How To Build A Cloud For A Business

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1 Dell Cloud Solution Peter Jung Senior Solutions Architect & Business Developer Fast. Easy. Now. Dell.com/ Dell.com/Crowbar

2 Cloud expectations and promises Support the mobile & social marketplace and workforce Anytime, anywhere, on any device access and engagement. (BYOD) increases productivity and job satisfaction Apps nnovate and grow Speed time to market when introducing new goods and services Revenue Data Attract & retain new customers B Connect customer data, gain intelligence on customers to better target, nurture and solidify leads The Business Cost Efficiency Speed Reduce T cost, deliver operational results On-demand, self-service and automated access lowers costs and decreases demands on T

3 Cloud - Challenges for SP and Enterprise Service provider challenges Enterprise challenges Cost-effectively scaling, and competing in the emerging public cloud ecosystem Ability to quickly launch new cloud services Keeping license costs down on traditional virtualization solutions costs increase linearly with scale (often per node) Keeping maintenance costs down on homegrown components that have been built haphazardly over time Flexibility to rapidly add/change features in response to customer needs commercial solutions lack features they need Lack of infrastructure standardization and automation leading to poor resource utilization, cost escalation, slow application delivery Locked-in to proprietary vendors and technologies increasing license costs with growth and scale Poor understanding of cost allocations Long resource provisioning cycle times nflexible and non-adaptive infrastructure Building a cloud is too complex and takes too long Lack of availability and support of the entire end-to-end solution

4 Cloud Taxonomy Complex? Cloud service management Business support Customer mgmt. Account/billing Pricing/audit nventory PaaS/SaaS PaaS/SaaS services sit on top of this stack along with other any specific vertical solutions such as VD, HPC, CDN etc. Depending on the nature of the cloud application, various components of the stack below need to be selected and tuned for the specific requirements of that application. Service layer (aas) Compute Volume dentity mage Object Network Provisioning/Conf Provisioning uration Metering nventory Portability/ nteroperability Resource abstraction Control layer Storage virtualization Operating system Access control Monitoring Network virtualization Hypervisor Resource allocation Physical Compute Storage Network HVAC Power Facility

5 Challenges with Deployment Deployments have many parameters Server, networking, storage Physical infrastructure configuration parameters across 10+ major components Variety of tools New releases every 6 months Wide range of applications / workloads Customers want concrete results and fast time-to-value Performance Predictability Reliability High availability Management Monitoring Scalability 5

6 Ops Trends: Clouds Require an Operational Focus Clouds demand significant operational and process controls SW HW OPS Operational decisions drive hardware and software decisions We are finding ways to productize operations into best practices

7 Scale-Out Operations With f you can t automate it, you can t scale it AP & Services Crowbar Chef Nagios Dash Board Nova Cntrl Nova DB Nova AP Cinder AP Compute Nodes Nova Node Nova Node Nova Node Nova Node Nova Node Nova Node Storage Nodes Ceph Mon Node Ceph Mon Node Ceph Mon Node Ceph D Node Ceph D Node Ceph D Node

8 Deploy an cloud within ~2 hours Evolve to meet your needs over time with built-in DevOps Crowbar operations platform se Crowbar to: Automate deployment and configuration of an cloud Quickly provision bare-metal servers from box to cluster with minimal intervention Simply maintain, upgrade & evolve your cloud over time Leverage open source framework backed by a growing global developer ecosystem Accelerates multinode deployments Simplifies maintenance Streamlines ongoing updates

9 Snapshot: Dell -Powered Cloud Solution Validated reference architecture built and delivered by Dell Proven solutions Develop, deploy & deliver your own cloud Validated reference architecture with infrastructure, software and services cloud infrastructure to drive innovation and flexibility Key components Dell Crowbar Operations Platform Software Havana software release Dell PowerEdge C8000, C6220, R720, R720xd Dell Force10 S60 and S4810 Switches & AFM Dell Multi-Cloud Manager support Quickly offer new cloud services Lower software licensing costs Help mitigate the risks of cloud computing nktank Ceph storage support Deployment Guide Dell services, implementation and support

10 Snapshot: Dell SSE Cloud Solution Complete, proven solution designed for the Enterprise 10 Proven solution Easily deploy private and public clouds Validated reference architecture with infrastructure, software and services Elastic, scalable, and designed to handle massive data loads Targeted for mainstream Enterprises Quickly offer new cloud services Lower software licensing costs Help mitigate the risks of cloud computing Proven components SSE Cloud 2.0 cloud platform SSE Linux Enterprise Server SSE Studio SSE Manager Crowbar operations platform (integrated) Dell PowerEdge C6220, R720, R720xd Dell Force10 S60 Switches Reference Architecture Guide SSE Cloud Jumpstart services Dell services, implementation and support

11 Dell s nvolvement 2010 Dell publicly supports 2011 Dell publicly demos Crowbar at Cloud Connect Dell recognized for Bootstrapping Clouds whitepaper Dell launches market s 1 st Solution 2012 Expands to Europe and Asia Dell establishes and leads Meetups in Austin and Boston Dell joins Foundation as Gold Dell launches Essex solution including PowerEdge C6220 and Force10 Dell kicks off Emerging Solutions Ecosystem Program enstratius, Mirantis, Canonical & Morphlabs 2013 Dell launches Dell SSE Cloud Solution Dell launches Cloud Transformation Services for clouds Dell acquires Enstratius, launches Multi-Cloud Manager Dell partners with nktank to bring Ceph storage to environments Dell launches Grizzly solution includes PowerEdge C8000, EqualLogic and 10 GbE networking 7 th Consecutive Sponsorship Design Summit Austin Design Design Design Design Design Summit Summit Summit Summit Summit Bexar Cactus Diablo Essex Folsom Grizzly Design Summit Havana

