Goal: Proactive Health & Revenue
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1 Goal: Proactive Health & Revenue Gaming vs Gamification Health Literacy Games vs Social Gaming 4 Health Monetization Douglas Goldstein doug@iconecto.com
2 Mobile + Social Media + Gamification + Analytics Innovator, Integrator & Developer
3 Professionals Consumers Mobile + Social Media + Gamification + Analytics Innovator, Integrator My Points = 5,543 Today & = Developer 167 My Alert Rehab counselor call 11:00 My Action Do new PT routine My Action Job 3:00 Xcel Network Message from John
4 4
5 Sweating with Video Games 5
6 Gaming = Productive Entertainment Electronic video gaming is the #1 entertainment industry in the world. Estimated at $76B in 2013 with CAGR of 8.9% Source: The Video Gaming Market Outlook Report, Business Insights. August 1, 2009 Productive Entertainment or Health egames - $6.7B Market in 2008 Exergames Condition Management Nutrition Brain Fitness Professional Exergaming market was $6.4 billion in 2008 Rapid growth in active gaming with Microsoft Kinect and Sony Move = 10m+ iconecto, Inc. Copyright 2011, All Rights Reserved 6
7 Market Social, Casual & Mobile Gaming Social gaming forecast: estimated $1.5B in 2014 Social gaming is gaming by a network of people either in an asynchronous or synchronous mode Social Gaming (on Facebook and other social networks) is a rapid growth sector in the video gaming industry Casual games market growing exponentially estimate $13.5B up from $2.2 billion in 2008 Casual gaming is generally individual playing online or on a mobile device from a few minutes to 20 minutes. Mobile social gaming market is growing 20% a year. Estimated to reach $11.4B in to 80% of downloaded apps are games. Source Gartner, May 17, 2010 Wireless and Mobile News iconecto, Inc. Copyright 2011, All Rights Reserved 7
8 500+ Health egames Health Literacy Social Gaming Active Gaming Cognitive Gaming Well low risk, good nutrition, active lifestyle At Risk inactivity, high stress, overweight, high blood pressure, smoking Acute Conditions respiratory, strains and sprains, lacerations Chronic prevalent diseases and chronic conditions Catastrophic Conditions severe burns, premature infant, head injury iconecto, Inc. Copyright 2011, All Rights Reserved 8
9 Gamification is turning work into play builds desired behaviors and skills in a more effectively and engagingly approach uses game play mechanics for non-game applications and takes advantage of people s predisposition to engage in gaming leverages animation, leaderboards, competition, collaboration and any engaging methods preferred by the target audience
10 Gamification Menu Achievement Badges Leader Boards Progress Bars Virtual Currency Points Challenges ecoupons efeedback Rewards & Recognition
11 vs Video Gaming A video game is an immersive learning experience involving interaction and feedback through electronic devices and video screens and human direction and decision making. Elements include: World Story & Interactivity Actors / Avatars Game Design Sensory Stimulation Individual or Multiplayer mobile gaming, casual gaming, active gaming, social gaming, health literacy gaming, social gaming 4 health, console gaming, etc. iconecto, Inc. Copyright 2011, All Rights Reserved
12 Social Gaming 4 Health Challenge: Build massive multi-player games for Facebook and other platforms that engage and entertain adults and children. That also pattern healthy behaviors around asthma, allergy, food choices, diabetes and physical activity and deliver connections 2 care when needed Solution: Create a series of social games to support therapeutic and business goals of sponsors. Apply innovative game mechanics, sensors and technologies into fun game play for stealth learning that connects to care. iconecto, Inc. Copyright 2011, All Rights Reserved 12
13 Game Monetization Subscription Product Sales Digital Goods - Music Users (active, registered) ARPU & ARPPU Large payment platforms = Facebook Mobile payment Microtransactions Virtual Goods Functional Decorative Consumables E.g. Health pack Virtual Currency Direct user payments Advertiser-financed payments iconecto, Inc. Copyright 2011, All Rights Reserved
14 The Answer Fitness Games are HOT 70% of Mobile App Downloads are GAMES Social Games = $$$ Your Shape (X360) new Fitness Ultimatum I & II (Wii) 1.3 million Wearable Sensors are HERE (smartphones & 400M others) Meeting people where they are at EA Sports Active (Wii) 3.2 million Wii Fit Plus (Wii) 13.2 million Wii Sports (Wii) 64.1 million Nike + GPS Delivering a I Get To experience, not a Have To iconecto, Inc. Copyright 2011, All Rights Reserved 14
15 Innovate 4 Superior Health & Performance Serious Games Motion Sensors Gesture Tracking Virtual Reality Virtual Currency Video Games Leaderboards Point of Need Mobile Behavioral Science & Analytics Social Media Social Gaming 4 Health Active Gaming Health egames Productive Entertainment Geo Health Augmented Reality Connect2Care TM Innovate Now with iconecto Solutions -- Strategy, Design, Integration & Development iconecto, Inc. Copyright 2011, All Rights Reserved 15
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