INTERNATIONAL BUSINESS. Articles Books & Chapters Cases Course Modules Simulations Video

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1 INTERNATIONAL BUSINESS 2015 Articles Books & Chapters Cases Course Modules Simulations Video

2 Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ABCC at Nanyang Tech University Babson College Berrett-Koehler Publishers Business Enterprise Trust Business Expert Press Business Horizons California Management Review Crimson Group USA Darden School of Business Design Management Institute European School of Management and Technology (ESMT) Haas School of Business Harvard Kennedy School of Government Harvard Medical School/Global Health Delivery HEC Montréal Centre for Case Studies IESE Business School Indian Institute of Management Bangalore Indian School of Business INSEAD International Institute for Management Development (IMD) Ivey Publishing Journal of Information Technology Kellogg School of Management McGraw-Hill MIT Sloan Management Review North American Case Research Association (NACRA) Perseus Books Princeton University Press Rotman Magazine Social Enterprise Knowledge Network Stanford Graduate School of Business Thunderbird School of Global Management Tsinghua University University of Hong Kong The Wharton School, University of Pennsylvania CUSTOMER SERVICE AND TECHNICAL SUPPORT 6 am 8 pm ET Monday through Friday 9 am 5 pm ET Saturday and Sunday Customer Service: ( outside the U.S. and Canada) [email protected] Technical Support: ( outside the U.S. and Canada) [email protected]

3 CASES Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist s place and suggest business strategies, tactics, and solutions. New Cases Caffébene: Master Brewer of Growth and Global Ambition Caffébene has achieved success in a highly competitive South Korean coffee industry dominated by American and conglomerate-founded brands. This case tells the story of Caffébene s founding and growth, their first discussions about international expansion, and the considerations that went into the company s choice to expand into the U.S. instead of China. TN North American Case Research Association #NA0215 Crisis in Cyprus: Was It Different This Time? In March 2013, Cyprus had only 2 days to strike a deal to avoid the collapse of its banking system. This case examines crisis resolution options, different stakeholders perspectives on a crisis, currency unions, and the link between policy and economics. TN Ivey Publishing #W13369 Estonia: From Transition to EU Membership This case covers the economic development of Estonia, focusing on the period after regaining independence from the Soviet Union between 1991 and Students will examine policy reforms in a transition economy and the roles of legacy and geography in the process of economic upgrading. Harvard Business School # European Integration: Meeting the Competitiveness Challenge The case discusses the origins and development of the European integration process from the postwar period up to 2007, focusing particularly on efforts to enhance Europe s competitiveness. Students learn how integration has affected competitiveness across the continent and the lessons that European integration might hold for other world regions. Harvard Business School # Ford Asia Pacific & Africa: The E-Coating Facility Decision in Gujarat, India (A) In April 2013, Ford Asia Pacific & Africa was examining its options for e-coating service metal parts for a plant in Sanand, India. A team of Ford managers in the U.S., U.K., China, and India evaluated 3 viable sources for e-coating: outsourcing to a third party in Sanand, outsourcing to a third party in Chennai, or building a stand-alone e-coating facility at Sanand. TN Harvard Business School # Global Diversity and Inclusion at Royal Dutch Shell (A) Amid one of the worst economic downturns in decades, Shell s soon-to-be CEO must decide whether to continue to promote the firm s emphasis on global diversity while it restructures its business and reduces its managerial workforce. This case examines how a global company implements diversity and inclusion around the world. Harvard Business School # Hindustan Unilever Ltd.: Creating Shared Value in a VUCA World Hindustan Unilever Ltd. must decide whether to continue to invest in the conflict-ridden state of Assam, India. This case explores sustainable value creation, corporate responsibility, and business strategy and operations in a conflict-prone zone. TN Ivey Publishing #W13539 TN Teaching Note Available HBSP.HARVARD.EDU 1

