MBA(IB) III Semester Tentative Lecture Plan of Paper 302 INTERNATIONAL BUSINESS POLICY & STRATEGY-I

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1 Department of Commerce and Management UNIVERSITY OF KOTA, KOTA M.B.S. Marg, Near Kabir Circle, KOTA Website: MBA(IB) III Semester Tentative Lecture Plan of Paper 302 INTERNATIONAL BUSINESS POLICY & STRATEGY-I S.no Unit Topic Lecture No. 1. I Strategic Analysis The role of Strategic Management 1 2. I The Strategic Management Process 2 3. I Formulation of Strategy 3 4. I Implementation Strategy 4 5. I Evaluation and Control of Strategy I Strategic Intend: Vision and Mission I Goals and Objectives, The Decision Environment and The 9-10 Establishment of objective 8. I Identifying Mission and Strategy I Generic Strategy Alternatives I The External Environment: Identifying opportunities and Threats 11. I Assessing the Internal Environment: Determining Strengths and Weaknesses 12. I Strategic Analysis and Choice II Strategy Formulation II Different level of Strategies II Strategic Management at the Business level II Managing for Competitive Advantages II Strategic Management at the International Level: Managing 23 for Global Success 18. III Strategy Implementation III Translating Strategy into Action and achievement 25 integration 20. III Strategy Implementation & Resource Allocation III Strategy, Implementation The role of Organization 27 Structure 22. III Strategy Implementation and Functional policies III Strategy Implementation and The role of Leadership IV Strategic Evaluation and Control IV The process of Evaluation and Control IV The criteria for Evaluation and Control IV Conclusion of Evaluation and Control V Turnaround Management V JVS- Joint Venture Sector V Merger 39

I The Strategic Management Process 2 3. I Formulation of Strategy 3 4. I Implementation Strategy 4 5. I Evaluation and Control of Strategy 5-6 6. I Strategic Intend: Vision and Mission 7-8 7.

2 31. V Acquisition Case Studies (Cases can be discussed on individual topics as well as giving a holistic view of the management process) Case Studies Case Studies Problem Solving Problem Solving 45 Text/Reference Books Strategic Management : Certo Strategic Management : Dess and Miller Strategic Management : Rue and Holland Business Policy : Kazmi Business Policy and Strategic Management : Gllueck & Jauct

process) 41 33. Case Studies 42 34. Case Studies 43 35. Problem Solving 44 36.

3 Department of Commerce and Management UNIVERSITY OF KOTA, KOTA M.B.S. Marg, Near Kabir Circle, KOTA Website: MBA(IB) III Semester Tentative Lecture Plan of Paper 304 INTERNATIONAL MARKETING II S.no Unit Topic Lecture No. 1. I Nature, definition and scope of international marketing 1 2. I Environment Analysis and Evaluation I Basic decision in international marketing I Entry strategies in Foreign Markets I Direct Marketing I Joint Venture, subcontracting II Counter trade II Marketing Mix II Operations in international marketing II Product Planning and its adaption strategies II International Brand Policies II Positioning II Pricing for international markets methods, Price Fialion III International Marketing Channels of Distribution, Channels Availability. Channel Adaptation 15. III Control and Evaluation problems of Logistics in international marketing 16. III Sales promotion & Advertising in foreign markets IV General idea about emerging trends in foreign markets IV NAFTA, SAARC, ASEAN IV EC and OPEC V Emerging issues in international marketing : Green Marketing V Services Marketing V Business Process V Outsourcing and Managing risk in the export market Problem Solving Problem Solving Text/Reference Books P.K. Srivastav - international marketing Pub-Rajasthan Hindi Granth Academy, Jaipur International Marketing : Hess & Cateora International Marketing : Cundiff Global Marketing : M.G. Jain Global Marketing Management : Keegan International Marketing : Shaw

I Environment Analysis and Evaluation 2-3 3. I Basic decision in international marketing 4-6 4. I Entry strategies in Foreign Markets 7-9 5. I Direct Marketing 10-12 6.

4 Day 1 Day 2 Day3 Day4 Day5 Day6 Day7 Day8 Day9 Introduction to Subject Nature and scope Subject: Financial Management Subject Code: 305 Lecture Plan Traditional and Modern role of Finance Manage Objectives of the firm Profit vs. Wealth maximization Types of instruments Type and methods for raising capital Type and methods for raising capital Capital budgeting process and significance Day10 Project evaluation selection appraisal methods under certainly Day11 Project appraisal methods Day12 Project appraisal methods Day13 Project selection under uncertainly. Day14 Financing decision Day15 Cost of debt Day16 Cost of equity, and retained earnings. Day17 Cost of equity, and retained earnings. Day18 Overall cost of capital W A C C Day19 Miller Modigliani and Proposition on cost of capital Day20 Leverages: Introduction Day21 Operating Leverage Day22 Financial Leverage Day23 Numerical Problems Day24 Determination of dividend policy Day25 Gordon model Day26 Walters Model Day27 Miller Modigliani Proposition Day28 Introduction to operating cycle Day29 Weighted operating cycle approach. Day30 Determinants of working capital Day31 Financing of working capital Day32 Management of cash Day33 Monitoring working capital efficiency univariate and multi variate approach. Day34 Management of receivables Day35 Management of receivables: Numerical Problems Day36 Nature, meaning, scope of security analysis and investment management. Financial assets and their investment.

Wealth maximization Types of instruments Type and methods for raising capital Type and methods for raising capital Capital budgeting process and significance Day10 Project evaluation selection

5 Day37 Stock markets in India primary and secondary Day38 Sources of financial information & interpretation of financial pages. Day39 Fundamental and Technical analysis Day40 Risk-Return relationship, Markowitz, approach, capital asset pricing model Day41 Past Year Papers Day42 Past Year Papers Day43 Problem Solving and Revision Class Day44 Problem Solving and Revision Class Day45 Problem Solving and Revision Class

Day39 Fundamental and Technical analysis Day40 Risk-Return relationship, Markowitz, approach, capital

M.I.B. (Master of International Business) - 2015 Scheme of Examination

M.I.B. (Master of International Business) - 2015 Scheme of Examination 1. The facility of revaluation be given to MIB students as per the provisions of Ordinance 157 and 158 at par with other courses of