12 Dell s Commitment to Proven solutions First Cloud solution provider Pioneering partner Only tier 1 & day 1 hardware provider Deep Partner ecosystem with single point of services and supports ONLY company with Automated software for multi-node provisioning: Crowbar Dell experts continually invest in the community Gold Foundation Member with 2 board positions (Rob H. & JBG) Dell was one of the first hardware vendors to grasp the fact that cloud is about provisioning services, not about the hardware. Maxwell Cooter, Cloud Pro Proven components Save on TCO based on RA nnovate aggressively Scale operations efficiently

13 Dell s Cloud Portfolio Case and Choice, at any Scale Virtualization Mainstream Enterprise Cloud Buyer Solve business challenges with proven tech Heavily invested in mainstream commercial tools, virtualization No time for piece parts, seeking turn-key single-source end-to-end solutions Focused on RO, time to value, risk mitigation Advanced Private Cloud Public Cloud Private cloud market opportunity Sophisticated Cloud Buyer Solve challenges w/advanced tech source savvy, DevOps savvy Sophisticated SW development talent nnovation labs, startups, hosters Existing corp. workloads, mission-critical business apps Dell Active System Manager Advanced virtualization & datacenter automation Foundational private cloud needs with mainstream hypervisors Opportunity to lead with comprehensive Dell-on-Dell solution VMware or MSFT Private Cloud Heavily invested in management tools from VMware or Microsoft Advanced private cloud needs Optionally, ASM for physical infrastructure automation Dell Red Hat Cloud Reduce dependence on commercial offers RHEL shop extension On-ramp to Enterprise se Cases Certified everything Enterprise support New, web-scale cloud apps, mid-tier LOB apps Dell Cloud Solutions Flexible, modular, open, hyper-scale Minimize dependence on commercial offers Software defined everything early adopter Dell Reference Architectures Dell Crowbar operations platform 13

14 is now OPEN for Business 14

15 Dell and Red Hat Enterprise Cloud for Business Coming Soon Enterprise-grade Scalable, secure, open, one-stop support for cloud infrastructure Certified end-to-end Robust, trustworthy, tested solutions, so you can deploy with confidence Dell Red Hat Cloud Enterprise experience Solutions designed, packaged, supported for rapid adoption and time to value Address the gaps Joint engineered solutions address core enterprise needs Enterprise use cases Purpose designed configs: Software defined storage; SW build infrastructure; Dev scale testing environments; Platform for Cloud-scale apps nnovation without risk Remove complexity, stabilize the moving parts, streamline migrations, OPEN, flexible, cutting edge without the blood 15

16 Dell and Red Hat Enterprise Cloud Solution powered by stack What are we building? Solution Architectures RHEL P v4, stack Havana, RHEL 6.5, Dell PowerEdge, Dell Storage, Dell Networking Certifications Professional Services Support Services Community Dell RHEL P Enterprise solution Dell RHEL P Balanced compute + storage Dell RHEL P Storage Dell RHEL P QuickStart Joint solution certification Dell services staff certifications Customer staff certifications Dell Assessment Services Dell Consulting Services Dell mplementation Services Red Hat Training and Certification services Dell ProSupport Red Hat Support & pdates (RHEL P) Joint code contributions Foundation Board membership Active community engagements

17 nleashing Research Potential with Cloudbased nfrastructure: A case study niversity of Alabama at Birmingham (AB) A Dell -Powered Cloud Solution with Ceph-based Storage

18 What is Ceph? Traditional enterprise storage

19 Ceph with

20 Overcoming a data deluge nconsistent data management across research teams hampers productivity Growing data sets challenged available resources Research data distributed across laptops, SB drives, local servers, HPC clusters Transferring datasets to HPC clusters took too much time and clogged shared networks Distributed data management reduced researcher productivity and put data at risk

21 Solution: a storage cloud Centralized storage cloud based on and Ceph Flexible, fully open-source infrastructure based on Dell reference design, Crowbar and Ceph Standard PowerEdge servers and storage 400+ TBs at less than 41 per gigabyte Distributed scale-out storage provisions capacity from a massive common pool Scalable to 5 petabytes Data migration to and from HPC clusters via dedicated 10Gb Ethernet fabric Easily extendable framework for developing and hosting additional services Simplified backup service now enabled We ve made it possible for users to satisfy their own storage needs with the Dell private cloud, so that their research is not hampered by T. David L. Shealy, PhD Faculty Director, Research Computing Chairman, Dept. of Physics

22 Building a research cloud Project goals extend well beyond data management We envision the -based cloud to act as the gateway to our HPC resources, not only as the purveyor of services we provide, but also enabling users to build their own cloud-based services. John-Paul Robinson, System Architect Designed to support emerging data-intensive scientific computing paradigm 12 x 16-core compute nodes 1 TB RAM, 420 TBs storage 36 TBs storage attached to each compute node Virtual servers and virtual storage meet HPC Direct user control over all aspects of the application environment Ample capacity for large research data sets ndividually customized test/development/ production environments Rapid setup and teardown Growing set of cloud-based tools & services Easily integrate shareware, open source, and commercial software

23 Research Computing System (Next Gen) A cloud-based computing environment with high speed access to dedicated and dynamic compute resources AB Research Network Cloud services layer Virtualized server and storage computing cloud based on, Crowbar and Ceph node node node node node node node node node node node node 10Gb Ethernet HPC Cluster HPC Storage HPC Cluster DDR nfiniband QDR nfiniband

24 For more information: Visit Dell.com/ And.

25 Dell の stack 取 り 組 みについて 詳 しくご 紹 介! デルの 展 ブースにも をお 運 び 下 さい セミナー 会 場 展 会 場 実 機 を 使 ったCinder デモ 環 境 もご 意 しています

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