IPO Meeting Brussels 31 March 2014

Transcription

1 IPO Meeting Brussels 31 March 2014

2 Presentation Bouwen met Staal 1. Activities BmS 2. Business models in Steelpromotion 3. Market tranfer from S235 S355

3 Business models in Steelpromotion 1. Building market NL is from 2008 under high presure ( - 50%) 2. Traditional partners are stopping 3. Aging of the Members

4 Member income Main sponsors Own activities Financial model BmS till % 32 % 50%

5 Member income Main sponsors Own activities Financial model BmS from % 21 % 61%

6 Increase member income Membership recruitment, focus on young professionals, and Company members Different type of members Personal members 100,-- Company members 500,-- Goldmembers 3.300,-- More benefits for Company members

7 BmS members

8 Type of company member Contrator 10 1,9% Consultancy 39 7,3% Architects 11 2,1% Engineering ,7% Government 18 3,4% Municipalities 14 2,6% Developers 2 0,4% Steelfabricators ,2% Drawing office 7 1,3% Galvanizing 5 0,9% Steel trade 29 5,4% Remaining ,9% ,0%

9 The Gold members

10 Main BmS Sponsors Beam makers, ESPG Tata steel SNS SFN $ $ $ $ $ SNS Beam Makers Tata Steel SFN $ $ $ $ $

11 How important is Steelpromotion Analyse with Arcelor Mittal figures

12 Detailed IPO activity status 2011 MARKET DE NL CH IT FR BE DK N S Tr Inhabitants in millions , Total steel consumption in construction 2010 in Kton for structures, cla. + roofing, floors (except rebars) / / (not offshore) Market share of steel in single storey building (struct.) 90% 65% 55% 20% 43% 30% Market share of steel in multi-storey building (struct.) 35% 25% 15% 5% 34% 1% Market share of steel in multi-storey residential building (struct.) 3% <1% 2% 5% 22% - Market share of steel in bridges 10% 15% 10% 20% 10% 10% IPOS MEANS Human Resources Turnover M. EUROS 1,8 2,8 1,3 0,6 2, ,18 0,32 0, Sponsors : - part of steel producers 60% 20% 15% 50% 65% 90% 10% 28% 25% 50% - number of members RATIOS HR/Population 0,15 0,72 0,57 0,07 0,13 0,47 0,20 0,20 0, Turnover/Population 0,02 0,17 0,18 0,01 0,04 0,09 0,04 0,06 0, Steel consumption/population 21,3 56,2 35,7 14,4 22, , April 14 AMDS 12

13 How important is Steelpromotion Compare marketshare Netherlands with France: 200kton 400 milj turnover in steelconstruction 700 k promotionbudget 400 milj Every 1,-- gives 570,-- turnover Steelconstruction every year

14 How important is Steelpromotion $ SNS $ Beam Makers $ Tata Steel $ SFN $ $ $ $ $ Marketshare $ Hallenbouw Verdiepingbouw

15 New sponsors Not only the focus on more steel, Steelpromotion is: 1. Promotion targeting decision makers 2. Promotion targeting users 3. Promotion targeting students

16 New sponsors Who are the new sponsors governmental organizations ( RWS, Pro Rail ) Steelfabricators Supply industry ( Paint, bolts, software, floors ) New markets, for BmS Offshore

17 Offshore Offshore steel, knowledge and money intensive 1. Knowledge development 2. Knowledge transfer 3. Help companies transfer to offshore

18 S235 from the shelves

19 S235 from the shelves Steel grade S235 from shelves Target groups What is it? Arguments Compared with rebar steel Sample modern steel projects Conclusions Questions / discussion

20 S235 from the shelves We're not crazy! Why use lower steelsgrades as the prices are similar

21 Target groups Steelsuppliers Teachers Structural Engineers

22 What are the drivers Cultural change in the use of steel Focus on the use of the steels S355 and S460 Steel grade S235/S275 eliminate from the market Cost reduction Material reduction Sustainabilty

23 Arguments S235 / S460 are ordinary steels. high-strength steels are S690 to S1100. Other material composition and welding instructions. S235, S275, S355 and S460 have the exact same alloy composition, only the rolling and cooling are different. Therefore, the cost per tonne is almost equal.

