Haircare market in Italy - Product Launch Almanac 2010

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1 Brochure More information from Haircare market in Italy - Product Launch Almanac 2010 Description: Introduction Datamonitor s Haircare market in Italy Product Launch Almanac 2010 provides a complete guide to new product launches in Italian Haircare market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Haircare market in the US, with data from 2004 to 2009 and forecasts to Scope - Haircare market in Italy - New product SKUs by category - Haircare market in Italy - New product SKUs by manufacturer - Haircare market in Italy - New product by pack type and materials - Haircare market in Italy New Product descriptions Highlights product SKUs launched in Italian haircare market - Shampoo is the leading category in Italian haircare market - L'Oreal is the leading manufacturer of new haircare products in Italy Reasons to Purchase Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Italy Haircare market Analyze trends in product development over time Contents: OVERVIEW Catalyst Summary EXECUTIVE SUMMARY 204 product SKUs launched in Italian haircare market Shampoo is the leading category in Italian haircare market L'Oreal is the leading manufacturer of new haircare products in Italy Bottles was the dominant packing type among the new products launched in Italian haircare market Majority of the products launched in the haircare market used plastic as the package material INTRODUCTION How to use this report Disclaimer Market definition HAIRCARE MARKET OVERVIEW Market value, Market value forecast to 2014 HAIRCARE PRODUCT ANALYSIS New product SKUs by category New product SKUs by manufacturer New products by package type New product by package material DETAILED PRODUCT DESCRIPTIONS APPENDIX Further reading Datamonitor consulting How to contact experts in your industry

2 LIST OF FIGURES Figure 1: Haircare, Italy, market value by category ($m), Figure 2: Haircare, Italy, market value by category ($m), Figure 3: Haircare, Italy, new product SKUs by category, Oct 2009 Sep 2010 Figure 4: Haircare, Italy, new product SKUs by manufacturer, Oct 2009 Sep 2010 Figure 5: Haircare, Italy, new product by package type, Oct 2009 Sep 2010 Figure 6: Haircare, Italy, new product by package material, Oct 2009 Sep 2010 LIST OF TABLES Table 1: Haircare category definitions Table 2: Haircare, Italy, market value by category ($m), Table 3: Haircare, Italy, market value by category ($m), Table 4: Haircare, Italy, new product SKUs by category, Oct 2009 Sep 2010 Table 5: Haircare, Italy, new product SKUs by manufacturer, Oct 2009 Sep 2010 Table 6: Haircare, Italy, new product by package type, Oct 2009 Sep 2010 Table 7: Haircare, Italy, new product by package material, Oct 2009 Sep 2010 Table 8: Garnier Ultra Dolce - Maschera Liscio Intenso - al Cacao e Olio di Cocco Table 9: Garnier Ultra Dolce - Shampoo - al Cacao e Olio di Cocco Table 10: Garnier Ultra Dolce - Balsamo Crema - al Cacao e Olio di Cocco Table 11: Garnier Fructis Color Resist - Shampoo Fortificante Table 12: Garnier Fructis Color Resist - Balsamo Crema Fortificante Table 13: Garnier Fructis Color Resist - Maschera Brillantezza Alta Nutrizione Table 14: Indola Innova Hydrate + - Shampoo Idratante