Planning Senior Financial Education Events and Partnering with Local Stakeholders

Transcription

1 Planning Senior Financial Education Events and Partnering with Local Stakeholders

2 Housekeeping Slides will advance automatically Today s presentation is being recorded Presentation will be posted online at aba.com/seniors within next week Submit questions via WebEx Chat feature at any time for Q&A at the end of the webinar

3 Webinar Agenda Experiences and Lessons Learned from Banking Peers Jennell Huff, Bank of the Rockies Angela DeLeon, People s United Bank Elaine Dodd, Oklahoma Bankers Association Resources from ABA Foundation to help Questions & Answers

4 Jennell Huff Bank of the Rockies Customer Service Rep/ Maintenance Specialist

5 Who do you want to reach? Who is your audience? Elderly Care takers Friends & Family of the elderly Financial professionals Other professionals Do you have a presence somewhere already? Senior Centers Assisted Living Centers Organizations Clubs and/or groups Collaborations with any groups

6 Some Things to Consider What is your Time-Frame? What do you want to cover? How much time have you been allowed? Does it coincide with other speakers? Be considerate of their time

7 What is Your Presentation Format? Discussion vs. Lecture? Would your audience benefit more from a round-table discussion or a lecture format? Has your audience heard portions of what you are speaking about before? Is your location better suited to you sitting down and conversing with your audience?

8 Getting the Word Out Utilize your Local Resources Recruit your Front Line Staff Utilize your bank s Social Media Hang flyers if you can Let your local newspapers know

9 What is Your Ultimate Goal? Who do you want to reach? How many presentations do you want to give? What do you want to base your success on? Number of people reached Number of presentations Other

10 Sharing Personal Experiences Helps It can happen to ANYONE!!!! Don t be afraid to talk about your own family Share your personal observations Don t be afraid to share stories that others have shared with you Do be careful not to disclose information you shouldn t

11 Lessons Learned Know your audience Decide in advance what you want to cover Know your time limits Be personable Be friendly Don t be afraid to share personal experiences and observations

12 Angela DeLeon People s United Bank Masters Program Coordinator Angela.Deleon@peoples. com

13 What is the Masters Program? A People s United Bank program designed to promote financial awareness and safety for senior citizens Provides educational programs, seminars, events and training in our communities Programs are designed for senior citizens and community members to help safeguard seniors from becoming victims of financial exploitation and other criminal activity Helps our community, including PUB employees, to better understand and respond to the physical and mental challenges that may affect an older citizen and potentially increase their vulnerability to fraud A collaborative initiative between law enforcement, senior advocacy agencies, businesses, and other senior-related community organizations. The Masters Program is nationally recognized for its leadership in initiating crime prevention and awareness programs for senior citizens.

14 How Did the Masters Program Begin? Was created by Angela DeLeon at People s United Bank in 1996 About Angela DeLeon: Nationally certified crime prevention specialist Member of the Advisory Board of the National Association of Triads, Inc. Former director of the Connecticut Triad Association National trainer for the Office of Victims of Crime Only person in the state of CT certified to teach senior sensitivity, senior crime prevention and elderly interviewing techniques to law enforcement agents. Prior Experience and Accomplishments: Employed by the Bridgeport, Connecticut Police Department Established the first formal crime prevention program tailored to the needs of senior citizens. This program has since become a model for other cities throughout the U.S. Initiated the nationally recognized File of Life Program and the Yellow Dot Program.

15 Elements of the Masters Program A series of collaborative programs designed to promote safety and financial awareness, and to educate and safeguard older adults from financial exploitation, fraud and scams. Includes events and seminars such as: Safe-Teas Financial Exploitation Prevention Crime Prevention Seminars Yellow Dot Program Purse Patrol Uniform Fashion Show

16 Safe-Tea Safe-Tea is a play on the word safety. The Safe Tea Program is a special community event designed to help senior citizens identify common scams that could lead to financial exploitation, identity theft or other fraudulent activities. Working in collaboration with local law enforcement, Safe-Tea s are held at People s United Bank branches, senior housing facilities, and community organizations. The events address various crime prevention topics while offering seniors the opportunity to enjoy tea, coffee and refreshments in a comfortable setting.

