Business Intelligence for Financial Services Panorama Necto

Transcription

1 Business Intelligence for Financial Services Panorama Necto TECHNICAL WHITEPAPER

2 Accurate and timely intelligence to maximize profitability, to manage risk and to improve customer relationships. With increasing competition, consolidation and global expansion, the financial services landscape has been changing at a dizzying pace. Industry consolidation has reduced the number of players in the market but deepened the capabilities of those remaining, making it more important than ever for firms to differentiate themselves in the market. As companies merge, there is a critical need to integrate data from disparate sources and systems. Combined with increased regulation and consumers that are less loyal to products that they view as commodities, financial services firms are experiencing increased operational pressures. But one old rule still applies: survival of the fittest. Those who want to survive and thrive will have to move fast to keep up with customer demands, changing regulations and the risks of everyday business. Customers want efficient, inexpensive, personalized services available through a variety of channels. New regulations require frequent, accurate financial compliance reports and diligent monitoring for illegal activity. Financial services institutions are striving to meet these demands and balance them with increasing costs, tighter budgets and controlled risk. Success is possible for companies that can make sense of the vast quantities of data at their disposal. With Panorama Software s powerful Panorama Necto business intelligence (BI) solution, forward-looking financial institutions can benefit from accurate and timely information to maximize profitability and manage risk, thus achieving greater shareholder value and competitive advantage. When applied to financial services, the power of BI can: create a complete view of customers and products to maximize customer lifetime value while improving customer acquisition and retention rates; ensure the financial health of the organization by managing key tangible and intangible assets; improve capital allocation and manage risk by accurately calculating and aggregating risk measures across the enterprise; realize greater business results through the management of channel communications, human resources, financial strategies and IT infrastructure.

3 Operational Risk For the financial services industry, mitigating risk is an inherent part of doing business. But in recent years, corporate wrongdoing, market uncertainty and turbulent capital markets have put the dangers of risk and the consequences of poorly managing it in the spotlight. The continuing explosion in transaction volumes and the demand for automation and speed have also escalated the cost of risk. Yet in the face of these pressures, many financial institutions still operate under a silo approach in which business units maintain their own data, analytics and assumptions for risk management frequently inconsistently. Even if they could be consistently applied across the enterprise, traditional risk systems aren't equipped to capture complex interdependencies among a multitude of risk factors that span geographies, departments and lines of business. As a result, organizations often end up chasing "phantom" risks that either aren't likely or aren't detrimental while overlooking insidious and preventable losses. Panorama Necto enables financial institutions to measure and manage operational risk in a scientific way not just to conform to industry best practices and new regulations, but also for making sound business decisions. Applying BI to the vast data collected throughout the organization allows banks to: establish a systematic framework for capturing risk factors and relationships; assess risk exposures and impacts across the branch or enterprise; share intelligence through scorecarding, notification and custom reports; and provide full visibility into the sources and logic behind report results. Channel Renewal Given today's intense market pressures, organizations must find more effective ways to cross-sell and up-sell to new and existing customers in order to improve campaign response rates, generate more revenue and, ultimately, improve customer loyalty. These same conditions have eroded customer loyalty as well, leaving businesses to pay ever-increasing acquisition costs for customers who just bide their time until they find a better offer. Despite these needs, many companies struggle with customer data scattered throughout the enterprise, making it impossible to get a clear view of customer preferences and behavior. Using Panorama Necto BI capabilities to integrate your customer information can fuel your bank's growth. By creating a single customer view, your bank can enhance analysis and planning, and improve the development and deployment of multi-channel cross-sell and retention propositions.