Table 15: Indola Innova Hydrate + - Condizionante Bifasico Idratante Table 16: Indola Innova Hydrate + - Mousse Trattamento Idratante Table 17: Bottega Verde Capelli - Fluido Disciplinante per Capelli Ribelli - all'olio di Karite Table 18: Bottega Verde Capelli - Shampoo - Argan; Karite Table 19: Bottega Verde Capelli - Balsamo - al Burro di Argan; al Burro di Karite Bio Table 20: Testa Nera Gliss Oil Nutritive - Express Repair Spray Table 21: TIGI Love Peace & the Planet - Eco Awesome Shampoo Idratante Table 22: TIGI Love Peace & the Planet - Eco Awesome Conditioner Idratante Table 23: TIGI Love Peace & the Planet - Eco Freako Texturizer Paste - Cherry Almond Table 24: TIGI Love Peace & the Planet - Freak of Nature Volumizer & Thickener - Lavender Citrus Eucalyptus Table 25: TIGI Love Peace & the Planet - Firm Hold Hairspray - Cherry Almond Table 26: TIGI Love Peace & the Planet - Let It Be Leave-In Conditioner - Cherry Almond Table 27: Shu Uemura Art of Hair Essence Absolue - Olio senza Risciacquo per Capelli Secchi Table 28: Shu Uemura Art of Hair Shusu Sleek - Shampoo Lisciante Table 29: Shu Uemura Art of Hair Shusu Sleek - Balsamo Trattamento Lisciante Table 30: Shu Uemura Art of Hair Shusu Sleek - Maschera Lisciante Table 31: Sma - Balsamo - Effetto Lisciante e Anticrespo; Nutriente Table 32: L'Oreal Paris Casting Creme Gloss Glossy Blonds - Colorazione Capelli Biondo Chiaro; 801 Biondo Seta; 910 Biondo Glace; 9304 Biondo Solare Table 33: Testanera Gliss Asia Straight - Shampoo per Capelli Crespi e Ribelli Table 34: Testanera Gliss Asia Straight - Fluido Lisciante per Capelli Crespi e Ribelli Table 35: I Provenzali - Maschera Capelli - al Karite Table 36: L'Oreal Elvive Total Repair 5 - Balsamo Ricostituente Table 37: Herbal Essences Punte a lieto Fine - Shampoo Protezione Doppie Punte Table 38: Bioscalin Intensiv - Trattamento Cosmetico Anti Caduta Capelli - Uomo Table 39: Sma - Shampoo - Effetto Lisciante e Anticrespo; Nutriente Table 40: L'Oreal Paris Excell 10 - Tinta per Capelli Biondo Platino; 4.0 Castano; 4.3 Castano Dorato; 4.35 Cioccolato Speziato; 4.5 Castano Mogano Profondo; 5.0 Castano Chiaro; 5.15 Marron Chocolat; 5.3 Castano Chiaro Dorato; 6.0 Castano Chiarissimo; 6.41 Castano Ambrato; 7.0 Biondo Scuro; 7.13 Biondo Scuro Glace; 8.0 Biondo Chiaro; 8.13 Biondo Chiaro Glace Table 41: L'Oreal Elvive Total Repair 5 - Maschera Ricostituente Table 42: L'Oreal Elvive Total Repair 5 - Shampoo Ricostituente Table 43: L'Oreal Studio Line Silk & Gloss - Fixing Lacca Table 44: L'Oreal Studio Line Silk & Gloss - Fixing Mousse Table 45: Herbal Essences Punte A Lieto Fine - Crema Protezione Doppie Punte Table 46: Herbal Essences Punte A Lieto Fine - Balsamo Protezione Doppie Punte Table 47: Herbal Essences Punte A Lieto Fine - Maschera Intensiva Protezione Doppie Punte Table 48: Esselunga Capelli - Shampoo - Colore & Lucentezza; Lisciante Disciplinante; Nutriente Rigenerante; Ricci Modellati

