Media management 75E17000 Media Management (6 cr) , Media Management (5 cr) Twitter: #mediamgmt
|
|
- Virgil Shields
- 3 years ago
- Views:
From this document you will learn the answers to the following questions:
What is the abbreviation for the course?
What is the title of the person who teaches the course?
What is a particular topic of the course?
Transcription
1 Media management Aalto University: 75E17000 Media Management (6 cr) University of Helsinki: , Media Management (5 cr) Nando Malmelin / Mikko Villi Twitter: #mediamgmt
2 Course overview
3 The course gives the students an understanding of media management, both as a scholarly and professional field. The course discusses the key concepts and theories, as well as current practices of the media industry, especially in the digital media environment.
4 Key themes include: - Theories and practices of media management - Managing media work and content production - Creativity and innovations in the media industry - Strategy practices and multi-platform media - Media convergence and social media - Active audiences, interaction and co-creation
5 Course schedule
6 Course / Period III / January-February 2016 MEDIA MANAGEMENT Aalto University Business School Department of Management Studies Organiza*onal Communica*on & University of Helsinki Department of Social Sciences Media and Communica*on Studies DAY 1 (15.1.) DAY 2 (22.1.) DAY 3 (29.1.) DAY 4 (12.2.) LECTURE LECTURE COURSE INTRODUCTION Nando Malmelin & Mikko Villi Aalto University & University of Helsinki LECTURE MEDIA WORK & MANAGEMENT Nando Malmelin Professor of Prac*ce Aalto University STRATEGY & PRACTICES Rita Järven,e-Thesleff Professor of Prac*ce Aalto University Group discussion MEDIA STRATEGIES based on the ar*cles AUDIENCES & COMMUNITIES Mikko Villi University lecturer University of Helsinki Group discussion CO-CREATION PRACTICES based on the ar*cles Project presentations LOCATION: Sanoma House Töölönlahdenkatu 2 CASE CASE PROJECT BRIEF Sami Smolander & Markus Lehto Sanoma Content Marke*ng STRATEGIES & MEDIA BUSINESS Jyrki Rehumäki CEO Dialogi / A-lehdet COLLABORATION WITH AUDIENCE Tuija Aalto Head of strategy Yle Summary and DISCUSSION
7 Course assignments
8 Requirements and assessment Assessment methods and criteria: - Class activity 30% - Project presentation 30% - Project essay 40% Grading scale: 0-5. U of H: Moodle in use Assignments: - Class attendance and activity - Reading assignment 1 - Reading assignment 2 - Project presentation (in teams) - Project essay (in teams)
9 Project work (in teams) - At the course, the students are working in teams to solve a real-life case about the digitalization of the customer magazine Blue Wings by Finnair. The brief is presented by the representatives of the media company Sanoma. - The teams are assigned to: 1. Work on the assignment to envision a lively, interactive, social online ecosystem to accompany the Blue Wings print magazine. 2. Prepare a presentation to suggest new solutions and viewpoints to solve the case. 3. Write an essay to report and explain your analysis and theoretically discuss the phenomenon in case as well as the solutions suggested.
10 Project presentation - The length of the team presentation of the project work is 10 minutes. Illustrative material (PowerPoint etc.) can be used. The presentation is followed by comments from the company representatives and the teachers, as well as a broader discussion. Creative, insightful and convincing project works are valued. - The presentation should introduce (1) the case, (2) the challenge in question and (3) the results of the analysis and the solutions recommended.
11 Team project essay - A good essay is coherent, well structured, analytical and insightful. Although the assignment is based on a practical challenge, the essay should also use relevant research literature and take part in academic discussion. The length of the essay is words (plus list of references). For U of H students the essay is shorter, words. The absolute deadline is Thursday 18 February The assessment of the essays focuses on the authors ability to critically reflect the theme, as well as analytically and diversely interpret the literature and other relevant material. Also, clarity of argumentation and the logical construction of the text are qualities of a good essay.
12 Journals International Journal on Media Management Journal of Media Business Studies Journal of Media Innovations Media Industries Journal of Media Economics Convergence New Media & Society See also journals e.g. About journalism, marketing, media and management studies
13 Books Albarran Alan B., Chan-Olmsted Sylvia M. & Wirth Michael O. (eds.) (2006). Handbook of Media Management and Economics. New York & London: Routledge. Aris, Annet & Bughin, Jacques (2005). Managing Media Companies. Harnessing Creative Value. John Wiley & Sons, Chichester. Deuze, Mark (2007). Media Work. Cambridge: Polity Press. Küng, Lucy (2008). Strategic Management in the Media. From Theory to Practice. London: Sage. Lowe, Gregory Ferrell & Brown, Charles (Eds.) (2016). Managing media firms and industries. What s so special about media management? Springer, Cham.
