Big Data Analytics - Research and Expert Reviews

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1 VITAE: Xueming Luo Department of Marketing, Fox School of Business, Temple University, Philadelphia, PA 19122, Office: , ACADEMIC APPOINTMENTS 2013-present. Temple University, Fox School of Business Charles Gilliland Distinguished Chair Professor of Marketing Joint faculty appoitment at Strategy and MIS Founder/Director of Global Center on Big Data & Mobile Analytics The University of Texas at Arlington, Eunice & James L. West Distinguished Professor The University of Texas at Arlington, Eunice & James L. West Distinguished Associate Professor The University of Texas at Arlington, Assistant Professor of Marketing State University of New York (SUNY), Fredonia, Assistant Professor of Marketing in the School of Business Summer, Summer, Summer, Summer, Fudan University, China Distinguished Honorary Professor in School of Management Peking University, China Visiting Professor of Marketing in GuangHua School of Management The University of Mannheim, Germany Visiting Professor of Marketing in the Business School The University of Hong Kong, China Visiting Professor of Marketing in the Faculty of Business & Economics EDUCATION Doctor of Business Administration, Louisiana Tech University (Marketing), U.S.A BS, Hunan University (Mechanical Engineering), P.R. China 10/2/2014 1

2 RESEARCH Research Impact, Ranking, Awards, Honors, and Grants: Ranked 1 st scholar in the discipline regarding citations in top five marketing journals (JMR, MKSC, JM, JCR, JAMS), Source: ranking doctoral marketing programs, AMA summer 2012 proceedings p Ranked 1 st scholar in the United States contributing to Journal of Marketing ( Since 1936, JM has been the recognized leader in its field. JM is positioned as the premier, broad-based, scholarly journal of the discipline that focuses on substantive issues in marketing and marketing management, AMA.org. ) Now Founder/Director of Global Center for Big Data in Mobile Analytics November 2013, hosted Big Data Mobile Analytics Symposium at Fox at Temple University in, (with more than 100 attendees from Harvard, Yale, Wharton, Chicago, Cornell universities, from marketing, MIS, stats, econ). May 2014, hosted Big data marketing analytics: Great China region conference in Shanghai (with more than 90 attendees from HKUST, CUHK, CKGSB, PKU, Tsinghua U, Fudan U, Shanghai JiaoTong U, and other top Chinese university). July 2014, hosted Big data + Small data marketing analytics: Industry Outreach conference in Shanghai (with over 90 attendees from industries, Fortune 500 and Chinese entrepreneurs from auto, pharma, petro, e-commerce, advertising, telecom, and financial sectors). October 2014, to host Big Data Marketing Analytic at University of Chicago, cohost with the Kilts Center for Marketing at the ChicagoBooth School of Business. March 2015, to host Big Data Marketing Analytic with New York University Stern School of Business at LMU, Munich, Germany Best Conference Paper Award at the 2014 Annual American Marketing Association (AMA) Educator Conference, San Francisco, CA Best Track Paper Award in the Digital Marketing & Social Media Track of the 2014 AMA Educator Conference, San Francisco, CA Best Track Paper Award in the Social Responsibility & Sustainability Track of the 2014 AMA Educator Conference, San Francisco, CA Founder/Director of Global Center for Big Data in Mobile Analytics 2013 Charles Gilliland Distinguished Chair Endowment Temple University 2011 Emerald Citations of Excellence Award; chosen as one of the top 50 articles from the top 300 management/business publications worldwide 2010 Wharton University of Pennsylvania WIMI/Expedia Research Opportunity 2010 Wharton University of Pennsylvania WIMI/Organic Research UTA College of Business Distinguished Research Publication Award 2009 UTA Provost/College of Business Travel/Professional Development Grant. 10/2/2014 2

