Complimentary Webinar: Big Data: Gold Rush Or Illusion? Bigger, Better, Stronger, Faster?

Transcription

1 Complimentary Webinar: Big Data: Gold Rush Or Illusion? Bigger, Better, Stronger, Faster? Holger Kisker, Ph.D. Vice President, Research Director Srividya Sridharan, Senior Analyst September 19, 2013, 1:00 p.m. ET Follow the conversation on Twitter: #forrbigdata

2 Introducing the presenters Holger Kisker, Ph.D. VP, Research Director Serving Application Development & Delivery Professionals Srividya Sridharan Senior Analyst Serving Customer Insights Professionals 2013 Forrester Research, Inc. Reproduction Prohibited 2

3 Agenda 1 Forrester introduction 2 Big data: bigger, better, stronger, faster 3 We can help 4 Q&A 2013 Forrester Research, Inc. Reproduction Prohibited 3

4 Forrester s four market imperatives Transform the customer experience Embrace the mobile mind shift Age of the Customer Turn big data into business insights Become a digital disruptor 2013 Forrester Research, Inc. Reproduction Prohibited 4

5 BIG DATA is your opportunity to turn MORE Products data People into DEEPER Processes insights 2013 Forrester Research, Inc. Reproduction Prohibited 5

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7 of data is on the public Net. #forrbigdata

8 But we use just of company data is used. a tiny fraction!

9 Customers are increasingly always addressable... Source: September 26, 2012, The Always Addressable Customer Forrester report 2013 Forrester Research, Inc. Reproduction Prohibited 9

10 ... and, as a result, leave massive footprints of customer data Source: March 6, 2013, The Future Of Customer Data Management Forrester report

11 Marketers struggle to unify customer data across touchpoints and channels Branch/store Call centers Direct mail Web TV Social Out of home Mobile Print 2013 Forrester Research, Inc. Reproduction Prohibited 11

12 Behind every customer touchpoint is a technology story Source: May 8, 2013, Winning The Customer Experience Game Forrester report

13 Forrester s definition of big data: Techniques and technologies for getting faster insight from more data with greater agility and lower cost.

14 Big data analytics for more insights Big data management for more data

15 Variety Highly structured Polystructured #forrbigdata Big data management for more data Volume Scalable No SQL Streaming Standard SQL In-memory Batch Velocity Real time

16 Big data analytics for faster and deeper insight Predictive analytics Text analytics Traditional reporting Location analytics Performance analytics Process analytics Web analytics Search/discovery analytics

17 Customer data #forrbigdata Big data heat map what are companies doing with it? What groups or departments are currently using big data/planning to use big data? Base: 176 big data users and planners; Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012

18 Predictive analytics is not new, but it has recently piqued the interest of marketers Source: Q Global Customer Analytics Online Survey Note: Don t know responses have been excluded 18

19 New scenarios are relevant with big data 2013 Forrester Research, Inc. Reproduction Prohibited 19

20 Big data analytics finds many uses in marketing Bigger customer data sets Path analytics/sequence mining Social network analysis Better predictions Next-best offer True-lift modeling Stronger analytics results Test and learn New data source infusion Faster delivery of insights Customer-facing Behind-the-scenes 2013 Forrester Research, Inc. Reproduction Prohibited 20

21 Key takeaways Big data is an opportunity to generate deeper insights from more data. Big data needs the business and technology to partner together Forrester Research, Inc. Reproduction Prohibited 21

22 We can help with your big data strategy Playbooks, data insights, advisory sessions, workshops, and consulting engagements will help you: Understand what big data means and seize the opportunities that affect your bottom line. Assess your big data technology readiness to diagnose crucial investment areas. Get a 360º view of the big data technology market to identify investments that are right for you. Develop a big data strategy that spans technology, marketing, and business functions Forrester Research, Inc. Reproduction Prohibited 22

23 See you there... Forrester s Forum For Application Development & Delivery Professionals: Driving Business Impact October 17-18, 2013 JW Marriott Indianapolis Learn how to design and deliver business impact and: Be the first to hear the latest content from Forrester analysts. Attend sessions by leading industry executives to hear their success stories. Meet face to face with analysts to discuss your issues. Network with peers dealing with the same challenges you are. Exclusive offer: Register with promo code ADD13WEB to save $100! 2013 Forrester Research, Inc. Reproduction Prohibited 23

24 ? If you enjoyed this webinar, please join us for the next installment of our Big Data Online Event series, Big Data: Driving Customer Engagement And Loyalty, on October 15 at 1:00 p.m. ET. Questions? Register here: Forrester Research, Inc. Reproduction Prohibited 24

25 Thank you Holger Kisker, Ph.D. +49 (0) Srividya Sridharan +1 (617)