14 Learning outcomes
15 Recognize media management both as a scholarly and professional field
16 Understand the key concepts, models and theories of media management
17 Analyze the strategies of media companies, especially in the multi-platform digital environment
18 Apply the knowledge and skills gained on the current trends and practices of media work and media management
19 Who are we and what would we like to achieve?
20 Teams Team 1 (AU) Team 3 (AU) Team 5 (AU) Team 6 (UH) Allu Pyhälammi Thao Duong Outi Kreus Laura Brotkin Emmi Räsänen Ella Malm Isa Kaipainen Janne Simojoki Heli Naski Nhi Tran Anna-Kaisa Haaranen Miikka Jokela Sonja Olkkonen Suvi Asikainen Johanna Malinen Team 7 (UH) Team 2 (AU) Elena Smirnova Thy Nguen Liisa Leeve Teemu Uusitalo Team 4 (AU) Ngoc Nguen Johanna Strömsholm Reetta Evers Agnese Barazza Joonas Pallaoro Patricia Pereira Lilja Kettunen Jani Merimaa
21 The media industry key concepts Aalto University: 75E17000 Media Management (6 cr) University of Helsinki: , Media Management (5 cr) Nando Malmelin
22 10 KEY CONCEPTS
23 MEDIA INDUSTRY MEDIA MEDIA COMPANIES MEDIA- BUSINESS
24 Key concepts MEDIA: Technologies, channels and processes that enable and facilitate mass communication MEDIA INDUSTRY: Broad range of subsectors, traditionally television, newspapers, magazines and radio Rapid changes: new technologies (internet, mobile etc.), digitalization of the media environment, social media, games MEDIA BUSINESS: Uncertainty and instability about markets, competition, business models, revenue logics, consumer behaviour, product and service development
25 Key concepts MEDIA COMPANY: Traditionally focused on developing, producing, marketing and distributing content. Nowadays this definition is challenged. What is a Media Company? (Thomas Hess 2014): Platform operators, who aggregate, manage, and distribute user-generated content. Organizers of public, media-based communication which today operate as content providers, as platform operators, or in hybrid forms.
26 MEDIA CONTENTS MEDIA BRANDS MEDIA PRODUCTS MEDIA SERVICES
27 Key concepts MEDIA BRAND: Previously an industry buzzword and tactical tool, related to marketing and marketing communication of media products and contents. Nowadays media brand refers to (1) a portfolio of multichannel media contents, products, services and platforms (i.e. Monocle) or often to (2) international formats (i.e. Masterchef). A strategic issue and resource for growth (brand extensions).
28 MEDIA MANAGEMENT MEDIA WORK
29 Media management - About managing and leading media firms, media organizations and media professionals. - The goal of studying media management must be to build a bridge between the general discipline of management and the specificities of the media industry and media organizations. (Lucy Küng 2007, 24.) - New field of research; lacks theoretical foundations; no theories unique to the field; mostly descriptive studies. - In the intersection of media studies and management studies?
30 Media management - Characteristics of managing media firms: - Uncertainty and instability business, markets, products, consumer behaviour - Creative work and workers creative autonomy, ethical codes, talent management, inspiration and intrinsic motivation, creative processes - Cultural and societal role and function democracy, information, connecting people, social cohesion
31 What is media work? Media work refers to - work in media organizations or their networks - aiming at planning, producing and marketing the contents, products, services and brands of the media industry - not just journalistic work or content production, but all kinds of activities of media professionals that advance the production and success of media products, services, platforms and brands.
32 Dimensions of media work The inclusion of various stakeholders professional producers, audiences, sources, sponsors in the (co-)creation of media content and experiences The integration of various media industries in a global production network The immaterialization of media production practices as skills, values and ideas rather than people or machines move across such networks The coordination between distinctly different goals creativity, commerce, content and connectivity in the media production process. Deuze, Mark (2009): Media industries, work and life. European journal of communication, 24(4), 474.
33 Model for media work CREATIVITY CONTENT CONNECTIVITY COMMERCE Deuze, Mark (2007): Media work.
34 MEDIA WORK CASE: CO-CREATIVE PRACTICES
35 The aims The study explored processes of co-creation in the media industry. The research questions were: 1. What does co-creative collaboration between media organizations and online audience communities mean and involve? 2. What is the role of editorial team in the management of this collaboration? 35
36 Cases, data and methods Based on two case studies in the Finnish consumer magazine publishing sector. The studied media brands, Demi and Lily, are known for their succesful collaboration with online communities in Finland. The empirical data was gathered using the methods of analytical interviews and focus group discussions. It consist of 10 interviews and two focus group discussions. The interviewees were members of the editorial team, who are responsible for managing and supervising the media work processes. They also participated in the group discussions, in which the gathered data was elaborated further. 36
37 MANAGING CO-CREATIVE COLLABORATION 1. IDEATION 6. DEVELOPMENT 2. PLANNING 5. DISTRIBUTION EDITORIAL TEAM 3. PRODUCTION 4. MARKETING
38 Development and ideation The audience community is actively developing and renewing the media brand, the service concept and the products The audience community is involved in contributing new ideas for contents and stories. The audience community is proactively contacting the editorial team about subjects they think need attention. The editorial team analyzes discussions on the online site and picks up new ideas. The community can be actively used to test ideas for stories, or it can be asked to contribute to the ideation of a story. The community has a strong sense of ownership of the media brand. Therefore they are eager to contribute to the development of the services and contents.
