Rational Telecom Cloud Positioning

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1 Rational Telecom Cloud Positioning Irv Badr Global GoToMarket Manager - Rational Software Communications Sector Innovation for a smarter planet 2009 IBM Corporation

2 IBM Smart Products INTERCONNECTED People, systems and objects can interact with each other in entirely new ways. INSTRUMENTED New abilities to measure, sense and see the exact condition of everything. INTELLIGENT Processes and things can respond to changes quickly and accurately optimizing for future events. 2

3 Delivering smart products and services is a challenge 85% of computing capacity sits idle Most test servers run at less than 10% utilization 70 per $1 spent on maintaining current IT infrastructures 1.5x growth in storage shipments every year Silos of people, process, and projects Complex Infrastructure High Costs Chaos Lengthy on-boarding Acquiring, installing, configuring and managing environments Low utilization rates Cost inefficiencies Poor LoB oversight Weak project governance Lack of domain expertise Lack of standardized tools and processes * Industry Developments and Models Global Testing Services: Coming of Age, IDC, 2008 and IBM Internal Reports 3

4 Optimize Business Processes through Virtualization, Standardization and Optimization, leveraging the Cloud Reduce infrastructure complexity Reduce staffing requirements Improve business resilience (manage fewer things better) Improve operational costs/reduce TCO Simplified Consolidate Remove physical resource boundaries Increased hardware utilization Allocate less than physical boundary Reduce hardware costs Simplify deployments Shared Virtualize Standardized, Centralized Services Dramatically reduce deployment cycles Granular service metering and billing Massively scalable Flexible delivery enables new processes and services Dynamic Automate Self-Service Elastic Automatic service metering and billing Industrialized service delivery Economies of scale Optimize Cloud IBM provides both Value and Capabilities at each step in the roadmap. 4

5 Cloud computing delivers IT and business benefits Virtualized Standardized Automated Higher utilization Economy of scale benefits Lower capital expense Easier access Flexible pricing Reuse and share Easier to integrate Faster cycle times Lower operating expense Optimized utilization Improved compliance Optimized security End user experience Doing more with less Higher quality services Breakthrough agility and reducing risk 5

6 Business and IT benefits from cloud computing are real Results from IBM cloud computing engagements Increasing speed and flexibility Test provisioning Weeks Minutes Change management Months Days/hours Release management Weeks Minutes Service access Administered Self-service Standardization Complex Reuse/share Reducing costs Metering/billing Fixed cost Variable cost Server/storage utilization 10 20% 70 90% Payback period Years Months SOURCE: Based on IBM and client experience. 6

7 But, How do I optimize applications to run on the cloud? How do I even begin to make THIS run on THAT? 7

8 Problems deploying cloud applications Complicated application deployments are expensive, and error-prone Development, test and ops each have to deploy the application Manual, time-consuming, error-prone No shared understanding of deployment across groups No shared automations Configuration errors are often a source of invalid defects No reuse of previous successful cycles Physical test infrastructure is Time consuming to acquire and configure Expensive to manage and maintain Not utilized between tests

9 Evolving IT Deployment Manual Labor Free-Form data Poor Communication Many Manual Tasks Long bring-up times Automation Repeatability Poor Communication Manual workflow setup Automate by Design Standardize Data Rich Communication Workflow generation

10 IBM delivers solutions across the cloud lifecycle Plan Enterprise Architecture Management IBM Deployment Planning and Automation IBM Smart Business Development & Test Cloud IBM Cloud Build IBM Rational Software Delivery Services for Cloud Computing IBM Rational AppScan Private Clouds IBM CloudBurst Deliver IBM Rational Software Delivery Services for Cloud Computing Clouds IBM Rational Load Testing on the IBM Cloud 10

11 Examples of Cloud for Telecom 11

12 Example: Cloud for Mobile Telecom Mobile Platform Services Telco and Enterprise Services Mobile Technology Support 12

13 Cloud for Devices: Mobile Platform Services Model Execution capability enables virtual prototyping through interactive mobile/design simulation Automatically validate applications to meet customer expectations through model based testing. Agility in the development workflow through incremental testing reduces overall development cost and improves product quality Multi-level support for, e.g. Multicore platform at Scheduling and application levels (e.g. Virtualization and Load balancing) 13

14 Create Telco cloud development, usage and testing solutions Allowing customers to try-before-they-buy IBM tools speed up SaaS creation and increase time to market of cloud based services by up to 30% faster Geographically Scattered Teams requiring Varying access control High cost of conformance and certification testing Collaborative Team workflow tools provides a seamless collaboration environment IBM offers cloud based managed service components Developing applications for unavailable platforms Rational tools speed up SaaS creation and increase time to market of cloud based services by up to 30% faster Train remote employees who cannot access real hardware Testing applications when the runtime system is not available Leverage a partner ecosystem of 200+ partners in a Linux/Java environment Help CSPs and Telecomm vendors create cloud based services 14

15 Mobile Case study Local representation of Remote device Remote devices in the cloud 15

16 Case Study: A leading handset manufacturer Smarter mobile device development What s smart? Testing of simulated handsets to learn how a proposed mobile device will interact with the network in a SaaS environment Ability to execute a wide range of operational scenarios early in the product development process Smarter business outcomes Reduced deployment errors to near zero by using a virtualized test environment Provided engineers the ability to share test cases between countries, improving the quality of solutions Working with IBM software, we are giving (our manufacturer client) an exact view of how the network is performing, right down to the individual handset. How Rational enables smarter products Global collaboration across distributed teams increases productivity and reduces integration errors Model-driven development significantly increases developer output 16

17 Thank you for participating! 17