Target Analytics donorcentrics Performance Analysis and Benchmarking
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1 Target Analytics donorcentrics Performance Analysis and Benchmarking May 2010
2 Topics What is donorcentrics donorcentrics participants Description of the analytic reports Q & A Target Analytics Page 2
3 What is donorcentrics? donorcentrics Performance Analysis is a series of analytical reports, created from transactional giving data, that examine donor lifecycle behaviour and fundraising program performance across many years. donorcentrics Benchmarking is a series of reports that compare behaviour and performance across organisations and a group workshop for cross-organisational collaboration and sharing of best practices. donorcentrics began in 1989 in the United States and now serves over 400 organisations. The donorcentrics National Index is the source for quarterly assessment of non-profit direct marketing fundraising. Target Analytics Page 3
4 Who Participates in donorcentrics? More than 400 organisations in North America are in collaborative benchmarking groups. 16 donorcentrics participants in the UK since launch in 2009 First UK benchmarking group is being held at Unicef UK in mid-july. Participants including: MS Society UK EveryChild Care International UNICEF UK Elizabeth Finn Care St. Dunstan's WWF UK MSF UK Christian Aid Water Aid UK Target Analytics Page 4
5 donorcentrics customers (1) Target Analytics Page 5
6 donorcentrics customers (2) Target Analytics Page 6
7 donorcentrics answers key questions Which donor segments have the best retention? Is my donor upgrade strategy working? Am I moving donors to mid/major levels? How are recurring givers performing as compared to single gift givers? What is the lifetime value of donors by acquisition channel? What is the impact of a sub-par acquisition year on future years revenue? How can I forecast revenue based on expected giving of my donor constituency? How can I justify increasing investment in direct mail acquisition? How does my organisation s performance compare with the performance of peer organisations? What are other organisations doing to build online giving channels or recurring giving programs? What vendors are peer organisations using for database systems and fundraising consulting? Target Analytics Page 7
8 Four Components of the donorcentrics Benchmarking Service 1. Overall Program Assessment (OPA) - analyzes donor lifecycle behaviour and fundraising program performance over many years. Target Analytics Page 8
9 Overall Program Assessment excerpt 1 Target Analytics Page 9
10 Overall Program Assessment excerpt 2 Target Analytics Page 10
11 Overall Program Assessment - excerpt 3 Target Analytics Page 11
12 Overall Program Assessment - excerpt 4 Target Analytics Page 12
13 Four Components of the donorcentrics Benchmarking Service 1. Overall Program Assessment 2. Executive Program Overview - distils the important findings from the OPA into a high-level summary document Target Analytics Page 13
14 Executive Program Overview excerpt 1 Target Analytics Page 14
15 Executive Program Overview excerpt 2 Target Analytics Page 15
16 Four Components of the donorcentrics Benchmarking Service 1. Overall Program Assessment 2. Executive Program Overview 3. Collaborative Benchmarking Report - shows key metrics from all participating organisations Target Analytics Page 16
17 Collaborative Benchmarking Report excerpt 1 Target Analytics Page 17
18 Collaborative Benchmarking Report excerpt 2 Target Analytics Page 18
19 Questions, Contact Details Adrian Cutcliffe Marketing Manager Blackbaud Europe The Tower Building 11 York Road London SE1 7NX Target Analytics Page 19
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