39 Planning and production Discussions in the online community provide valuable clues on phenomena that are currently trendy and popular in the community. The community is involved in content planning, production and execution both by independently creating content and by sending raw material to the editorial team for processing. The community also contributes to the planning of contents through online surveys in which users are asked about how they think a given subject should be approached or what questions should be asked of interviewees. The editorial staff support and mentor their bloggers by offering them tools for the ideation and production of contents, including emotional support and encouragement.
40 Marketing and distribution The members of the community are brand ambassadors: they enhance the appeal of the media brand and service. The community distributes contents in the social media and in this way increases awareness of the media brand, its contents and service. The contents must be interesting and shareable. The distribution of contents in social media is also a process of marketing the service. Content production and marketing are in many respects overlapping activities: after all, contents contribute to the marketingof the service.
41 Seven tasks for the editorial team 1. Conceptualization of the platform and service 2. Observing and understanding the community 3. Development and innovation 4. Facilitation of communication within the community 5. Curation of new subjects out of existing contents 6. Creation of contents that market the service 7. Fostering and developing the media brand
42 Innovative online services or platforms for legacy media brands?
January 2016. Communications Manager: Information for Candidates
January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The
More informationContents Page. Programme Specification... 2
School of Management MA in Marketing Postgraduate Student Handbook Section 1 2014-2015 1 Contents Page Marketing at the School of Management... 1 Programme Director... 1 Director of Graduate Studies, School
More informationInternational Public Relations at Arcadia University Global Perspectives Personal Attention Real-World Integrative Learning Experiences
International Public Relations at Arcadia University Global Perspectives Personal Attention Real-World Integrative Learning Experiences Faculty Program Director Shekhar A. Deshpande, Ph. D., Professor
More informationBA (Hons) Broadcast Journalism and BA (Hons) Print Journalism
BA (Hons) Broadcast Journalism and BA (Hons) Print Journalism These degree courses share all modules except for the practical modules that are specific to either broadcast or print. There are no options
More informationDepartment of Social Research/ Faculty of Social Sciences / University of Helsinki
Master of Social Sciences Master s Degree Programme in Media and Communication Studies Specialisation Line: Media and Global Communication Degree Requirements 2014-2016 Department of Social Research/ Faculty
More informationBA (Hons) Broadcast Journalism and BA (Hons) Journalism 2016
BA (Hons) Broadcast Journalism and BA (Hons) Journalism 2016 These degree courses share all modules except for the practical modules that follow either the Broadcast Journalism Training Council (BJTC)
More informationHow To Write For Mass Media
Course Descriptions: Journalism Updated- 10/2011 JOUR 100. Introduction to Mass Communication for Journalism. 3 crs. Explores the world of mass communication in its entirety and all critical efforts that
More informationRevolutionary Scholarship: Innovation of Community Engagement Models
Revolutionary Scholarship: Innovation of Community Engagement Models Welcome to Boston, where tradition meets innovation! Boston is home to historic Faneuil Hall and The Old State House, places where revolution
More informationProgramme Curriculum for Master Programme in Entrepreneurship
Programme Curriculum for Master Programme in Entrepreneurship 1. Identification Name of programme Master Programme in Entrepreneurship Scope of programme 60 ECTS Level Master level Programme code Decision
More informationJanuary 2016. Brand and Campaigns Executive: Information for Candidates
January 2016 Brand and Campaigns Executive: Information for Candidates Thank you for expressing interest in the role of Brand and Campaigns Executive. We have compiled this information pack to tell you
More informationCommunications strategy refresh. January 2012. 1 c:\documents and settings\mhln.snh\objcache\objects\a654473.doc
Communications strategy refresh January 2012 1 c:\documents and settings\mhln.snh\objcache\objects\a654473.doc Contents 1. Introduction p 3 a. SNH: corporate aims and objectives b. SNH and communications
More informationThe ICMCI CMC Competence Framework - Overview
This CMC Competence Framework specifies the cluster of related abilities, commitments, knowledge, and skills that a management consultant should demonstrate in practice in order to successfully complete
