Table of Content: A Merchant's Journey to E-Commerce

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1 E-Payments in the Emerging Markets

2 Table of Content Story of a merchant: Journey of growth The Challenges The Opportunities The Road to Future-Proofing

3 Story of a Merchant: Journey of Growth TO A LARGE ENTITY PROCESSING PAYMENTS ANALYTICS APIs MOBILE APP API/SDK RECURRING PAYMENTS TELR STORE BUILDER TOKENISATION PRINT E-INVOICING SOCIAL MEDIA IDEA facebook.com instagram Pay

4 The Challenges 1) What s being offered now? High fees Currency Exchange Initial deposits Onboarding Time Weak Strategic partnerships & an incomplete ecosystem Fragmented solutions Logistics Payments Web Stores Call Centers

5 The Challenges 2) Fragmentation in Epayments Integration with local payment solutions Mobile Experience Support 40% of consumers listed security as their first concern

6 The Challenges 3) Lack of Understanding of Business Drivers Updated market data & insights Real-time analytics

7 The Opportunities 1) The emerging markets especially the MENA and APAC regions APAC and MENA are set to overtake North America (the largest e- commerce market in the world) in B2C e-commerce spend by By the end of 2015, e-commerce spend in MEA will hit over $39bn USD, with the MENA region making up nearly 50%. The UAE and Algeria are among the top 5 emerging markets for e- commerce growth, while KSA is now in the top 30 for most attractive markets for e-commerce globally.

8 The Opportunities 1) The emerging markets especially the MENA and APAC regions

9 The Opportunities 1) The emerging markets especially the MENA and APAC regions

10 The Opportunities 2) User and business habits Younger more tech-savvy users, and late millennials entering the workforce and generating more disposable income 2014 in UAE: 41% increase of leading store-based retailers establishing an online presence. Rising consumer trust

11 The Opportunities 3) Mobile and Social Media Mobile transactions accounted for 22% of total internet retailing value sales in 2014, up from 12% in Local Mobile payment solutions and alternative payments allowing cashless transactions to unbanked populations With MENA recording the highest social media penetration worldwide, social commerce or selling through social media is the next inflection point

12 The Road to Future-Proofing

13 Areas to tackle 1 Initial deposits One stop solution Social Media Mobile Trust Aggregation of Ecosystem players

14 Social Media Payments

15 Social Media Payments

16 Introducing the Self On-Boarding Experience NO MORE TRIPS TO THE BANK. WE TAKE CARE OF YOUR PAPERWORK & APPROVAL PROCESS.

17 Introducing the Self On-Boarding Experience The merchant submits needed documents onto a secure online platform. We are the bridge between the merchant and the bank.

18 Telr: Holistic Payments Partner Focus Infrastructure Built Technical Vision: to become a international payments network partner Selfonboarding Telr New Infrastructure Risk Management Layer Clearing and Settlement Player New banks to acquire merchants No recurring costs to banks SMEs acquired at lower costs Benefits passed to merchants affordable pricing Capabilities Developed Wallet POS Integration Merchant Cash Advance Webstore Integration with Logistics Partners 25/11/

19 that benefits all stakeholders in the ecosystem Benefits to Overall Ecosystem Bank Partners Clearing & settlement layer (enables control of funds flow and route transactions to multiple banks ) Risk mgmt. layer (enables reporting tools to manage merchant risk and transaction risk) Developers Mobile SDK that enables app developers to have easy interface Tokenization a secure payment feature in the app Merchants Hosted payment pages to integrate with alternative payment methods White label offering of web store 25/11/

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