Strategy & Tactics for Boosting Direct Mail Response

Transcription

1 Brochure More information from Strategy & Tactics for Boosting Direct Mail Response Description: With over 5,000 marketing messages or more bombarding prospects, customers, and donors every day and from every channel, how can you ensure your direct mail will stand out? Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns. This information-packed special report will cover: - Strategy - How to Make Direct Mail Pay for Itself - Psychology Get inside the Head of Your Prospect - Testing - And Tactics With over 5,000 marketing messages or more bombarding prospects, customers, and donors every day and from every channel, how can you ensure your direct mail will stand out? Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns. Twenty-four chapters from leading copywriters, marketers and industry experts will take you through the strategy and psychology, testing, and tactics you need to get the response you want. You ll learn: - 11 Questions that Make Direct Mail Pay for Itself - Psychology of the Mailer How to Get Inside the Head of the Prospect - 7 Tips to Boost Response in this Crazy Economy - 7 Copywriting Tips That Should Be Put to the Test - Creative Strategies for VDP - And much more! You ll also get two case studies about successful direct mail campaigns, along with many examples of response-boosting mail from our Who s Mailing What! Archive, the most complete library of direct mail in the world. There s no way your direct mail campaigns won t see a major bump in response if you incorporate some of these state-of-the-practice as well as state-of-the-art methods. Let the learning begin! Contents: Introduction STRATEGY & PSYCHOLOGY 1. The Creative Brief (The Missing Link) by Ted Grigg Questions that Make Direct Mail Pay for Itself by Keith Goodman 3. Psychology of the Mailer How to Get Inside the Head of the Prospect 4. New Tricks for Old Rules

2 by Mal Decker 5. A Question of Strategy 6. Think Like a Direct Marketer 7. 3 Directives for Increasing Response by Lee Marc Stein 8. How Often Should You Mail Prospects? by Ivan Levison 9. 7 Tips to Boost Response in this Crazy Economy by Dean Rieck Ways to Reactivate the Customer 11. When You Need to Generate Sales Fast by Gary Hennerberg TESTING 12. How to Test by Mal Decker Rules to Testing in a Down Economy by Grant Johnson Copywriting Tips That Should Be Put to the Test TACTICS 15. Handle With Care: Personalization Power 16. Creative Strategies for VDP by Cindy Kilgore 17. Pitting the Premium vs. the Freemium 18. A Premium-Powered Personalization Campaign by Joe Boland 19. Energize Your Offer and Fire Up Response

3 by Dean Rieck Ways to Win at Sweepstakes Rules to Draw Attention with Personalized Cartoons by Stu Heinecke 22. The Testimonial: 6 Keys to Making Them Work by Britt Brouse 23. The Power of the Newsletter (or Enewsletter) by Debra Jason Ways to Amp Up a Renewal Series by Robert LeRose Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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