4 An advanced BI solution optimizes the management and use of enterprise customer data, and gathers customer intelligence from all touch points. The next steps are obvious, yet revolutionary: share it for consistent, informed marketing, sales and service across all channels; analyze it to identify best customers and segments, and understand customer churn; then apply it to personalize offers and strengthen customer loyalty and profitability and create a smarter bank. Compliance Basel II and similar regulatory and compliance initiatives (such as the Turnbull Report in the U.K., the Sarbanes-Oxley Act and International Accounting Standards) have created a significant challenge and opportunity for financial services providers to grasp. These regulatory initiatives significantly affect policies, processes, client and industry relationships, and technology infrastructures for the remainder of the decade not to mention holding board members and executive teams personally accountable for levels of control and visibility into risk. But much of the business and process infrastructure to address these regulatory initiatives is not in place or is at an early stage of maturity. Panorama Necto enables banks to satisfy the requirements of all three pillars of Basel II, calculate and aggregate market, credit and operational risk measures, and minimize efforts and investments in risk management. For Sarbanes-Oxley compliance, Panorama s BI solution can allowing financial institutions to define, communicate, assess, certify and improve compliance procedures and processes. And for anti-money laundering vigilance, BI empowers banks to automatically identify, classify and surface suspicious activities to meet stringent government regulations, protect shareholder confidence and maintain a strong reputation.

5 Mitigate and Decrease Exposure to Risk There are a multitude of business reasons beyond regulatory concerns to adopt more sophisticated methods of measuring and managing risk in the financial services industry. Despite regulatory pressure, bank managers and directors are not implementing risk management processes merely to satisfy regulators. Instead, they are doing it because it makes good business sense. When implemented effectively, operational risk management will transcend traditional audit and control processes and shift resources from bank compliance and crisis management to strategic planning, capital management, and enhancing shareholder value. Indeed, the best measure of risk versus reward is risk-adjusted return on capital. Financial risk management in retail banking requires identifying the sources of risk, measuring risks and forming plans to address them a crucial exercise, but one that is rendered almost pointless without consistent, consolidated, up-to-date data. The retail banking sector is also, of course, one of the most competitive in the financial services industry, meaning there is little margin for error in assessing operational risk when it comes to managing loans, cash balances, credit, liquidity and other risks. For financial institutions this creates the challenge of collecting, managing and reporting on operational risk events, a task which can be accomplished by tracking and monitoring Key Risk Indicators. Then after compiling this data, the greater challenge to a retail banking operation is analyzing and reporting risk assessments to identify priorities. Advanced BI capabilities from Panorama Necto transform data into risk information financial institutions can act on and avoid risk arbitrage the fallout from using processes and technologies where the risk is not measured effectively. With a powerful and flexible BI suite like Panorama Necto everyone from CEOs to line managers can access real-time information that provides a complete picture of exposures. That way, when the organization enters a deal everyone knows what its limits are and there are no surprises. In retail banking, BI can also improve efficiency and reduce costs by having one reporting and analysis platform for all credit, market, and operational risk information. And an additional benefit is improving productivity by empowering risk professionals to do more of their own analysis without recourse to IT.

6 Improve Customer Experience With a renewed focus on growing the customer base and increasing loyalty, banks now recognize customer experience as a key to meeting these goals. At the same time, banks are determined to maximize the efficiency of large, widely dispersed operations to deliver a consistent, cross-channel experience for their customers, while reducing the cost for delivering this support. Ideally, sales and service personnel should have a single tool for servicing customers that provides a consolidated view and includes all customer accounts including retail, credit card, and investment and a complete contact history. Benefits include greater service efficiency, higher customer satisfaction, increased customer retention, lower training costs, and new revenue opportunities through cross-selling and up-selling both in person and via phone center contact. However, many banks built their channels independently using heterogeneous solutions available at the time, and now find themselves in the position of having to manage and update multiple channels to meet consumer demands. This leaves each channel operating in its own silo of infrastructure and applications, while at the same time institutions face increasing pressure to lower cost, and improve agility to address new and unforeseen consumer expectations. As well as hampering service, this also greatly complicates the sales analysis of consumer activities that is necessary to determine what customers buy, do not buy and why they leave. This is why technology analyst firm Gartner has recently listed resolving the channel and relationship management challenges as the top issues facing the banking industry today. But there is hope in the form of powerful business intelligence (BI) technologies like Panorama Necto that unite entire financial institutions around front-line employees, allowing everyone from the datacenter and the call center, to the teller window to contribute to the high-quality experiences that attract, retain and sell to profitable customers. With Panorama Necto, customers enjoy an improved experience as data is shared seamlessly and reliably across the Internet, ATM, call center, teller and other channels. By creating a strategic approach to channel renewal, processes can be optimized, data can be re-used, new scenarios can be implemented more quickly, and issues can be resolved before they blow up. As a result, banks can identify and attract profitable new customers through improved marketing; improve customer retention and customer service with household, customer, and account reporting and analysis; and improve branch performance using branch analysis, reporting, and strategic planning.