4 Hummus Bar: Dipping into International Markets The founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion but struggling to identify the most promising market. Using both quantitative and qualitative information, students will determine which markets and entry modes are most suitable. TN Ivey Publishing #W13293 Jabwood International: The Risky Business of Expanding East Jabwood, a wood trading company with 4 branches in Lebanon, is contemplating expansion into Saudi Arabia and China to compensate for a decline in revenues. Given the risks and trade-offs in each country, Jabwood has to decide whether it should expand in either or both markets and what the best market entry strategy would be. TN Ivey Publishing #W12320 Mauboussin Japan: A French Gem in Asia French jeweler Mauboussin seeks to leverage its iconic brand to access new customers, both domestically and abroad, while preserving its luxury image based on the notions of rarity and exclusivity. Students evaluate the various international variables affecting the jeweler s situation, as well as the question of entry strategies. TN Darden School of Business #UV6732 Rana Plaza: Bangladesh Garment Tragedy (A) In 2013 a factory building in Bangladesh collapsed, killing 1,100 people. Most of the victims were garment workers. Following the disaster, international brand owners, domestic and foreign governments, labor unions, and nongovernmental organizations discussed their responsibilities for improving conditions for Bangladeshi garment workers. TN Harvard Business School # Sophia Tannis: The European Transfer A multinational company s first senior female leader is assigned to the European headquarters. The assignment is a professional coup for Sophia Tannis, but she faces challenges related to age, gender, and culture. TN Ivey Publishing #W13410 Tetra Pak Versus Greatview: The Battle Beyond China Tetra Pak, the world s largest manufacturer of aseptic packaging materials, is a typical market leader that faces challengers around the world and runs the risk of becoming embroiled in antitrust cases. The case describes how the Chinese company Greatview emerged and challenged Tetra Pak. Both companies now need to devise their next competitive moves. TN University of Hong Kong #HK1027 VP Group: Vegpro Grows Beyond Kenya Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. Students examine the business opportunities that exist in export-oriented agricultural businesses in emerging economies and the inherent risks and challenges involved in these businesses. Harvard Business School # Walmart s African Expansion Walmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the company faces significant backlash from South Africa s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. TN Ivey Publishing #W INTERNATIONAL BUSINESS 2015 *Reviews available to Premium Educators

5 Where Have You Been?: An Exercise to Assess Your Exposure to the Rest of the World s Peoples This exercise assesses one s exposure to the world s peoples. It can be used as an icebreaker during the initial class of international management programs or in conjunction with any case study focused on international market entry or selection. TN Ivey Publishing #W13382 Popular Cases Google in China (A) In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn web site, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? TN Harvard Business School # IKEA s Global Sourcing Challenge: Indian Rugs and Child Labor (A) A newly appointed product manager faces challenges when she learns that a German TV documentary is about to be broadcast showing the use of child labor at one of IKEA s rug suppliers. This comes as a surprise less than a year after the company added a clause to its supply agreement strictly forbidding any use of child labor, on pain of contract cancellation. TN Harvard Business School # Excellent teaching and learning experience for me and the students. Review on the HBP for Educators web site* Language and Globalization: Englishnization at Rakuten The CEO of Rakuten, Japan s largest online retailer, announces a controversial Englishproficiency program for all Japanese employees. With a strict deadline and steep consequences for not adopting English, the company suffers a loss in productivity and morale declines. TN Harvard Business School # Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the U.S. to resolve a dire customer system outage. Rather than finding a swift resolution, he uncovers distributed work and global collaboration issues that threaten to unravel his team. TN Harvard Business School # This case is well organized and does involve some of the major leadership-related issues found in many organizations today. Review on the HBP for Educators web site* Marketing Chateau Margaux The proprietor of Chateau Margaux, one of the classic Bordeaux first-growth wines, is considering the possibilities of growth and market expansion. Students explore issues such as brand extension, distribution channel strategy, and target marketing in a rapidly changing international market environment. TN Harvard Business School # Branding, changing markets, competition are just three very strong subjects that the case explores It is a great case and very popular with students. Review on the HBP for Educators web site* ÆÆFind more cases at hbsp.harvard.edu TN Teaching Note Available HBSP.HARVARD.EDU 3

