Edition. Key Figures

Transcription

1 2015 Edition Key Figures

2 CÔTE D'AZUR TOURISM The dataset focuses on the Côte d'azur (French Riviera), defined as the department of the Alpes-Maritimes and the Principality of Monaco TOTAL COMMERCIAL ACCOMMODATION CAPACITY: 46% of hotel capacity is ranked 4* or 5*. Nearly 170,000 secondary residences, of which 48,000 are foreign. 8 convention and exhibition centers, and 250,000 convention attendees (air travellers) per year; 1 out of 5 visitors travelling "on business or for a conference". 15 ski resorts provide almost 700 km of slopes and 96 lifts; 600,000 stays (not counting Riviera residents) in the high country. 8 million entries to the tourist attractions with 3.1 in 95 museums and monuments. 793,246 cruise passengers in 5 harbours, 18,402 dock spaces in 35 harbours. 11 million 150,000 beds TOURISTS STAY AN AVERAGE OF 6.2 NIGHTS, I.E. 70 MILLION OVERNIGHT STAYS 7.6% of foreign overnight stays in French hotels. 4.2% of the total number of French and foreign overnight stays in France. 27% of tourists arrive by plane and 56% by car, bike or bus. Nice: 2 nd airport in France with 11.7 million passengers. Nice-Cannes-St Tropez is the 2 nd European hub of business aviation. 200,000: the average number of tourists present, ranging from 50,000 in mid-january to 650,000 during the August 15 th weekend. MORE THAN 1 OUT OF 2 STAYS TAKES PLACE OUTSIDE THE SUMMER MONTHS The peak month - August - represents only 14% of annual stays. FOREIGN VISITORS: 48% OF STAYS AND 51% of overnight stays 17% of foreign tourists come from Italy, 17% from Great Britain-Ireland, and 8% from Germany.

3 KEY FIGURES 73% of tourists have already stayed in the region, and 9 out of 10 are "very satisfied". TOURISTIC EXPENSES RELATED TO STAYS: GENERATING A TOTAL REVENUE OF 10 BILLION 62% of the expenditure comes from foreign clientele, and one quarter is generated by business clientele. The average expenditure (2013/14) for visitors travelling by air is 63 per day for French people and 97 for foreigners. The business clientele spends 142 per day and even 225 for conference attendees. Average price of a hotel room: 150 taxes included (RevPAR: 89) in casinos (4 of which are in Monaco), for a gross profit of 378 million in 2013/ ,000 jobs in "TOURISM" 5.5 billion Or about 16% of total employment; seasonal employment accounts for only 17.5% of the annual total. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000. THE GREAT FRENCH RIVIERA: OF INTERNATIONAL TOURISTS IN THE WORLD! 1% The French Riviera, as a tourist destination, actually extends over three territories: the French departments of the Alpes-Maritimes and the Var, and the Principality of Monaco. It is the "Great French Riviera", 1 st tourist destination in France after Paris, with 20 million tourists generating over 130 million overnight stays, as well as 1.2 million cruise passengers. The Great French Riviera constitutes the 1 st French tourist destination, in front of the city of Paris, for domestic clientele with 3.6% of total trips and 5.1% of overnight stays ( average). For foreign clientele, the region is ranked second, with nearly one out of 10 foreign stays in France, and a remarkable 1% share of the global market. The Great French Riviera s share of secondary residences in mainland France is 11%, and 24% for sole foreign secondary residences. It is also the third hub of touristic investment in France, after the Great Paris and Savoie-Mont-Blanc mountain range.

