End-to-End Service Management
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- Aron Mitchell
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1 Solution in Detail Customer Service Executive Summary Contact Us End-to-End Service
2 Reducing the Cost of Service Reducing the Cost of Service Optimize Service The business landscape is more competitive than ever, and for service operations that means continuing to do more with less. For service leaders, it means continuous process innovation for greater efficiency and effectiveness. Streamline Service Operations 60% Lower customer complaints where a segmentation strategy governs key decisions such as product allocation, service level, and pricing From service administration to dispatching and execution to warranty handling, the entire service value chain in many companies is still highly manual and not integrated. The mobile workforce still relies on clipboards, and, too often, workers don t have the information they need to complete their jobs on the first visit. Dispatchers rely on manually created schedules that leave no room for real-time adjustments. This leads to higher costs due to inefficiency, penalties for breaching servicelevel agreements (SLAs), and errors in back reporting. Companies also need to provide more transparency and faster resolution with complaints and returns, which is too often a highly complex and error-prone process. 2 / 23 In warranty handling, inefficiencies result in rework, increased costs due to ineffective verification, and inability to recover warranty costs from suppliers. And, finally, customers are demanding that service organizations adopt a more disciplined, standard-based approach to service delivery. Using business and mobile apps, service companies get a real-time view of operations and key performance indicators (KPIs) and can take actions to make significant efficiency and productivity gains.
3 Optimize End-to-End Service Reducing the Cost of Service Optimize Service By optimizing service processes, your service organization can gain a competitive advantage. You can focus on more value-added activities that improve financial performance as well as the speed and quality of customer service. Streamline Service Operations Best-Run Customer Service Solutions Every improvement in productivity and efficiency of field service processes has an immediate impact on the bottom line. Field engineers schedules must be optimized to promote compliance with SLAs and full use of skills and availability. They need mobile apps and 3D visualization of complex parts to complete jobs fast, with best quality, on the first visit. By automating the complaint workflow, return authorizations, reverse logistics, and depot repair, you can shorten the return cycle and reduce cost. Streamlining service contract and warranty management processes, like entitlement check, SLA enforcement, and contract renewal, is critically important. And by adopting industry standards for SLA compliance and knowledge management, you can further improve the productivity of your service staff. SAP software for end-to-end service management helps your service organization greatly reduce cost and maintain high customer satisfaction. 3 / 23
4 Streamline Service Operations Reducing the Cost of Service Optimize Service Using SAP solutions for end-to-end service management, service organizations can more effectively manage contracts and warranties. They can also improve productivity from field service operations and eliminate the delays and errors in their complaint and return processes. Streamline Service Operations 26% Lower complaints where accurate sold-product information is available to service representatives in replace, refurbish, and repair scenarios Increase service contract profitability with tighter management of SLAs and cost tracking Boost field engineer utilization and first-time fix rate with optimized scheduling and mobile apps Reduce cost of service by minimizing unnecessary returns 4 / 23
5 Reducing the Cost of Service Optimize Service SAP innovations provide real-time insights to service organizations. They can improve efficiency and consistency of service processes, connect engineers out in the field via enterprise mobility, empower service professionals to analyze their service businesses, and increase customer satisfaction. Streamline Service Operations With the SAP Customer Relationship (SAP CRM) application powered by the SAP HANA platform, you can efficiently manage the entire service order lifecycle and speed up service contract management especially when managing a large number of complex contracts. Streamline complaint, return, and depot repair processes to increase customer satisfaction. Analytics are embedded throughout the entire service management solution to optimize the entire service contract lifecycle, meet service levels, reduce service cost, and increase utilization and profitability. Mobile solutions such as the SAP CRM Service Manager mobile app increase field engineer productivity by providing all relevant service order information. It streamlines field and backoffice communication while decreasing carrying costs and wasted travel. Rapid-deployment solutions the ready-toconsume combination of SAP software with predefined services, preconfigured content, and enablement content implement quickly and affordably. You can reduce risk and stay on a predictable path toward end-to-end service management vision. 5 / 23