More informationMaster s Degree Programme in Communication (Media and Global Communication) 2011-2014
Master s Degree Programme in Communication (Media and Global Communication) 2011-2014 Master of Social Sciences / M.Soc.Sci. In Finnish: Maisteriopinnot/Vtm ECTS: 120 Advanced studies: 92-94 ECTS Elective
More informationPROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name Political and Public Policy Journalism Award MA School School of Arts and Social Sciences Department or equivalent Journalism Programme
More informationProgramme Specifications
Programme Specifications ADVANCED DIPLOMA IN THE STUDY OF RELIGION 1 Awarding body University of Cambridge 2 Teaching institution University of Cambridge Institute of Continuing Education * 3 Accreditation
More informationGENERAL SYLLABUS FOR PhD PROGRAM IN SOCIAL ANTHROPOLOGY, STOCKHOLM UNIVERSITY *
GENERAL SYLLABUS FOR PhD PROGRAM IN SOCIAL ANTHROPOLOGY, STOCKHOLM UNIVERSITY * 1. Program objectives The new degree ordinance requirements for the PhD degree are as follows: To obtain a PhD, the doctoral
More informationWhite Paper. Beyond Reputation Measurement: Using Reputation to Create Value. Kevin Money and Carola Hillenbrand
White Paper Beyond Reputation Measurement: Using Reputation to Create Value Kevin Money and Carola Hillenbrand Reputation is often defined as a perception of character. Indeed, our reputations attract
More informationInstructions for PLAR Assessors and Associate Dean/Designate
Instructions for PLAR Assessors and Associate Dean/Designate Thank you for agreeing to assess the attached portfolio(s) for Recognition of Prior Learning credit. What is PLAR? PLAR stands for Prior Learning
More informationProblems of practice-based Doctorates in Art and Design: a viewpoint from Finland
Loughborough University Institutional Repository Problems of practice-based Doctorates in Art and Design: a viewpoint from Finland This item was submitted to Loughborough University's Institutional Repository
More informationInternational Master s Program in Comparative Social Work. Kyösti Urponen
International Master s Program in Comparative Social Work Kyösti Urponen Network of Barents CBU Social Work Master Program UNIVERSITY OF LAPLAND University of Oulu Murmansk Humanities Institute Murmansk
More informationOrigin and structure of the volume
Introduction This book presents a selection of articles dedicated to the analysis of the situation and the evolution of public relations and organisational strategic communication, with a main focus on
More informationASU College of Education Course Syllabus ED 4972, ED 4973, ED 4974, ED 4975 or EDG 5660 Clinical Teaching
ASU College of Education Course Syllabus ED 4972, ED 4973, ED 4974, ED 4975 or EDG 5660 Clinical Teaching Course: ED 4972, ED 4973, ED 4974, ED 4975 or EDG 5660 Credit: 9 Semester Credit Hours (Undergraduate),
More informationInstructor Margaret Rakus, M.A., Chair Associate Professors Jon Bekken, Ph.D. and Katherine Lehman, Ph.D. Assistant Professor Heidi Mau, M.F.A.
Instructor Margaret Rakus, M.A., Chair Associate Professors Jon Bekken, Ph.D. and Katherine Lehman, Ph.D. Assistant Professor Heidi Mau, M.F.A. Major in Communications Combined Major in Communications
More informationThe Williams School of Business Bishop's University. BFN 341: Corporate governance Fall 2009
The Williams School of Business Bishop's University BFN 341: Corporate governance Fall 2009 Instructor: Calin Valsan Office: Hamilton 206 Phone: 822-9600/ext. 2448 E-mail: cvalsan@ubishops.ca Internet:
More informationJournalism and Media Studies In the College of Professional Studies and Fine Arts
In the College of Professional Studies and Fine Arts OFFICE: Professional Studies and Fine Arts 361 TELEPHONE: 619-594-5450 / FAX: 619-594-6246 E-MAIL: jms@mail.sdsu.edu http://jms.sdsu.edu The advertising,
More informationSchool of Management MSc in Entrepreneurship Postgraduate Student Handbook Section 1
School of Management MSc in Entrepreneurship Postgraduate Student Handbook Section 1 2015-2016 i Contents Page MSC IN ENTREPRENEURSHIP AT THE SCHOOL OF MANAGEMENT 1 PROGRAMME SPECIFICATION 2 PROGRAMME
More informationQualitative methods. Sara Svensson Visiting Professor School of Public Policy Oktober u. 6/7 bldg: room 336 H-1051 Budapest svenssons@ceu.
Qualitative methods Sara Svensson Visiting Professor School of Public Policy Oktober u. 6/7 bldg: room 336 H-1051 Budapest svenssons@ceu.edu Simona Torotcoi Teaching assistant Doctoral School of Political
More informationPROGRAMME SPECIFICATION POSTGRADUATE PROGRAMME
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMME KEY FACTS Programme name Advanced Computer Science Award MSc School Mathematics, Computer Science and Engineering Department or equivalent Department of Computing
More informationResource Oriented Service Ideation: Integrating S-D Logic with Service Design Techniques.
