F R E S H L O G I S T I C S F M C G M A R K E T

Size: px

Start display at page:

Download "F R E S H L O G I S T I C S F M C G M A R K E T"

Derick Franklin
7 years ago
Views:

1 F R E S H L O G I S T I C S F M C G M A R K E T P o z n a ń,

2 A G E N D A 1. FMCG market characteristics 2. Strategy towards retail 3. Reference Projects 4. Raben Group - about us

3 F M C G M A R K E T C H A R A C T E R I S T I C S P ow zw nw a. ń F, R E1 S0 H. L0 O9 G. 2I S0 T1 I C4 S. C O M. PL

4 FA S T M O V I N G C O N S U M E R G O O D S Fast Moving Consumer Goods (FMCG) products that are sold quickly and at relatively low cost. Examples include non-durable goods such as food, toiletries, cleaning products, alcohol and cigarettes. The value of FMCG market in Poland is estimated to be 180 billion PLN (source: wikipedia) Characteristics of FMCG market High diversity of products Relatively low prices High volume business Low margins A large amount of distribution channels 4

Makro) Supermarkets (Intermarche, Piotr i Paweł) Discount stores (Biedronka,

5 FA S T M O V I N G C O N S U M E R G O O D S Main distribution channels 1. Modern trade retail networks Hypermarkets (Tesco, Auchan) Cash&Carry (Selgros, Makro) Supermarkets (Intermarche, Piotr i Paweł) Discount stores (Biedronka, Lidl) Convenience stores (Żabka, Małpka) 2. Traditional trade wholesalers 3. E-Commerce 5

6 S T R AT E G Y T O WA R D S R E TA I L

7 S T R AT E G Y TO WA R D S R E TA I L Who drives the supply chain? 90 s SUPPLY LSP RETAIL 20 th centry 2000 SUPPLY LSP RETAIL 21 st centry 2010 SUPPLY LSP RETAIL present 7

Delivered to DC's - 70% 50 000 45 000 40 000

8 S T R AT E G Y TO WA R D S R E TA I L Modern Retail Share in Fresh goods volumes Delivered to DC's - 70%

9 S T R AT E G Y TO WA R D S R E TA I L Retail drives the supply chain TESCO LIDL PEPCO JERONIMO AUCHAN ALMA MARKET MAŁPKA (convenience stores) SELGROS NEW YORKER WAREHOUSE + DISTRIBUTION PL/UA PRIMARY DISTRIBUTION INTERNATIONAL FTL WAREHOUSE + DISTRIBUTION PL/CZ/SK WINE WAREHOUSE/PLATFORM MEAT PLATFORM + DISTRIBUTION AMBIENT/FRESH WAREHOUSE WAREHOUSE + DISTRIBUTION FRESH DISTRIBUTION WAREHOUSE + DISTRIBUTION 9

10 S T R AT E G Y TO WA R D S R E TA I L 1. Regular meetings with Retail Local Transport Dpt Dedicated HO staff 2. Relationship meetings 3. JMP - waybill elimination 4. Goods receipt excl. driver involvement 5. Pre-advice including retailer PO number 10

11 W H AT M A K E S D I F F E R E N C E? Warehousing Distribution Outstanding and balanced competency in warehousing and network distribution 11

12 P O S I T I O N I N G S T R AT E G Y The most friendly Customer Service provider 12

13 R E F E R E N C E P R O J E C T S

14 M E T R O Logistics solution Services: Ukraine Contract logistics in Brovary (UA) - dry food and non food Central warehouse in Brovary pick by line process VAS Distribution in Ukraine Pick-up Direct distribution Final delivery Poland Distribution in Poland PAXD process Shuttle Raben Group depot Consignor 14

15 P E P C O Logistics solution Services: Poland Warehouse services pick to store process VAS Distribution in PL Slovakia Distribution in SK Final delivery Delivery Raben Group depot 15

16 S T R AT E G Y TO WA R D S R E TA I L City logistics Małpka case study Services: Logistics platform near Poznań Pick to store process 300+ shops 200 new shops each year City centres Small vans with lifts Shuttles Local distribution Direct distribution Fresh Logistics depots 16

17 S T R AT E G Y TO WA R D S R E TA I L City logistics - Case study 150 vans & medium size trucks Traffic restrictions Deliveries to each shop few times a week Empties management 17

18 S T R AT E G Y TO WA R D S R E TA I L City logistics - Case study App SKU on stock Various size of racking locations 18

19 R A B E N G R O U P A B O U T US

20 K E Y F I G U R E S Overview 10 countries focus on CEE family owned & managed years of tradition 7,500 employees 1,000,000 m 2 warehouse capacity 6,000 means of transport 1 bln EUR revenue 20

dialogue and sharing with stakeholders Compensating negative impact on the environment

21 R A B E N G R O U P CSR Being the trendsetter in our sector in giving the additional value through sustainable solutions Taking care of health and guaranteeing safety Partnership, dialogue and sharing with stakeholders Compensating negative impact on the environment Attracting and retaining the best staff The role and quality of transportation and logistics services 21

22 K E Y F I G U R E S Revenue per country (2013) Baltics 22

23 I N D U S T R I E S Share in total sales (2013) Chemical 11% Technology 21% FMCG Food 27% Retail 12% FMCG Non-Food 9% Automotive 20% 23

24 B U S I N E S S S E G M E N T S Contract Logistics Road Network Fresh Logistics FTL & Intermodal Sea & Air Lead Logistics Provider 24

25 B U S I N E S S S E G M E N T S Share in total sales (2013) Fresh Logistics 7% Sea & Air 1% Other* 12% Contract Logistics 12% FTL & Intermodal 7% Road Network 61% * Including LLP 25

C O M PA N I E S Raben Group in Poland 4300 employees Szczecin Straszyn Łomża 500 000 m 2 warehouse capacity Robakowo / Headquarter

26 C O M PA N I E S Raben Group in Poland 4300 employees Szczecin Straszyn Łomża m 2 warehouse capacity Robakowo / Headquarter Wrocław Gliwice Grodzisk Maz. Lublin 44 branches 3500 means of transport ISO 9001, ISO 14001, ISO (HACCP), AEO-F, OHSAS, SQAS 26

27 Marcin Turski Sales&Customer Service Director Fresh Logistics Sp. z o.o. marcin.turski@raben-group.com T M T H A N K Y O U

POLAND CEE & CIS GATEWAY. www.suus.com

POLAND CEE & CIS GATEWAY. www.suus.com POLAND CEE & CIS GATEWAY www.suus.com EXPRESS ROADS & HIGHWAYS 2007 / before crisis 2013 / after crisis increase POLAND HANDLINGS IN POLISH SEAPORTS SUPPLY OF RETAIL SPACE Cushman & Wakefield, Emmerson