6 Optimize End-to-End Service Service Contract Field Service Complaints, Returns, and Warranty Real-Time Service Excellence Why SAP? Service Contract Verify entitlements to meet customer expectations and achieve consistent service compliance. Field Service Schedule and assign the most suitable resource to address customer demands; increase technician productivity by providing mobile access to relevant information. Complaints, Returns, and Warranty Streamline and automate complaints, returns, and warranty management through integrated operational, logistical, and financial processes. 6 / 23
7 End-to-End Service Service Contract Service Contract Field Service Complaints, Returns, and Depot Repair Field Service Complaints, Returns, and Warranty Real-Time Service Excellence Customer Front Office Customer Entitlement Verification Service Orders 1 Request Service Through Agent-Assisted Customer Service E-Service Social Customer Service Service Requests In-House Repairs Complaints and Returns Why SAP? Back Office Service Contracts and SLAs Service Agreements Service Plans Resource Scheduling Operations Contract Changes Counters and Readings Field Service Execution Billing In-House Repair Execution Return Material Processing Warranty Claim Processing Installed Base and Vehicle End-to-end service management supports the entire service organization so it can manage contracts, process warranty claims and complaints, and execute service orders. Finance 2 Service Controlling and Accounting 1 Refer to the multichannel customer service solution 2 Refer to the advanced contract management and service-centric billing solution 7 / 23
8 Service Contract Service Contract Capabilities Benefits Service contract management enables companies to secure long-term relations with customers for higher recurring service revenue. 14% Lower invoice error rate where billing is tightly integrated to order entry and credit through a common customer database Service organizations can manage entire service contract lifecycles including offers, service agreements and plans, contract-change processes, service-level management, and usage-based contracts. Each can be defined with customer-specific pricing and different billing plans such as periodical, fixed-price, usage based, or a combination of billing methods. Time, materials, and other resource usage are tracked through confirmations and available for different billing scenarios. Integrated accounting and revenue recognition supports full profitability tracking and consistency between contract management and reporting. 8 / 23
9 Sustain long-term profitability Service Contract Capabilities Benefits 36% Higher operating margin where organizations use IT to enable strategic and competitive advantage Service contracts represent long-term agreements with customers for entitled services, guaranteed service levels, and financial terms. SAP software supports maintenance and usage contracts, and call-off (value/quantity) scenarios. SLAs define specific response times or service windows (service contact times) with customers. Prices vary depending on agreed levels. Using service agreements, companies can define conditions, such as prices and releasable products, for single customers or groups of authorized customers. Service plans are used to schedule and plan preventive services that occur at certain timeor counter-based intervals, such as regular maintenance. The process of customer entitlement verification enables customers to receive entitled services under warranty or individual contracts. Contract administrators use contract change processes, like contract renewals or extensions, to execute single or mass contract changes in a simplified and guided way. 9 / 23
10 Integrate offer, contract, billing and accounting Service Contract Capabilities Benefits Integration of complex offers, contract management, billing, and accounting provides a holistic and consistent view across the service organization to reduce cost and drive revenue. 19% Fewer days sales outstanding where CRM systems integrate within the contract-to-cash cycle to enable real-time tracking of fulfillment and receivables Service contract management can deliver accurate and timely billing as well as transparent service reporting. A central, 360-degree view of all aspects of a service contract, including customized prices, bill plans, and related orders as well as SLAs, enables full transparency to the business. Service organizations can increase service revenue by maximizing opportunities to sell new service contracts or renew existing contracts. A complete view of contracts also provides an understanding of where time and effort is spent and avoids revenue leakage or unprofitable work. By defining terms and conditions, companies also gain a clear understanding about their contractual obligations, like service levels and entitlements. Companies can benefit from the flexibility of different contract types, allowing innovation with new service offerings while still fulfilling all legal and statutory requirements. 10 / 23
11 Innovations for Service Contract Service Contract Capabilities Service contract management provides all facets for fast and efficient processing of all contract-related tasks. Benefits 53% Of organizations report a big gap between the availability of Big Data and their ability to analyze it for insights Big Data SAP CRM helps speed up service contract management processes even for managing a large number of complex contracts. Analytics Service analytics powered by SAP HANA provide deep insight into the complete service contract lifecycle including service-level compliance, service contract revenue, cost, and profitability. Technology Web services offer the flexibility to extend an application s functionalities. For instance, service contracts are part of standard Web service enabled business objects to support specific business processes without extensive coding or complex integration. 11 / 23