24 Arguments When using steel grade S460 vs. S235 and S355, the cost of the entire steel structure bearing by: less consumption of material steel Less weld volumes lighter assembly lighter steel transportation crane deployment and support structures lighter foundation less burden on the environment upcycling and reuse profiles.

25 Arguments Steel is a modern material that develops

26 Arguments It is to good to be true Steel grades Costs Strength Weight Tracebility Stiffness Weldability S not 100 good S must 100 good S must 100 good S must 100 good

27 Arguments The majority of steel structures columns (pressure bars) beams (beams in bending truss (tension and compression members) Variant compared with those in S235 S460: weight reduction 30 to 45% Variant compared with those in S355 S460: weight reduction 15 to 20% Considerations in steels S355 and S460: Traceability EN 1090 stiffness weldability

28 Compared with rebars in concrete The concrete world is more innovative than the steel business? Evolution of reinforcing steel in the past 60 years of FeB 220 FeB 400 FeB 500 Rebar Yield stress Application Comparable FeB N/mm² no S235 FeB N/mm² no S355 FeB N/mm² Standard S460

29 Examples in high strengh steel Modern structures ask for sustainable Eye: S355 Stedelijk museum: S355 Central station CS: S355 Stadskantoor: S460

30 Optimise embodied energy High strength steel: 51% less 30

31 Conclusions 1. Cheaper, more durable and also more slender steel structures can: Use standard S355 and S460 as possible. 2. Message to Designers: replace now S235 and S275 to S355 and S Introduce steel S355 as the new standard, is the intermediate step S460 as the future standard. 4. The structural engineer is the decisive factor. 5. In bridge design S355 and S460 are already standard steels. 6. More knowledge, more applications in S460, a product that is competitive with concrete.

32 What can we do as IPO s IPO s together give more power We can share ideas Steel suppliers are interested, get funding

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35 Locks Ijmuiden 35 From China?

36 Sustainable procurement 36

37 ZPMC Shanghai Zhenhua Heavy Industries established in production sites 10 km shore and quayside location. Cap. 1 million tons / year 43,000 employees 26 transports from DWT (Zen Hua) steel girders windmill feet blast furnace modules electricity plants bridges New Oakland Bay Bridge 3 km, 28 sections Offshore vessels, including crane pipelayers gantry crane, container Cranes Bron Arnold de Vries Robbe

38 ZPMC New Oakland Bay Bridge San Francisco Bron Arnold de Vries Robbe

39 Containercranen Rotterdam Bron Arnold de Vries Robbe

40 Ton CO2/ton crude steel versus percentage worldproduction Source: SEI Project Report

41 EN Sustainability of construction works. EPD PRODUCT Stage A1 Raw Material Supply CONSTRUCTION PROCESS Stage A4 Transport USE Stage B1 Use END OFLIFE Stage C1 De-construction Demolition SUPPLEMENTARY INFORMATION BEYOND THE BUILDING LIFE CYCLE A2 Transport A5 Construction- Installation Process B2 Maintenance C2 Transport D Benefits and Loads Beyond the Building Life Cycle A3 Manufacturing B3 Repair C3 Waste processing Reuse Recycling Recovery potential B4 Replacement C4 Disposal B5 Refurbishment

42 Sea transportation of heavy steel structures Bron Arnold de Vries Robbe

43 Manufacturing in China including Shanghai Transportation Europe via Suez Canal is competitive cost ( ), partly due to own means of transport: ZPMC, 26 Zhen Hua vessels. CO2 emissions due to transportation is not (yet) included in the award. Is defined by three parameters: Emissions per km - kgco2/km Length of the route - km Weight of the cargo - tons Emissions per charge: in kgco2/ton = kgco2/km * mileage / total charge Hardanger Bridge: 385 * 20831/8510 = 942 kgco2/ton ZHEN HUA ships usually sail back empty: Impact 2 times as big! Bron Arnold de Vries Robbe

44 Hardanger Bridge, 1310 m Norway Bron Arnold de Vries Robbe

45 CO2 intensiteit in kg/ton Kg CO2/ton China Dld Nl, markt gem. Dld China Nl, markt gem. Bron Arnold de Vries Robbe

46 BIM for Steel

47 Campagne Staal gaat het maken: april 2013: 250 bezoekers oktober 2013: 511 bezoekers januari 2014: 744 bezoekers

48 Thank you for your attention