6 Brief Cases Rigorous and compact, Brief Cases from Harvard Business School present realistic management challenges for students to discuss. Audio versions are now available for select Brief Cases to aid in student preparation. Bella Healthcare India Bella Healthcare India was originally established as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer but has since evolved into its own research and development center. After a failed joint product development effort with its parent company in the U.S., is the Bella Bangalore team ready to launch a new product, and if so, which project should it choose? TN #4440 Clayton Industries: Peter Arnell, Country Manager for Italy In Italy, the new country manager of a U.S.-based HVAC company is under pressure to solve a range of problems that thwart the home office s strategic plans. His options are constrained by a depressed economy, difficult union relations, rising materials prices, intense competition, and nationalistic buying preferences. TN #4199 L Good global perspective. Multi-faceted management case. Challenges are realistic and timely. Review on the HBP for Educators web site* Kent Chemical: Organizing for International Growth With a global expansion strategy placing increasing demands on his organization, the president of Kent Chemical International is proposing a third reorganization effort after 2 failed attempts to better align his business with its U.S.-based parent company. TN #4409 L Levendary Cafe: The China Challenge Levendary Cafe has grown from a small Colorado-based restaurant into a $10 billion business with international expansion plans. Despite the restaurant s solid track record, Wall Street is nervous about Levendary and its new CEO, Mia Foster. Foster is working hard to prove herself worthy of the job, and her first order of business is to address concerns about the Levendary Chinese expansion plan. TN #4357 L Students liked it very much; learned key aspects of international strategy and management issues. Review on the HBP for Educators web site* Meli Marine An inter-asian container shipping company is facing an important strategic decision after an interesting acquisition opportunity presents itself if the board purchases larger ships, should they enter the global Asian-North American shipping business? TN #4426 Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Andrea Torres leads her team through a market research program to support the development and launch of a new product. This is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers. TN # United Cereal: Lora Brill s Eurobrand Challenge The European division for a multinational breakfast foods company prepares to launch a new cereal product. The VP for the division must decide whether to make the new cereal the first branded cereal product for the European division and how to create an organizational structure to support the new product strategy. TN #4269 L ÆÆFind more Brief Cases at hbsp.harvard.edu/list/brief-cases 4 INTERNATIONAL BUSINESS 2015 *Reviews available to Premium Educators

7 Multimedia Cases Now available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animated charts, audio, and video segments. Premium Educators can see a Free Trial of each case online. An Entrepreneur s Journey: Simi Nwogugu Simi Nwogugu s life path has taken her from childhood in Lagos, Nigeria, to success on Wall Street through the founding of a business that addresses issues of career and motherhood. Her latest challenge is a move back to Nigeria with her children to accommodate her husband s career. TN # Fighting Corruption at Siemens On November 15, 2006, German prosecutors raided offices and homes of Siemens AG staff as part of an ongoing investigation into bribery. The subsequent investigations covered business representing 60% of Siemens revenues and spanned operations in Asia, Africa, Europe, the Middle East, and the Americas. TN # Lenovo: Building a Global Brand When Chinese company Lenovo acquires IBM s PC division in 2004, the news makes headlines, but Lenovo is largely unknown to the rest of the world until it sets out to become a global technology giant and prepares to launch a high-risk product line for small and midsize enterprises. # Pura Vida Coffee This case explores a socially oriented business as it tells the story of 2 Harvard Business School graduates who sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica. Topics include entrepreneurial management, foreign markets, and online retailing. # ZARA: Fast Fashion Spanish retailer Inditex s ZARA chain adjusts what it produces and merchandises based on what is selling now rather than predicting what women will want to wear. Powered by ZARA s success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth. TN # ÆÆFind more multimedia cases at hbsp.harvard.edu/list/elearning ARTICLES Articles from Harvard Business Review and other renowned journals provide up-to-theminute ideas from the best business thinkers. New Articles Adequacy Versus Equivalency: Financial Data Protection and the U.S.-EU Divide This article maintains that transatlantic data sharing will ultimately have to accommodate privacy cultures in both the United States and the European Union. Firms must be prepared to cope with demands on their data by establishing government relations offices, standardizing information systems, enhancing education for compliance officers, and improving business school curricula. Business Horizons #BH575 TN Teaching Note Available L Audio Version Available HBSP.HARVARD.EDU 5

