Datacenters in the cloud: A new hierarchy of needs? Andy Lawrence VP Research, Datacenter Technologies, 451 Research

Transcription

1 Datacenters in the cloud: A new hierarchy of needs? Andy Lawrence VP Research, Datacenter Technologies, 451 Research

2 Hierarchy of needs Abraham Maslow, psychologist

3 Maslow s Hierarchy of needs Self actualization Esteem Love/belonging Safety Physiological

4 Datacenter Pyramid of priorities Green Efficiency (Financial) Capacity/flexibility Security Availability (power, environment, connectivity) o Policies/certification o Renewable energy contracts o Efficient equipment/low PUE o Minimal redundancy o Staff and contracts o Over provisioning o Planning for space, power o Upgrading, flexible designs o Physical security o Firewalls, info security o Governance and processes o Redundant power/design o Cooling and monitoring o Redundant connectivity

5 Datacenter Pyramid of priorities Green Efficiency (Financial) Capacity/flexibility Security Availability (power, environment, connectivity) o Policies/certification o Renewable energy contracts o Efficient equipment/low PUE o Minimal redundancy o Staff and contracts o Over provisioning o Planning for space, power o Upgrading, flexible designs o Physical security o Firewalls, info security o Governance and processes o Redundant power/design o Cooling and monitoring o Redundant connectivity

6 Datacenter Pyramid of priorities Green Efficiency (Financial) Capacity/flexibility Security Availability (power, environment, connectivity) o Policies/certification o Renewable energy contracts o Efficient equipment/low PUE o Minimal redundancy o Staff and contracts o Over provisioning o Planning for space, power o Upgrading, flexible designs o Physical security o Firewalls, info security o Governance and processes o Redundant power/design o Cooling and monitoring o Redundant connectivity

7 Datacenter Pyramid of priorities Green Efficiency (Financial) Capacity/flexibility Security Availability (power, environment, connectivity) o Policies/certification o Renewable energy contracts o Efficient equipment/low PUE o Minimal redundancy o Staff and contracts o Over provisioning o Planning for space, power o Upgrading, flexible designs o Physical security o Firewalls, info security o Governance and processes o Redundant power/design o Cooling and monitoring o Redundant connectivity

8 Datacenter Pyramid of priorities Green Efficiency (Financial) Capacity/flexibility Security Availability (power, environment, connectivity) o Policies/certification o Renewable energy contracts o Efficient equipment/low PUE o Minimal redundancy o Staff and contracts o Over provisioning o Planning for space, power o Upgrading, flexible designs o Physical security o Firewalls, info security o Governance and processes o Redundant power/design o Cooling and monitoring o Redundant connectivity

9 IT - Pyramid of priorities Efficiency Agility, opportunity Governance, compliance Info-Security Availability (clustering, back up, recovery) Accessibility (connectivity, network performance) Functionality (applications,services processes) Capability and capacity (compute, storage)

10 IT-facilities priorities Green Efficiency (Financial) Efficiency Agility (dev, openness) Governance, compliance Info-Security Capacity/flexibility Availability (back up, recovery) Security Accessibility (connectivity, network) Functionality (applications,services) Availability (power, environment, connectivity) Capability and capacity (compute, storage)

11 The IT-facilities divide Green Efficiency (Financial) Efficiency Agility (dev, openness) Governance, compliance Info-Security Capacity/flexibility Availability (back up, recovery) Security Accessibility (connectivity, network) Functionality (applications,services) Availability (power, environment, connectivity) Capability and capacity (compute, storage)

12 Does Cloud change anything?

13 Does Cloud change anything? The existential threat to traditional datacenter operators How will datacenters need to change? 13

14 CTO, Global Financial Services In 2020, we expect to have reduced our IT staff by 95% 14

15 Public providers want it all. * Charles Philips, CEO Infor, widely quoted by Amazon executives and partners. 15

16 Put it all in the cloud? Source: Amazon Web Services 16

17 Cloud: Early growth acceleration likely?? CAGR 31% Source: 451 Research Market Monitor: Cloud Computing * Includes Infrastructure-as-a-Service, Platform-as-a-Service and Infrastructure Software-as-a- Service> Does not include enterprise SaaS applications (CRM, ERP, HCM, etc.) 17

18 Demand growth is still explosive Datacenter network traffic: +25% a year Enterprise storage: +50% a year Spending on digital infrastructure: up 40%, 2012 to 2020 Source: Cisco 18

