Data Virtualization and Data Quality Alex Bruschke Solution Architect - Informatica

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1 Data Virtualization and Data Quality Alex Bruschke Solution Architect - Informatica

2 Maximize & Unleash Information Potential Understand it Integrate it Cleanse it Relate it Secure it Act on it Across infrastructure, applications & devices Fast, flexible, free of lock-in and future-proof Deliver agility Reduce risk Unleash potential 2

3 Data virtualization

4 Van bezit...

5 Naar beschikbaarheid.

6 Informatica Data Services ODBC/JDBC SOAP Regio Product Klant Tijd Order

7 Data Services en Datawarehouses Combineren van Datawarehouses Nieuwe rapporten hebben data uit beide datawarehouses nodig ODBC/JDBC SOAP DWH Klanten DWH Financien Cloud Messages Mainframe Application Database Flat Files Unstructured Data Database (Operational) Data Sources Semi-structured Data

8 Data Services en Datawarehouses Real Time Informatie Nieuw rapport moet ook operationele (Real Time) informatie bevatten ODBC/JDBC SOAP DWH Cloud Messages Mainframe Application Database Flat Files Unstructured Data Database (Operational) Data Sources Semi-structured Data

9 Data Services en Datawarehouses Snelspoor Nieuw rapport nodig: Data nog niet in DWH.? ODBC/JDBC SOAP DWH Cloud Messages Mainframe Application Database Flat Files Unstructured Data Database (Operational) Data Sources Semi-structured Data

10 Data Quality

11 Data Quality

12 "You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe... You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes."

13 The Informatica Data Quality Solution Get to Know Your Data 1 1. Profiles 2. Rules 3. Reference Tables 4. Scorecards 5. Collaboration Value Frequency Patterns Statistics Uniqueness Nulls Data Type Min / Max Drill Down Analyst & Data Steward

14 The Informatica Data Quality Solution Provide Trustworthy Data Across all Domains 2 1. Mapplets 2. Mappings 3. Standardization 4. Address Validation Contact & Org. Product ContactName Phone OrgName Country Currency Judy Dent // Bob s Assistant AAVID THERMAL TECH (ATT) US US Dollar First Nm Last Nm Title Phone Org Name Org Short Country Currency Judy Dent Assistant +1 (415) Aavid Thermal Technologies Inc. ATT US USD Product ID Brand Description ipod 4GB, Red ipod Nano //Special Edt. Product ID Brand Size Color Description IPOD 4GB Red 4 Gigabyte Nano Special Edition (Red) Address Validation Address1 Address2 Address3 Address4 Address5 SUITE KATY FRWY HOUSTEN TX Address1 Address2 City County State Zip Zip4 Latitude Longitude 7887 Katy Freeway Suite 333 Houston Harris TX Analyst & Data Steward Developer & Architect

15 The Informatica Data Quality Solution Streamline the Resolution of Data Quality Issues 3 1. Workflows 2. Notification 3. Human Tasks 4. Exception Management Analyst & Data Steward Developer & Architect Business Manager

16 The Informatica Data Quality Solution Identify Related Records and Entities 4 1. Identity Matching 2. Association 3. Consolidation Name & Name & Is ID Name Address City State ZIP SSN Address SSN Association Survivor 1 David Jones 100 Admiral Ave. New York NY N 2 Dennis Jones 1000 Alberta Ave. New Jersey NY N 3 D. Jones Admiral Ave. New York NY N D. Jones 100 Admiral Ave. New York NY Y Analyst & Data Steward Developer & Architect

17 The Informatica Data Quality Solution Identify Related Records and Entities 5 1. Scorecards 2. Custom Reporting Business Manager Analyst & Data Steward

18 Data Quality & Data Services

19 Looks Good.???? ICT DataWareHouse: CRM DataWareHouse: Operational Excellence Applicatie: LooksGood Web Applicatie: Customer Portal

20 Looks Good.! DataWareHouse: CRM DataWareHouse: Operational Excellence Applicatie: LooksGood Web Applicatie: Customer Portal

21 Alex Bruschke Solution Architect

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