Why Now Is The Time For B2B Companies To Build Their Web Presence

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1 Why Now Is The Time For B2B Companies To Build Their Web Presence

2 Contents Today s Manufacturing Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in B2B Get found in search

3 It s the new reality of today s B2B buyer. Accessing information, forming opinions and researching your company online, on the go and through multiple channels.

4 In fact of the sales process is over before a potential customer contacts your company

5 Yet only of companies have a digital marketing strategy. Stop following and start leading. Build your web presence now.

6 What is web presence? Today s Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in B2B Get found in search

7 Everywhere your company Website, microsites and blogs Visibility and listings in search engines Your original content Social media Wherever anyone is talking about your company, product or is found online

8 Why do you need a web presence strategy? Educate customers and build trust Drive leads to your company website; gather insight Nurture customers through the buying process Get discovered and outrank competitors in search engines Position your company as thought leaders

9 Unlike a sales team, your web presence works for you 24 hours a day, helping customers find you, instead of you having to find them.

10 Benchmark your current web presence Where do you rank in search engines? What engagement are your social channels seeing? Is your content being read or shared? Are you in the right places when your ideal customer is searching for your product or service? Sign up to find your benchmark for free at:

11 Evolve your website Today s Manufacturing Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in B2B Get found in search

12 Think of your website differently

13 Your website should be ü More than just a place to dump information it must be designed with your marketing and sales objectives in mind ü Solutions focused ü Visuals, graphics and video to help tell your story ü Navigation and content that helps qualify prospects and nurture leads ü Responsive for all of today s devices ü Every page with a purpose and will rank in search engines

14 Tell your story with content Today s Manufacturing Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in B2B Get found in search

15 Only companies feel they are using content effectively. Yet, B2B companies that blog cited a increase in leads per month.

16 A few keys to effective content Link it to your overall marketing strategy Be solution-oriented by solving your prospects business problems Communicate what makes you different and innovative Make boring content more interesting with visuals: they are 94% more effective at engaging readers Keep it fresh and regular: outdated content is a turn off

17 Start creating content ü Develop a monthly editorial calendar based on your overall strategy. Plan topics, format and keywords ü Dig into your existing content, such as brochures, press releases, annual reports, sales collateral, and then repurpose it in different forms ü Go beyond blogs: infographics, ebooks, videos, slide decks must be part of your content strategy

18 Yes, social media matters in B2B Today s Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in B2B Get found in search

19 Word-of-mouth is now online Social media has transformed the way businesses engage with their customers Yet our research showed that only of businesses have fully embraced it

20 Why does social media matter? Content distribution and customer engagement Customer relationship management Sales lead initiation and opportunity advancement (social selling) Networking and influence marketing Gathering customer, competitor and market intelligence

21 Which social media channels to use? It depends on where your customer is spending their time. Do the research to find out. For a detailed outline of social media channels, read: How to Choose the Right Social Media Channels for Your Business

22 Get started in social Use a listening tool, such as Swayy, to monitor social channels for mentions of your company/ brand, primary competitors, and target keywords Identify and follow thought leaders in your industry and target markets; read their content, share it and add value or insight whenever possible Optimize your social media profiles Start sharing your own quality content

23 Get found in search Today s Manufacturing Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in B2B Get found in search

24 Approximately of B2B buyers begin their path to purchase with an online search engine.

25 What is search marketing? Gaining visibility in search engines through unpaid (search engine optimization) and paid (pay-per-click) efforts. Positions your company s content in view of potential customers when they start searching for a product or service that will solve one of their problems. Your chance to capture attention of a customer and draw them in to the top of your marketing funnel.

26 Simplified tips for effective search marketing Conduct keyword research for search terms that best represent your company, products and services Track these keywords and benchmark your current ranking Optimize each page of your website for a specific keyword this includes content, page titles, headers and images Implement pay-per-click advertising on Google and social media (particularly LinkedIn for B2B organizations) Read more tips about pay-per-click advertising here: How Manufacturing Companies Can Generate Leads Through Online

27 Be a leader and do what your competition is not. Now is the time for manufacturing companies to start building web presence.

28 Ready to get started? Contact the Giants: CONTACT: Marc Hill, Founder & CEO WEBSITE: P: