexts Dissemination and communication User Driven ICT supported innovation in the contexts of education, well-being and Finnish innovation ecosystem

6 6 Development of method framework: From social media data through analyses to metrics & visualizations Lots of data available in blogosphere, Facebook, Twitter BUT the APIs and policies are changing constantly Visualizations are very insightful but for more concrete results, we need network metrics and theory-based methods

7 7 Development of framework: What are we measuring and monitoring in order to explain user-driven ICT supported innovation DEGREE OF USER-DRIVENNESS Market Pull Global EU Region Technology Push Company Individual Input Activities Output Impact PHASES OF INNOVATION PROCESS

8 8 Examples: Social media data through analysis to metrics & visualizations Case Education Finnish educational companies in Facebook Case Well-being Web analytics of erimenu.fi Data source: Companies exhibiting in ITK 2011, their Facebook fan pages and the fans of the pages

9 9 Examples: Social media data through analysis to metrics & visualizations Case Finnish Innovation Ecosystem Finnish start-ups, investors and people Case Finnish Innovation Ecosystem Twitter Tracking: #innovaatio Data source: IEN dataset

10 10 List of publications for more details Huhtamäki, Jukka; Russell, Martha G.; Still, Kaisa; Rubens, Neil. A Network-Centric Snapshot of Value Co-creation in Finnish Innovation Financing. Open Source Business Resource, March 2011: Co-creation. FORTHCOMING: Social Media Supported Indicators for User-driven Service Innovation. Paper to be presented at VTT Symposium on Service Innovation in Fall Hautala Raine, Leviäkangas Pekka, Öörni Risto, Britschgi Virpi. Perusopetuksen tietotekniikkapalveluiden arviointi. Kauniaisten suomenkielinen koulutoimi VTT Working Papers: 170. Kaisa Still, Anne-Maritta Tervakari, Jukka Huhtamäki, Minna Isomursu, Kaisa Koskela and Kirsi Silius: User driven social innovation: roles and knowledge of university, business, government and the community of users in the case of a web based service. Paper to be presented at Triple Helix IX, Stanford, July Kaisa Still, Martha G Russell, Jukka Huhtamäki and Marko Turpeinen: Explaining innovation with indicators of mobility and networks: insights into central innovation nodes in Europe. Paper to be presented at Triple Helix IX, Stanford, July Jukka Huhtamäki, Martha G Russell, Kaisa Still and Neil Rubens: Business Angels and Investment Organizations as Networked Co-creators in the Finnish Innovation Ecosystem. Paper to be presented at Triple Helix IX, Stanford, July 2011.

11 11 Contact information: VTT TUT MediaX, Stanford Prof. Minna Isomursu, Kaisa Still Prof. Seppo Pohjolainen, Jukka Huhtamaki Dr. Martha G. Russell VTT luo teknologiasta liiketoimintaa At the leading edge