Fundraising Guide. How your fundraising efforts can make a difference to someone s Special Day. Make More Special Days Happen

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1 How your fundraising efforts can make a difference to someone s Special Day Fundraising Guide Make More Special Days Happen Willow is the only national charity working with seriously ill young adults aged 16 to 40 to fulfil uplifting and unforgettable Special Days. 50 Could help a young family remember their dad by paying for a photographer to capture the precious memories of their Special Day. 100 Could pay for a recording session for a young musician recovering from throat cancer who never thought they d sing again. 250 Could help a couple to renew their wedding vows to enable them to forget a terrible year of treatment and hospital visits and look forward to their future together. 500 Could pay for a young football fan with an incurable condition and his friends to see his heroes play at his last ever football match. 1,000 Could give a family of four time together again on a weekend away after their lives were turned upside down by cancer. Contact the team on , or contact us via Facebook or Twitter. Designed by stonecreativedesign.com Charity no

2 About Willow Willow is the only national charity working with seriously ill young adults aged 16 to 40 to fulfil uplifting and unforgettable Special Days. How it all Started Willow was founded by former Arsenal goalkeeper and TV presenter, Bob Wilson and his wife Megs, in Willow is a lasting memorial to their daughter, Anna, who died of cancer aged 31. Anna s love of life and the enriching experiences of her own Special Days were the charity s inspiration. What is a Special Day? Every Special Day we provide is built around the individual beneficiary, so every Special Day is unique and different. Special Days enable beneficiaries and their family or friends to reconnect and refocus on each other while enjoying an activity of their choosing. A day for them, a day about them and a day that will create memories they will all treasure forever. Who Receives a Special Day Any young person aged between 16 and 40 who has a serious illness and is resident in the UK can apply. Conditions include but are not limited to cancer, motor neurone disease, cystic fibrosis and Huntington s disease. To date, Willow has provided more than 11,500 Special Days for young adults diagnosed with life threatening conditions. To learn more about a Special Day and the difference they make, watch the Willow film. This can be found at willowfoundation.org.uk Find out more Receive our e-news each month or a printed newsletter twice a year. You can sign up on our website at willowfoundation.org.uk/sign-up You re Amazing Thank you. By fundraising for Willow, you will be supporting seriously ill young adults like Andrew, who was diagnosed with cancer at the age of 19. The whole experience, from the first phone call to the actual day put a smile on my face. My confidence is coming back, my anxieties are fading and I m feeling stronger and more positive every day. All of this is because of my Special Day so I really can t thank you enough. Andrew Follow us to hear more about Special Days and how you will make a #SpecialDays facebook.com/willowfoundation

3 Get Inspired Great ways to fundraise with friends, family and colleagues Our Favourites We ve got lots of ideas to get you started, including fundraising packs and downloadable tools for Take Time for Tea, Paint it Purple and lots more all designed to make fundraising as easy as possible. Visit willowfoundation.org.uk/fundraisingideas Celebrate Create more Special Days while celebrating your birthday, wedding, anniversary or any other special occasion. Willow can help with ideas and provide dedicated fundraising materials for this such as balloons, favours and donation envelopes. Challenge Yourself Running shoes, walking boots, bikes at the ready! Take part in one of the many Willow challenge events. For more information visit willowfoundation.org.uk/challenge Do you have a Will of Iron? Take part in the ultimate Triathlon. Sign up at willofiron.org Other Fundraising Ideas Jail Break Magic Show Fashion Show Pamper Party Be Creative Give it up Chill & Grill BBQ Party Dance/Ball Dinner Party Car Wash Bake Sale Car Boot Sale Golf Day Face Painting Bath of Beans Auction of Promises Champagne Breakfast Teddy Bears Picnic Dress Down Day Battle of the Bands Superhero Day Wine & Cheese Evening We re sure you ll have plenty of fundraising ideas of your own. If you d like to talk them through then feel free to contact the fundraising team. We re here to help. Rock & Roll Bingo Bingo, but with music instead of numbers. Get your CD and cards at willowfoundation.org.uk/rock willowfoundation.org.uk/fundraisingideas

4 Step by Step Fundraising 1 The Big Idea All great fundraising starts with a great idea. You may already have something in mind which is fantastic! If not, don t worry, we ve included our favourite ideas in this pack. Plus you can find inspiration on our Willow Facebook page. 2 Tell the Team Tell the fundraising team about your plans so we can support you. We have lots of fundraising materials and can offer advice to ensure your fundraising is a huge success. Contact us on or via 3 Tell Everyone Promoting your event will make the world of difference to its success. We have a PR guide available for you to download from our website. Find it on our fundraising page: willowfoundation.org.uk/fundraisingideas Guide includes: How to write a Press Release How to take perfect pictures at your event Signing up to Gift Aid simply means that the charity receives an extra 25p for every 1 you raise. You can sign up online here willowfoundation.org.uk/gift-aid 4 After Your Event The Willow team would love to see how your fundraising went. Your stories and pictures could inspire others to fundraise and make even more Special Days a reality. Share pictures and events via or on Facebook or Twitter (don t forget to tag us in your posts and tweets) 5 Sending in Your Donations The sooner we receive your funds, the sooner it will go towards creating Special Days. By Cheque: Make payable to Willow Foundation and send to: Willow, Gate House, Fretherne Road, Welwyn Garden City, Hertfordshire, AL8 6NS Direct to Bank: Natwest Sort Code: Account number: Online willowfoundation.org.uk/donate KEEP SAFE We want you to enjoy fundraising for Willow. We also want you and your guests to stay safe. Willow cannot be held responsible for your event. If you re not sure about the safety or the legality of your plans, contact the team for advice or visit: In all cases, please make sure you put your name as a reference and let us know you ve paid it in. willowfoundation.org.uk or phone

5 Fundraising Tips Online Fundraising Set up a JustGiving page and the link to everyone you know (and share it on Facebook or Twitter). Set up a page at justgiving.com/ willowfoundation Tell the Willow Story Talk about Special Days at your events to remind people about the difference their donations will make. Take a look on Facebook for more Special Day stories. Double Your Money Double your donation by asking your employer if they will match what you raise, an easy way to boost your fundraising total. Take Your Fundraising to the Next Level Become a Willow Champion. For more information, visit willowfoundation.org.uk/willowchampions After his Special Day, Ian wanted to support Willow in his own way... I did an apprentice style fundraiser at work our team was competing against three others to see who could raise the most. I chose Willow because I received a Special Day when I was ill, so I know exactly what it would mean to someone else. The fundraising competition was good fun, the staff at Willow made sure it was easy for me and we raised over 500 which was brilliant! Ian CHAMPIONS #SPECIALDAYS willowfoundation.org.uk/fundraisingideas

6 Willow is the only national charity that provides Special Days for seriously ill young adults in the UK. Help me make more Special Days happen. My target Start I m raising funds for seriously ill young adults that need a Special Day Time Help me reach my target My Event Activity Come Along Date at Location Just Giving page link Just Giving Text Code to Please support me by donating at: justgiving.com/ or text Contact me: address Phone no Contact the team on , or contact us via Facebook or Twitter. Charity no

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