8 Diaspora Marketing Few corporations from emerging markets have succeeded in establishing brands in the West. But some emerging giants, such as the Indian bank ICICI and the maker of the Mexican beer Tecate, have adopted a savvy, inexpensive approach to establishing themselves abroad: targeting the emigrants who have left their homelands. Harvard Business Review #R1310H Going Abroad in Search of Higher Productivity at Home Research on cross-border acquisitions shows that, contrary to conventional wisdom, they don t hamper domestic operations they add to their efficiency and productivity. By acquiring foreign companies, firms gain a great deal of knowledge through exposure to new market ecosystems, R&D capabilities, functional skills, organizational processes, and managerial practices. Harvard Business Review #F1406B How Emerging Giants Can Take on the World Companies in developing countries are often so focused on chasing growth that they fail to invest in improving their innovation, operations, and brand management. These firms are then caught off guard when growth slows or competition intensifies. Using examples like BYD, Chery, Great Wall, and Haier, this article explores this phenomenon and explains how emerging-market companies can develop enterprise capabilities from the very beginning. Harvard Business Review #R1312J Lessons Learned from Brazilian Multinationals Internationalization Strategies This article offers lessons for companies seeking foreign expansion. Focusing on the international trajectories of 4 Brazilian multinationals, this study analyzes their strategies and managerial processes during and after the recent economic crisis. Business Horizons #BH543 Navigating the Cultural Minefield This article introduces a tool called the Culture Map, which comprises 8 scales representing the management behaviors where cultural gaps are most common. By comparing the position of one nationality relative to another on each scale, managers can decode how culture influences day-to-day collaboration. Harvard Business Review #R1405K The New, Improved Keiretsu Toyota provides a compelling example of how Japanese keiretsu, which lost luster during the cost-cutting of the 1990s, is being revived and reinvented. This article examines the evolution of keiretsu at Toyota and explores the lessons for companies seeking to improve their supplier relationships for lasting gain. Harvard Business Review #R1309J The New Rules of Globalization To factor globalization s new risks into strategy, executives must consider various approaches: striking alliances with local players, looking for new ways to add value abroad, entering multiple sectors or not going global at all. Harvard Business Review #R1401J Opportunity Knocks: Designing for the Emerging Chinese Middle Class The middle class in China will rise from just over 10 percent of the population in 2009 to over 70 percent by In his work at IDEO, the author has been studying the changing identity of this consumer group. He argues that businesses that continually develop their understanding of this group will be ready to adapt to the evolving needs of one of the largest new markets in history. Rotman School of Management #ROT233 6 INTERNATIONAL BUSINESS 2015

9 Reading Global Clients Signals Many global executives rely on customer satisfaction surveys such as the Net Promoter Score to gauge the health of their client relationships. But such methods are limited in their ability to provide frequent, detailed, and cost-effective evaluations. This article proposes a different assessment method, one based on the analysis of communication patterns between customers and vendors in geographically distributed environments. MIT Sloan Management Review #SMR478 Right Up the Middle: How Israeli Firms Go Global Small and midsize companies that want to expand abroad often face a daunting task: finding the sweet spot between multinationals and the smaller players in the foreign markets. The stories of Israeli companies Netafim, Teva Pharmaceutical Industries, and Amdocs illustrate tactics for successfully seizing the middle ground. Harvard Business Review #R1405J Seven Reasons Why Africa s Time Is Now Africa s economy is growing faster than the economies of all other continents, with about a third of its countries seeing annual GDP growth of more than 6%. These surprising facts help explain what is making this diverse and complex continent boom. Harvard Business Review #F1310Z Shattering the Myths About U.S. Trade Policy Many Americans blame free trade for their nation s economic slide, but the authors research shows that free trade has been assigned a villainous role that far exceeds its real impact. This article explains some of the myths surrounding this issue, and advocates for a more active U.S. trade policy that emphasizes exports, bilateral cooperation, and plurilateral agreements with WTO members. Harvard Business Review #R1203Q Why Conglomerates Thrive (Outside the U.S.) Conglomerates are flourishing in emerging markets. The authors, who studied Indian business groups for 5 years, believe that the key to these organizations success is their structure. Unlike corporate divisions, a group s affiliate companies are legally independent, which allows them to raise capital, set strategies, and create incentives more effectively. Harvard Business Review #R1312H Popular Articles Cracking the Next Growth Market: Africa Africa is the third fastest-growing economic region in the world, but political instability and poverty have made it an unattractive market to develop. Citing a McKinsey study, the authors argue that despite the challenges, companies can no longer afford to ignore Africa. Harvard Business Review #R1105J Global Business Speaks English Using the Japanese firm Rakuten as an example, this article outlines guidelines for proper English language implementation. Also see the related case Language and Globalization: Englishnization at Rakuten (#412002). Harvard Business Review #R1205H Is the Bottom of the Pyramid Really for You? Despite significant markets and hype, few multinational firms have built sizable businesses serving consumers or producers that survive on just a few dollars a day. The reasons, the authors suggest, are the difficulties of getting prices low enough to attract consumers and managing distributed low-income producers. Harvard Business Review #R1103J TN Teaching Note Available HBSP.HARVARD.EDU 7

