5 Tips for Gaining Traction in the Healthcare IT Market

Transcription

1 5 Tips for Gaining Traction in the Healthcare IT Market 20-Minute #ChannelByte Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

2 #1 Understand the nuances of the addressable market

3 Sizing the Healthcare Market Healthcare Establishments Healthcare Sector Employment (aka the user base) 4.5m 162,140 Outpatient, psychiatric, nursing homes, etc. 6,166 Hospitals * 2.7m 475,545 Offices of physicians, dentists 140k 428k 659k 943k Optometrist offices PT offices Mental health facilities Dentist offices Physician Hospitals offices *does not include government hospitals, such as VA facilities Source: EMSI U.S. Census

4 PATIENT CARE Top Strategic Priorities of Healthcare Providers Reduce operational or overhead costs Possible solutions: cloud, managed print services Increase staff productivity Possible solutions: mobility, collaboration/communication tools Implement/Improve workflow efficiencies Possible solutions: EHR, managed services Grow practice/find new revenue opportunities Possible solutions: analytics, marketing automation 5 Improve risk management and compliance Possible solutions: security, BC/DR PATIENT CARE

5 #2 Understand how healthcare providers manage the IT function and find an opening

6 Healthcare Providers Mostly Satisfied with Their Technology, but Room for Improvement Exists Healthcare Practices Management of the IT Function Rating of Satisfaction with IT Systems, Devices and Applications 6% Very satisfied 32% IT managed exclusively in-house 22% Managed services engagement 27% 60% Mostly satisfied 55% Project-based use of IT firms 6% Dissatisfied NET Partly satisifed, partly dissatisfied Satisfied NET Contributing Factors to Dissatisfaction - Learning curve with new devices, applications - Mismatch of needs and expectations - User experience - Interoperability issues - Reliability / inconsistency

7 Voice of the Customer [Healthcare Providers] Examples of comments directed toward IT firms for how to improve Speed Proactive / Reliable Improved speed with which they resolve issues. Better ability to keep software and equipment up to date. Reliability and a more proactive approach to problems. Specialized Expertise It would be helpful if the IT/tech was specialized in our industry and more familiar with the changes and demands that occur quite frequently. Education / Listening Better explanation of what is being done and education regarding the equipment. The IT staff are generally very efficient, but it would help if they would listen more to needs of users.

8 #3 EHR opportunities shifting from deployment to optimization

9 EHR Adoption Makes Headway EHR Adoption Among Office-based Physicians Rating of EHR Implementation Process 78% 57% 30% More Comprehensive EHR 27% 34% 23% 40% 34% 48% Basic EHR NET better About as expected NET worse Source: CDC/NCHS National Ambulatory Medical Care survey, Electronic Health Records survey

10 Improving EHR Satisfaction Rates Easier to use/less complex 58% Faster 57% Greater interoperability with other systems 55% More training 45% Better remote access and mobility features 37% Meaningful use assurances 32% 57% We understood and accepted changes to workflow Other Mentions: Tailored more towards needs of physicians; Scalability; Lower operational costs; Ability to add features; Lower investment in infrastructure (e.g. servers); Better security and data protection

11 Healthcare Providers Perceptions of Most Challenging Aspects of Stage 1 Meaningful Use 1 Capability to exchange key clinical information among providers 2 Maintaining up-to-date problem list of current or active diagnoses 3 e-prescribing 4 Patient clinical visit summary 5 Clinical decision support

12 #4 mhealth is here: build out the right toolbox to take advantage of opportunities

13 mhealth Moves from Concept to Reality Some Staff Using All Staff Using 35% Tablet Usage Among Healthcare Providers Doing Already Plan to Start Doing 12% 7% Medical or healthcare related apps 56% 26% Business productivity (e.g. , scheduling, accessing information, etc.) 52% 26% Mobile access to EMR/EHR 45% 31% 49% 50% 46% Displaying information to patients (e.g. X-ray or MRI) 35% 31% Communicating with patients 31% 26% Medical accessories (e.g. istethoscope, "lab-on-a-chip", etc.) 15% 26% Laptop PCs Smartphones Tablets Healthcare Provider Usage

14 Mobility Solutions to Help the Progression Towards Optimization - Service and support - Mobile Device Management (MDM) - Mobile Virtualization - Infrastructure - Curated App Stores - Custom App Development - Cloud Integration Solutions - Mobile Application Management (MAM) - Mobile Security & Data Loss Prevention - Risk Management and Compliance - Mobile print

15 #5 Despite sluggish progress, communications opportunities poised for growth

16 Changing Dynamics of how Healthcare Providers Communicate with Patients 84% of healthcare providers rate improving communications with patients a high or mid-level priority Website for patients to access forms, directions 43% Allowing patients to or text questions 34% reminders of appointments Social networking 26% 29% Text message reminders of appointments Web portal for patients to view medical records Online appointment scheduling 18% 17% 20% Videoconferencing / Video chat 7%

17 Telehealth Comes to Life? Healthcare Provider Self-report following of Telehealth Developments 15% 44% 59% Actively following developments Casually following developments Not following

18 Thank You 20-Minute #ChannelByte Tim