MNGT H3000: Social Media Management

Transcription

1 Short Title: Full Title: Social Media APPROVED Social Media Module Code: MNGT H3000 Credits: 5 NFQ Level: 7 Field of Study: and administration Module Delivered in 1 programme(s) Reviewed By: PHIL MULVANEY Module Author: GLENN MEHTA Module Description: This syllabus aims to provide students with transferable skills in Social Media which can be applied in a future sales management-focussed career. It aims to assess practical elements of social media management, as well as present theories of best practice in community engagement. Learning Outcomes On successful completion of this module the learner will be able to: LO1 LO2 LO3 LO4 LO5 LO6 LO7 Indentify and critically evaluate best practices for communicating with customers using modern digital channels Achieve competency in the practicalities of social media in modern marketing design Audit, prepare and structure an effective social media strategy to enhance customer engagement Build and manage a comprehensive digital and social media presence Evaluate the power and impact of online customer reviews Examine the advantages and disadvantages of use of social media in the workplace environment Display an understanding of the legal considerations regarding social media in business Pre-requisite learning Co-requisite Modules No Co-requisite modules listed

2 Module Content & Assessment Content (The percentage workload breakdown is inidcative and subject to change) % Introduction to Social Media The Social Media Revolution; Personal and Organisational Connectivity; B2C and B2B Communications; Power to amplify messages; Concept of Socialnomics. Social Media Marketing Modern customer communication paradigm; Impact on traditional advertising; Influence on design of adverts; Support for communications strategies; limitations of social media in marketing; regulation. Effective Social Media Modern social media brands; Development of social media strategy; Best methods for enhanced customer engagement; Measuring social media engagement; Turning connections into customers; Roles, responsibilities and tools for a community manager. The Power of Reviews Online consumer behaviour; Impact of B2C consumer reviews; Managing reviews; Effective response to reviews. Social Media in the Workplace Employee resourcing and pre-screening candidates; Advantages and limitations of staff social media usage; Guidelines to regulate social media use in the workplace. Legal Considerations Legal consideration in employee resourcing via social media; Intellectual property issues (disclosure of confidential information and trade secrets, unauthorised use of trademarks, copyright protection); Defamation; Security, privacy and over-sharing concerns; Data protection in the era of big data ; Personal and corporate digital legacy % 20.00% 25.00% 15.00% 10.00% 20.00% Assessment Breakdown % Course Work % Course Work Assessment Type Assessment Description Outcome addressed % of total Assessment Date Practical/Skills Evaluation Performance Evaluation This CA will involve development of a mock social media campaign (e.g. use of Facebook pages to launch a mock product or service) A group/individual research project to develop a workable social media strategy for a sales organisation. This may include a presentation based on the research project, where students will be given a group and individual mark. 1,2,3, ,2,3,4,5,6, Short Answer Questions Online quizzes and tests using Moodle 1,2,3,4,5,6, Ongoing No End of Module Formal Examination Reassessment Requirement Coursework Only This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination. IT Tallaght reserves the right to alter the nature and timings of assessment

3 Module Workload Workload: Full Time Workload Type Workload Description Hours Frequency Average ly Learner Workload Lecture Class Based Instruction 3.00 Every Independent Learning Reading/Study 6.00 Every Total ly Learner Workload 9.00 Total ly Contact Hours 3.00 Workload: Part Time Workload Type Workload Description Hours Frequency Average ly Learner Workload Lecture Class Based Instruction 2.00 Every Independent Learning Reading/Study 7.00 Every Total ly Learner Workload 9.00 Total ly Contact Hours 2.00

4 Module Resources Required Book Resources Mehta, G. 2013, Infinite Ripple - The Social Media Revolution, Xlibris USA Qualman, E. 2013, Socialnomics How Social Media Transforms the Way We Live and Do Business, John Wiley and Sons Qualman, E. 2012, Digital Leader 5 Simple Keys to Success and Influence,, McGraw-Hill This module does not have any article/paper resources Other Resources Journal: Journal of Digital and Social Media Marketingn/a Journal: WARC Online Databasesn/a Various digital resources: n/a

5 Module Delivered in Programme Code Programme Semester Delivery TA_BIDMS_D International Digital & Sales 2 Mandatory