10 KFC s Radical Approach to China This article examines why Kentucky Fried Chicken in China has been able to succeed in a market that is notoriously challenging for Western fast-food chains. This article offers guidance on how much of an existing business model to keep when entering emerging markets. Harvard Business Review #R1111K Lost in Translation The authors of this article contend that any business with global aspirations must take cultural differences seriously, especially those that deal with failure. Drawing on an ongoing 30-year global survey, they describe how some companies reconcile cultural differences to create a powerful platform for innovation. Harvard Business Review #W1104A Making It Overseas Many talented executives fail in overseas assignments. What success abroad truly hinges on is something called a global mind-set a mind-set that allows executives to cope with unfamiliar cultures and influence stakeholders who are unlike them. Harvard Business Review #R1004L Managing Multicultural Teams To overcome problems stemming from cultural differences, the most successful teams and managers use 1 of 4 methods of indirect intervention: adaption, structural intervention, managerial intervention, or exit. Harvard Business Review #R0611D Play It Safe at Home, or Take Risk Abroad? (HBR Case Study and Commentary) A major U.S. rent-to-own company continues to grow in the recession. The CEO of the company must decide whether to tap into underserved foreign markets despite a mixed international track record or to explore untapped potential in the U.S. market. Harvard Business Review #R1201X ÆÆFind more articles at hbsp.harvard.edu BOOKS & CHAPTERS Many academic titles from Harvard Business Review Press are now available as ebooks. Each ebook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site. Books The $10 Trillion Prize: Captivating the Newly Affluent in China and India This book explores the characteristics of Chinese and Indian consumers what they buy and why, how they think and shop, and how their needs and tastes are changing. Companies must comprehend these categories of consumers in order to capitalize on the opportunities their buying power represents. Available as an ebook. Harvard Business Review Press #11146 Can China Lead?: Reaching the Limits of Power and Growth This book examines the way forward for China amid difficult questions related to accountability, transparency, corruption, intellectual property, and the country s political future. Available as an ebook. Harvard Business Review Press # INTERNATIONAL BUSINESS 2015

