The Loom & Leaf memory foam bed Ultra-luxurious Surprisingly affordable

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1 The Loom & Leaf memory foam bed Ultra-luxurious Surprisingly affordable loomandleaf.com

2 Handcrafted in America Plant-based memory foam & organic cotton Cooling gel & breathable channels 75-day home trial Nationwide delivery & in-home setup

3 Ultra-luxury at a fraction of the price Loom & Leaf is an ultra-luxury memory foam mattress brought to you by Saatva, the largest exclusively online luxury mattress company in America, and named by Forbes as one of the top 100 companies to watch in Objectively measured, Loom & Leaf is less than 1 /2 the price of a Tempur-Pedic. See a 1-to-1 comparison on page 10. Luxurious layers Our dense, 5 lb. plant-based foam and the integrity of our 4 foam layers can t be crammed into a box. We deliver nationwide with setup in your home. Eco-responsible Our breathable, organic cotton covering, plant-based foam and natural thistle flame retardant keep you comfortable, cool and safe. Cool & comfortable We use cooling, medical-grade gel to provide maximum coolness so you don t overheat. Make every evening cool and comfortable. With Loom & Leaf, we wanted to create Smart buying a masterpiece, combining the wonderful Our American made mattresses are 1/2 the price of a Tempur-Pedic, making L&L the intelligent choice in premium memory foam. Our business model eliminates all brick and mortar mark-ups. features of a cool, contouring memory foam, with the ultra-luxury feel of our organic multi-layered quilt surface. RON RUDZIN, FOUNDER & CEO, SAATVA AND LOOM & LEAF, AND ALL-AROUND GOOD GUY (JUST ASK HIS MOTHER) 1

4 Handcrafted American luxury This is a unique memory foam bed that isn t your standard block of foam. We ve combined the luxurious features of our contouring 5 lb. memory foam layered with our medical-grade cooling gel and the ultra-luxury feel of our proprietary multi-layered foams, all finished in our organic cotton quilt covering. 1 To match the specs, feel and materials of our queen mattress, retail stores must charge over double our price. Quilted, organic cotton covering Breathable organic cotton cover and natural thistle flame retardant keeps you comfortable, cool and safe

5 2 3 4 Medical-grade cooling spinal gel Our proprietary spinal zone gel layer is created with cooling, medical-grade gel so you stay cool with optimal spinal support, and is great for circulation. Cooling memory foam with airflow channels Our plant-based premium top foam layer of convoluted, gel-infused memory foam is designed to stay cool. Our airflow channel design promotes air circulation for ideal comfort. Premium 5lb. memory foam & support layers The heart of our mattress. Our 5 lb. ultra-premium memory foam provides deep contouring support, while our high-density base foam layer and transition foam layer add additional support and luxurious comfort. Our revolutionary buying model Handcrafted in the factory Middlemen commissions Retail mattress store markups Set up in your home 3

6 We make getting sleepy easy All Loom & Leaf memory foam beds are designed to contour and support while remaining cool, making for a very comfortable night s sleep. Choose from two comfort levels depending on your sleep preferences. L&L relaxed firm This is our flagship comfort level the sweet spot between not too hard and not too soft. For our customers who like a just-right feel, or if you prefer to sleep on your side, back or stomach or you switch sleeping positions often in the night. or L&L firm For our customers who prefer a very firm feel, or if you prefer to sleep on your back or stomach, or if your health professional has recommended a very firm mattress VERY SOFT TRULY HARD Quicksand Zone We do not recommend memory foam in this range because it becomes too mushy, resulting in an unhealthy lack of support. L&L Relaxed Firm This is our flagship comfort level not too hard or soft, just right support. L&L Firm For customers who want a very firm feel Concrete Zone This range is too hard to support healthy sleep and joint comfort. 4

7 Designed to sleep cool We have developed a unique medical-grade gel panel that we ve layered onto the spinal area to promote ultimate coolness. We also swirl our gel into our top layer of our memory foam to further promote a cool and restful night s sleep. Made with medical-grade gel Our medical-grade gel sets the highest standards for coolness and comfort. Non-toxic and stable Our medical-grade gel is completely non-toxic and will not break down. Layered onto the spinal area Our medical-grade gel is laminated onto our gel-infused top memory foam layer in the center-third lumbar area that supports the spine. Eliminates pressure points Sleeps comfortably cool with maximum comfort Supports optimal spinal alignment 5

8 Designed for maximum sleep wellness We are committed to implementing sleep technologies that relieve pressure points, improve circulation and energize active bodies of all ages. Our beds self-adjust with contouring memory foam and support layers for even weight distribution. Relief from joint pain The L&L self-adjusts, no matter what sleep position you prefer. Our plant-based foam layers provide responsive support that relieves joint pain and pressure points, giving you a plush, natural feeling. Statement from Dr. Bill Charschan The unique combination of materials is ideal for greater body support throughout the night. Pain sufferers and athletes are more likely to sleep better and feel more refreshed on this mattress. The support, comfort and cooling nature of the materials is optimal for maintaining proper sleep patterns, allowing our bodies to fall into REM sleep and self-repair, which is more important as we age. Benefits include a more alert and focused mind, as well as less pain during the day. This mattress design offers some unique advantages. It can boost quality of life at a surprisingly affordable price. 6