3 Table 49: Esselunga Capelli - Balsamo - Colore & Lucentezza; Lisciante Disciplinante; Nutriente Rigenerante; Ricci Modellati Table 50: Garnier Ultra Doux - Apres-Shampooing Creme Riche - Beurre de Cacao et Huile de Coco Table 51: Garnier Ultra Doux - Masque Lissage Intense - au Beurre de Cacao et Huile de Coco Table 52: Garnier Ultra Doux - Creme de Soin Lissage Istantante - Beurre de Cacao et Huile de Coco Table 53: Testanera Essential Color - Colorazione Permanente Biondo Chiaro; 219 Biondo Ambrato Table 54: Garnier Ultra Doux - Shampooing - Beurre de Cacao et Huile de Coco Table 55: Euphidra Hair Care System Hydra Shock - Shampoo Table 56: Euphidra Hair Care System Hydra Shock - Balsamo Table 57: Nivea Color Crystal Gloss - Styling Spray Table 58: Nivea Color Crystal Gloss - Cristalli di Luce Protettivi Table 59: Nivea Color Crystal Gloss - Trattamento 1 Minuto Table 60: Nivea Color Crystal Gloss - Shampoo Ravviva Colore Table 61: Nivea Color Crystal Gloss - Balsamo Ravviva Colore Table 62: Nivea Color Crystal Gloss - Maschera Ravviva Colore Table 63: Cien Med - Sensitive Shampoo Table 64: Planter's Sun - Shampoo Ristrutturante per Lavaggi Frequenti - all'aloe Vera Table 65: Planter's Sun - Olio Spray Protettivo - all'aloe Vera Table 66: Planter's Sun - Maschera Balsamo - all'aloe Vera Table 67: Malizia Bon Bons - Shampoo & Body Wash - Mandarino & Zucchero Filato Table 68: Topfer Babycare - Shampoo - With Organic Wheat Bran & Organic Olive Oil Table 69: Logona Naturkosmetik - Shampoo - Age Energy-Organic Caffeine & Coji Berry; Sensitive-Organic Acacia Table 70: Logona Naturkosmetik Daily Care - Conditioner - Organic Aloe+Verbena Table 71: Logona Naturkosmetik Daily Care - Shampoo - Aloe+Verbena Table 72: Testa Nera Men Perfect - Colorazione per Capelli - 40-Biondo Scuro Naturale; 50-Castano Chiaro Naturale; 60-Castano Naturale; 70-Castano Scuro Naturale; 80-Castano Nero Naturale; 90-Nero Naturale Table 73: Testa Nera Essential Color - Colorazione per Capelli Biondo; 220- Biondo Scuro; 225- Marron Glace; 230- Mogano; 240- Castano Chiaro; 245- Castano Chiaro Dorato; 250- Castano; 260-Castano Scuro; 270-Nero Castano; Prugna; 285- Nero Blu; 290- Nero Table 74: Antica Erboristeria - Shampoo - Karite e Cocco-Nutriente; Multifrutta-Vitalita Table 75: Testa Nera Gliss Asia Straight - Shampoo Table 76: Iomiamo Food for Body - Shampoo - Ristrutturante con Latte di Montagna di Vacca Bianca Modenese Table 77: Testa Nera Gliss Asia Straight - Fluido Lisciante Table 78: Testanera Gliss Asia Straight - Siero Anti-Crespo Table 79: Testanera Gliss Asia Straight - Balsamo Table 80: Testanera Gliss Asia Straight - Maschera Trattamento Lisciante Table 81: Schwarzkopf Professional BC Sensitive Soothe - Shampoo Lenitivo Table 82: Schwarzkopf Professional BC Sensitive Soothe - Siero Lenitivo; Trattamento Lenitivo Table 83: Schwarzkopf Professional BC Sensitive Soothe - Lenitivo Styling Table 84: Coop - Shampoo - Delicato; Intensita Colore Table 85: Coop - Balsamo - Azione Delicata Table 86: Biopoint - Shampoo e Balsamo 2 in 1 Table 87: Biopoint - Crema Protettiva per Capelli Table 88: Bottega Verde Hammam - Crema Capelli - Nutriente Rivitalizzante con Polvere di Ghassoul & Estratto di Dattero Table 89: Bottega Verde Capelli - Balsamo - Delicato con Estratto di Mandorle dolci Table 90: Bottega Verde Capelli - Balsamo - Nutriente con Olio Extravergine d'oliva Biologico Toscano Table 91: Bottega Verde Capelli - Shampoo - Nutriente con Olio Extravergine d'oliva Biologico Toscano Table 92: Bottega Verde Capelli - Shampoo - Delicato con Estratto di Mandorle dolci Table 93: Toni & Guy - Rapid