fresh the CHOICE of PROFESSIONALS brand FLORAL PRODUCTS Products, news and ideas to help create inspirational floral arrangements

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1 ISSUE 14 fresh Products, news and ideas to help create inspirational floral arrangements Distributed to the United Kingdom and Ireland the CHOICE of PROFESSIONALS brand FLORAL PRODUCTS

2 freshtalk Florists always gear up in preparation for the peak periods of St. Valentine s Day and Mother s Day, but it s worth thinking about how you prepare for everyday customers. What s on offer for the customer who rushes in at the end of an ordinary day looking for a gift? What is available in your shop for these regulars? Are there made up designs that stand out from the crowd, or just hand-tied bunches that they can get from any supermarket and probably buy cheaper? It s a fact that when customers have less money to spend they want to part with it wisely, and they become more choosey. They want a gift that reflects individuality and personality. This is why flower arrangements are back in fashion, and florists are seizing the opportunity to use their creativity to provide customers with specialist designs that others cannot compete with. It s not about churning out the same design time after time, one-size fits all does not work any more. A flower arrangement is less time consuming to make, just soak the floral foam, pop it in a container and you are away adding the flowers, no fiddling with tissue paper, cellophane or making bows. Check out pages 8 and 9 for Grab and Go Gifts. Now with the advantage of OASIS Brand Floral Foam Maxlife, flowers last longer than ever in flower arrangements. Plus take a look at page 7 where fresh thinking by the acclaimed duo Amanda Canning and Barbara Monks from the Flower and Plant Works in Runcorn means floral foam is being used in hand-tied bouquets also, and the benefits are brilliant! OASIS Floral Products are always on the look out for new goodies that will inspire and help florists in their business, and the New Year brings exciting new products. The new Heart Card Holder is one that will be a great accessory for St. Valentine s Day, together with the new luxurious Rose Organza and Rose Non-Woven Wrap. A new range of Wooden Baby Planters and Picks to match will be at the wholesalers shortly together with the exciting Diamond Sensation Wire and Myrtle Wire that florists will love. The new OASIS NAYLORBASE Granny frame will be invaluable for funeral designs, and the OASIS Florette Grande, OASIS Dekorette Grande and OASIS Dekorette Maxi will be great tools for larger floral designs. From everyone at OASIS Floral Products we wish you a very happy and prosperous OASIS Ambassador Neil Whittaker is one of only a handful of UK floral designers who has stood the test of time. Other floral designers fall by the way side, or run out of steam after a few years, but even after thirty years in the business Neil continues to push the boundaries of design and technique to its limit. A born competitor, ambitious and focused, he constantly challenges himself to produce truly individual designs in impeccable style. Neil s influence is seen everywhere in the UK, he is a much sought after professional floral demonstrator, and his workshops are renowned for helping florists move forward to develop modern techniques and embrace new designs. Neil Whittaker Neil s success as a floral competitor is well known. Teleflower Florist of the Year, second in the world Teleflower Cup in Manilla, three RHS Chelsea Gold medals, the RHS Chelsea Florist of the Year 2009, fourth in the Europa Cup in Slovenia in 2007, seventh in the Interflora World Cup in Shanghai in 2010, current British Florist Association Florist of the Year, current Interflora Florist of the Year, and now third this year in the Europa Cup in the Czech Republic. What a fabulous record of achievements! When Neil is not jetting around the world he is happy to be with his partner Anthony Williams working at their shop The Design Element in Irlam, Manchester. Here they cater for a wide range of customers from signature designs to small weekly grave flowers all styled with panache and cheerful customer service, nothing is too large or too small to receive their specialist care. Neil says, As an OASIS Ambassador I am privileged to work with the top quality products that OASIS Floral Products offer. It s exciting to be able to help florists and tell them about OASIS Brand Floral Foam Maxlife, and the benefits it will bring to their business. Smithers-Oasis UK Ltd All rights reserved. Neither the whole, nor any part of the images or copy in this literature may be reproduced in any form without express prior permission from Smithers-Oasis UK Ltd 2

3 The Lucky Rabbit As the Year of the Rabbit draws to a close and the Chinese New Year on 23 rd January 2012 heralds the start of the Year of the Dragon, it s worth remembering that flowers play an important decorative role in this spring festival. Promoting Chinese New Year with special table arrangements and gifts for customers made in traditional Chinese colours could provide extra profits in the quiet month of January. Chrysanthemum Spray Delianne Yellow Carnations Red Nelson Spray Carnations Red Brunello OASIS FOAM FRAMES Raised Shape Sitting Rabbit Red Poly Ribbon Satin 50cm x 1.8mm Stub Wires Black Beads OASIS FOAM FRAMES Raised Shape Sitting Rabbit Red Poly Ribbon Satin 50cm x 1.8mm Stub Wires Thread the beads onto Stub Wires to make whiskers. The Rabbit frame comes with it s own eyes and nose kit. 3

4 MADE IN 15 MINUTES T KEA Easy crowd pleaser designs that take minutes These St. Valentine s Day arrangements are quicker to make than a hand-tied design, and a whole lot more stylish. Simple to construct and easy to transport they can be prepared well in advance using OASIS Ideal Floral Foam Maxlife, plus they show the exceptional skills of a florist. Loving designs don t get easier than this. OASIS Premium Floral Foam Maxlife Aluminum Wire Diamond Heart Pins Valentine Ribbon OASIS Floral Adhesive Tube Acrylic Designer Cylinder Cymbidium Orchid Anthuriums - Tropical Phormium Tenax leaves Moss Hedera 4 OASIS Premium Floral Foam Maxlife Black Acrylic Designer Cylinder Red Aluminum Wire Red Diamond Heart Pins Valentine Ribbon OASIS Floral Adhesive Tube Use one or two statement leaves for maximum impact. For flower arrangements with heavy stems you can always count on OASIS Premium Floral Foam Maxlife.

5 WAYS to make are essential at peak selling times. MADE IN 15 MINUTES OASIS Ideal Floral Foam Maxlife Clear Mirror Cube Diamond Pins Mitsumata Branches OASIS Floral Adhesive Tube Bullion Wire OASIS Floralife Leafshine Anthurium Tropical Rose Naomi Carnations Red Nelson Hedera Erecta Rubus tricolour OASIS Ideal Floral Foam Maxlife Clear 10cm Mirror Cube Gold Bullion Wire Black Mitsumata Branches OASIS Floral Adhesive Tube Diamond Pins OASIS Floralife Leafshine To avoid damage to the flowers, cut the diamond beads from the pins and glue in place. 5

6 Favourite Mum s A charming, slightly vintage look with a modern twist is a recipe for success on Mother s Day. Team the look with Mum s favourite pink and lilac colour harmony. Use OASIS Ideal Floral Foam Maxlife for longer life, and keep the flowers short to aid longevity, and you have a sure fire winner. Rose Pacific Blue Trachelium Blue Lake Michigan Carnations Pink Hedera trails OASIS Ideal Floral Foam Maxlife Lilac Round Tinware Tub with Handles Mixed Lilacs Midelino Sticks Lilac Pepe Cones 25mm Pale Pink and Lilac Riviera Organza Ribbon Lilac Metallic Paper Covered Wire Lengths Soak the OASIS Ideal Floral Foam Maxlife in a solution of water and OASIS Floralife Flower Food. OASIS Ideal Floral Foam Maxlife Round Tinware Tub with Handles Mixed Midelino Sticks Pepe Cones Riviera Organza Ribbon Metallic Paper Covered Wire Lengths 6