11 Conquering the Chaos: Win in India, Win Everywhere Ravi Venkatesan, the former chairman of Microsoft India, argues that the complex Indian market is in fact an archetype for most emerging markets, many of which present similar challenges but not the same potential. Succeeding in India therefore becomes a litmus test for companies ability to succeed in other emerging markets. Available as an ebook. Harvard Business Review Press #10963 Global Dexterity: How to Adapt Your Behavior Across Cultures Without Losing Yourself in the Process This book introduces an essential new skill: global dexterity. It offers managers the tools they need to adapt behavior to new cultural contexts while staying authentic and grounded in their own natural styles. Available as an ebook. Harvard Business Review Press #11182 Harvard Business Review on Thriving in Emerging Markets This book outlines best practices and ideas for gaining market share in developing economies. Drawing on 10 different useful and inspiring perspectives from the pages of the Harvard Business Review, this collection will help managers beat local companies at their own game. Available as an ebook. Harvard Business Review Press #10337 Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere As fast-growing, low-income economies mature, will they adopt the practices of the old guard, or will they forge their own path and create the next prevailing version of capitalism? The authors of Standing on the Sun examine these questions and outline new principles for commercial success in a changing global economy. Available as an ebook. Harvard Business Review Press #14729 World 3.0: Global Prosperity and How to Achieve It Author Pankaj Ghemawat examines how a wide range of stakeholders and organizations could help open the flow of ideas, people, and goods across borders in ways that maximize economic benefits for all. Available as an ebook. Harvard Business Review Press #12314 Chapters Conducting Market Research for International Business 3: Fundamentals of International Market Opportunity Research This chapter explores the fundamentals of international market research, the types of data needed in that research, and how these are gathered and converted into useful, managerially relevant information. The authors also examine the relative merits of primary and secondary data, the nature of buyer behavior, and research on perceptions, attitudes, beliefs, and values. From Conducting Market Research for International Business. Business Expert Press #BEP015 Conducting Market Research for International Business 5: Methodological Considerations in International Market Research In this chapter, the authors examine the challenges of research validity, reliability, and equivalency in developing measures and assessing constructs. They also highlight the institutional environment in which international market research takes place and discuss some of the measurement issues that researchers face in international studies. From Conducting Market Research for International Business. Business Expert Press #BEP017 TN Teaching Note Available HBSP.HARVARD.EDU 9

12 The Five Paths of Reverse Innovation: Creating a Strategy That Fosters Innovation Far from Home and Enables Your Company to Win Everywhere Global strategies must account for innovation in the developing world and how those innovations can be brought back home. This chapter examines this subject using examples like GE Healthcare s Vscan ultrasound technology, which was originally created for the Chinese market and then brought to the U.S. as a low-cost scanner for physicians. From Reverse Innovation: Create Far from Home, Win Everywhere #9192BC Fundamentals of Global Strategy 6: Globalizing the Value Proposition This chapter covers the globalization of a company s core offerings and introduces the concept of a value proposition globalization matrix to help guide strategic thinking. From Fundamentals of Global Strategy. Business Expert Press #BEP044 Fundamentals of Global Strategy 7: Global Branding This chapter covers a range of topics, from the differences between global branding and global positioning to the determinants of global brand structures, the formulation of global brand strategies, and the management of key strategic brands. From Fundamentals of Global Strategy. Business Expert Press #BEP045 Global Supply Chain Management: Chapter 3: Global Sourcing The author explains key elements that firms must consider when developing a global sourcing strategy. This chapter explores a variety of topics, including the make-versus-buy decision, global versus local sourcing, and the total cost of ownership. From Global Supply Chain Management. Business Expert Press #BEP090 Global Supply Chain Management: Chapter 4: Global Transportation and Distribution This chapter explores strategic options that can improve international operations, including exporting, licensing, franchising, joint ventures, and subsidiaries. The author also covers topics such as transportation infrastructure, international intermediaries, global warehousing and distribution, and criteria for establishing efficient global distribution networks. From Global Supply Chain Management. Business Expert Press #BEP091 PepsiCo s Brand-New Bag: Healthy Snacks for Emerging Markets a Recipe for Reverse Innovation PepsiCo has overcome stalled emerging-market growth with new products for local markets. Now those products are having an impact around the world. This chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, support them with global resources, and ensure that local innovations move throughout the organization. From Reverse Innovation: Create Far from Home, Win Everywhere #9205BC ÆÆFind more books and chapters at hbsp.harvard.edu/list/book-chapters 10 INTERNATIONAL BUSINESS 2015