3 2009 UTA nomination for the University Distinguished Research Award 2009 Best Track Paper Award in the Strategy Track in the AMA Conference UTA College of Business Distinguished Research Publication Award 2008 UTA Provost/College of Business Travel/Professional Development Grant UTA nomination for the University Distinguished Research Award 2008 UTA nomination for the University Outstanding Research Award MSI Research Grant 2007 # UTA Provost/College of Business Travel/Professional Development Grant UTA College of Business Distinguished Research Publication Award UTA College of Business Travel/Professional Development Grant UTA College of Business Special Recognition Research Publication Award UTA College of Business Travel/Professional Development Grant The Sixth Annual Doctoral Dissertation Award of the Sales SIG in the AMA Summer Educator s Conference Awarded Certificate of Direct and Interactive Marketing Institute for Professors by the Direct Marketing Educational Foundation at Washington D.C Research Grant: SUNY Fredonia--the State/UUP Professional Development Research Grant: SUNY Fredonia--the State/UUP Professional Development Distinguished Paper Award of the Association of Collegiate Marketing Educators Conference in Saint Louis, MO. Best paper of the conference SUNY Fredonia--Scholarly Incentive Awards Program Research Grant: SUNY Fredonia /UUP Professional Development Program 2000 Best Student Paper Award in the Selling and Sales Management Track in society for Marketing Advances Conference in Orlando, FL. Research Citations: (Oct 2014) Citation indices All Since 2009 Citations to my articles Citations h-index i10-index Title / Author Cited by Year Corporate social responsibility, customer satisfaction, and market value X Luo, CB Bhattacharya Journal of marketing, /2/2014 3

4 Research Areas: Topics (Mobile, Big Data, Social Media, Pro-social, Branding, WOM, Satisfaction) Inter-disciplinary across marketing, finance, accounting, strategy, information systems, stats, computer science Models (Dynamic Structural, DFA, VAR, GARCH, RCM, MCMC, DEA) Research Publications: Michelle Andrews, Xueming Luo, Z. Fang, and J Aspara (2014), Cause Marketing Effectiveness and the Moderating Role of Price Discounts Journal of Marketing, November, Forthcoming. Luo, Xueming, H. Wang, S. Raithel, and Q. Zheng (2014), Corporate Social Responsibility and Analyst Stock Recommendations, Strategic Management Journal, Forthcoming. Luo, Xueming, M. Andrews, Z. Fang, and Z. Phang (2014), Mobile Targeting, Management Science, 60(7), Luo, Xueming, M. Andrews, Y. Song, and J. Aspara (2014), Group-Buying Deal Popularity, Journal of Marketing, 78(2), Luo, Xueming, Vamsi Kanuri, and Michelle Andrews (2014), How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relations, Strategic Management Journal, 35, Q. Wu, Xueming Luo, R Slotegraaf, and J Aspara (2015), Sleeping with Rivals for Higher Returns on Innovation Journal of the Academy of Marketing Science, Forthcoming. S. Mani and Xueming Luo (2015), Product alliances, alliance networks, and shareholder value, International Journal of Research in Marketing, Forthcoming. S. Du and Xueming Luo (2015), Exploring the relationship between Corporate Social Responsibility and Firm Innovation, Marketing Letters, Forthcoming. Fang, Zheng, Xueming Luo, M. Keith, and Y. Xu (2014), How Effective is Location- Targeted Mobile Advertising? MIT Sloan Management Review, Forthcoming. Fang, Zheng, Xueming Luo, M. Andrews, and C. Phang (2014), Mobile Discounts: A Matter of Distance and Time, Harvard Business Review, May. Luo, Xueming, Ran Zhang, Weining Zhang, and Jaakko Aspara (2014), Do Institutional Investors Pay Attention to Customer Satisfaction and Why? Journal of the Academy of Marketing Science, Forthcoming. 10/2/2014 4

