JOIN US AND THE ENTIRE PENCIL COMMUNITY AS WE RIDE WITH PENCIL ON JUNE 23 rd IN NYC!

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1 JOIN US AND THE ENTIRE PENCIL COMMUNITY AS WE RIDE WITH PENCIL ON JUNE 23 rd IN NYC! WHAT: 45-minute signature SoulCycle class WHEN: Thursday, June 23 rd Check in at 8:00 pm Ride at 8:30 pm WHERE: SoulCycle NoMAD 12 W 27th Street New York, NY HOW TO PARTICIPATE: pencil@pencil.org to register for the ride! Fundraising minimum of $225, but the sky s the limit! OR Donate to my ride at (insert your unique Crowdrise URL) Just $15 from 15 people gets me to my fundraising goal! Will you? The best way to gain support from your network is to ask! TIPS AND TRICKS FOR RIDERS to make your ride the best it can be Use your words We ve written sample messages but your own words can make a difference. Feel free to be creative and to speak about your own experiences your network will be inspired by your passion! Go old school and pick up the phone Call people who you know well (we ve written sample talking points try it once and you ll just how easy it is). Cast a wide net Send your communications broadly, you ll be surprised at who will come out and support you! Squeaky wheels get the grease Sometimes you have to ask people a few times before they get around to making a donation. Persistence pays. Let them match you! Check with your employer to find out if they have a matching gift program (it never hurts to ask!). Every day more and more companies have created these programs to support causes that are important to their employees. STEP 1 Go to PENCIL s Crowdrise page: STEP 2 CLICK Set up your fundraiser and then CLICK Start your own fundraiser 4 EASY STEPS TO PARTICIPATE IN OUR CHALLENGE STEP 3 ENTER a cool fundraiser name and information about PENCIL and the Ride with PENCIL event! CLICK Edit fundraiser if you want to personalize your page with a message from you, photo(s), and more! STEP 4 You ve created your fundraising page! Now just: CLICK Manage campaign and follow directions to recruit supporters via , Twitter, and Facebook. Crowdrise puts in a link to easily direct folks back to your page. MONITOR your progress CLICK Report center to run reports. QUESTIONS? Reach out to pencil@pencil.org or (212)

2 SAMPLE MESSAGES Caveat: These are just samples in case you have writer s block. You can absolutely do your own thing! MESSAGE ON CROWDRISE PLATFORM This is Step 3 on the previous page for those creating a fundraiser. As a Rider, you will name your fundraiser and describe why you are asking your friends to support PENCIL and your Ride with PENCIL. Fundraiser Title: Sam s Pedaling for PENCIL Pick a URL: This will automatically populate with what you write above Fundraising Goal: Minimum of $225, but the sky s the limit! Mini Summary: On June 23 rd, I am going to Ride with PENCIL by taking a SoulCycle class to benefit PENCIL and provide critical learning experiences and resources to NYC public school students. Help me to reach my fundraising goal and Ride with PENCIL! PENCIL is the leader in creating innovative and impactful models of collaboration between the business and education communities. About Your Fundraiser: As you may know, I am a [PENCIL volunteer/supporter/etc.]. PENCIL, a unique non-profit in NYC, works with the city s business community to provide deserving public school students with critical summer internships, college and career training, and impactful school-business partnerships. On June 23 rd, I will participate in Ride with PENCIL, a SoulCycle class to benefit PENCIL and the students it serves across NYC. In order to ride that cycle and help NYC students reach their full potential, I need your help! If 15 people donate just $15, I ll reach my goal of raising $225. Will you be one of my 15? You can help me pave the way to success for students across New York City. What could be better?! Fundraiser Location: SoulCycle NoMAD, 12 W 27th St, New York, NY 10001

