Say Yes for Children

Transcription

1 Say Yes for Children International launch date: April 26, 2001 Television B-Roll Total Running Time: Say Yes trial in southern Sudan Children in New York test Say Yes pledge on web Interview - UNICEF Executive Director Carol Bellamy Interview - Netaid.org Programme Manager David del Vecchio May 6, Nelson Mandela & Graça Machel launch the Global Movement for Children in South Africa Narrated report on Say Yes in southern Sudan by UNICEF s Martin Dawes (in English) Public service announcement featuring Nelson Mandela promoting the Global Movement for Children (English, French, Spanish) Public service announcement featuring Nelson Mandela promoting Say Yes for Children campaign (English, French, Spanish) Public service announcement featuring Graça Machel promoting Say Yes for Children campaign (English, French, Spanish) 1 30 This video B-roll has been prepared by UNICEF on behalf of the Global Movement for Children. All copyright belongs to UNICEF. For more information about the Say Yes for Children campaign or the Global Movement for Children please see or contact: Martyn Evans, Origin Communications Ltd, London Tel: e mail: [email protected] Shima Islam, UNICEF, New York, Tel: e mail: [email protected] For more information about any of the sequences on this tape, please contact: Dan Thomas, UNICEF New York by e mail: [email protected] 1

2 Script information Across the globe, young people, adults, world leaders, celebrities and people of influence are being asked to make a pledge to Say Yes for Children. The Say Yes for Children campaign is one of the most comprehensive international sign-up campaigns ever undertaken. At the heart of the campaign is a pledge form, being distributed worldwide both on paper (in southern Sudan, for example) and via the world wide web (please see which people can sign to express their support for 10 actions critical to improving the lives of children everywhere. The international launch of the Say Yes campaign is taking place at a London school on April 26, with simultaneous Say Yes events happening in every corner of the globe. From the most modern cities like New York (see tape) to the poorest villages in southern Sudan (see tape), people will be making the pledge and organizing their own activities around Say Yes. Nelson Mandela and his wife Graça Machel, a leading advocate for child rights in her own right, announced the Global Movement for Children in Johannesburg, South Africa on May 6, 2000 (see tape). Now they are leading the way in a series of global TV advertisements promoting the Global Movement for Children and Say Yes for Children (see tape). The thousands of expected Say Yes pledge forms, (which are being collected by each one of the collaborating organizations), will be presented to heads of state and governments attending the Special Session for Children, which will convene in the United Nations General Assembly, September The groundswell of support for Say Yes will send a message to world leaders that they can no longer make decisions on behalf of the world s children without hearing the voices of those directly impacted by their policies. The 10 main points contained in the Say Yes pledge (see tape) have been incorporated into draft outcome document for the Special Session: a document which will define a critical plan of action for children over the next decade. The Say Yes for Children campaign is also intended to mobilize organizations at a local level to take up the 10 action points for children and incorporate them into their work. The Say Yes for Children initiative is by spearheaded BRAC (Bangladesh Rural Advancement Committee), Net Aid.org Foundation, PLAN International, Save the Children, the United Nations Children s Fund (UNICEF) and World Vision International. These organizations are seeking to build a Global Movement for Children or, in other words, a massive constituency of people from all walks of life, who support children s rights and who will call for accountability and action for children in the next century. The Global Movement for Children is a call to leadership at every level of society both public and private sectors, adults and young people alike to not just change the world for children, but to change the world with children. 2