Resource Oriented Service Ideation: Integrating S-D Logic with Service Design Techniques. Masanao Takeyama 1, Kahoru Tsukui 1, Yoshitaka Shibata 2 takeyama@econ.keio.ac.jp 1Keio University, Tokyo, Japan;
More informationPROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name Library Science Award MSc/MA School Mathematics, Computer Science and Engineering Department or equivalent Department of Library
More informationKillingly Public Schools. Grades 11-12 March 2003
Killingly Public Schools Grades 11-12 March 2003 JOURNALISM Grades 11-12 Mass Media II CONTENT STANDARD 11-12 JII 1: The student will understand how the history of mass media parallels the social and political
More informationThe Peter F. Drucker and Masatoshi Ito Graduate School of Management Claremont Graduate University
The Peter F. Drucker and Masatoshi Ito Graduate School of Management Claremont Graduate University Fall 2008 MGT 322: Advertising Practicum: Contemporary Application Thursdays, 7:00 p.m. - 9:50 p.m. Professor:
More informationMaster of Science in Management
Programme Syllabus for Master of Science in Management 120 higher education credits Second Cycle Established by the Faculty Board of the School of Business, Economics and Law, University of Gothenburg,
More informationJournalism and Media Studies In the College of Professional Studies and Fine Arts
In the College of Professional Studies and Fine Arts OFFICE: Professional Studies and Fine Arts 361 TELEPHONE: 619-594-5450 / FAX: 619-594-6246 E-MAIL: jmsdesk@mail.sdsu.edu http://jms.sdsu.edu The advertising,
More informationCorrelation between competency profile and course learning objectives for Full-time MBA
Correlation between competency and course for Full-time MBA Competency management in the Organizational Behavior and Leadership Managing Sustainable Corporations Accounting Marketing Economics Human Resource
More informationCommunications and Stakeholder Engagement. Created in Partnership between the Forum of Regional Associations of Grantmakers and TCC Group
Communications and Stakeholder Engagement Created in Partnership between the Forum of Regional Associations of Grantmakers and TCC Group Outline of Presentation I. Introduction II. The Value of Communicating
More informationILO GUIDE. Programme Intended Learning. Degree Programme in International Business (IB)
ILO GUIDE Programme Intended Learning Outcomes Guide Degree Programme in International Business (IB) Contents 1. Introduction 3 2. Intended Learning Outcomes 4 3. Structure of Intended Learning Outcomes
More information2012/2013 Programme Specification Data. Business Purchasing and Supply Chain Management. Business/Management
2012/2013 Programme Specification Data Programme Name Programme Number Programme Award QAA Subject Benchmark Statements Business Purchasing and Supply Chain Management P11663 BA (Hons) Business/Management
More informationUNLV Department of Curriculum and Instruction Masters in Education Degree with an emphasis in Science Education Culminating Experience
UNLV Department of Curriculum and Instruction Masters in Education Degree with an emphasis in Science Education Culminating Experience The culminating experience for the Masters of Education degree with
More informationKenya Revenue Authority (KRA) Chief Manager - Strategy, Planning and Policy
Kenya Revenue Authority (KRA) Chief Manager - Strategy, Planning and Policy Job details Reference Number: KRA/HR01/14 Job Title: Chief Manager - Strategy, Planning and Policy Supervisor: Deputy Commissioner
More informationJournalism and Media Studies In the College of Professional Studies and Fine Arts
In the College of Professional Studies and Fine Arts OFFICE: Professional Studies and Fine Arts 361 TELEPHONE: 619-594-5450 / FAX: 619-594-6246 E-MAIL: jms@mail.sdsu.edu http://jms.sdsu.edu The advertising,
More informationMA in International Business Communication 2nd semester Multicultural Communication in Organizations
International Business Negotiation - 7,5 ECTS (Common core course for both concentrations on MA IBC) To achieve the grade 12, students should meet the following learning objectives with no or only minor
More informationMaster of Science in Management
Programme Syllabus for Master of Science in Management 120 higher education credits Second Cycle Established by the Faculty Board of the School of Business, Economics and Law, University of Gothenburg,
More informationStudent Union B, Room 100 (501) 569-3160. Professional and
Student Union B, Room 100 (501) 569-3160 Professional and Master of Arts in Professional and Technical Writing Technical Writing The Master of Arts in Professional and Technical Writing (PTW) program provides
More informationDefining our Image for the Next 50 Years Communications and Reputation at UC Santa Cruz
Background Defining our Image for the Next 50 Years Communications and Reputation at UC Santa Cruz Every university has a story to tell about itself, but the difference between a good story and a great
More informationThe Definitive Guide to Social CRM
The Definitive Guide to Social CRM Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profit Barton J. Goldenberg Chapter 1 Understanding the Intersection of CRM,
More informationDepartment of Marketing Promotion and Tenure Guidelines February 2011
Department of Marketing Promotion and Tenure Guidelines February 2011 I. Overview This document describes expectations for all tenured and tenure track faculty in the Department of Marketing to supplement
More informationCommunication Department Spring 2016 Course Offerings
Communication Department Spring 2016 Course Offerings Comm 25 Intro. To Communication (2) Comm 27 Public Speaking (3) Comm 31 Media & Society (3) Comm 43 Intro. To Interpersonal Communication (3) Comm
More informationThe role shall also be responsible for bringing innovative techniques to ensure deepening and more relevant relationships with donors.
