Site Selection Drivers & Regional Economic Development
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- Logan Greer
- 3 years ago
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From this document you will learn the answers to the following questions:
What is a region that is successful in key site selection and economic development?
What is the name of the company that Gregg Wassmansdorf is associated with?
What makes a metro region successful?
Transcription
1 Site Selection Drivers & Regional Economic Development Gregg Wassmansdorf Senior Managing Director, Consulting Global Corporate Services Newmark Grubb Knight Frank
2 The Serenity Prayer God, grant me the Serenity to accept the things I cannot change, Courage to change the things I can, And Wisdom to know the difference.
3 The Economic Developer s Serenity Prayer God, grant me the Serenity to accept the things I cannot change, And enough Economic Incentives to cover the difference. Courage to change the things I can,
4 Agenda 1. Introduction to NGKF and Location Consulting 2. Successful Regions: Site Selection Factors 3. Successful Regional Economic Development 4. Q&A
5 Geography is (not) Dead The ongoing debate 2005: Thomas Friedman Globalization levels playing field Geography becomes less relevant Flatteners bring the world together Innovate with no need to emigrate 2005: Richard Florida Globalization is uneven & unequal Benefits & costs are geography-specific Culture, education, innovation, wealth, competitiveness are highly localized Glocalization
6 Triggers for Location Change Events Location decisions are initiated by specific business events or drivers.
7 Headquarters Stay vs. Go Location Strategy Client Case Study Situation Growth required $500 million investment & 6,000 new employees. Where? Current location in Beaverton, Oregon or an alternative? Approach 72 location criteria and multiple occupancy scenarios Talent, culture, image, brand, productivity, profitability Benchmark location vs. metro alternatives. Total business model comparison Results Challenged pre-conceived location & cost assumptions Provided robust analysis to support stay & expand decision Improve the cost structure for the corporation long-term
8 Enterprise Data Center Location Intelligence Client Case Study Situation Big Data client needs new global locations for enterprise data centers. Approach Detailed utility, infrastructure, and site critical location criteria to reflect the unique regional requirements. Power, data connectivity, operating costs, taxation Gathered data on hundreds of sites in 40+ countries Multi-criteria decision analysis for assessments Results Created business intelligence databases for each region Built decision model with 50+ variables and 275+ sites Enabled faster, more confident decision-making
9 Agenda 1. Introduction to NGKF and Location Consulting 2. Successful Regions: Site Selection Factors 3. Successful Regional Economic Development 4. Q&A
10 What makes a metro region successful Key site selection and economic development factors today. Business-friendly, supportive environment: Reasonable & predictable regulation Lower taxes (with/without incentives) Quality infrastructure & services Government at the speed of business Alignment between governments, ministries, and department Everyone is in economic development
11 What makes a metro region successful Key site selection and economic development factors today. Overall business competitiveness Everyone is doing rankings!
12 What makes a metro region successful Key site selection and economic development factors today. Sizeable, well-skilled workforce: Sustainability Cost & Quality Trained / Trainable Education Pipeline? Permanent, not Temporary: Capacity Building
13 What makes a metro region successful Key site selection and economic development factors today. Variety of good quality training & academic institutions that provide and produce different skills and talent. Trades Diplomas Degrees International (Re)certifications Centers of Excellence act as magnets
14 What makes a metro region successful Key site selection and economic development factors today. Excellent transportation and supply chain infrastructure & connectivity.
15 What makes a metro region successful Key site selection and economic development factors today. Affordable costs of doing business and cost of living.
16 What makes a metro region successful Key site selection and economic development factors today. Minimal natural and human risks. 38 countries rated Very High Risk by Aon
17 What makes a metro region successful Key site selection and economic development factors today. Clusters of economic activity & capability. Infrastructure availability and ability to bring new capacity to market. Quality of place ~ healthcare, safety, diversity, entertainment, shopping, amenities, etc. Triple Bottom Line thinking: People, Planet & Profits
18 Agenda 1. Introduction to NGKF and Location Consulting 2. Successful Regions: Site Selection Factors 3. Successful Regional Economic Development 4. Q&A
19 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Unified marketing brand for the region. Founded in 1999 Press releases from 2004, 2005, 2012 Population stats from 1996 Partner Network : Airport + Economic Development Winnipeg 5 consulting engineering firms
20 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Districts? Communities? Regions?
21 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective.
22 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Excellent collaboration between provincial / state, regional, and local economic development. Partners know their strengths & weaknesses Value is articulated clearly Partners know when to step forward or step back
23 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Public Utility Private Academic collaborations & partnerships that are well-funded and functional.
24 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Comprehensive, easy to navigate website that is rich with high-quality, current information, data, sectoral highlights, testimonials, and more.
25 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Comprehensive, easy to navigate website that is rich with high-quality, current information, data, sectoral highlights, testimonials, and more.
26 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Comprehensive, easy to navigate website that is rich with high-quality, current information, data, sectoral highlights, testimonials, and more.
27 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Wide variety of serviced and available buildings and sites. Robust commercial real estate sector Public investment in infrastructure Planning, Zoning, Building & Council aligned Creative options: Certified Sites or Shovel Ready Programs
28 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Regular, ongoing, focused, and compelling marketing to site selectors and business influencers plus a savvy social media presence.
29 Successful regional economic development Success factors from a site selector s perspective. Community Ambassadors Support marketing initiatives Accessible to prospects conducting due diligence Available for interviews, media events, etc.
30 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. Professional economic development staff who can speak with a high-level of business and technical knowledge; political leaders who lead not do.
31 What successful regional economic development looks like Success factors for good metropolitan economic development from a site selector s perspective. One window approach a single regional point of contact to handle: Outbound marketing Inbound inquiries RFI responses Project management Coordination of information gathering and tour activity.
32 Agenda 1. Introduction to NGKF and Location Consulting 2. Successful Regions: Site Selection Factors 3. Successful Regional Economic Development 4. Q&A
33
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