Mobile Payments & Remote Ordering

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Sharyl Hicks
8 years ago
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1 Intro Breakout Mobile Payments & Remote Ordering Amad Ebrahimi Saturday, April 16 1:15-2:30 p.m.

2 Fun Fact My first time presenting

3 Who am I? Why Should You Listen to Me? Founded Merchant Maverick in 2009 Spent hours researching companies and testing systems Started with merchant accounts, moved into POS, mobile payments, etc... Helped thousands of businesses find solutions Cloud-based and ipad-based expertise Still learning about a changing industry

4 The Landscape Evolving quickly Very fragmented Mergers and acquisitions Entire companies going under Apps/services don t play well with each other New products hard to understand Merchants are confused, need guidance

5 Mobile Point-of-Sale (mpos)

6 54M Global mpos installed base to quadruple to 54 million units by Research.com

7 Mobile Point-of-Sale (mpos) Opportunities Pitfalls Lower cost than legacy systems Easier to deploy than legacy systems Added features App extensions and integrations Not just for micro-merchants Improved efficiency in QSR s and fullservice restaurants Merchants don t know who to choose Merchants don t know who to trust Spotty internet connections Lack of widescale integrations Withheld funds and closed accounts (Square, Paypal Here)

8 Mobile Processors Pros Cloud-based/tablet-based Easy application process No fixed fees Added features App integrations Cons Account instability High transaction rates Industry instability Below avg phone support

9 Square Feature-rich User-friendly Simple application process Multiple integrations (Xero, QB, Intrakr, Fresh KDS, Caviar) Software + merchant account No monthly fees/no incidental fees Negotiable rates (over $250K/yr) NFC/EMV enabled Offline processing mode Seller community Withheld funds/frozen accounts (mostly w/ high-risk merchants) Poor telephone support (use Twitter) Best for food trucks, kiosks, QSR s

11 Square Partnerships

12 Traditional Processors w/ Mobile Solutions Pros Lower transactions rates Account stability Better phone support Cons Thorough application process Fixed monthly Incidental fees Early termination fees Lack of features

13 Clover Mobile Basic features Large app marketplace (add-on services) Cloud syncing User friendly Account stability Negotiable processing costs NFC/EMV enabled Proprietary (First Data) No offline processing for credit card transactions Best for QSR s, and full-service restaurants (combined w/ Clover Station)

14 POS Systems Pros Processor agnostic Cloud-based/tablet-based Richer built-in feature set Better customer support Cons Fixed monthly fees Requires separate merchant account

15 Shopkeep Feature-rich Easy-to-use Low monthly fee ($59/mn) Excellent customer support Integrates w/ multiple processors In-house payments Offline mode NFC/EMV enabled Best for QSR s, coffee shops

16 Mobile Point-of-Sale (mpos) Design, Implementation, and Deployment Ask for feature/function requirements Determine necessary integrations Good internet connection? Offline processing capabilities Demo systems (free trials) Invest in durable tablet cases and stands Who is the current processor? Understand processing limits Communicate with processor Keep consistent processing patterns

17 Remote Ordering

18 Online orders are expected to surpass offline orders sometime within the next decade. - TechCrunch

19 $38B Mobile order-ahead is still in its early days, but will be a $38 billion industry by 2020, accounting for 10.7% of total QSR industry sales. -Business Insider

20 Remote Ordering Opportunities Pitfalls New revenue stream Service add-ons (delivery, marketing, menu optimization, etc ) Customer insights and analytics Custom mobile apps Fragmented market Market instability Logistical problems High commissions by food delivery services Lack of widespread integrations POS systems lack built-in online ordering

21 Single-App Aggregators Pros Helps with discovery Added services (delivery, support, marketing, etc...) Cons Too many to choose from Too many to manage Here today, gone tomorrow Lack of POS integration High-commissions (5-15%)

22 GrubHub Largest market share (Grubhub, Seamless, MenuPages, Allmenus, DiningIn, Restaurants on the Run) 5.6 million active users in past 12-months Delivery service Expensive (commissions) Complaints about delays and inefficiencies Best for newer brands trying to increase business/awareness

23 Caviar Part of Square network Excellent customer support Curated restaurants High-quality presentation Coordinated promotions Highest market penetration in San Francisco Best for high-quality brands

24 White-Label Remote Ordering Pros White-label branding Custom mobile apps No commissions More in-depth features POS integrations Merchant has control of data Cons No discovery network

25 ChowNow User-friendly design Excellent customer support Custom mobile app Ownership of customer data No commissions Delivery via UberRush Yelp, Google, Facebook, Bing, and Zagat integrations Best for new and established brands alike

26 Zuppler Revel POS, Micros, Aloha, Par, POSitouch integrations Hybrid aggregator/white-label Highest market penetration in Pennsylvania Transparent pricing No commissions Best for brands requiring POS integration

27 Remote Ordering Built-In to POS Pros Central management Less expensive Cons No discovery network Everything must be managed inhouse No mobile app (in most cases) Requires mobile-friendly website

28 Revel Built-in remote ordering + integration with single-app aggregator (Zuppler) Delivery management Mobile (line-busting, tableside ordering, pay-at-table) White-label mobile app Enterprise level solution Best for brands that want it all *Promo for new channel partners

29 Remote Ordering Design, Implementation, and Deployment Tradeoffs are inevitable Choose POS system first Check market saturation for singleapp aggregators Start slow - each implementation has growing pains Big brands better fit for strict whitelabel Run the numbers (in-house vs thirdparty delivery) Multiple ipads a must Mobile friendly website a must

30 Remote Ordering Examples

31 Homeroom Using multiple systems (ChowNow, Caviar, Eat24, Postmates, Doordash, OrderAhead) Some services don t require partnership Two tablets max for efficiency (Chownow, Caviar) Each new service had growing pains Support and communication are key Would love POS integration

32 Emporium Thai Using multiple systems (ChowNow, Caviar, Grubhub, Postmates, etc ) The more exposure the better Separate tablet for each service Hire dedicated online ordering mgr Support and communication are key Grubhub gives most exposure UberEATS/UberRUSH best delivery Goal is to funnel customers to whitelabel solution (ChowNow) Would love POS integration

33 Mobile-Friendly Design Examples

34 Be This Guy Not This Guy

35 Be This Guy Not This Guy

36 Seek User Feedback. Read Reviews. Do Your Research.

37 Thanks! Contact us: Merchant Maverick 960 N Tustin ST STE 211 Orange, CA amad@merchantmaverick.com

38 Resources

Revel vs. Competitors

Revel vs. Competitors Always Up Speed Revel is the only ipad POS that can tout Always Up mode. All of your terminals will still communicate and all data and will be stored appropriately, allowing your business to never miss