MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

Transcription

1 Exam Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Because the rate of change and the level of uncertainty in the marketplace are expected to accelerate, organizations are: A) considering less information when making decisions. B) unable to react quickly enough to threats and opportunities. C) operating under increasing pressures to produce more products, faster, and with fewer resources. D) making fewer decisions and/or decisions less frequently. 1) SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question. 2) are organizations that conduct some EC activities, usually as an additional marketing channel. 2) 3) The term was coined by O'Reilly Media in 2004 to refer to a supposed second generation of Internet-based services that let people collaborate and share information online in new ways, such as social networking and wikis. 3) 4) A(n) is a network that uses the Internet to link multiple intranets. 4) 5) Companies receive commissions called for referring customers to others' Web sites. 5) 6) is an EC model in which EC transactions and activities are conducted in a wireless environment. 6) 7) A(n) is a description of how a company or an EC project will generate revenue. 7) 8) The branch of philosophy that deals with what is considered to be right and wrong is called. 8) 9) With, funds are routed electronically from one organization to another. 9) 10) A way to create value is through, which involve bundling some goods and services together to provide more value than from offering them separately. 10) 11) EC can be conducted in a(n) where buyers and sellers meet online to exchange goods, services, money, or information. 11) 12) is the process of buying, selling, or exchanging products, services, or information via computer networks. 12) 13) is an EC model in which individuals or groups communicate online. 13) 1

2 14) chips are tiny tags that can be implanted into humans or attached to products for tracking and identification purposes. 14) 15) A(n) refers to the benefits, including the intangible, nonquantitative ones, that a company can derive from using EC. 15) 16) is an EC model in which businesses sell to individual shoppers. 16) 17) is an e-commerce category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organization. 17) 18) A(n) is a method of doing business by which a company can generate revenue to sustain itself. 18) 19) An EC model in which all of the participants are either businesses or other organizations is e-commerce. 19) 20) is the rapid production of customized products or services at a reasonable cost for a large number of customers. 20) 21) refers to a broad range of business activities that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization. 21) 22) are organizations that conduct their business activities solely online. 22) 23) A is a gateway through which employees, business partners, and the public can enter a corporate Web site. 23) 24) A(n) is a corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols. 24) 25) is an EC model in which a business provides some product or service to a client business that maintains its own customers. 25) 26) Since 2001, no other company has had more of an impact on EC than. 26) MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 27) Boeing designing a product together with one of its business partners is an example of this type of interaction. A) collaborative commerce B) B2B2C C) nonbusiness EC D) B2B2C 27) 2

3 28) According to the Business Environment and Performance Impact Model, provide support to organizations' activities and to actual performance, countering business pressures. A) EC and IT B) missions and strategies C) markets and government D) core competencies and critical response activities 29) A is a series of activities that a company performs to achieve its goals, such as making a profit, at various stages of the production process. A) value chain B) business plan C) marketing strategy D) business model 28) 29) 30) Major barriers to EC include all of the following except: 30) A) lack of potential customers B) cost C) implementation difficulties D) lack of technology 31) Which of the following is not a characteristic of the Digital Revolution? 31) A) a high rate of obsolescence B) intelligent search agents to help manage information overload C) many business processes expedited by up to 50 percent D) fraud and other cybercons carried out via the Internet 32) are systems where only routine transaction processing and information flow take place between two or more organizations using a standard protocol, such as electronic data interchange (EDI). A) Intrabusiness EC B) Interorganizational information systems C) E-CRM D) B2B 32) 33) Benefits of EC to organizations include each of the following except: 33) A) efficient procurement B) supply chain improvements C) information security D) cost reduction 34) The 2008 Olympics in Beijing was the most digital Olympics to date for each of the following reasons except: A) Millions watched the Olympics through online videos and Internet-enabled cell phones and other mobile devices. B) Many of the tickets were purchased online by people worldwide, using Beijing Gehue Ticketmaster, in what is called business-to-business (B2B) e-commerce. C) The International Olympic Committee launched a YouTube channel to broadcast clips that were accessible in many developing countries. D) Global Positioning Systems (GPS) were used to track the position of sailing and rowing boats. 35) According to the revenue model, companies receive commissions for referring customers to others' EC Web sites. A) affiliate fees B) transaction fees C) advertising fees D) subscription fees 34) 35) 3

4 36) According to the model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people. A) viral marketing B) online direct marketing C) name-your-own-price D) electronic tendering systems 37) refers to the second-generation of Internet services that let people collaborate and share information online in new ways, such as social networks and wikis. A) Media Web B) Web 2.0 C) Virtual Web D) Social Web 38) refers to the buying and selling of goods and services; servicing of customers; collaborating with business partners; and conducting electronic transactions within an organization. A) Pure e-commerce B) E-commerce C) Partial e-commerce D) E-business 39) A large number of EC companies, especially e-tailing and B2B ones, failed from 1999 to 2005 for each of the following reasons except: A) The companies failed to register with search engines, such as Google. B) The companies had little marketing experience. C) The companies failed to ensure they had sufficient inventory and a distribution setup to meet initial demand. D) The companies lacked financial skills. 40) Large private organizational buyers and government agencies make large-volume or large-value purchases through, also known as reverse auctions. A) online direct marketing B) name-your-own-price models C) electronic tendering systems D) viral marketing 36) 37) 38) 39) 40) 41) Which is not one of the EC trends? 41) A) National and international government regulations of EC have been resolved. B) EC topics have been integrated into all functional fields. C) EC is penetrating more and more business areas, services, and governments. D) EC applications frequently cross departmental and organizational boundaries. 42) RFID technology was used to support each of the following activities at the 2008 Beijing Olympics except: A) preventing the sale of counterfeit tickets B) tracking marathon runners C) blogging on social networks D) ensuring safety of athletes' food 43) A technology that is used to electronically transfer routine documents, such as invoices and purchase orders, and for financial transactions is. A) peer-to-peer B) exchange-to-exchange C) electronic data interchange (EDI) D) electronic funds transfer (EFT) 44) The success of the entrepreneurial company JetPens was due to keeping costs low by each of the following methods except: A) using open source free software B) advertising via C) using smart key words to rank high with search engines D) giving away free samples via social networks 42) 43) 44) 4

5 45) The ways in which EC is done include: 45) A) the Internet, intranets, extranets, and via cell phones. B) the Internet and private networks. C) the Internet and extranets. D) the Internet, extranets, and private networks. 46) What is a corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols? A) e-market B) social network C) intranet D) extranet 46) 47) All of the following are non-technological limitations of EC except: 47) A) Lack of trust in EC and in unknown sellers hinders buying. B) Software development tools are still evolving. C) People do not yet sufficiently trust paperless, faceless transactions. D) Online fraud is increasing. 48) EC applications are supported by infrastructures and by each of the following support areas except: 48) A) people B) marketing and advertisement C) mobile devices D) public policy 49) Purely physical companies are referred to as companies, whereas companies that are engaged only in EC are considered companies. A) brick-and-mortar; virtual B) click-and-mortar; click-and-brick C) virtual; pure play D) pure play; virtual 50) The digital enterprise shifts the focus from managing individual information resources such as devices, applications, and data to that define the business and ultimately deliver value to customers and end users. A) organizing supply chains B) transforming revenue models C) orchestrating the services and workflows D) developing models 49) 50) 5