5 Luo, Xueming, Michael Wiles, and Sascha Raithel (2013), How Polarizing is Your Brand? Harvard Business Review (2013). November. Luo, Xueming and Jennifer Zhang (2013), How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm, Journal of Management Information Systems, Fall, Luo, Xueming, Sascha Raithel, and Michael Wiles (2013), The Impact of Brand Dispersion on Firm Value, Journal of Marketing Research, June, Luo, Xueming, Jennifer Zhang, and Wenjing Duan (2013), Social Media and Firm Equity Value, Information Systems Research, 24: Luo, Xueming, V. Kanuri, and M. Andrews (2013), Why Too Long CEO Tenure May Hurt Firm Performance? Harvard Business Review, March. Fang Zheng, Xueming Luo, and Minhua Jiang (2013), Dynamic Effects of Service Recovery on Customer satisfaction, Journal of Service Research, 16(3) Luo, Xueming, Jan Wieseke, and Christian Homburg (2012), Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value, Journal of the Academy of Marketing Science, 40(6), Luo, Xueming and Pieter de Jong (2012), Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value," Journal of the Academy of Marketing Science, 40, Luo, Xueming and Shuili Du (2012), Good Companies Introduce More Innovations Harvard Business Review, 90 (4), April, Luo, Xueming, Christian Homburg, and Jan Wieseke (2010), Customer Satisfaction, Analyst Stock Recommendations, and Firm Value, Journal of Marketing Research, 47(6), Luo, Xueming (2010), Product Competitiveness and Beating Analyst Earnings Target, Journal of the Academy of Marketing Science, 38(3), Luo, Xueming (2009), Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flow and Stock Price Volatility, Marketing Science, 28(1), Luo, Xueming and CB Bhattacharya (2009), Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-idiosyncratic Risk, Journal of Marketing, 73(6), Mao, Huifang, Xueming Luo, and Shailendra Pratap Jain (2009), Consumer Responses to Brand Elimination, Journal of Consumer Psychology, 19, /2/2014 5

6 Luo, Xueming (2008), When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms Initial Public Offerings (IPOs), Journal of Marketing, 72(5), Luo, Xueming and Christian Homburg (2008), Satisfaction, Complaint, and the Stock Value Gap, Journal of Marketing, 72(4), Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), An Institution Legitimacy Approach to the Customer Orientation Trust Performance Link, Journal of the Academy of Marketing Science, 36(2), Luo, Xueming (2007), Consumer Negative Voice and Firm-Idiosyncratic Stock Returns, Journal of Marketing, 71 (3), Luo, Xueming and Christian Homburg (2007), Neglected Outcomes of Customer Satisfaction, Journal of Marketing, 71 (2), Luo, Xueming, Aric Rindfleisch, and David Tse (2007), Working with Rivals: The Impact of Competitor Alliances on Financial Returns to Competitor-Oriented Firms, Journal of Marketing Research, 44(1), Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007), Internationalization and Performance of Born-Global SMEs: The Mediating Role of Guanxi Networks, Journal of the International Business Studies, 38(4), Luo, Xueming and CB Bhattacharya (2006), Corporate Social Responsibility, Customer Satisfaction, and Market Value, Journal of Marketing, 70 (4), Luo, Xueming and Naveen Donthu (2006), Marketing s Credibility: A Longitudinal Study of Marketing Communication Productivity and Shareholder Value, Journal of Marketing, 70 (4), Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms, Journal of Marketing, 70 (2), Luo, Xueming, K. Sivakumar, and Sandra S. Liu (2005), Marketing Resources, Globalization, and Performance: Evidence from China, Journal of the Academy of Marketing Science, 33 (1), Luo, Xueming (2005), "How Does Shopping with Others Matter to Individual Impulsive Purchasing?" Journal of Consumer Psychology, 15 (4), Luo, Xueming (2004), "Data Envelopment Analysis: A Management Science Tool for 10/2/2014 6

7 Scientific Marketing Research, Journal of Marketing Research, 42 (3), Book Review, Luo, Xueming, David Griffith, S. Liu, and Y. Shi (2004), The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration, Journal of International Marketing, 12 (4), Liu, Sandra S., Xueming Luo, and Shi, Yi-Zheng (2002), Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study, International Journal of Research in Marketing, 19 (4) Luo, Xueming and Naveen Donthu (2002), "Advertising Maybe Inefficient Irrespective of How the Advertising Budget Was Set," Journal of Advertising Research, 42 (2), Luo, Xueming and Naveen Donthu (2001), "Benchmarking Advertising Efficiency," Journal of Advertising Research, November/December, 41(6), (Lead Article). Over 100 Conference Papers Research Conferences/Workshops (Presentations and Discussions) across Marketing, Strategy, and Information Systems disciplines 2012 February, University of Pennsylvania, Wharton School 2012 March, Yale University, Yale School of Management 2012 August, Yale University, Yale School of Management 2012 September, Aalto University, School of Business 2012 October, Duke University, Fuqua Business School 2012 October, Harvard University, Harvard Business School 2013 January, Harvard University, Harvard Business School 2013 February, University of Texas at Austin, McComb School of Business 2013 February, Stanford University, Business School 2013 May, Yale University, Yale School of Management 2013 May, New York University, Stern School of Management 2013 May, University of Pennsylvania, Wharton School 10/2/2014 7