12 Field Service Field Service Capabilities Benefits Boost efficiency of field service by optimizing workforce scheduling to meet SLAs and arming field engineers with mobile apps to increase productivity and data quality. 40% Higher employee productivity where mobile access is provided to employees across all levels SAP software enables comprehensive field service processes, from taking calls, service order planning, resource scheduling, and parts provisioning to on-site service execution and billing. By managing all processes, SAP software helps service organizations automate complex processes and optimize schedules to maximize resource utilization or other business objectives. It also brings sufficient information to the field so that customer requests can be quickly and satisfactorily resolved on the first visit. As a result, companies keep their customers delighted while reducing service costs. 12 / 23
13 Boost Field Service Efficiency Field Service Capabilities Benefits 20% Fewer invoice errors where organizations streamline order flow through automation and workflow Service order and quotation management help manage the provision of one-off services and the delivery of service parts while verifying customer entitlements like service agreements, contracts, and warranties. Workforce scheduling and optimization provides all the decision support, visibility, and control that service organizations need to optimize, automate, and monitor their field-service resources. You can optimize based on skills, service commitments, location, and customer preferences when assigning resources to service demands. Field service execution provides essential functions for providing service and resolving issues on the first visit and meeting SLAs. Mobile apps can be used to help execute and confirm service orders in real time. Tightly integrated financial management processes support both fixed-price and resource-based charges and enable accurate, timely billing of services and tracking of service revenue and costs, reducing days sales outstanding 13 / 23
14 Streamline Service Operations Field Service Capabilities Benefits Using highly integrated field service processes, service operations can increase efficiency and productivity in all areas, from order planning and resource scheduling to service execution and billing. 58% Fewer customer complaints as a percentage of orders processed for organizations that integrate order to service and support functions Service order management and its supporting functionality facilitate the efficient handling of both simple and complex services that are performed at customer sites. Integrated contract and warranty verification also helps ensure compliance with customer entitlements. Workforce scheduling enables dispatchers to assign the most suitable internal or external resources to address customer service demands. Optimized schedules and automated processes increase field engineer utilization. Smooth integration between workforce scheduling and mobile apps for field engineers streamlines communication between the back office and the field. This increases the first-time fix rate and decreases inventory carrying cost and wasted travel. With mobile access to relevant information, spare parts, and tools they need for on-site service execution, field engineers can help improve overall service productivity and data accuracy, while reducing billing cycles. 14 / 23
15 Innovations for Field Service Field Service Capabilities Benefits Gain insights to improve process efficiency, bring enterprise mobility to field engineers, and empower service professionals. 8% Higher revenue per employee for organizations that empower users with a mobile CRM solution Big Data Manage service orders from beginning to end with SAP CRM powered by SAP HANA. Take corrective action and improve service using real-time insights from operational KPIs. Mobile The SAP CRM Service Manager mobile app improves field engineer productivity by providing service order information. It streamlines field and back-office communication and decreases inventory carrying cost and wasted travel. Analytics Service analytics powered by SAP HANA embed analytics across field service to monitor service-level compliance, resource utilization, and service costs and profitability. 15 / 23
16 Complaints, Returns, and Warranty Complaints, Returns, and Warranty Capabilities Benefits SAP solutions that support complaints, returns, depot repairs, and warranty management help you manage the entire complaint and warranty management process, from return material authorization through receipt and inspection to in-house repair and warranty settlement. 37% Fewer FTEs in complaints where organizations integrate order to service and support functions SAP software automates the complete return and depot repair process, including customer entitlement verification, and enables comprehensive insight into the repair pipeline. Service organizations can leverage this information to develop a lean product-return and in-house repair operation. As a result, product defects are found and resolved early on, and customer complaints are quickly and satisfactorily addressed. And that means fewer product returns and lower operational costs. 16 / 23