4 TRANSPORTATION NICE CÔTE D AZUR : AFTER PARIS 2 nd airport IN FRANCE It is directly connected to 105 destinations in 34 countries through 53 airlines. In 2014, its total traffic reached 11.7 million passengers (+1%). Visitors staying in the Great French Riviera (Alpes-Maritimes, Var or Monaco) represent 58% of the total traffic. THE 2 ND EUROPEAN HUB FOR BUSINESS AVIATION Côte d Azur (Nice-Cannes-St Tropez) is the 2 nd business hub in Europe after London, with 45,861 aircraft movements in NEARLY CRUISE PASSENGERS In the harbors of Nice, Villefranche, Monaco, Cannes, Antibes: 546 cruise stopovers in 2014 and a total of 793,246 cruise passengers. 94% of passengers are stopping over and 6% are embarking. 35 marinas provide 18,402 dock spaces. TOURISTS PRIMARILY ARRIVE BY CAR Airplanes are used by 15% of French people and 38% of foreigners. Boat 2% Train 15% Airplane 27% Car or bike 56% % of arrivals

5 ACCOMMODATION 150,000 BEDS IN COMMERCIAL ACCOMMODATION Capacity by accommodation type on 1/01/2015 ESTABLISHMENTS BEDS Ranked hotels ,838 Tourism residences 52 22,737 Ranked Campsites 67 20,118 Ranked holiday villages and "family homes" 11 3,397 Youth accommodation centres 13 1,094 Country house lodges* 519 2,329 Total ranked accommodation excluding furnished rentals 1, ,513 Formerly ranked hotels 91 3,442 Residential hotels 43 10,150 Other residences 36 2,855 Private vacation centres and holiday centres 27 5,674 Shelters and stopover lodges 56 1,506 Bed and breakfasts* 365 2,165 Unranked campsites 29 3,060 Total unranked accommodation ,396 Bed capacity in registered commercial accommodations, excluding unranked hotels, furnished rentals, time shares, children s centres, student residences or language schools, boats, and caravans. *Country house lodges certified "Gîtes de France" only; a portion of the bed and breakfasts ("chambres d'hôtes") are certified "Gîtes de France". HOTELS REPRESENT Distribution of ranked capacity 1 out of 2 ranked beds Holiday villages, Country house lodges (Gîtes) centres & youth accom. 2% 4% Campsites 19% 53% Hotels Tourism residences (Apartment hotels) 22% % 2015 beds 90% : share of beds in hotels and residences re-ranked according to the new standards

6 ACCOMMODATION NEARLY 1 OUT OF 2 HOTEL ROOMS HAS A 4-5* RANK CATEGORY HOTELS % ROOMS % 5* , * , * , * , * Formerly ranked ,721 6 Total , HOTELS: 4 OUT OF 10 STAYS, Other accommodations 9% Secondary residences 14% 14% of overnight stays 38% Hotels Friends and Relatives 22% 7% Tourism residences (Apartment hotels) 10% Rentals % of stays For overnight stays, the portion of accommodations is reversed due to different lengths of stays: non-commercial accommodations (secondary residences and friends or relatives) generate more than one out of two overnight stays, and the hotel industry only generates 14%. OCCUPANCY AND STAYS Ranked hotels annually receive 4 million stays and 9 million overnight stays; Tourism residences receive 0.8 million stays and 3.5 million overnight stays OCCUPANCY RATE ARRIVALS OVERNIGHT STAYS AVERAGE LENGHT (%) (in thousands) (in thousands) (nights) HOTELS 60 4,223 9, Formerly ranked * * , * 62 1,202 2, */5* 60 1,566 3, MONACO TOURISM RES , CAMPSITES ,