7 freshthinking INSPIRED BY YOU... freshthinking idea inspired by Amanda Canning & Barbara Monks from Flower & Plant Works, Runcorn Hand-tied in OASIS Brand Floral Foam Maxlife Hand-tied/ Aquapac in water The best skill and knowledge when it comes to floristry is from you the florist. Down on the ground floor you are the experts in creativity, techniques and great ideas that s why we rely on you at OASIS Floral Products, for feedback on our range of floral foam items and sundries. Listening, supporting and working with you to help your business grow is one of our core aims. Now it s your turn to show us your imaginative solutions to everyday problems using our products. If you have a great idea to improve sales, increase profitability or an inspirational recipe using OASIS Floral Products in a novel way, and for the benefit of florists, then we want to hear about it. Our website has all of the details. Clever florists Amanda Canning and Barbara Monks from Flower & Plant Works, Runcorn kick start Fresh Thinking Inspired By You with a corker of an idea. When making a hand-tied bouquet, arrange the flowers in ⅓ of a brick of OASIS Brand Floral Foam Maxlife and then place the floral foam in the cellophane water bubble, this will create a fuller look than in a normal aquapac. The bouquet looks larger, the customer is happy, the florist ecstatic. Brilliant! Plus there are additional enormous benefits: Increases profitability, designs look more using less stems. Cuts down on foliage costs. Aids delivery, the floral foam gives added stability to the aquapac. Increases longevity with the use of OASIS Brand Floral Foam Maxlife. This is your chance to shine, so visit and help your fellow florists to a more profitable future. Amanda Canning and Barbara Monks of Flower and Plant Works, Runcorn are already making up their designs using OASIS Brand Floral Foam Maxlife. They say: One of the great things about it is if you get interrupted, you can stop what you are doing and go straight back to it unlike a hand-tied. They are simple to create and it is a florist only product. Barbara, a trained botanist, realised the benefits the properties of OASIS Brand Floral Foam Maxlife could bring to their designs, not just in maximising the volume but also in aiding flower longevity. They both agree: Times are hard for the industry and we believe we need to support each other by sharing good ideas. This has worked for us and it could also work for you. 7

8 & GRAB GO GIFTS The pace of life these days means that customers are always in a hurry. It s important that when they rush into your flower shop for a floral gift that there are a selection of made up arrangements ready to grab and go. Gift arrangements should be on display all year round not just at peak periods, otherwise sales are lost and the probability is that the customer will never ever return. Offering more in creativity and knowledge than supermarkets is important. This is why flower arrangements made in OASIS Ideal Floral Foam Maxlife will not only live as long as the supermarket bunches, but be inspiring and unique gifts that only florists can produce. Try out these two designs made with the same flowers and container, yet they are totally different in style. Asiatic Lily Vermeer Roses Aqua Chamelaucium - Wax Flower Blondie Aspidistra Phormium Tenax Eucalyptus Baby Blue Xanthorrhoea - Steel Grass OASIS Ideal Floral Foam Maxlife Cerise Pink Acrylic Designer Cube Gold Bullion Wire Bleached White Mitsumata Branches Green Pinholder OASIS Fix Adhesive Tack 8

9 OASIS Ideal Floral Foam Maxlife Acrylic Designer Cube Bullion Wire OASIS Fix Adhesive Tack Mitsumata Branches Pinholder Cover the OASIS Ideal Floral Foam Maxlife with Aspidistra or Phormium leaves decorated with gold Bullion Wire. Then add gold Bullion Wire to the outer container for a dual effect. 9

10 Proposal THE There will never be a refusal when the diamond ring is given in such a stylish fashion. OASIS Ideal Floral Foam Maxlife Square Acrylic Bowl Pin Rose petals using Diamond Pins into OASIS Floral Foam Maxlife to create a Carmen Rose effect cushion for the ring box to sit in. Cover the rest of the floral foam in Waxflower and decorate with Heart Pins for a truly romantic feel. Cord Diamond Pins Cut the OASIS Ideal Floral Foam Maxlife to size and cover with the Waxflower before inserting it into the Square Acrylic Bowl. Heart Pins Chamelaucium - Wax Flower Blondie Rose Petals Naomi OASIS Ideal Floral Foam Maxlife Clear Square Acrylic Bowl Red Heart Pins Diamond Pins Dark Red Cord 10

