1. Values + Vision 2. Business model 3. Value proposition 4. Survey 5. Financing
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- Arabella Potter
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3 1. Values + Vision 2. Business model 3. Value proposition 4. Survey 5. Financing
4 Key Partnerships Key Activities Value Propositions Plantui BMC Customer Relationships Customer Segments, Mid Class N:o 1 distribution chain Developme nt Design Conceptual ization Fresh greenies and herbs 365/year Feeling good, welness, selfmedicatio n, knowledge Growing Diary My Plantui.com Rewardings Citywoman 35+ Cooking fan Citywoman 35+ Welness people Production partner Orchestrati on Sales and Marketing Ambient lights,fragrance, Beautiful, Flowers, Surprise FB, Flicr, Twitter, Youtube, etc. Citywoman 35+ Home decoration enthusiasts R&D partner Universities and research centers Key Resources Agents Retailers Patents Ambassado rs Partners For kitchen shops Organic self growing concept from Scandinavia For life style shops For food stores Channels Life style shops Fairs Ambassado rs Welness places Restaurant s Life style stores and departments Welness stores and departments Food stores and departments Kitchen device shops or departments Cost Structure Agents or wholeseller s Developme nt Revenue Streams B to C distribution Production & Delivery Ambassado rs Marketing Plantui Garden Plant Pods Accessorie s
5 Gain Creators Plantui growing automat Plantui germinati on device Plantui cook book - herbs point of view Myplantui.com support and knowledge sharing State of the art technology Plantui plant capsule selection Products & Services Plantui acessorie s Automate d growing process Successfull way to grow own herbs Self growing - fresh herbs 365 Large selection Beautiful scandinav ian design Pleasurable lights for good mood Information and knowledge for free Pain Relivers Pleasure How to find new things easy way Fresh Herbs don't last long enough Fresh herbs -Poor selection Fresh herbs 365/year Gains Pains Pride and joy Self growing too hard Cross kitchen jobs Having fast food but no toppings eg. herbs Improvin g food easy way Finding + getting new tastes Jobs Getting raw materials from shop Forgottin g to buy herbs Fast food improveme nt- herb toppings Getting fast food products from shop BMC & VP iterations
6 Multi-talented Core Team and Partners with shared values and vision. Biology & Growth Process Risto Tahvonen, Professor Luke Laura Jaakola, Doctor Tromsœ University Seppo Salminen, Mari Nordal Turku University Reija Blomqvist, Greenhouse professional Rainer Blomqvist, Greenhouse professional Jorma Seppälä, Nutrient Specialist - Kekkilä Technology. Mativation Oy Matti Alen Ilkka Pankinaho Juha Rautiainen Petteri Oy Petteri Salminen Bioscreen Oy Thomas Gylling Oulu AMK 6 international students IPR.Kolster Oy Marjut Borgenström Matti Ylitalo
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8 Description of business model and prototype without plants 2 agreements Bahne chain in Denmark Karstadt chain in Germany
9 Consumer Survey - Copenhagen Jens The Spontaneous Tinkerer LEARNING PROBLEM With Plantui I can keep exploring and improving. Saga Sparks Bonfire LAMP PROBLEM Plantui gives me plenty of warmth that turns my apartment into a home. Pernille The Organized Organic PROCESS PROBLEM With Plantui I can really relax in the preseason. Oliver The Plant Killer With Plantui I don t kill my plants anymore.
10 Urban Gardeners Enabling gardening the year round Design lovers Living light A beautiful design lamp Food fanatics Unique selection of plants Families with children Showing the miracle of growth Health conscious Pure & fresh food. No chemicals
11 Best Taste Healthy Fresh Pure Plantui grown plants have the best taste. Michelin star chefs use Plantui because of the flavour. Plantui grown plants have 2-3 times more C-vitamins and Betacarotens than the plants bought from the supermarkets. Use salads fresh straight from the Plantui. No need to wash. No more soggy leaves. Home grown plants are 100% pure. Know what you eat. No artificial ingredients and no GMO.
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14 Green Urbanscape Asia
15 (c) 2015
16 SILKE (c) 2015
17 (c) 2015
18 Dancing Pok Choy See how plants grow Set up video Plantui 3 See how to set up Set up video Plantui 6 See how to set up Maintenance Easy maintenance instructions Celebrity chef Sasu Laukkonen Plantui in Michelin star restaurant Life with Plantui Plantui is part everyday life (c) 2015
19 Michelin star chefs love Plantui Check what the topschefs in Finland say about Plantui. Jari Vesivalo, Olo restaurant Jarno Seppä, Smörrestaurant SasuLaukkonen, Chef & Sommelier restaurant (c) 2015 (c) 2016
20 Ambassadors ( UK, Japan, FI ) Michelin star chefs, ( OLO, Chef & Sommelier ) Bloggers ( Anyonita, Aio Hayakawa ) Facebook followers Customer happiness is Strong! Feedback: 99% would recommend Plantui to their friends. 99% are happy with the customer service. 99% likes the shared content. Content is Relevant and helpful. The top reasons for liking Plantui: -Taste -Variety of plants
21 Taste & Vitamins Comparing greenhouse production in summer Vitamin C Vitamin E Lutein Beta-Carotene Iron Sodium 4,2 times more 5,5 times more 1,7 times more 4,3 times more 2,8 times more 0,2 times more Plantui 3 Moomin Garden 3 colours Plantui 6 3 colours Plantui 6 Premium More than 40 different plants 4Q ,90 /3 plants (c) 2015
22 (c) 2015 (c) 2015
Updating Little Caesars Brand and Market Presence
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