3 NTSC timecode SHOTLIST 1. Say Yes trial in Yambio County, Western Equatorial, southern Sudan, near border with DR Congo (March, 2001) Box containing Say Yes printed forms and Global Movement for Children information loaded onto Caravan type aircraft at the main Operation Lifeline Sudan support base at Lokichoggio, northern Kenya MS front of plane as its engine & propeller start POV from plane window onto runway as plane takes off, leaving for southern Sudan Box off loaded by pilot at Yambio in southern Sudan, near DR Congo border. Box is put in vehicle LS vehicle driving down dirt road Vehicle s arrival at Girls Primary School in Yambio County LS of children running down dirt road drum calling kids to gathering at community centre Teacher explaining how to complete Say Yes ballot form and choose three priorities for children CU of children completing form LS of children completing forms MS of a member of UNICEF Human Rights promotion staff collecting forms LS of children during lesson under a tree completing forms with UNICEF Human Rights Promotion team members Reverse shot of children listening Shots of kids being handed out forms, being helped by teacher CU of forms, teacher explaining them to kids CU of teacher ECU of form being filled out by child Interview with Head Teacher Eunice Francis Kutoke: Children should be first, and they should be educated. We should fight to protect them from war. (in English) MS of children gathered outside listening Staff member of IMC (International Medical Corps) which runs hospital explaining how you get sleeping sickness CU of board again with more drawings illustrating contagion Interview with International Medical Corps worker Eva Cabatingan explaining that while they instruct on medical issues they incorporate the Say Yes campaign, their community is interested in bringing this issue to the world. (in English) MS of man filling out form under trees, large group gathered in background MS of children gathered under trees listening about how to fill out forms CU of kids listening CU of form being filled out 3

4 LS of man returning forms UNICEF worker handing out Say Yes forms to tribal elders CU of elders filling out forms MS of forms being collected LS of woman carrying forms to be put back onto aircraft, she hands them over to the pilot LS of plane taking off returning to Kenya Large group of children waving at camera 2. Children test Say Yes pledge on web (New York, March 2001) WS Buildings in New York City Interior of classroom at United Nations International School, children sitting at computer desks MS of small child looking at Netaid website CU of young woman looking at computer screen CU of Say Yes website as cursor clicks on Say Yes icon Reverse shot of young woman looking at computer clicking onto Say Yes website CU of woman filling out form on Say Yes website CU of website clicking onto learn more MS of children looking at screens Reverse shot as boy looks at computer screen as he fills out Say Yes form on website CU as he clicks on his selections CU of submit button on website website frontpage critical action points on website 3. Interview with UNICEF Executive Director Carol Bellamy (London, March 2001) Q: What is Say Yes for Children? A: Say Yes for Children is an initiative to hear the voice of people around the world on 10 key issues involving children. Issues like HIV/AIDS, issues like all children should receive a good quality education, that children should not be victims of violence, and it is to give the average citizen, and particularly young people themselves an opportunity to express their support for these key child focused issues. Q. What are you going to do with the results of Say Yes, what s it going to achieve? A: Well, Say Yes is premised on hearing the public voice in the world. We will do that through the oldest technologies, voice to voice, people to people, and the newest internet. And what we will do with this public outcry is hopefully to influence the government leaders who will meet at the special session of the General Assembly at the UN in Sept on children. It will help them make decisions about what the priorities should be for the future. Q: Who is included in the Global Movement for Children? 4

5 A: The Global Movement for Children includes everyone, and everything and every group that wishes to be included. What is required is that you act on behalf of children. 4. Interview with Netaid.org Programme Manager David del Vecchio (New York, March 2001) Set up shots of Netaid.org HQ and David del Vecchio Q: Is this just web initiative or is it for other people? A: The online component is just a small part of it. There is a massive grassroots campaign underway with thousands of organizations around the world who are taking the pledge to people in the smallest villages, in areas without internet access, so that these people can fill out the pledge form, so their voices can be heard, and so that the results can be collected and entered into our database as well. Q: How are you going to analyse the results? A: The pledge form is split into different parts, so that we can analyse them geographically, so we can see how boys and girls voted, how people of different age groups voted. And then they are all going to be centralised on a database on the web so that people can compile and compare their own results. Q: So how are you going to capture the ballots? A: Online pledges will be captured immediately and go straight to the database, individuals and organizations who are collecting paper pledges from large number of people off line will be able to submit them by either , through the internet or they ll be collected in each country and brought to NY to be counted by Netaid. 5. Nelson Mandela & Graça Machel announce the Global Movement for Children (Johannesburg, South Africa May 6, 2000) MS of stage as Mandela and Machel break through paper wall in back and enter onto stage, accompanied by children, singing heard coming from audience MC of Mandela and Machel embracing children onstage as chorus continues singing MS of Mandela and Machel walking with children gathered around them MS of children performing Shot from below of Mandela Mandela shaking hands of crowd 6. Narrated report (in English) on Say Yes in southern Sudan by UNICEF s Martin Dawes (April 2001) Suggested intro: Some of the very first people to register for the Say Yes campaign are from one of the world s more isolated places. The aid operation in southern Sudan decided to move fast to utilise as much time as possible to spread the word. Throughout a vast swathe of territory people have to cope with the effects of a long running civil war, where there is no postal service let alone electronic communication. As Martin Dawes reports, UNICEF and its partners have printed hundreds of thousands of Say Yes 5