11 Red Rose Naomi Hedera Erecta OASIS Mini Deco Ivory Galaxy Non Woven Wrap Black Kraft Paper 2mm Dark Red Cord Red Diamond Heart Pins Red Aluminum Wire OASIS Floral Adhesive Tube Green Lacquered Stub Wire OASIS Mini Deco Diamond Heart Pins Green Lacquered Stub Wire Unwrap Too good to HOW TO... 2mm Cord Kraft Paper OASIS Floral Adhesive Tube Galaxy Non Woven Wrap Aluminum Wire Lets hope the present inside is as good as the gift-wrapping because this ultra glam gift presentation will delight any Valentine. Unique floral gift-wrapping is yet another decorating service to offer customers. With many florists already selling gift lines, such as chocolates and wines, here is an additional quick and easy method to more profits. Follow these easy steps to create unique gift-wrapping. STEP 1 Cover the box neatly with Black Kraft Paper making neat envelope ends and sealing with OASIS Floral Adhesive. Make a neat band of Galaxy Non Woven Wrap, and glue down the centre length of the box. Use dark red Cord lengthwise, and then across the width, one-third from the end of the box. Secure in place. STEP 2 Wet the OASIS Mini Deco then push it firmly onto the box, and if necessary for added security use OASIS Floral Adhesive. Cut small squares of Galaxy Non Woven Wrap and pinch together to form rosettes. Make seven rosettes using a Stub Wire at the base to secure each one. STEP 3 Add the rosettes to form a frill around the bottom of the OASIS Mini Deco. Insert trails of Hedera into the floral foam to form an elongated shape, cover any exposed floral foam with Hedera leaves. Take Aluminum Wire and make three swirls to encircle the design. Place one special Rose into the centre. Cut the red Diamond Hearts from the pin and glue one to the centre of the Rose then decorate the box as desired with the remaining heart pins. 11

12 Simply Spring It s cool to be square when it comes to table decorations, and the OASIS Table Deco Quadro makes life easy for the florist. With its square plastic base filled with OASIS Ideal Floral Foam Maxlife it s strong and versatile. This simple design is made with massed Helleborus surrounded by Stachys Lanata leaves, and with a shimmer of clear Pearls on Wire to give a slightly frosty look. It s the perfect antidote for the dull months of January and February. OASIS Table Deco Quadro Clear on Silver Pearls on Wire 12 Glue the preserved Stachys Leaves to the plastic lip of the OASIS Table Deco Quadro using the OASIS Floral Adhesive Tube. Helleborus Corsicus OASIS Table Deco Quadro Clear on Silver Pearls on Wire Preserved Stachys Lanata leaves - coming soon from OASIS Floral Products OASIS Floral Adhesive Tube Design Courtesy of Smithers-Oasis Belgium

13 FRESHTHINKING Innovative design ideas with customer appeal. One thing is for sure you can always rely on top trumps designer Neil Whittaker to pull a unique yet saleable arrangement out of the bag. This design made using OASIS Ideal Floral Foam Maxlife Spheres is guaranteed to become a modern classic that will grace many homes and venues in the coming year. Use a narrow off cut of an OASIS FOAM FRAMES Designer Sheet that would otherwise be wasted. Remove the floral foam top and use only the base. OASIS Ideal Floral Foam Maxlife Spheres OASIS FOAM FRAMES Designer Sheet Hot Melt Glue Gun and Glue Sticks Position the OASIS Ideal Floral Foam Maxlife Spheres and then run Stub Wires through the base from either side securing the Spheres to the Stub Wires for firm anchorage. Butterflies on Wire Metallic Wire Flower Glitter and Flower Glue Chrysanthemum II Mondo Phalaenopsis Madrid Salix OASIS Floral Adhesive Tube 12cm and 16cm OASIS Ideal Floral Foam Maxlife Spheres OASIS FOAM FRAMES Designer Sheet Pink and Dark Pink Feather Butterflies on Wire Pink Metallic Wire Pearl Jewel Flower Glitter and Flower Glue Hot Melt Glue Gun and Glue sticks OASIS Floral Adhesive Tube Birch Sheets 13