Response Leave-In Conditioner Table 94: Garnier Ultradolce - Balsamo Crema - all'olio di Mango e Fiori di Tiare Table 95: Garnier Ultradolce - Shampoo - all'olio di Mango e Fiori di Tiare Table 96: Garnier Ultradolce - Maschera Riparatrice Intensa - all'olio di Mango e Fiori di Tiare Table 97: Carrefour - Balsamo - Karite & Mango; Latte d'avena Table 98: Cliosan Professional - Shampoo - Nutriente; Ristrutturante; Ultraliscio Table 99: Cliosan Professional - Shampoo - Nutricolore per Capelli Trattati; per Capelli Grassi; per Capelli Secchi Table 100: Cien Haircare Giorno per Giorno - Shampoo - Frumento e Uva Table 101: Pool Haircare Repair & Care - Balsamo Pro Vitamina B5 Table 102: Cien Haircare - Shampo alla Provitamina - Volume & Style Table 103: Testanera Essential Color - Colorazione Permanente Biondo; 220 Biondo Scuro; 225 Marron

4 Glace; 230 Mogano; 240 Castano Chiaro; 245 Castano Chiaro Dorato; 250 Castano; 260 Castano Scuro; 270 Nero Castano; 280 Prugna; 285 Nero Blu; 290 Nero Table 104: Bottega Verde Vitamin Force - Balsamo Table 105: Bottega Verde Vitamin Force - Shampoo Table 106: Bottega Verde Uomo+ Sport Energy Action - Shampodoccia Table 107: Frutta & Verdura - Shampoo & Conditioner - Arancia & Cannella Table 108: Carrefour - Shampoo - Dolce Table 109: Frutta & Verdura - Shampoo - Fragola e Cetriolo; Limone e Prezzemolo; Mela e Carota Table 110: Pool Hair Care Provitamine - Balsamo Table 111: Gomgel - Gel Table 112: Natural Sense for Your Bebe - Shampoo Table 113: Pantene Nature Fusion - Balsamo - Lisci Vitality; Massaggio Idratante Table 114: Collistar Speciale Capelli Perfetti - Shampoo Restitutivo Table 115: Collistar Speciale Capelli Perfetti - Maschera Trico-Ricostruttiva Table 116: Vita Toscana - Shampoo - Antiforfora Table 117: Vita Toscana - Shampoo - Capelli Danneggiati; Capelli Grassi; Lavaggi Frequenti Table 118: Vita Toscana - Balsamo - Capelli Danneggiati; Quotidiano Table 119: Cosmesi di Laboratorio Helan Genova Capelvenere La Bellezza nei Capelli - Shampoo - Camomilla e Biondella; Crema Modellante; Crema Rigenerante; Crema Ristrutturante Riacidificante; Crema Rivitalizzante ai 5 Minerali; Crema Volumizzante; Noce e China Table 120: Cosmesi di Laboratorio Helan Genova Capelvenere La Bellezza nei Capelli - Shampoo - Ai Legni e Cortecce di Conifere; Ortica, Edera e Crescione Table 121: Cosmesi di Laboratorio Helan Genova Capelvenere La Bellezza nei Capelli - Balsamo - Crema Ristrutturante; Volumizzante Table 122: Cosmesi di Laboratorio Helan Genova Capelvenere La Bellezza nei Capelli - Jojoba & Babassu Fluid Ristrutturante; Jojoba & Babassu Oil Impacco Rigenerante; Lozione Rivitalizzante alle 3 Vitamine e 5 Minerali - Donna Plus; Uomo Plus; Maschera - Idratante; Impacco Nutriente Rigenerante Table 123: Cosmesi di Laboratorio Helan Genova Capelvenere La Bellezza nei Capelli - Spuma Volumizzante Table 124: Cosmesi di Laboratorio Helan Genova Capelvenere La Bellezza nei Capelli - Cera Nutriente Extra- Lucida Table 125: Cosmesi di Laboratorio Helan Genova Capelvenere La Bellezza nei Capelli - Gel Capelli Serenoa e Pantenolo Table 126: Cosmesi di Laboratorio Helan Genova Fiori Radici Frutti Ginger - Shampoo Doccia Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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