Accenture. Veerle Dero

Transcription

1 Accenture Veerle Dero

2 NAAR EEN EFFICIËNTE WERKING VAN UW REKRUTERINGSDIENST DANKZIJ KEY PERFORMANCE INDICATOREN Accenture Veerle Dero Kluwer Opleidingen

3 Agenda The use of recruitment metrics Recruitment KPI Accenture My Leasons Learned What s next? Q&A

4 Agenda The use of recruitment metrics Recruitment KPI Accenture My Leasons Learned What s next? Q&A

5 The use of recruitment metrics Recruitment Metrics = A quantifiable measurement that can be compared to established benchmarks AND encourages behaviors focused on candidate quality and client experience. Goal of recruitment metrics : Help identify current and potential issues with Recruitment delivery, costefficiency and quality by observing trends over time Ensure actions taken to improve Recruitment delivery, cost-efficiency and quality are driving the expected results Recruitment metrics require certain characteristics to be considered effective and reliable: Metrics need to be predictive and actionable. Recruitment reports should provide you information that help indicate trends. Metrics must be tracked over time in order to generate internal benchmarks and analyze internal performance Recruitment metrics should include both quantitative and qualitative aspects.

6 The use of recruitment metrics 4 main types of recruitment metrics : Quantity gives information on the volume aspect of your recruitment process Nr of cv s received per position / per channel How many hires versus demand Quality is telling you how succesful your recruitment process is Nr of qualified cv s compared to overall incoming cv s Nr of hires achieving 6/12 months service Cost gives information on how cost-efficient you can run your recruiment process Cost per position or per cv Average cost per sourcing channel Duration refers to the period of time needs to fill an open position Time between opening a position and hiring a candidate Time between each step of the process

7 The use of recruitment metrics The global labour market is currently faced with several major changes, like Talent is more scarce then ever before Candidates are becoming more mobile Emerging geographic shift is breaking the correlation between sources of supply and points of demand Generation Y and changing Candidates are becoming customers Recruitment becomes relationship management -> recruiters become conversation managers All these changes force recruiting organizations to make a re-evaluation of their Processes : more focus on active sourcing and finding the passive candidate Recruiters roles : making distinction between hunting and farming, but very important to build deep expertise in both roles Performance metrics : the quality metrics will become more important as creating and maintaining a relationship with candidates will be the key to a successful recruitment process

8 Agenda The use of recruitment metrics Recruitment KPI Accenture My Leasons Learned What s next? Q&A

9 Recruitment KPI Accenture Monthly Executive Recruitment Summary by region and by business group : Purpose is to - Communicate progress against targets - Set expectations about expected results - Highlight factors inside and outside of our control which have the potential to impact results - Create opportunity to highlight successful initiatives which are helping drive results Distributed to Business, HR and Recruitment leadership Regional Recruitment Directors are accountable for results

10 Recruitment KPI Accenture - Example We developed the Recruiter Cockpit to help our recruiters to understand key KPI s regarding their pipeline. This tool is crucial to raise awareness and actually support the recruiters mindshift. Understand own target Understand how many CVs can be expected via traditional channels Understand the gap that needs to be filled via direct sourcing Understanding KPI s Understand daily effort needed in order to be successful in direct sourcing

11 Agenda The use of recruitment metrics Recruitment KPI Accenture My Leasons Learned What s next? Q&A

12 My Leasons Learned - MAP Metrics : Measurement = focussed attention Stay relevant with your metrics Align your KPI s to the business strategy Get as many feedback as possible on your target setting (internal and external) Audience : Share your recruitment KPI s with a broad audience (HR, business leadership, marketing) Don t forget to communicate to the recruiting organisation Every action you take as recruiter every day will directly impact the delivery, quality, and cost-efficiency results Every recruiter should know his/her KPI s Continue communication, espacially when you don t reach your recruitment target

13 My Leasons Learned - MAP Projects : Use your recruitment metrics to prioritise projects Don t focus too much on one KPI topic, but try to have a balanced action plan Think about ROI of improving your metrics Be realistic

14 Agenda The use of recruitment metrics Recruitment KPI Accenture My Leasons Learned What s next? Q&A

15 What s next? Several trends are impact the offering of and searching for jobs Globalisation Demographic shift Technology trends Increasing importance of customer / candidate experience : what are the moments of truth in your recruitment process Change is media behavior leads to multiple touch points Shift from 20th century recruiting model to 21st century recruiting model = shift from filling seats to driving business results Efficiency (cost / time) will remain core competency Effectiveness (candidate quality & fit) will become more important Business results (bottom line impact) will determine added value

16 What s next for you? Focus on What metric(s) do you want to improve? What is your target? What strategy, process, technology, skills, recognition / incentive you need in order to reach your target? What is the value of reaching your target? Keep it simple, remember a metric is important if it is relevant to your stakeholders Understand from what angle you are looking at your metrics Explain what you measure and how you measure Schedule moments to evaluate your recruitment performance

17 What s next for you? Maximize the integration with your Applicant Tracking System automated reporting Checklist of good metrics : Does everybody understand the metrics? Are they considered important? Are they implementable in objectives? Are they pulled on a consistent and accurate level Good metrics tell a story

18 Agenda The use of recruitment metrics Recruitment KPI Accenture My Leasons Learned What s next? Q&A

19 Contact data Thanks for your attention and interaction! If you have questions or want to discuss : Veerle Dero Accenture Veerle.dero@accenture.com Interesting info Recruiting analytics : 5 ways to benchmark success, by David Earle Recruiting metrics : the rules have changed, by HRMreport.com