GREENPEACE NORDIC Job Description Form Department: Fundraising Location: Helsinki, Finland Job title: Donor Relationships and Marketing Fundraiser Reports to: Fundraising Manager Level: C.X Fulltime General
More informationCURRICULUM for Diploma of Technology in Project Management
CURRICULUM for Diploma of Technology in Project Management Revised 1 April 2011 Table of contents 1. Introduction 2. The purpose of the programme 3. Programme duration 4. Programme title 5. Admission requirements
More informationStudy program International Communication (120 ЕCTS)
Study program International Communication (120 ЕCTS) Faculty Cycle Languages, Cultures and Communications Postgraduate ECTS 120 Offered in Skopje Description of the program The International Communication
More informationUniversity of Cambridge: Programme Specifications POST-GRADUATE DIPLOMA IN ENTREPRENEURSHIP
University of Cambridge: Programme Specifications Every effort has been made to ensure the accuracy of the information in this programme specification. Programme specifications are produced and then reviewed
More informationFaculty of Journalism Lomonosov Moscow State University
Faculty of Journalism Lomonosov Moscow State University April 11-24 Russian Media and Journalism International Programme 2016 International programme Russian media and journalism Faculty of Journalism,
More informationBusiness Studies Stage 6 Support Document
Business Studies Stage 6 Support Document Support material for the revised syllabus Contents Introduction Key aspects of the syllabus Programming the courses Samples Preliminary Course Scope and Sequence
More informationUnderstanding data visualisation to create insight
Understanding data visualisation to create insight 72hrs of you tube video 571 new websites 100m new emails 277,000 tweets.. created every minute Channel growth Data vs Visualisation Where do you start?
More informationInstructional Technology Capstone Project Standards and Guidelines
Instructional Technology Capstone Project Standards and Guidelines The Committee recognizes the fact that each EdD program is likely to articulate some requirements that are unique. What follows are a
More informationMASTER S DEGREE IN MEDIA STUDIES, ERASMUS MUNDUS MASTERS JOURNALISM AND MEDIA WITHIN GLOBALISATION: THE EUROPEAN PERSPECTIVE
MASTER S DEGREE IN MEDIA STUDIES, ERASMUS MUNDUS MASTERS JOURNALISM AND MEDIA WITHIN GLOBALISATION: THE EUROPEAN PERSPECTIVE ATTACHMENT TO THE ACADEMIC REGULATIONS FOR THE MASTER S DEGREE PROGRAMME IN
More informationASSOCIATION OF AFRICAN BUSINESS SCHOOLS. BUSINESS SCHOOL QUALITY REVIEW Draft dated 10 November 2010
ASSOCIATION OF AFRICAN BUSINESS SCHOOLS BUSINESS SCHOOL QUALITY REVIEW Draft dated 10 November 2010 The AABS quality review entails a group of peers visiting a member or prospective member school to discuss
More informationCollege of Arts and Sciences Communications Course Descriptions
CATALOG 2010-2011 Undergraduate Information College of Arts and Sciences Communications Course Descriptions ADV008: Principles of Advertising Theory, principles and functions of advertising; its role in
More informationHND Media Production. at Ashton Sixth Form College Validated by University of Salford Manchester. Guidance & Information
HND Media Production at Ashton Sixth Form College Validated by University of Salford Manchester Guidance & Information Ashton Sixth Form College Higher Education Contents When are the deadlines?... 2 What
More information2 nd VALDOC Summer School
Invitation 2 nd VALDOC Summer School Smögen, Sweden June 10-15, 2007 Transparency and Accountability in Risk Governance & Societal Decision-making Organized by Karita Research and BMD Research within the
More informationSample Reporting. Analytics and Evaluation
Sample Reporting Analytics and Evaluation This sample publication is provided with the understanding that company names and related example reporting are solely illustrative and the content does not constitute
More informationHow To Learn To Manage A Corporation
MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance COURSES ANALYTICAL
More informationManaging the promotional marketing aspect of a global brand: The role of the expatriate brand manager
Managing the promotional marketing aspect of a global brand: The role of the expatriate brand manager By Dr. Matthew Jelavic, C.Mgr National President and CEO at Canadian Institute of Management Professor
More informationInvitation to tender for social media monitoring agencies
Invitation to tender for social media monitoring agencies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate all
More informationCross-Cultural Management IBU 5011
Raimund Hudak Office hours: upon request E-mail: raimund.hudak@synesis.com Cross-Cultural Management IBU 5011 Syllabus Summer Term 2015 Time: 13:45-17:00 Room: W4.1.06 Begin: March 18, 2015 ECTS-Credits:
More informationPROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES. Masters in Innovation, Creativity and Leadership (MICL) MSc/MA/MInnov
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name Award School Department or equivalent Programme code Type of study Total UK credits 180 Total ECTS 90 PROGRAMME SUMMARY Masters
More informationBOSTON UNIVERSITY Course Syllabus: DESIGN THINKING FOR MULTIPLATFORM MARKETING
BOSTON UNIVERSITY Course Syllabus: DESIGN THINKING FOR MULTIPLATFORM MARKETING INSTRUCTORS: PROF. BENNETT & PROF. VAN DIJK CLASS TIME: Tuesday Evenings, 7:30pm-10pm Office Hours: By Appointment EMAIL;
More informationPrevious Approvals: April 5, 2005; May 6, 2008; November 2, 2010; May 3, 2011, May 3, 2011, May 7, 2013
RYERSON UNIVERSITY POLICY OF SENATE PERIODIC PROGRAM REVIEW OF GRADUATE AND UNDERGRADUATE PROGRAMS Policy Number 126 Previous Approvals: April 5, 2005; May 6, 2008; November 2, 2010; May 3, 2011, May 3,
More informationKenya Revenue Authority (KRA)
Kenya Revenue Authority (KRA) Chief Manager - HR Development and Performance Management Job details Reference Number: KRA/HR02/14 Job Title: Chief Manager - HR Development and Performance Management Supervisor:
More informationProgramme Syllabus for Master Programme in International Strategic Management
Programme Syllabus for Master Programme in International Strategic Management 1. Identification Name of programme Master Programme in International Strategic Management Scope of programme 60 ECTS credits
More informationDEPARTMENT OF MARKETING COLLEGE OF BUSINESS ADMINSTRATION POLICY ON REAPPOINTMENT, TENURE, AND PROMOTION (RTP)
Approved by Academic Affairs May 2010 DEPARTMENT OF MARKETING COLLEGE OF BUSINESS ADMINSTRATION POLICY ON REAPPOINTMENT, TENURE, AND PROMOTION (RTP) I. DEPARTMENT OF MARKETING RTP POLICY A. Preamble B.
More informationMA STRATEGIC FASHION MARKETING PROGRAMME SPECIFICATION. University of the Arts London. MA Strategic Fashion Marketing. UCAS Code
MA STRATEGIC FASHION MARKETING PROGRAMME SPECIFICATION Awarding Body Teaching Institution Final Award UCAS Code Relevant QAA Benchmark Statement University of the Arts London London College of Fashion
More informationAthabasca University Management Position Description Section I
Athabasca University Management Position Description Section I Position Information Update Only X Classification Review Position Title Social Media and Marketing Coordinator Position # 999074 Department
More informationA Guide to Promoting your Project
Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer
More informationEXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.
EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance
More informationPersonal introduction
Teaching Computer Ethics and On the Development of Project Studies at University Central of Pori (UCP) T E R O. V A R T I A I N E N @ O U L U. F I D E P A R T M E N T O F I N F O R M A T I O N P R O C
More informationMBA 695 B Advertising and Promotions UNC-GREENSBORO
MBA 695 B Advertising and Promotions UNC-GREENSBORO PLACE: Joseph M Bryan School of Business Room 205 TIME: Mondays, 6:30 9:20pm INSTRUCTOR: Matt Mitchell OFFICE HOURS: If you need to meet with me feel
More informationAppendix 2: Intended learning outcomes of the Bachelor IBA
Appendix 2: Intended learning outcomes of the Bachelor IBA Intended international & intercultural learning outcomes are presented in bold. Content related aspects Have knowledge of business administrative
More informationHAMPTON UNIVERSITY ONLINE Hampton University School of Business PhD in Business Administration
Program Overview The PhD in Business Leadership and Administration is designed for professionals located nation wide who desire an advanced degree in business to excel in their careers. In addition, the
More informationJOB AND PERSON SPECIFICATION
JOB AND PERSON SPECIFICATION Job Title: Division Grade: Reward Adviser G Reports To: Head of Organisational Development and Systems General Information The Commonwealth Secretariat is the principal inter-governmental
More informationPROGRAMME SPECIFICATION KEY FACTS. Programme name Journalism AND Psychology. Department or equivalent Journalism. Total UK credits 360 Total ECTS 180
PROGRAMME SPECIFICATION KEY FACTS Programme name Journalism AND Psychology Award BA (Hons) School School of Arts Department or equivalent Journalism UCAS Code CP85 Programme code UJJAPS Type of study Full
More informationTalent Development: Delivering Value through Organizational Identity
Talent Development: Delivering Value through Organizational Identity Research by McKinsey & Company Presented by Michael Burchell, Ed.D. May 19, 2015 What is organiza-onal health? How do we measure it?
More informationCOMMUNICATION. COMMRC 0005 INTERVIEWING AND INFORMATION GATHERING 3 cr. COMMRC 0310 RHETORICAL PROCESS 3 cr.