8 2013 June, MIT, Sloan School of Management 2013 June, University of California, Berkeley, Haas School of Business 2013 August, Fudan University, School of Management 2013 August, Columbia University, Columbia School of Business 2013 October, Harvard University, Harvard Business School 2013 November, New York University, Stern School of Management 2013 December, University of Pennsylvania, Wharton School 2014 February, New York University, Stern School of Management 2014 March, Harvard University, Harvard Business School 2014 April, Columbia University, Columbia School of Business 2014 May, University of Pennsylvania, Wharton School 2014 May, Emory University, School of Management 2014 September, Northwestern University, Kellogg 2014 October, University of Chicago, Booth School of Business 2014 October, MIT, Sloan School of Management 2014 December, Harvard University, Harvard Business School 2015 March, Northwestern University, Kellogg TEACHING Undergraduate Courses Marketing Research International Marketing Consumer Behavior Principles of Marketing Sales Management Integrated Marketing Communications Master Courses MBA: Marketing Research (M4311) MBA: Internet Marketing (M5334) MBA: International Marketing (M5331) Other Courses 10/2/2014 8

9 Executive MBA Courses Taught Marketing Management (UTA) International Marketing (UTA) China Marketing (University of Hong Kong) PhD Seminar Courses Taught Marketing Models (UTA, Ludwig-Maximilians-Universität München, Peking University) Marketing Strategy (UTA, University of Mannheim, Aachen University, Germany) Seminar on DEA models (UTA, Ludwig-Maximilians-Universität, Fudan University) Seminar on the Marketing-Finance Interface (UTA, LMU, Aalto University) PROFESSIONAL SERVICE Associate Editor, Journal of Marketing Research Editorial Review Board Member, Marketing Science Editorial Review Board Member, Journal of Marketing Research Editorial Review Board Member, Journal of Marketing Editorial Review Board Member, Journal of the Academy of Marketing Science Reviewer, Management Science, Journal of Consumer Research, Journal of Retailing, Journal of International Business Studies, International Journal of Research in Marketing, Journal of Consumer Psychology Marketing Science Conference Session Chair American Marketing Association, member, 2000 now INFORMS, member, 2008 now Academic/Industry Service and Development Temple University PhD Student Dissertation Chair: Michelle Andrews, Mobile Technologies and Consumer Insights Temple University Big Data Institute affiliation Temple University Fox School Research Round-table Temple University Fox School Stats/MIS search committee suggestions Temple University Department search committee Temple University Department PhD committee /2/2014 9

10 UTA PhD Student Dissertation Chair: Tien Wang, Marketing Capability, Finance Capability, and Analyst Recommendations 2010 (National Cheng Kong U) UTA PhD Student Dissertation Committees: Deanne Brocato, Service, Space Attachment, Loyalty (Iowa State U) 2007 Melissa Bishop, Language Coding, Ethnicity, Advertising (U New Hampshire) 2007 Vivek Shankar Natarajan, Marketing Strategy, Modeling (Lamar U) 2006 Hieu Nguyen, Part-list Cueing and Consumer Emotions (Cal State U, LB) 2006 Michael Richarme, Affect, Consumer Decision-making (UTA) 2006 UTA marketing department PhD Program Advisor UTA, University-wide Research Committee UTA, University-wide Hearing Panel UTA, University-wide Special Projects, Emeritus Professorship UTA, University-wide Faculty Development Leave Committee UTA, University-wide Faculty Senate Committee UTA, College-Dean Review Committee 2011 UTA, College-wide Tenure & Promotion Committee UTA, Department Tenure & Promotion Committee, Chair 2009 UTA, Department Faculty Search Committee, Chair UTA, Department Faculty Search Committee SUNY Fredonia Faculty and Professional Affairs Committee SUNY Fredonia Instructional Resources Committee SUNY Fredonia SEFA (State Employees Federated Appeal) SUNY Fredonia MBA Committee 2000 SUNY Fredonia Assessment Committee 2000 AMA SUNY Fredonia Chapter Advisor Spring Industry Market Research Workshops, Participant Using Online Research to Drive Marketing Decisions (SBC, Arnold Worldwide, Adobe Using Conjoint Analysis, Choice Modeling, BASS, Neural Networking) Converting Browsers into Buyers: How a Billion-dollar Industry Is Getting It Right, (Keynote) New Methods to Segment Customers by Loyalty, Profitability and Growth, (Maritz Loyalty) Keep Them: Ensuring Your Best Customers Stay Happy, (D&B Marketing Solutions) The Power of the Predictive Marketer, (SPSS Inc.) Get The Message: How Online Testing Can Create Effective Advertising, (InsightExpress) Help! Our Company Has Websites in 29 Different Countries! Building a Consistent Multinational Brand on the Web (VERITAS; TRADOS) Academic Teaching Workshops, Presentations / Participant Effective Teaching Workshop Participated: The Art of Teaching Presentation, Nancy Houfek (Harvard University): Tips, Techniques (University of Michigan) Blackboard Advanced Topics, Getting Funded--The New/Old Grant Writing Fredonia; Best Practices in Teaching: Grading, Critical Thinking in Classroom Workshop Presented: Basic Modeling and Advanced Modeling by R, C+, MATLAB 10