7 ACCOMMODATION SECONDARY RESIDENCES: 1 out of 4 overnight stays Nearly 170,000 secondary residences in the Alpes-Maritimes, including Monaco (i.e. 850,000 beds), of which 48,000 are owned by foreigners (ranked 1st in France with 15.7% of the national total). 5.7% of the registered secondary residences in France are in the Alpes-Maritimes. 14% of stays and 25% of overnight stays occur in secondary residences. NICE CÔTE D'AZUR METROPOLIS: ONE THIRD OF THE ACCOMMODATION CAPACITY Of the total number of beds in commercial accommodation and in secondary residences, 32% are located in the Nice Metropolis area, 27% in the Cannes- Mandelieu hub, and 19% in the Antibes-Sophia Antipolis hub. AREA HOTELS TOURISM RES. SECOND. RES. Nb Beds Nb Beds Nb Beds CANNES-MANDELIEU , ,128 44, ,705 including Cannes , ,169 28, ,352 including Mandelieu 26 2, ,959 15,871 79,353 (incl. Théoule, Le Cannet, Mougins) CASA ANTIBES-SOPHIA 123 8, ,626 33, ,115 including Antibes 77 5, ,109 23, ,280 including Villeneuve-Valbonne 46 3, ,517 9,169 45,845 NICE CÔTE D'AZUR METROPOLIS , ,501 53, ,480 includ. western seaboard metropolis 41 2, ,288 9,855 49,275 including the City of Nice , ,111 25, ,110 includ. eastern seaboard metropolis 38 2, ,145 6,773 33,865 including the mountain metropolis 34 1, ,957 11,446 57,230 MENTON - FRENCH RIVIERA 42 3, ,605 20, ,295 REGION OF GRASSE 20 1, ,973 19,865 MOUNTAINS, OUTSIDE METROPOLIS ,322 66,610 MOUNTAINS, TOTAL 66 2, ,768 24, ,840 MONACO 13 4, ,480 TOTAL , , , ,550 OTHER FACILITIES A RICH AND DIVERSE TOURISTIC PROPOSITION 8 convention centres, providing 123 meeting rooms 5,544 restaurants (excluding Monaco), and 30 Michelin-starred restaurants 17 golf courses, 10 of which are "18-hole" courses 16 casinos, including 4 in Monaco and 3 in Cannes 200 beaches under concession agreements 28 spas and thalassotherapy centres Many protected areas: Mercantour National Park, the Préalpes d'azur Regional Natural Park, 15 natural departmental parks.

8 VISITOR NUMBERS 11 million TOURISTS Tourists stay an average of 6.2 nights in (i.e. 5.7 nights for the French, 6.4 nights for Foreigners), a total of 70 million overnight stays throughout the year. Excursionists (i.e. day trippers) number in the multimillions each year. These figures do not take Riviera resident stays into account. AN AVERAGE OF 200,000 VISITORS A DAY Depending on the day, there are between 50,000 and 650,000 tourists on the Côte d'azur; the lowest level is in mid-december, and the peak of each year is the August 15 th weekend. These figures do not take excursionists into account Aug. 14th mid-july mid-may end-february end-october The summer season : FEWER THAN 1 OUT OF 2 ARRIVALS, BUT 6 OUT OF 10 OVERNIGHT STAYS June to September comprises 46% of arrivals and - due to longer stays during vacation periods - 60% of the total annual overnight stays. Distribution of arrivals throughout the year % 16,0 12,0 8,0 5,5 6,0 7,0 7,6 10,1 9,7 14,2 11,7 9,8 7,7 5,2 5,5 4,0 0,0 J F M A M J J A S O N D Occupancy rate by month (%) 2014 J F M A M J J A S O N D Year Hotels Tourism Res

9 VISITOR NUMBERS stays SPATIAL DISTRIBUTION OF TOURIST Mountain Grasse area Monaco 3% 5% Menton 4% Nice city 7% 37% Cannes Mandelieu 16% % of stays Antibes CASA 17% 11% Nice Metropolis/seaside VISITS AND EXCURSIONS The primary destination for day tripper tourist excursions is the Principality of Monaco, which welcomes 7.5 million visitors. The most popular tourist attraction is Marineland, which welcomes 1.2 million visitors. 8 million ENTRIES TO THE TOURIST ATTRACTIONS Main attractions Visitors 2014 Marineland 1,2 million Parfumerie Fragonard - Grasse, Eze 900,000 Verrerie de Biot 700,007 Musée Océanographique de Monaco 655,040 Parc floral Phoenix - Nice 458,575 Parfumerie Molinard - Grasse 300,000 Other attractions Musée Matisse - Nice 173,128 Jardin Exotique - Eze 162,059 Fondation Rothschild - St-Jean-Cap-Ferrat 161,432 MAMAC - Nice 158,714 Musée Picasso - Antibes 157,976 Musée national Chagall - Nice 155,696 Fondation Maeght - Saint-Paul 146,990 Jardin Exotique - Monaco 125,886 60%: proportion of the total number of entries recorded at the 10 principal museums and monuments (out of 95 museums and monuments, totalling 3,108,000 entries in 2014).