COMMUNICATION COMMRC 0005 INTERVIEWING AND INFORMATION GATHERING 3 cr. Students are introduced to the fundamental principles of interviewing, including the interpersonal communication process, the structure
More informationHENLEY BUSINESS SCHOOL DOCTORAL PROGRAMME SPECIFICATION DOCTOR OF BUSINESS ADMINISTRATION
HENLEY BUSINESS SCHOOL DOCTORAL PROGRAMME SPECIFICATION DOCTOR OF BUSINESS ADMINISTRATION 1 1 CONTENTS Page 1. Award Information and Programme Description 3 2. Educational Aims of the Programme 4 Programme
More informationSCHOOL OF COMMUNICATION TENURE AND PROMOTION CRITERIA, GUIDELINES FOR CREATIVE, PROFESSIONAL, SCHOLARLY ACHIEVEMENT
SCHOOL OF COMMUNICATION TENURE AND PROMOTION CRITERIA, GUIDELINES FOR CREATIVE, PROFESSIONAL, SCHOLARLY ACHIEVEMENT INTRODUCTION: PURPOSE OF THIS DOCUMENT Because the School of Communication requires both
More informationDepartment/Academic Unit: Economics Degree Program: MA
Department/Academic Unit: Economics Degree Program: MA Degree Level Expectations, Learning Outcomes, Indicators of Achievement and the Program Requirements that Support the Learning Outcomes Expectations
More informationLECTURE 1 Introduction To Integrated Marketing Communications. Marketing satisfying needs and wants through the exchange process.
LECTURE 1 Introduction To Integrated Marketing Communications Marketing satisfying needs and wants through the exchange process. The Marketing Management Process 1. Situation analysis (PESTL). 2. Objectives.
More informationJanuary 28, 2014. May 2015 (or sooner at the request of the Provost and Vice President Academic or Senate)
RYERSON UNIVERSITY POLICY OF SENATE DEVELOPMENT OF NEW GRADUATE AND UNDERGRADUATE PROGRAMS Policy Number 1 : 112 Previous Approval Dates for Policy 112 February 7, 1995 (original policy), May 9, 2002,
More informationCULTURAL STUDIES AND CROSS-CULTURAL CAPABILITY
1 Course Syllabus CODE number: CMM 302G CULTURAL STUDIES AND CROSS-CULTURAL CAPABILITY Number of ECTS: 6 Contact Details for Professor Jan Walravens Tel: +32(0)26148170 (Vesalius College reception) E-mail:
More informationWriting Business documents and. All material will be adapted from Botha, D. et al. 2007. Public Relations: Fresh Perspectives. Pearson Education SA
Writing Business documents and Formal Texts All material will be adapted from Botha, D. et al. 2007. Public Relations: Fresh Perspectives. Pearson Education SA Introduction Writing business documents in
More informationHow To Teach General Education At Grianethenanford College
The General Education Handbook Effective Winter 2015 The General Education Handbook The purpose of the handbook is to familiarize the reader with the goals, philosophy and outcomes of General Education
More informationKEYWORDS: Co-design, design games, distributed design processes, network theories, relationship management
Co-Creation in Distributed Value Creation Systems and Networks (blank line) Anne Louise Bang Kolding School of Design, Kolding, Denmark alb@dskd.dk (blank line) Poul Rind Christensen Kolding School of
More informationPerspectives on the knowledge-based society
Perspectives on the knowledge-based society Interviews about Netherlands as knowledge land Editor: Inge Wichard In association with: Vincent Delemarre and Gerda Sulman (editor) Introduction The knowledge-based
More informationPROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name Journalism (Investigative) Award MA School School of Arts and Social Sciences Department or equivalent Journalism Programme code
More informationStrategic Planning for Public Relations
Strategic Planning for Public Relations Third Edition Ronald D. Smith, APR Buffalo State College Routledge Taylor &. Francis Croup NEW YORK AND LONDON Preface Note to Students xi Note to Public Relations
More informationUniPID - FINNISH UNIVERSITY PARTNERSHIP FOR INTERNATIONAL DEVELOPMENT. UniPID Info Session at the Development Week Outi Etuaho and Melissa Plath
UniPID - FINNISH UNIVERSITY PARTNERSHIP FOR INTERNATIONAL DEVELOPMENT UniPID Info Session at the Development Week Outi Etuaho and Melissa Plath UniPID in Numbers Network of 10 Finnish Universities Founded
More informationm fattoremamma FattoreMamma and digital mums Connect with the true decision-makers fattoremamma.com Connect with the true decision-makers 07-2015
Connect with the true decision-makers fattoremamma.com FattoreMamma and digital mums Connect with the true decision-makers 07-2015 Connect with the true decision-makers fattoremamma.com Context FattoreMamma
More informationTeaching Institutions: Institute of Education, University of London
PROGRAMME SPECIFICATION MA in Education and International Development Awarding body: Institute of Education, University of London Teaching Institutions: Institute of Education, University of London Name
More informationfactor The Quality of the Advertising impact in Premium and Luxury Campaigns
factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices
More information