3 SAMPLE S TO SEND TO YOUR NETWORK Subject: My Ride with PENCIL Dear Friends, Family, & Colleagues, I m kicking off the summer by challenging myself physically and otherwise to help PENCIL pave the way to success for New York City s public school students! On June 23 rd, I will Ride with PENCIL by taking a SoulCycle class to benefit PENCIL and the students it serves across NYC. If 15 people donate just $15, I ll reach my goal of raising $225. Will you be one of my 15? You can easily contribute by donating to my fundraising page at (insert your unique Crowdrise URL). Every contribution helps provide critical programming to NYC public schools and students. Also, if YOU want to Ride with PENCIL, you can too! Every cyclist fundraising for PENCIL will provide critical learning experiences and resources to NYC public school students. Just pencil@pencil.org to put the pedal to the metal and start your own fundraising ride! Thanks in advance for your support, (Your name)

4 SAMPLE SOCIAL MEDIA AND TALKING POINTS FACEBOOK POSTS/ LINKEDIN MESSAGE/ INSTAGRAM POSTS/TWEETS To Fundraise for Your Ride: [Post promotional flier with this caption or post message on its own] Help me #RidewithPENCIL, and help #PENCIL transform the lives of NYC students! Donate here: (Insert your unique Crowdrise URL)! [Post promotional flier with this caption or post message on its own] Every dollar donated to my #RidewithPENCIL helps to transform the lives of NYC students! Donate here: (Insert your unique Crowdrise URL)! To Recruit Others to Ride & Fundraise: [Post promotional flier with this caption] On June 23 rd I will #RidewithPENCIL, will you? Visit to sign up! [Post promotional flier with this caption] Want to do something good for yourself and your community? Register to #RidewithPENCIL at SAMPLE TALKING POINTS Hello [insert first name]! I m calling about the recent I sent you about My Ride with PENCIL. As you may know, I am a [PENCIL volunteer/supporter]. PENCIL works with the city s business community to provide deserving public school students with critical summer internships, college and career training, and impactful school-business partnerships. I m kicking off the summer by challenging myself physically and otherwise to help PENCIL pave the way to success for New York City s public school students! On June 23 rd, I will Ride with PENCIL by taking a SoulCycle class to benefit PENCIL and the students it serves across NYC. If 15 people donate just $15, I ll reach my goal of raising $225. Will you be one of my 15? You can easily contribute by donating to my fundraising page at (insert your unique Crowdrise URL). Every contribution helps provide critical programming to NYC public schools and students. Also, if YOU want to Ride with PENCIL, you can too! Every cyclist fundraising for PENCIL will provide critical learning experiences and resources to NYC public school students. Just pencil@pencil.org to put the pedal to the metal and start your own fundraising ride!

5 ADDITIONAL FUNDRAISING IDEAS & FREQUENTLY ASKED QUESTIONS ADDITIONAL FUNDRAISING IDEAS Looking for additional ideas to meet your fundraising goal? Here are some online and in-person ideas. Is your birthday or another important milestone taking place this summer? Consider asking your friends to donate in your honor. Hold a jeans day day at your offices and ask colleagues to donate in order to participate. Hold a happy hour fundraiser ask your friends to join you and make a donation at the door. Many bars and restaurants offer drink specials and extended happy hours for these events. FREQUENTLY ASKED QUESTIONS Q: How will the funds I raise help PENCIL students? A: All dollars raised through your fundraising efforts will go to supporting PENCIL s programming to improve NYC public school and student performance and enhance workforce pathways. Q: How can I thank donors? A: Through Crowdrise you can easily generate customizable thank-you s after every donation that you receive. Q: Will donors get receipts for their donations for tax purposes? A: Yes, every donor will receive an acknowledgement of their donation. Q: What if one of my friends prefers to donate by check? A: You can add your friend s donation to your Crowdrise page manually using the Offline Donation Manager. To access this, click on Manage Team. The Offline Donation Manager can be accessed from the drop-down labeled Toolkit. Please ask that any checks be mailed to: PENCIL, Inc. Attn: SoulCycle for Students 30 West 26 th Street, 5 th Floor New York, NY PENCIL will mail a tax receipt directly to any supporter who makes a contribution via check.