9 Improved circulation Our contouring foam reduces and/or eliminates pressure points, improving circulation. Increased energy Medical-grade gel keeps you cool and comfortable, while our foams even out weight distribution. This means sounder, healthier sleep for more energy during the day. Healthy spinal alignment Our L&L mattress will therapeutically mold and contour to your body, filling your natural gaps and arcs to create healthy spinal alignment. I ve had a wonderful experience with my Loom & Leaf. I recommend this expertly designed mattress to my patients. DR. CHARSCHAN, AUTHOR & INDEPENDENT CHIROPRACTOR FOR 30 YEARS, CHARSCHAN CHIROPRACTIC AND SPORTS INJURY ASSOCIATES 7

10 Mother nature approved We designed a healthier, greener, memory foam mattress crafted with eco-responsible materials. Our foams are certified by CertiPUR-US for sustainability and quality. We are committed to a smaller carbon footprint, and we are members of the Sustainable Furnishings Council (SFC). Our foams: Have no odor Our beds don t smell. We only ship our foams stable (not shrink-wrapped), and we use American-made, plant-based foams of the highest quality. Any small off-gassing in the production process happens prior to the construction of our beds and not in your home. Quilted organic cotton cover Natural thistle flame retardant Small carbon footprint 8

11 Are plant-based We searched for the best American plant-based foam. Our foam suppliers use renewable plant oils in their foams and have greatly reduced greenhouse gasses normally created in the foam manufacturing process. Are shipped stable All of our foams are sourced in the US and are stable by the time they leave our supplier. This means we do not ship our foams moist or shrinkwrapped. Foams from overseas sources often produce off-gassing in your home. Use medical-grade gel We apply our proprietary medical-grade cooling gel to our top foam layer. Our bed is designed to sleep cool, relieve pressure points and provide optimal ergonomic support for healthy sleep. Our mattresses have low emission (VOCs), no mercury, lead or heavy metals, no PBDE flame retardants, no formaldehyde, no phthalates, and no ozone depleters. 9

12 An objective comparison We think being transparent is the best way for our customers to know what they are getting. We believe Tempur-Pedic is a great mattress, but why spend the extra money if you don t have to? Loom & Leaf by Saatva Tempur-Pedic by Tempur-Sealy Tempur-Cloud Luxe Breeze QUEEN MATTRESS PRICE $999 $3,699 KING MATTRESS PRICE $1,399 $4,099 MATTRESS MAKER Loom & Leaf by Saatva Tempur-Pedic by Tempur-Sealy STYLE Premium Memory Foam Premium Memory Foam HEIGHT LB FOAM Yes Yes MEDICAL-GRADE GEL Yes No COOLING FOAMS Yes Yes ORGANIC COTTON COVER Yes No FLAME RETARDANT Plant-based natural thistle Slow burn cellulose SLEEP TRIAL 75 days 90 days (varies by retailer) PENALTY FEES FOR RETURN None Varies by retailer DELIVERED/SET UP IN YOUR HOME Yes Yes DELIVERED STUFFED IN A BOX No No SALES & DISCOUNTS Never Never WARRANTY 15 yrs 10 yrs 10

13 American made with pride With 35 fulfillment centers and 12 factories here in the US, we take great pride in our American craftsmanship and our terrific workers. It s just another reason to love your Loom & Leaf. We have 35 American fulfillment centers and 12 partner factories All of our mattresses are handcrafted and sourced in the US Our mattresses usually travel less than 100 miles to your home We adhere to the highest quality American standards Save money by skipping store markups and overseas shipping costs Your money stays in America, enriching our economy Your advantage As a proprietary brand, we are the only maker and seller of Loom & Leaf mattresses. You will never have the hassle of trying to figure out who manages your warranty or provides service. When you buy from a mattress store, you rarely get a straight answer about service or warranty issues the mattress store blames the brand, and the mattress brand blames the store, leaving you caught in the middle. Our Loom & Leaf beds are made and delivered with the same care and pride as our Saatva innerspring mattresses. Saatva is the best reviewed mattress company in America. For us, it s about treating you as a best friend. 11

14 A relaxing 75-day home trial Did you know that nearly 20% of customers say that the bed they purchased and took home from a mattress store feels different than the one they tried at the store? Our 75-day home trial completely eliminates this nonsense. No penalty fees / No pick-up fees + We never restock 75-day home trial We offer the friendliest home trial in the business. You have the option to return our bed and only be responsible for the original delivery charge without penalty fees or restocking fees. Simply a refund. Our quality guarantee We re confident your expectations will be exceeded. By educating our customers on the benefits of our ultra premium bed with objective measures of comparison, we have had great success without having to use high pressure tactics. Easy online ordering For over 30 years people have been buying mattresses through infomercials and/or by phone. Now, the Internet makes this process so much easier with websites like ours. You can simply make a decision at your own pace. Have a question? am midnight EST, 7 days a week Chat with us online or call one of our friendly, non-commissioned representatives. We are always eager to hear from you. [email protected] 12

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16 Handcrafted in America Plant-based memory foam & organic cotton Cooling gel & breathable channels 75-day home trial Nationwide delivery & in-home setup loomandleaf.com