10 THE OTHER CÔTE D AZUR 600,000 TOURISTS IN THE HIGH COUNTRY The mountains, the "other" Côte d'azur, receive 5% of the tourists (excluding French Riviera residents), and 6% of the total overnight stays due to longer lengths of stays. There are 150,000 beds in the mountains, including 130,000 in secondary residences and 20,000 in commercial accommodations. The Mercantour National Park attracts around 400,000 visitors. 15 resorts PROVIDING NEARLY 700 KM OF SLOPES Overall, the resorts provide 233 downhill ski runs, 29 cross country ski trails, and 96 lifts. Lodging capacity amounts to nearly 10,000 beds. The resorts receive around 300,000 non-riviera tourists in the winter, and 120,000 in the summer. 200,000 TOURIST STAYS IN the summer During the summer of 2009, the average length of mountain tourist stays (excluding the Préalpes d'azur area) was 9.3 nights. One third of the clientele was foreign. Visits to the principal cultural sites in the mountains Visitors 2014 Alpha le Temps du Loup - St Martin Vésubie 60,546 Merveilles Museum - Tende 26,719 Monts d Azur Reserve - Haut Thorenc - Andon 25,000 Mercantour National Park - Tende 13,264 Notre Dame des Fontaines Church - La Brigue 9,588 Monastery - Saorge 8,124 Marcel Kroenlein Arboretum - Roure 7,641 (excluding natural sites and recreation centres)

11 CLIENTELE 3 OUT OF 10 FRENCH TOURISTS ARE FROM French visitors: 5.9 million stays, 34 million overnight stays ( average) Area of origin (from mainland France) North 3.3% Paris West 6.2% Paris 24.1% Paris Region East 4.8% Paris Region West 4.5% East 4.8% South East 18.8% South West 6.8% Mediterranean Coast 26.7% PURPOSE OF STAY: 1 OUT OF 5 VISITORS travelling on business Leisure Tourism and others 57% 13% Business 4% Conferences 26% Visiting Friends/Relatives % of stays On average, business stays last 4.7 nights, and leisure stays last 6.6 nights. 50%: rate of business trips (among air travel visitors) carried out for connectionsmeetings-appointments (29% for conferences-seminars, 9% for exhibitions-trade fairs, 3% for education-training, and 9% for other professional reasons). 220,000 convention attendees (air travel visitors) who spend 225 per day ( average).

12 CLIENTELE Foreigners : HALF OF TOURISM ATTENDANCE Principal markets in 2014 Stays (in thousands) % Including Hotels/Resid. (in thousands) 1 Italy Great Britain/Ireland Germany USA Scandinavia East. Europe, excl. Russia Russia Switzerland Belgium Spain Netherlands Africa Middle East Latin America China Oceania Asia, excluding Japan/China Canada Austria Others* TOTAL 5, , % *in order: Japan, Turkey, Portugal, Greece 48%: rate of foreign clientele out of total stays 28%: rate of non-european clientele out of total foreign stays WHO ARE THE LEISURE VISITORS? Travelling 3 + adults, no child Seniors (age + 60) 19% 3% 24% Travelling alone (age 25-59) Young people (age - 25) Travelling 3 + adults, including child 9% 7% 12% Families 26% Couples or 2 adults (age 25-59) % of stays visitors travelling by air