17 Manage Complaints, Returns, and Warranties Complaints, Returns, and Warranty Capabilities Benefits 32% Fewer customer complaints for organizations where returns are tracked automatically using a single return material authorization Complaints processing enables you to capture customer complaints matched with the sold products, services, billing documents, or deliveries with which customers are dissatisfied. Returns management supports return material authorizations and integrates logistical and financial processes like goods receipt, warehouse inspection, or refund determination. In-house repairs enable the automation of the entire depot repair process from returns processing and the diagnosis, planning, and execution of the repair to loaner-device management and product delivery. Besides managing customer claims, warranty claim processing enables you to automatically determine valid entitlements against your suppliers and to reduce costs through reciprocal claims. And tightly integrated financial management processes enable accurate, timely refunding and billing for returns and repairs. 17 / 23
18 Increase Efficiency Through Automated Processes Complaints, Returns, and Warranty Capabilities Benefits Streamline and automate the complaint, return, and depot repair process, from warranty claims, return material authorizations, receipt and inspection to defect resolution and vendor reimbursement. 19% Fewer FTEs in complaints where returns management is integrated with billing to capture changes in customer invoices SAP solutions provide integrated complaint, return, and depot repair management that improves the efficiency of the entire process. Reduce customer service and support costs, by reducing unnecessary returns, for example, and improve customer sentiment and satisfaction with simplified and consistent processing of customer complaints and returns. Achieve year-over-year claims reduction by aligning front- and back-office processes with the rest of your operations to enable accurate returns diagnosis and defects reporting to product development and manufacturing teams. Enhance your visibility into the repair pipeline and optimize the utilization and productivity of your workforce with in-house repair planning and execution. Control your costs with integrated entitlement and financial management so you can refund only entitled customers and get reimbursed from suppliers whenever appropriate. 18 / 23
19 Complaints, Returns, and Warranty Capabilities Benefits Innovations for Complaints, Returns, and Warranty Satisfy customers with real-time insight for consistent complaint and return handling and improved depot repair efficiency. 48% Of organizations foresee a need for predictive modeling and complex optimization techniques using Big Data analysis Big Data SAP CRM helps companies increase customer satisfaction with streamlined complaint, return, and depot repair processes. It enables service professionals to monitor operations and KPIs in real time and adjust to changing business requirements. Analytics Service analytics powered by SAP HANA provides analysis support across the entire complaints, returns, and depot repair process, including complaint trending and complaint ratio analysis. 19 / 23
20 Real-Time Service Excellence Service Contract Field Service Dealer Business Vehicle Sales and Administration Parts Vehicle Service Complaints, Returns, and Warranty Real-Time Service Excellence Vehicle Vehicle Ordering and Administration Sales and Distribution Why SAP? Customer Service, Support, and Warranty Service Contract Field Service Complaints, Returns, and Warranty End-to-end service management supports all facets of a service organization by enabling contract management, complaint processing, warranty management, and service order execution. Multichannel Marketing Customer Insight and Segmentation Campaign Loyalty Social Media Analysis and Engagement Real-Time Offer 20 / 23
21 Why SAP? Service Contract SAP is the only company that can offer all of the functionalities that you need for total customer engagement real-time insights, interactions, and execution in context and delivered anywhere you need it. Field Service Complaints, Returns, and Warranty State-of-the-Art Service SAP gives service organizations the platform, support, and information they need to provide and manage outstanding end-to-end service processes while driving down costs. Real-Time Service Excellence Why SAP? Technological Innovations Powerful, analytical solutions and convenient, intuitive mobile apps provide real-time access to relevant enterprise data and business transactions, letting you enrich and personalize the customer experience and increase process efficiency through streamlined communications. Proven Solution Across Industries SAP has built trusted relationships with thousands of customers across 24 industries over nearly 40 years. We consistently enhance our solution offerings with industry-specific functionalities and develop functionality to support new business models. 21 / 23
22 Find Out More About How Your Organization Can Become Best-Run Benchmark Your Performance Position your organization for dominance in this new economy with the business performance benchmarking program from SAP available free to SAP customers and select prospects. The SAP benchmarking program has helped more than 3,000 organizations assess their strengths, uncover areas for improvement, and identify best practices and IT strategies that generate clear, tangible value not someday, but today. Go Live in Weeks Here s the fastest way to run your business better: our rapid-deployment solutions. In one package, you get everything you need to be up and running quickly including preconfigured software and implementation services in just weeks. With a defined scope and predictable costs, there are no surprises. Join Your Community of Practices Visit valuemanagement.sap.com >> Visit sap.com/solutions/rds >> Every day, SAP Community Network (SCN) changes the way that thousands of SAP users work. It lets members help one another solve problems, learn, and invent new ways to get things done faster. Find out how to connect with people, content, and resources. Visit scn.sap.com >> 22 / 23
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