Copyright Marshal Office of the Małopolska Region, Cracow 2011.

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2 Report was created under the project Małopolska Economic Observatory. Małopolska Economic Observatory Marshal Office of the Małopolska Region Regional Policy Departament Address: ul. Basztowa 22, Cracow Correspondence address: ul. Racławicka 56, Cracow tel. (012) , fax. (012) Copyright Marshal Office of the Małopolska Region, Cracow The publication is distributed free of charge. 2

3 Summary Second quarter of 2011 According to the study design 204 interviews were conducted: 70 among subjects included in Section N, Division 079 according to the Polish Classification of Economic Activities (PCEA) 1 - Travel Agency, Tour Operator and Other Reservation Service and Related Activities (36,3%), 74 among subjects included in Section I, Division 055 Accommodation Service and 60 among subjects included in Section I, Division 056 Food Service. International (34,8%) and local (29,4%) businesses dominate in the study. Nearly one out of ten economic entities from Małopolska region operate on the regional market (in the voivodeship) and one out of four on the Polish market (26%). Businesses hiring from 1 to 9 employees are also predominant in the study (57,8%). Incomes of the businesses in the study in the last financial year in most cases were below 50 thousand PLN (29,4%). Nearly 16% of respondents declared incomes from 50 to 100 thousand PLN and nearly one out of nine subjects from 251 to 500 thousand PLN. Second quarter of 2011 The data indicate moderate rise of general economical situation of the businesses in Małopolska. There were no changes in the situation of the businesses in section I of PCEA both in the Małopolska region and in Poland. At the same time the situation of the businesses providing reservation and related service became significantly better while in Poland it reminded unchanged. Employment of the businesses in the study remained at the same level. Average duration of assured activity of the companies in the study was 38 months and was similar to the outcome for the Polish companies. Businesses in the study from April to June used about three-fifths of their maximal production capacity. Demand for services of businesses in the study after second quarter remained unchanged. Sale of the services also remained at the same level. During the same period the demand for the services in Section I increased minimally in the county scale and declined minimally in the Małopolska region. Demand for the services in Division 79 of Section N increased significantly in Poland and remained at the same level in the Małopolska region. There was a minimal decline in sales of the services in Małopolska and minimal sales growth on the national scale in Section I. There was a 1 Polish Classification of Economic Activities 2007 (Polska Klasyfikacja Działalności, PKD) conforms with Statistical Classification of Economic Activities in the European Community Rev. 2 3

4 significant increase in sales of services in Division 79 Section I in Poland which remained the same in the Małopolska region. Chart 1.Conjuncture index comparison of data for Lesser Poland Voivodeship and Poland GENERAL 4 DEMAND SALES countrywide data (GUS) ECONOMIC Lesser Poland Voivodeship FOOD & ACCOMODATION SERVICES DELAYS OF PAYMENTS PRICES 2 4,5% 16,4% 16,5% 5,2% 7,6% -2-1,2% -10,4% -12,7% -11,9% -6,3% -16,2% -3, 4 35,7% RESERVATION & RELATED SERVICES 37,7% 39,8% 35,7% 2 5,7% 7,8% 4,3% 7, -2-9,4% -1,4% -6,4% -11,4% Economic situation of the businesses in the Małopolska region did not change. In case of food and accommodation services minimal decline of economic situation occurred, while economic situation of the businesses providing reservation and related services did not change. Countrywide data indicate lack of changes of economic situation regardless of the type of offered services. Delays of payments remained at the same level for the businesses from the whole of Poland and risen minimally for the businesses from the Małopolska region. Prices of services in tourism industry in general in Małopolska rose moderately, in case of food and accommodation services did not change and in case of reservation and related services rose significantly. In Poland no changes in prices in case of any of the mentioned types of services occurred. The limits to the company s service activity, which were cited most often, are: insufficient demand, uncertainty of general economic situation in the country and competition of domestic firms. In countrywide study costs of employment and high 4

5 payments to state revenue, which appeared on more distant positions in present study, were cited more often. Chart 2. Conjuncture index prognosis comparison of data for the Małopolska region and Poland GENERAL DEMAND SALES ECONOMIC INVESTMENT OUTLAYS PRICES EMPLOYMENT countrywide data (GUS) Lesser Poland Voivodeship FOOD & ACCOMODATION SERVICES ,9% 22,4% 10,4% 10,4% 24,2% 13,4% 18,1% 6,7% 22,8% 14,9% 12,8% 13,8% -6, -3, -2 RESERVATION & RELATED SERVICES ,1% 43, 41,2% 39,1% 2 14,3% 5,7% 21,4% 15,7% 11,3% 11,4% 8, 25,7% 9,8% 0, The expected economic situation during next three months (July-September 2011) Countrywide prognosis for the third quarter formulated at the end of second quarter and predicted outcomes of the businesses from the Małopolska region in current third quarter were compared. General economic situation of businesses in third quarter according to countrywide prognosis and predictions for the Małopolska regon should became minimally better for both PCEA sections in the study. In general the demand for the services of tourism industry businesses in the Małopolska region was not changing. For the services in Section I the demand was increasing slightly which was in line with countrywide prognosis and for services from Division 79 of Section N the demand was remaining at the same level while according to countrywide prognosis it was going to increase. 5

6 Employment of the businesses in the study was not changing regardless of the type of the offered services, whilst in case of the businesses from the whole Poland a slight Chart 3. Total business climate indicator increase of employment of the ,9% 7,5% 14,9% 25, businesses in section I was predicted. In the Małopolska region sales of all of the types of services in the study were minimally increasing, whilst on the country scale a minimal increase for Section I and significant increase for Division 79 of Section N was predicted. Production capacity was sufficient in case of the most of the businesses in the study. Financial situation of the businesses of the Małopolska region was remaining at the same level and just in the case of reservation and related services was becoming slightly better. For the businesses from the whole Poland prognosis was a little bit more optimistic: financial situation of businesses offering food and accommodation services was predicted to become slightly better and in case of reservation and related services it was predicted to become significantly better. Investment outlays were increasing both in case of the businesses from the Małopolska region and the whole Poland. Prices of services in general were remaining at the same level and at the same time businesses offering food and accommodation services did not change their prices and the prices of reservation and related services were significantly risen. For the businesses from the whole Poland a slight rise of the prices of services in Section I and no of change of the prices of services from Division 79 of section N were predicted. General climate of services was discussed Basing on the collected data it can be stated that the conjuncture in tourism industry in the Małopolska region at the end of second quarter was slightly rising. For the Section I no change for both Poland and the Małopolska region was observed, while for the Division 79 of section N a slight change in Poland and slight change at the higher limit of the range for the Małopolska region occurred. Finally, main forms of advertising used by entrepreneurs in the study were discussed. Internet advertising was significantly predominant. 6