17 Yellow Dot Program A program designed to alert emergency personnel, that in the event of a vehicle emergency, vital information about the car s elderly driver can be found in the glove compartment. Yellow Dot Events: Seniors complete a yellow card, which includes, among other pertinent information, medicines, allergies, preferred doctors, and relatives who should be contacted in an emergency Photo is taken of senior and affixed to the card A Yellow Dot sticker is secured to the driver s windshield, notifying first responders that in the event of an emergency, vital information regarding the driver can be found in the glove compartment of the car. All first responders, including police, fire, and EMT, are trained before the Yellow Dot Program is implemented in a community. Yellow Dot sign up events are often held at Senior Centers

18 Purse Patrol The Purse Patrol Program educates seniors on how to avoid becoming victims of purse snatchings in supermarkets and other public places. Accompanied by local law enforcement personnel, a People s United Bank representative walks the aisles of a store looking for women who have left their purse unattended in a shopping cart. Our bank representative then places a Keep An Eye On Your Purse sticker on the victim s purse, alerting her to the fact that her property was unattended. The accompanying police officer then notifies her, that in the time it took to put that sticker on her purse, a thief could have stolen her wallet, and, thus, her identity, using just the information stored in her pocketbook.

19 Uniform Fashion Show The Uniform Fashion Show educates seniors about the various uniforms of local workers who might have cause to visit or enter their homes. The models in these fashion shows include local police officers and firefighters, gas, water and electric company workers and package delivery personnel, among others. The models highlight the unique features of their uniform to help seniors identify the wearer as legitimate. In addition to uniforms, models may show their identification badges and their typical vehicles. The fashion shows arm seniors with the knowledge to spot an imposter, should one ever come knocking on their door.

20 Elaine Dodd Oklahoma Bankers Association EVP, Fraud Division

21 What Are We Doing at OBA? And Why? First, and only, association fraud division Active since 2003 Retired law enforcement with strong background in training and networking Rapport with law enforcement, seniors, bankers and retailers all critical pieces It s great to be old, really

22 Education, at every level Education events/forums for and with: Bank staff (recognition, current scams, SARs, legal reporting) Law enforcement (partners like Hobby Lobby) Adult Protective Services (executive function) TRIAD/SALT groups Retailers Community groups Media as an important partner And, most importantly here, Seniors

23 It s All About Networking (and Understanding SAR s) OK Chief of Police CLEET Recertification Training Topics like Suspicious Activity Report Or, Can You Say, Somethin Ain t Right???

24 And, Just How Can Cops, Banks and Elder Services Best Relate? Statewide Networking and Co-training Cell contacts Updated understanding of SARs, ex working with CFPB Cathey and Durant MAFIA successes Medford Chief training example SW BSA Financial Exploitation always strong component

25 CAFEE - Coalition Against Financial Exploitation of the Elderly OK Bankers OK Senior Law Resource Center OK Securities Law Enforcement APS Area-wide Aging/Long-Term Care Ombudsman TRIAD OU Geriatric Researchers Dedicated Prosecutors

26 Education Humor and stories Pitch as coming to help others Inclusive of families Ex: Insurance summer tours Reaching thousands For free With bacon Elder Law

27 So, How Does It (and Should It) Really Work? Mandatory reporters Knowledge of SARs Permissive Nature Some Do, All Can, None Must (Pre-mandatory level at least) Affects Profitability Of Nation We need numbers on exploitation

28 How Do We Get Current Info? It s all about the networking Numerous calls from banks and customers every day Law enforcement contacts MAFIA (Metro Area Fraud Investigator Association) and banker groups convened as needed Reaching out to internet gurus Outbound calls to the fraudsters just to get feel of what they are doing

29 ABA Staff Point of Contact Caitlin Kovalkoski Director, Bank Community Engagement

30 ABA Foundation s Safe Banking for Seniors Consumer Education Curriculum and Materials for Bankers In some of the lowest-income communities there is 1 book for every 300 kids, compared to middle income communities where each child has access to 13 books on average 1. Module 1: Identifying and Avoiding Scams Module 2: Protecting Your Assets by Preventing Identity Theft Module 3: Choosing a Financial Caregiver Module 4: Being a Financial Caregiver Communications and Planning Resources Register at aba.com/seniors

31 ABA Toolbox on Protecting the Financial Security of Older Americans

32 Other Examples of Programming for Seniors: Community Commitment Awards Protecting Older Americans category added in 2014 New Interactive Map launched in 2015 (aba.com/community engagement) 2016 Entries can be submitted May 1 July 1 (aba.com/awards) In some of the lowest-income communities there is 1 book for every 300 kids, compared to middle income communities where each child has access to 13 books on average 1.

33 Questions and Answers Submit questions using WebEx Chat feature Questions after the program call: aba.com/seniors

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