6 pledge forms which they intend to distribute and collect for the Global Movement for Children Establishing shot village in southern Sudan as UNICEF s Martin Dawes walks into frame: This is southern Sudan, one of the least wired places, I suppose, in the world. Consistently, through 18 years of war, people in rebel held areas have felt their tragedies have often passed unseen, that their voices are seldom heard. So how can their right to take part in the Say Yes campaign be fulfilled? Well, they have one advantage, and I suppose its unfortunate, there is one of the largest and most diverse aid operations in the world Picture: MC of box containing Say Yes printed forms and GMC information off loaded by pilot Yambio, near DR Congo border in southern Sudan, onto vehicle. Picture: same vehicle travelling down dirt road toward destination Picture: MS of drummer beckoning people to community centre Picture: kids running down dirt road Picture: CU IMC worker distributing medicine MS of child taking medicine LS of people gather around table distributing medicine outside MS of man signing form Voiceover: Specially printed Say Yes forms are being flown in on a flight from Kenya. They are to be used by organizations supporting the Global Movement for Children. The message goes to far off villages: come to the market place and they do, because the International Medical Corps (IMC) is giving treatment for river blindness It s a question of medicine first and then the option of signing up for Say Yes Pic: CU of children filling out form MS of same CU of form IMC believes it can reach large numbers of people in remote areas through this campaign alone Pic: Interview with Eva Cabatingan, International Medical Corps worker Pic: teacher under tree explains to students how to complete forms MS of students being given forms CU of forms Pic: envelope with cast votes being returned to aircraft by Human Right promotion female team member CU of envelope in plane I would say 100,000 (votes collected) the forms are being taken into schools, it s a chance for explanation and debate. One of the frequently marked priorities, of course, is protect children from war Filled in forms are bagged and sent back to northern Kenya 6

7 Pic: Airplane takes off CU of envelope in plane Pic: crowd of kids gathered outside kids gather facing camera with hands up in pledge of Say Yes As the Global Movement for Children takes off it s expected that thousands of the blue slips will be returned daily to the main aid base where it s possible to capture the information. It s an effort, but one that allows a child s views here to be the equal of anyone anywhere who say Yes Public service announcement (in English) featuring Nelson Mandela promoting the Global Movement for Children (TV advertising campaign launched April 26, 2001) Public service announcement (in English) featuring Nelson Mandela promoting Public service announcement (in English) featuring Graça Machel promoting Public service announcement (in Spanish) featuring Nelson Mandela promoting the Global Movement for Children (TV advertising campaign launched April 26, 2001) Public service announcement (in Spanish) featuring Nelson Mandela promoting Say Yes for Children (TV advertising campaign launched April 26, 2001) Public service announcement (in Spanish) featuring Graça Machel promoting Public service announcement (in French) featuring Nelson Mandela promoting the Global Movement for Children (TV advertising campaign launched April 26, 2001) Public service announcement (in French) featuring Nelson Mandela promoting Public service announcement (in French) featuring Graça Machel promoting ENDS 7