13 COURSE MODULES Course Modules offer a road map to the best teaching materials, with recommendations on how to organize them. Each module suggests 4-6 items plus alternate suggestions. Popular modules in International Business include: Building Businesses in Emerging Markets Winning in Emerging Markets ÆÆFind more Course Modules at hbsp.harvard.edu/list/course-module HARVARD MANAGEMENTOR Delivered entirely online, Harvard ManageMentor is the leading business reference from business experts, featuring 44 self-paced modules that address the full spectrum of management issues. Modules in International Business include: Diversity #9017 Global Collaboration #9021 ÆÆFind more Harvard ManageMentor modules at hbsp.harvard.edu/list/hmm SIMULATIONS Online simulations present real-world management challenges for students and encourage classroom interaction and discussion. Results are available immediately for a comprehensive debrief session. All simulations include a detailed Teaching Note. Global Supply Chain Management Students set up a global supply chain to deliver 2 models of mobile phones. They determine product features and forecast demand and then choose among a geographically diverse group of suppliers, all with different costs, production capacities, and lead times. TN Seat Time: 180 minutes #6107 ÆÆFind more simulations at hbsp.harvard.edu/list/simulations TN Teaching Note Available HBSP.HARVARD.EDU 11

14 NEW! CASE STARTUP KIT The Case Startup Kit recommends cases ideal for teaching as a first case for aspiring case teachers, with cases selected for their brevity, ease of use, and teachability. Each case comes with a Teaching Note. Cases for International Business include: Alpen Bank: Launching the Credit Card in Romania #4559 Cottle-Taylor: Expanding the Oral Care Group in India #4350 Google in China (A) # IKEA s Global Sourcing Challenge: Indian Rugs and Child Labor (A) # Language and Globalization: Englishnization at Rakuten (A) # Levendary Cafe: The China Challenge #4357 Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) # Marketing Chateau Margaux # Monitor s Opportunities in India (A) # United Cereal: Lora Brill s Eurobrand Challenge #4269 ÆÆFind more Case Startup Kit cases at hbsp.harvard.edu/list/casestartupib VIDEO SHORTS These free, short videos are all under 10 minutes long and illustrate a case s central learning objective. The streaming video is available to registered Premium Educators at hbsp.harvard.edu. Cases with Video Shorts include: Genzyme s Gaucher Initiative: Global Risk and Responsibility # Globalization of Markets #83308 Lenovo: Building a Global Brand # Shurgard Self-Storage: Expansion to Europe (Abridged) # ÆÆFind more Video Shorts at hbsp.harvard.edu/list/videoshorts 12 INTERNATIONAL BUSINESS 2015

15 Case Analysis Coach IDEAL FOR STUDENTS NEW TO CASE LEARNING The Case Analysis Coach is a self-paced tutorial that offers a concise introduction to the key concepts required for the analysis of business case studies. Delivered entirely online, the tutorial offers a framework that will prepare students for situations including formal presentations, written reports, cold calls during classroom discussion, and final exams. The tutorial requires students to interpret both qualitative and quantitative data and develop short- and long-term action recommendations. It also includes a Case Analysis Worksheet that students can use repeatedly to analyze actual cases assigned for coursework. Seat Time: minutes (depending on the depth of analysis desired) #4380 Premium Educators registered at hbsp.harvard.edu can see a Free Trial. Not registered? APPLY NOW educatoraccess.hbsp.harvard.edu

16 ACADEMIC DISCOUNTS FOR STUDENTS Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts. EXECUTIVE EDUCATION ACADEMIC PRICE Articles $6.95 $3.95 Cases $6.95 $3.95 Core Curriculum $15.90 $7.95 Multimedia Cases $25.00 $8.00 Online Courses $90.00 $ $45.00 $75.00 Simulations $45.00 $15.00 Similar discounts apply to all teaching materials at hbsp.harvard.edu. Prices subject to change without notice. Annual contracts for academic institutions are also available which provide additional discounts on course materials. à BUILD A COURSEPACK NOW: hbsp.harvard.edu HERE S HOW TO SHARE THE DISCOUNT: Register as a Premium Educator at hbsp.harvard.edu. Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog. Provide the unique coursepack URL to students. Students receive your academic discount and save up to 60% on course materials. EDUCATORS Get updates from us at Twitter@HarvardBizEdu 2014 Harvard Business School Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. Product #M14118 MC