19 Commercial datacenter market Commercial datacenter revenues 2015 Cloud market big, busy and nascent $51.2bn $16.1bn $26.6bn Cloud* Colocation 346 vendors tracked 34 above $50m revenues 312 below $50m Hosting Source: 451 Research Market Monitor 19

20 The number of datacenters may not shrink Datacenters hyperscale datacenters 230,000 premium, regional and local datacenters Datacenters 2025?? hyperscale datacenters? premium, regional datacenters >4m IT rooms, server closets? local, micromodular, embedded datacenters? Source: 451 Research Voice of the Enterprise (datacenters) Numbers rounded. 20

21 Does Cloud change anything? The existential threat to traditional datacenter operators How will datacenters need to change? 21

22 A new set of needs - How the business buyer sees it Flexible Innovative Open, interoperable Scalable and elastic Price/value Secure Functional for business need Compliant Available, recoverable, auditable

23 A new set of needs: it s not a hierarchy Buyers are becoming more demanding. And less technical.

24 Datacenter strategies to meet new needs

25 How cloud is changing datacenter operations Cloud changes connectivity Cloud changes resiliency Cloud changes trust Cloud highlights overprovisioning Cloud reduces speculative build out Cloud changes business management Clouds encourages control and automation Cloud extends the perimeter 25

26 1. Cloud changes connectivity Loads move around inside datacenter Internal connectivity more East- West Loads burst out of the DC service and security? SDN: Control moves up and even out External connectivity go to cloud

27 Example: The network changes shape Enterprise DC Telco Applications, services, internet 27

28 The network changes shape Enterprise DC Telco Applications, services, internet Google AWS Cloud provider Microsoft 28

29 The network changes shape Enterprise DC Telco Direct connection Direct connection Direct connection Direct connection Applications, services, internet Google AWS Cloud provider Microsoft 29

30 The network changes shape Enterprise DC Colocation/Peering DC Exchange Applications, services, internet Google AWS Cloud provider Microsoft 30

31 2. Cloud changes resiliency 3 4 v

32 Cloud takes on DR... Anticipated Site or Service Type for Future DR Existing Company Owned Datacenter 46% Colocation Provider 44% Public Cloud Provider 40% Managed Hosting Provider 34% New Datacenter Built or Bought by Your Company 23% Other 4% Source: 451 Research Voice of the Enterprise. 185 companies evaluating DR strategies.

33 3. Cloud changes trust Certification overcomes trust issues across the cloud.

34 4. Cloud highlights datacenter overprovisioning IT capacity and power consumption 40 % Utilisation :00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM 12:00 AM 34

35 Cloud highlights datacenter overprovisioning Power use (MW) % Utilisation Power cap or move load? 35

36 5. Cloud reduces speculative build out Datacenter A Datacenter B Tier 3 Facilities High Density areas Tier 2 Facilities Tier 3 Facilities Tier 2 Facilities Pod A Pod A Pod A Pod A Pod A Pod B Pod B Pod B Pod B Pod B Pod C Pod C Pod C Pod C Pod C Pod D Pod D Pod D Pod D Pod D

37 5. Cloud reduces speculative build out Datacenter A staged construction Datacenter B Not constructed Tier 3 Facilities High Density areas Tier 2 Facilities Tier 3 Facilities Tier 2 Facilities Pod A Pod A Pod A Pod A Pod A Pod B Pod B Pod B Pod B Pod B Pod C Pod C Pod C Pod C Pod C Pod D Pod D Pod D Pod D Pod D

38 6.Cloud changes business management Cloud providers provide benchmark costs. Best execution venue and Service based costing Real time datacenter management accounting

39 7. Cloud encourages control and automation Cloud requires dynamic, real time information Cloud can be volatile, unpredictable, requires policies Cloud pushes datacenters nearer capacity Cloud is a stage towards datacenter automation

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41 Software-defined Datacenter and DCIM Application Control plane Data (plane) and devices

42 8. Cloud extends the perimeter Orchestration Data management Public cloud Colocation Compliance Cost Resilience Power, redundancy On premise Micromodular

43 SUMMARY

44 Summary 1. Non technical buyers will drive many decisions 2. Efficiency becomes critical 3. IT and facilities cannot be separate 4. Manage beyond the box. - The datacenter is not an island.

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