11 Business Community Consulting Experience Executive MBA training in Beijing, Shanghai, Shengzhen, Hong Kong from 2006 present (SinoPec, China Mobil, China Railway, China Grid, Wal-Mart Shengzhen, China Shipping, China Steel, Shanghai Auto Group, P&G Guangzhou, Unilever Shanghai, Lenovo Beijing, Dell Beijing, China gold group, COFCO, NTT DoCoMo Beijing, Sinograin, CMC, China Fiber, Sinotrans, China MOC, Unilever China, IBM China, Sohu, Microsoft China, CNPC, Intel China, Delphi China, Simens China,GE Shanghai, 3M China, China Pipes, SIMEE, China Aerospace, GD Power, China Nuclear, China International Advertising, Anheuser-Busch Shanghai, BP Shanghai, Chanel China, Rolls-Royce Shanghai, UPS Shengzhen, LG Beijing, Honeywell China, AIG Beijing, DHL China, Generals Mills China, HP Shanghai Angang group, Panzhihua Steel) (In-class Projects) ExxonMobil, New York State EZ-Pass; MRC Credit Union, New York Jamestown, Blockbuster Service, Customer Choice of Wal-Mart and K-Mart, Banking and Marketing of M&T Bank and HSBC Bank, Diversity in Quality Markets; Taco Bell and Mighty Taco, Ride-aid, CVS, and Eckerd, Buffalo Bills Sport Sponsorship, Napa Service Convenience, New York Chautauqua County Tourism, State Portal and Satisfaction with e- government, Online Voting and Democracy: The Case of Residents in Jamestown, New York, Amazon.com E-Satisfaction, E-Tailer Book Return Policy and Service Value (Valorebooks.com), flowers.com, Starbucks Coffee, Nordstrom, upper-scale retailing, Pianotax, Kindcare Learning Center, internationalization of Church s Chicken, Globalization of IKEA in India, Fossil in EU, Reata Restaurant, True.com, KinderCare Children Learning Center, Simonic Car Wash Chain, T-Mobile, SBC, National City Bank, Match.com, CISCO, Alcon Labs, EDS Texas Certificate, Art and Craft of Discussion Leadership, Harvard University, U.S.A Media Coverage/In the News: For Mobile Marketers, The More Crowded The Better Crowded trains make commuters more open to mobile promotions The perils of the chief who stays too long at the top Long CEO Tenure Can Hurt Performance Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off 11

12 LIST OF REFERENCES Robert Meyer Gayfryd Steinberg Professor Wharton University of Pennsylvania Phone: Michel Wedel Pepsico Professor of Consumer Science Robert H. Smith School of Business University of Maryland Phone: K. Sudhir James L. Frank Professor of Marketing Yale School of Management Yale University Phone: Mike Hanssens Bud Knapp Professor of Marketing Anderson School of Management University of California, Los Angeles Phone: Russ Winer William Joyce Professor of Marketing Stern School of Business New York University Phone: Jean-Pierre H. Dubé Sigmund E. Edelstone Professor of Marketing Booth School of Business The University of Chicago Phone: