Marketing Management Entrepreneurship, Professional Selling, Social Media, and Sports Marketing

Transcription

1 Marketing Management Entrepreneurship, Professional Selling, Social Media, and Sports Marketing Associate of Applied Science Degree MM13 The marketing degree prepares students for careers in the business and marketing fields, which would include marketing and sales, retail and wholesale management, entrepreneurship, small business management, and sports marketing. The associate of applied science degree includes marketing, management, accounting, computer, and college-level general education courses. Graduates of the program receive a degree in marketing management with a concentration in one of the following areas: marketing management, entrepreneurship, professional selling, social media and sports marketing. (Program Length: 4 Semesters Minimum) Business management, marketing management, store manager, buyer, merchandise manager, department manager, sales representative, customer service manager, visual merchandising manager, insurance sales, entrepreneur, sports management and marketing, and real estate sales Essential General Education Core Courses 15 Area I Language Arts/Communication (Successful completion of is required) Composition and Rhetoric 3 Literature and Composition ENGL Human Communication COMM Public Speaking SPCH Area II - Social/Behavioral Sciences (Choose ONE of the following) Principles of Economics ECON Principles of Macroeconomics ECON Principles of Microeconomics ECON Introduction to Sociology SOCI World History I HIST World History II HIST U. S. History I HIST U. S. History II HIST American Government POLS Introductory Psychology PSYC Area III - Natural Sciences/Mathematics (Successful completion of MATH 1111 or MATH 1103 is required) College Algebra MATH Quantitative Skills and Reasoning MATH Physical Science I PHSC

2 Conceptual Physics & Lab PHYS 1110/L 3/1 Introductory Physics I & Lab PHYS 1111/L 3/1 Biology I & Lab BIOL 1111/L 3/1 Chemistry I & Lab CHEM 1211/L 3/1 Chemistry II & Lab CHEM 1212/L 3/1 College Trigonometry MATH Precalculus MATH Introduction to Statistics MATH Calculus I MATH Calculus II MATH Area IV Humanities/Fine Arts (Choose ONE of the following) Art Appreciation ARTS World Literature ENGL American Literature ENGL Introduction to Humanities HUMN Music Appreciation MUSC World Religions RELG General Education Elective: To meet the minimum required 15 semester credit hours in general education courses, an additional 3 semester credit hours must be taken from Area I, Area II, Area III, or Area IV. Students can view the complete list of classes on pages Essential Technical Courses 33 First Year Experience FYES Financial Accounting I ACCT Digital Publishing and Design MKTG Marketing Research MKTG Advanced Selling OR MKTG Principles of Management MGMT 1100 (3) Marketing Management MKTG Global Marketing MKTG (Completion of ONE of the following concentrations is required for graduation.) Marketing Management Concentration 8MM3 12 Marketing Channels MKTG Services Marketing OR MKTG Buying and Merchandising MKTG 2070 (3) 222

3 Entrepreneurship Concentration 8EN3 12 Entrepreneurship MKTG Small Business Management MKTG Services Marketing OR MKTG Buying and Merchandising MKTG 2070 (3) Professional Selling Concentration 8P23 12 Marketing Channels MKTG Services Marketing MKTG Social Media Marketing Concentration 8S23 12 Exploring Social Media MKTG Analyzing Social Media MKTG Sports Marketing Concentration 8SM3 12 Introduction to Sports and Recreation Management MKTG Regulation and Compliance in Sports MKTG Sports Management MKTG Total Hours 60 Marketing Management Entrepreneurship, Professional Selling, Social Media, and Sports Marketing Diploma Program MM12 The marketing diploma includes courses in marketing, management, accounting, computers, and diploma-level general education courses. Graduates of the program receive a diploma in marketing, 223

4 with a concentration in marketing management, entrepreneurship, professional selling, social media or sports marketing. (Program Length: 4 Semesters Minimum) Marketing administration assistant, sports management and marketing, entrepreneur, department manager, or sales associate Essential General Education Core Courses 8 Fundamentals of English I ENGL Foundations of Mathematics MATH Choose ONE of the Following Interpersonal Relations & Professional Development OR 2 Basic Psychology PSYC 1010 (3) Essential Technical Courses 23 First Year Experience FYES Digital Publishing and Design MKTG Marketing Research MKTG Marketing Management MKTG (Completion of ONE of the following concentrations is required for graduation.) Marketing Management Concentration 8MM2 12 Marketing Channels MKTG Services Marketing OR MKTG Buying and Merchandising MKTG 2070 (3) Entrepreneurship Concentration 8EN2 12 Entrepreneurship MKTG Small Business Management MKTG Services Marketing OR MKTG Buying and Merchandising MKTG 2070 (3) Professional Selling Concentration 8P12 12 Marketing Channels MKTG Services Marketing MKTG Advanced Selling MKTG

5 Social Media Marketing Concentration 8S12 12 Exploring Social Media MKTG Analyzing Social Media MKTG Sports Marketing Concentration 8SM2 12 Introduction to Sports and Recreation Management MKTG Regulation and Compliance in Sports MKTG Sports Management MKTG Total Hours 43 Note: Some courses may have additional prerequisites not listed in the curriculum. Please refer to individual course descriptions for further information. Entrepreneurship EN11 The entrepreneurship certificate will provide the opportunity for students to assess their entrepreneurial traits and obtain the skills needed to write a comprehensive business plan. Students will have an opportunity to obtain knowledge in financing, federal and state laws, and the steps in organizing a successful business. Technical courses apply to the degree or diploma program in marketing management. This certificate does not qualify for financial aid as it does not meet minimum hour requirements. (Program Length: 2 Semesters Minimum) Small business owner Essential Technical Courses 12 Entrepreneurship MKTG Small Business Management MKTG Total Hours

6 **Suggested First Semester classes: MKTG 1100 and MKTG 1130 Note: Some courses may have additional prerequisites not listed in the curriculum. Please refer to individual course descriptions for further information. Marketing Specialist MS21 The marketing specialist certificate provides students with the opportunity to learn or improve selling skills. Students learn selling and promotional techniques in both the consumer and business markets. The certificate prepares graduates to be competitive in the sales field. Technical courses apply to the degree or diploma program in marketing management. This certificate does not qualify for financial aid as it does not meet minimum hour requirements. (Program Length: 2 Semesters Minimum) Sales representative, retail sales, marketing assistant Essential Technical Courses 9 Total Hours 9 **Suggested First Semester classes: MKTG 1100 and MKTG Small Business Marketing Manager SB51 The small business marketing manager certificate provides courses in the operation and management of small businesses, including marketing theory and the basics of planning for and operating a small business. Technical courses apply to the degree or diploma program in marketing management. This certificate does not qualify for financial aid as it does not meet minimum hour requirements. (Program Length: 2 Semesters Minimum) Small business manager, buyer, merchandise manager, department manager, sales representative, customer service manager, and display manager

7 Essential Technical Courses 15 Small Business Management MKTG Total Hours 15 **Suggested First Semester classes: MKTG 1100, MKTG 1130, and MKTG 1160 Social Media Marketing SM11 Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Social Media has changed how businesses engage with customers and consumers. This creates extraordinary opportunities for Brands to reach and build very personal and permissible relationships, and thus resulting in loyalty and creating a "brand of choice". This program, Social Media Marketing, centers on efforts to create content on the Internet that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the Internet and social media, social media dashboards, ROI modeling, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment. Social media marketing is an extremely popular platform because it is easily accessible to anyone with Internet access. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Technical courses apply to the marketing management degree or diploma sports marketing concentration. (Program Length: 3 Semesters Minimum) A Social Media Marketer will participate in a wide variety of social media, social book marking, commenting, etc., to create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across websites. Social media marketers should be able to think strategically, but also to be willing to roll up their sleeves to help implement the programs. This occupation requires interaction with both management teams and others across a company on incorporating relevant social media techniques into corporate culture and into all of a company's products and services. 227

8 Essential Technical Courses 18 Exploring Social Media MKTG Analyzing Social Media MKTG Total Hours 18 **Suggested First Semester classes: MKTG 1100 and MKTG 2500 Sports Management RM21 The sports management certificate prepares students for entry level opportunities in the field sports marketing, management and sales. This certificate also provides additional skill sets in the field of law, marketing, management and sales. The certificate is an opportunity to enrich prior education through providing an additional education in the sports management field. Technical courses apply to the marketing management degree or diploma sports marketing concentration. (Program Length: 2 Semesters Minimum) Employment opportunities include professional selling, game and event Operations management, retail sales, event security, concessions sales and management, as well as corporate management in sports and entertainment. Essential Technical Courses 17 First Year Experience FYES Introduction to Sports & Recreation Management MKTG Regulations & Compliance in Sports MKTG Sports Management MKTG Total Hours 17 **Suggested First Semester classes: FYES 1000, MKTG 1160, MKTG 1280 and MKTG 2280 or MKTG 2080 and MKTG