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1 Promoting Innovation and Growth in Services for a Silver/Ageing Economy OECD September 27, 2011 Knowinno/Innoserv Workshop [email protected]

2 In the next four decades, half of the increase in the world population will be accounted for by a rise in the number of people aged 60 years or over. OECD countries have all witnessed extraordinary gains in longevity, with average life expectancy at birth rising from 66 years in 1950 to just over 76 years in OECD Governments are seeking ways to anticipate and respond to the emerging new societal needs of ageing societies by better integrating the ageing challenge at the core of innovation activities.

3 Aims of the Project: Assist Governments by collecting evidence on current practices that : Encourage and stimulate innovation to address the emerging new societal needs Seize the benefits of ICTs for the digital delivery of services for the elderly and open new markets and growth opportunities Create enabling environments (the institutional arrangements that may best support innovation) Reward Performance Evaluate and Help Scale Success

4 2011 Case Study Countries Denmark: Ministry of Science, Technology and Innovation; Ministry of Finance; The Danish PWT Foundation Investment in Public Welfare Technology (ABT-fonden). National Information IT and Telecom Agency. Finland: Ministry of Health of Finland ; Finnish Agency for Technology and Innovation ( TEKES ). Italy: Ministry of Innovation; San Raffaele Institute, Milan, (IRIS: Innovation and Research in Life and Health Services); Foundation Santa Lucia, IRCCS, Rome. Japan: Ministry of Information and Communication ; Ministry of Economy, Trade and Industry ; Waseda University, Tokyo. Korea: Korea Information Society Development Institute; School of Information and Communications at Sungkyunkwan University, Seoul. Sweden: Swedish Agency for Innovation Systems VINNOVA.

5 Observed and Projected Senior (+65) Dependency Ratio ( ) in the case study countries Source: (OECD 2010)

6 Japan has the highest projected share of the population aged over 80 years Source: Help Wanted? Providing and Paying for Long-term Care, OECD 2011

7 Case Studies Country Title Objective of the Programmes Nature of the Initiative Denmark Danish case Care 2.0- Online Care/omsorg Public-Private Dreaming Better home care//integrated care and greater independence/wellbeing New ways to leverage a secure and safe network, both technical and social, to offer social support of any kind (including e-integration) Finland E-Kotitori- Better home care and greater independence Italy Smart Rehabilitation for better Integrated Care for Greater and daily living of Alzheimers Wellbeing patients Integrated e-services for Health and Wellbeing Japan E-safety Home town cell phone project Greater, E-inclusion, Safety and Wellbeing E-warning integrating new services for the elderly in response to natural disasters Korea Silver-net E-inclusion /Re-skilling/ Leisure/entertainment Sweden Robotics Solutions for Independent Life ICT-based home environments Greater, E-inclusion and Wellbeing Public-Private Public-Private Private- Public- Private Not-for-Profit Public-Private

8 The case studies address three types of silver market conditions: No- Market - where the potential product or service may not be profitable Innovation in services to address social exclusion and isolation of the elderly has, for example, a public good nature, leading to under-investment by the market.

9 Limited or Low-Profit Market The market for home and remote care services is underdeveloped and returns may be insufficient for a traditional for-profit enterprise. It is difficult for the private providers of these services to forecast demand, which is sometimes reinforced by the absence of competition between providers and the traditional reliance on public funding.

10 Long Term Care Expenditure among OECD countries Per capita spending in USD PPPs, 2008 or latest available year Source: OECD 2011-Help Wanted: Providing and Paying for Long Term Care The OECD System of Health Accounts framework adopts a comprehensive approach, covering both health care and social care components of LTC expenditure.

11 High-Profit Market As convergence between existing services (paper/cash-based, etc) and the mobile IT technologies continues to expand, an ubiquitous, high-profit world of services is beginning to unfold.

12 Raku Raku Phone cumulative sales ( ) Cumulative Sales (Thousands of Units)

13 Expanding opportunities for partnerships

14 Conclusions: Mobilizing innovation for ageing calls for innovative solutions at all levels, including organizational and social innovation and from local to national level. The case study countries are vigorously promoting silver innovation for: Better home care and urban environments for greater independence. New ways of mobilising trusted networks to provide social support of all kinds that can improve everyday life. Governments are focusing on: The transformational opportunities of ICTs Social innovation for greater user involvement Expanding Opportunities for Partnerships