13 ECONOMY TOURISTS DIRECTLY SPEND 5.5 BILLION, GENERATING 10 BILLION IN Tourism expenditures are reported by tourists and associated with their stay, without taking transportation to destination into account. Expenditures reach 5.5 billion a year ( average). This doesn t include proceeds from casino games, which exceeds 378 million in 2013/14 (55% of which came from Monaco). Because of the multiplier effect, unreported intermediate tourist expenditures, and day tripper expenditures, the total revenue generated by tourism is estimated at 10 billion. Visitor expenditure (air travel): 625 per stay, i.e. 88 per person per day ( average). 20%: proportion of total expenditures resulting from business travel 62%: proportion of expenditures resulting from foreign tourists Average expense/day (visitors travelling by air) Short stay (1-3 nights) 176 Long stay (4 nights-4 months) 78 First time 107 Repeat 83 Commercial accommodation 137 Non-commercial accommodation 49 Secondary residences 51 Business travel 142 Leisure travel 81 HOTEL PERFORMANCE 2013 Average Rev. RevPar 5* (1) 414 4* * * * Average taxes included, exclude restaurants expenses (1) Exclude exclusive hotels jobs 75,000 DIRECT in TOURISM revenue Foreigners daily expense Highest spenders 1 Middle East - Iran USA - Russia - Turkey Australia - Japan - China Brazil - Greece Switzerland - India 100 Lowest spenders 1 Hungary 51 2 Poland 56 3 Portugal 58 4 Ireland - North Africa 63 5 Sweden 67 In the summer of 2007, INSEE estimated that 52,494 salaried jobs and 10,000 nonsalaried jobs in the Alpes-Maritimes (excluding Monaco) were directly related to tourism. Seasonal employment accounted for only 17.5% of total salaried employment. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000. e e63 French e97 Foreigners

14 MINEFI TONS RECOMMANDÉS (4) MIN_11_0000_RdVFrance_Q Date le 22/06/2011 A NOUS RE TOURNER SIGNÉE AVEC VOTRE ACCORD OU V OS CORRECTIONS CYAN MAGENTA JAUNE NOIR JFB ACCORD DATE THE CÔTE D'AZUR TOURISM OBSERVATORY Tourism is a complex market, with multiple products, clienteles, and rapid changes. Measuring it requires the establishment of a system of tourism statistics (STS). The Côte d'azur Tourism Observatory - a hub of the Côte d'azur Regional Tourism Committee - started developping the STS Touriscope in The Observatory is bound by conventions to the Provence-Alpes-Côte d Azur Region, to the Alpes-Maritimes Departmental Council, to the Nice Tourist Office, and to the Principality of Monaco. On the technical front, it collaborates with INSEE, the CCI Nice-Côte d Azur, the trade unions, and specialized consultants, and develops the methodology and statistical databases on tourism supply and demand. The Côte d'azur TOURISCOPE system It consists of all the surveys that enable the statistical monitoring of supply and demand as well as an innovative data operating system based on the systematic cross-referencing of information and the exploitation of sources according to their respective relevance. The statistical results are integrated into the Côte d'azur Touriscope database. This signature guarantees the official source and the consistency of the numeric information concerning Côte d'azur tourism. The principal on-going surveys l Hotels (CRT-INSEE-Ministry of Tourism) l Tourism residences and holiday residences (CRT) l Campsites (CRT-INSEE) l Hotel Performance (MKG-CRT) l SDT French Visitors (TNS Sofres-Ministry of Tourism) l Visetran Foreign Visitors (CRT-Tourist Offices) l Visavion Air Travel Visitors (CRT-MTA) l Museums and sites (CRT) Documents for dissemination l The Observatory s website: l The annual "key figures" leaflet l The Dossiers (annual reports by topic) l The Tourism Barometer (monthly conditions and annual trends) l The Thematic factsheets and market reports Design: Comité Régional du Tourisme Côte d Azur - R. Palomba 455, Promenade des Anglais - Horizon - CS NICE cedex 3 - France Tel (0) Fax (0) and