Applied Communication. Introduction to Professional Communication

Transcription

1 Copyright Kwantlen Polytechnic University Department: Applied Communication Course Acronym and Number: CMNS 1140 Former Acronym and Number: Credits: 3 Descriptive Title: Introduction to Professional Communication Calendar Description: Students will learn how to analyze context and audience, determine purpose, message content, visual design and media in order to create written workplace messages that can be received, understood, used and retrieved with speed and accuracy. Required for the following credentials: Accounting, Business Management & Industrial Relations, Computer Information Systems, Fashion, Graphic & Visual Design, Foundations in Design, Horticulture Technologies (e.g. Turf, Greenhouse, Landscape), Legal Administrative Studies, and Marketing. Prerequisites: Corequisites: English 12 (C+) or Technical and Professional Communications 12 (C+) or ABEE 0091 (C) or ABEE 0092 (C) or [ELST 0381 (B) and ELST 0383 (B)] or ENGQ 1099 (C) or CMNS 1110 (C) or Kwantlen English Placement Test or LPI Essay score of 26 or IELTS 6.5 (no band less than 6.0) or IBT 86 (no sub-score less than 20) or Paper Based TOEFL 570 (TWE 5.5) Transferable? Transferable: (Years 1 and 2) Refer to the BCCAT Transfer Guide Transferable: (Years 3 and 4 or other) Individual articulation agreements Not Transferable Implementation Date: 05/2011 To be Reviewed Date: 05/2016 Discontinued Date: Learning Objectives/Outcomes: A student who successfully completes the course will have reliably demonstrated the ability to: Establish purpose and determine message content, medium and delivery strategy through context and audience analysis Adapt message, medium and purpose to changing audience and context conditions

2 Integrate clear, concise language with visual design components to convey increasingly complex messages for a variety of audiences and purposes Illustrate complex information using a variety of integrated figures and tables Research data from primary and secondary sources, and evaluate that data for relevance and accuracy before integrating it with appropriate citation into documents Extract, outline and summarize essential material from both written and oral sources Apply informative and persuasive strategies to achieve precisely defined goals Apply current applied communication conventions appropriately Content: Content will include, but is not restricted to, the following: Critical thinking/problem solving; context-message-audience-purpose analysis Page layout and design, headings and lists, figures and tables Informative and persuasive writing/presentation strategies (e.g. description, process, classification, argument) for a variety of audiences and purposes Resume and application letter conventions and approaches Document and presentation conventions: e.g. memos, letters, , faxes, summaries, short reports, proposals and technical descriptions. Basic research methodologies and documentation conventions: e.g. APA, MLA Essential Skills: A student who successfully completes the course will have reliably demonstrated the following essential skills: Creative thinking and problem solving skills analyzing situations and designing documents for every problem-solving communication task throughout the course Oral skills Interpersonal skills analyzing audiences; participating in cooperative learning activities; role playing Teamwork and leadership skills team projects building consensus, allocating responsibilities for written; delivering messages & debriefing after delivery Personal management and entrepreneurial skills Writing skills designing & creating a wide variety of workplace documents Reading skills analyzing, extracting and summarizing relevant information for specific audiences & purposes Visual Literacy combining graphics and visual design elements with precise, concise text to convey complex information in limited space & time Mathematical skills Intercultural skills communicating for global workplace plus cross-cultural classes Technological skills employing basic computer skills in document and presentation creation: e.g. word-processing, presentations, slides, figures and tables Citizenship and global perspective establishing and developing relationships with multiple audience types strategically developed

3 throughout course Learning Activities: Activities may include, but are not restricted to, the following: Individual and group problem-solving: e.g. analyze workplace scenario in terms of context(s)and audience(s) in order to establish a realistic purpose and determine essential message details and medium; present the results of that analysis on transparencies to class and defend the analysis and solution Research continuum: using research skills ranging from informal observation to formal investigation of primary and secondary sources, conduct audience and context analysis as a basis for determining what message detail and support is necessary to achieve precisely defined purposes for a variety of audiences and contexts Audio/Visual: observe, analyze and discuss relevant films, videos, advertisements, workplace samples, news items, etc. Personal contexts: locate communication problems and solutions in current student experience that parallel workplace problems and solutions, and apply the same analytical skills to both contexts as a means of building bridges from the former to the latter Assessment Methods: Grading system used: LETTER GRADE MAS / NCG EXP / NCG Assessment plans comply with Kwantlen policy and may resemble the following: Assessment Type!"#$%&!'$!"!() # Value Methods for Prior Learning Assessment: The following PLA methods will be used: Challenge exam Standardized test Product / Portfolio Demonstration Interview Worksite assessment Self-assessment External evaluation Interview to establish validity of portfolio and theoretical competency

4 Teaching Modes: Modes Hours per Week Class Size Duration (in weeks) Classroom-Related Instruction (Lecture) Simulated Learning Environment (Lab) Individual Learning Environment (Lab) Practicum Supervisor/Field Experience Reality Learning Environment May be offered in approved 3-hour blocks Hours per Week: offered in 3-hour blocks in approved periods Learning Resources: Required Textbooks, Lab or Shop manuals, Equipment, etc., such as: The latest edition of a business/technical communication text similar to the following: Bovee, Courtland L. Bovee. Business Communication Essentials. Prentice Hall. Ingre, David. Express: Brief Guide to Technical and Business Communication. Nelson. Guffey, Mary Ellen. Business Communication: Process and Product. Nelson. Munter, Mary. Guide to Managerial Communication. Location: Prentice Hall Recommended Textbooks, Lab or Shop Manuals, Equipment, etc., such as: The latest edition of a writing handbook similar to the following: Aaron, Jane E. and Elaine Bander. The Little, Brown Essential Handbook for Writers. Canadian edition. Don Mills, ON: Addison Wesley Longman, Inc. Harris, Muriel & Joan Pilz. Reference Guide to Grammar and Usage. Scarborough, Ontario: Prentice Hall Inc. Lyons, Joseph T. Writing Fundamentals. Scarborough, Ontario: Prentice-Hall Canada Inc. Bibliography Attached? (for suggested library acquisitions) Yes No Do library resources in this area need more development? Yes No *""!+#!,&%!

5 This Course Outline complies with the relevant Kwantlen policies. It follows the guidelines set out in the Kwantlen Course Outline Manual. Department or program learning objectives/outcomes and employability skills that have been identified in this course Outline can be reasonably achieved through this Course. %!+#"! ()- +,$&!./&#&.,&$ "!&',! - 22,#."./&#&.,&$,+,,&#& - *!'%!!&."./&#&.,&$ &,',! - &!"."./&#&.,&$