14 HOW TO: STEP 1 - Make a paper template of the bone to fit onto the OASIS FOAM FRAMES Designer Sheet. Place the template onto the OASIS FOAM FRAMES Designer Sheet, and mark around the edge with the base of a knife. GIVE A DOG A BONE It s a sad day when a beloved pet dies and a cherished family member is lost forever. STEP 2 - Use a saw to make a sharp neat cut around the marked shape. Cut out a sharper V at each end of the bone with a knife. Chamfer the edges to make a beveled shape, rubbing away any sharp edges with your hands. Pour water over the bone, without over soaking. Pet cemeteries are a growing business throughout the UK, and what better way to say goodbye to a faithful companion than a tribute designed to express thanks for a lifetime s devotion. Here s how to make the tribute. OASIS FOAM FRAMES Designer Sheet Blue Annealed Stub Wires Chrysanthemum Spray Euro white Vinyl Letters Poly Ribbon Satin OASIS FOAM FRAMES Designer Sheet 24 x 12 Red Poly Ribbon Satin Vinyl Letters Blue Annealed Stub Wires STEP 3 - Start massing the white double Chrysanthemum by making the outline first. The Chrysanthemum edge should cover the base of the OASIS FOAM FRAMES Designer Sheet. Push the stems well into the floral foam for security, and make a compact and even base ensuring the shape is not lost. Stick OASIS Vinyl Letters onto Poly Ribbon to make the name of the dog and then secure the ribbon banner with Stub Wires to the centre of the bone. 14

15 Hearts TWIN As a memorial on St. Valentine s Day this evocative Double Heart will convey the emotions of hearts entwined and love immortal. Overlaid with a webbing of filigree glue, these hearts are a meaningful and nostalgic tribute. Roses Pacific Blue Anenome Mona Lisa Blue Eustoma Cari Lavender Gypsophila Million Stars Lavender Flat Moss OASIS FOAM FRAMES Double Solid Heart 40mm Lilac Riviera Organza Ribbon Lilac Mixed Midelino Sticks Silver Bullion Wire OASIS Floral Adhesive Tube High Melt Glue Gun and Glue Sticks Plait the Riviera Organza Ribbon for a luxurious edging. To make the glue overlay spray a ceramic tile with water, and then make a web of glue over the wet tile with the High Melt Glue Gun. Once the glue is dry the webbing will peal off easily from the wet tile. Place the glue webbing over the heart and secure with small amounts of OASIS Floral Adhesive. OASIS FOAM FRAMES Double Solid Heart 40mm Riviera Organza Ribbon Mixed Midelino Sticks Bullion Wire OASIS Floral Adhesive Tube Hot Melt Glue Gun and Glue Sticks 15

16 NEW Designed for maximum flower life Up to 50% more thanks Smithers-Oasis UK Ltd All rights reserved. Neither the whole, nor any part of the images or copy in this literature may be reproduced in any form without express prior permission from Smithers-Oasis UK Ltd Appreciation lasts longer with OASIS Floral Foam Maxlife With new OASIS Floral Foam Maxlife, flowers are proven to live longer than any previous floral foam and as long, if not longer than flowers in a vase. It maximises the lifespan of a variety of flowers, even Gerbera. It prevents early browning, wilting, petal drop and bent neck. Flowers look better, for much longer. You ll see. SEEING IS BELIEVING - Visit to view inspirational gift arrangements.