7 Ensure Regulatory Compliance For financial institutions, a growing diversity of regulations on a variety of levels state, federal, and international now make up a patchwork of compliance requirements with sometimes overlapping applications. Each of these emerging regulatory challenges Sarbanes-Oxley compliance (SOX), international accounting standards compliance (IAS), anti money-laundering reporting, and Basel II Capital Accord reporting for both internal and regulator use depend on demonstrating the transparency of financial and risk information and require the consolidation of vast amounts of data. Implementing compliance will be costly for many, placing more demands on resources, taking time to implement, and requiring additional funding if external expertise must be brought in. The purpose of Basel is to revise the existing international standards used to measure the viability of a bank's capital. To calculate the required capital adequacy and offer a transparent view of risk information, financial institutions must store and maintain records dating back at least seven years and covering every part of their organization. Providing reporting at this level is very time consuming as it involves wading through vast quantities of risk data relating to millions of customers across all their products. Basel II then requires institutions to be able to quickly and accurately publish enterprise-wide consolidated reports on risks, capital and risk management an onerous task if data is trapped in multiple silos. Demonstrating good corporate governance for SOX compliance requires a similarly transparent view of bank accounting data from multiple sources. Panorama Necto enables banks to consolidate mountains of risk data from systems and spreadsheets into a risk data warehouse. BI then identifies the overlapping information that needs to be available for inspectors and reports. It is then possible to ensure the soundness of internal controls with reports on control status, improvement plans and actions. When making efforts to comply with SOX, for example, BI tools deter the use of any loopholes or misrepresentation of data before a CEO can sign off on the data and attest that it is correct. For Basel compliance, Panorama s advanced BI solutions facilitate the improvement of capital allocation by consolidating, analyzing and reporting on risk information. This allows critical information to be captured and communicated across the company, giving executives one place to monitor

8 priority out-of-bounds controls, accounting information and KPIs. It also gives analysts and accountants the access they need to drill down and explore data in granular detail. Based in London, Nationwide is the U.K. s fourth largest mortgage lender and second largest savings provider, counting 11 million members. To comply with its Basel requirements, Nationwide constructed a new data warehouse, but badly needed a solution to analyze vast quantities of risk data relating to millions of customers. Using Panorama Necto provides Nationwide with a consistent single view of data for all user groups, and supports the quick and accurate production of consolidated reports. This allows the organization to prove to Basel regulators that it has control and accuracy in managing its risk, and by doing so, Nationwide is able to maximize its revenue on the available capital.

9 Panorama Software Panorama Software helps companies grow revenues, reduce costs and improve corporate performance by enabling social decision making and unlocking actionable insights contained within their data. Leading the Business Intelligence 3.0 revolution, Panorama Software offers a new generation of BI solutions that introduces a unique way to connect data, insights, and people in the organization. Panorama Necto is the first BI solution that leverages Social Decision Making and Automated Insights to enable users gain insights more quickly, more efficiently, and with greater relevancy. Necto end-to-end BI suite includes Analytics, Social BI, Automated Relevant Insights, Smart Reporting, Dashboards/Workboards and integration with Microsoft Office/SharePoint. Necto is designed to work on top of any data source - OLAP, Relational, Spreadsheets or In-Memory. Founded in 1993, Panorama Software is the original developer of the OLAP technology that was acquired my Microsoft in 1996, which was rebranded as SQL Server Analysis Services and integrated into the SQL Server platform. Since that sale, Panorama has been a close and strategic Microsoft partner, delivering the only Business Intelligence application that is specifically designed for the Microsoft platform. Panorama streamlines business operations through a Software-as-a-Service (SaaS) and on-premise BI solution for over 1,600 customers worldwide, including some of the world s largest financial services, retail, manufacturing, healthcare, telecommunications and media companies. Panorama has a wide eco-system of partners in 30 countries, and maintains offices throughout North America, EMEA and Asia. To learn more about Panorama Software, please visit Worldwide 164 Eglinton Avenue East Suite #100 Toronto, ON M4P 1G4 Canada Phone: Fax: United States 1230 Avenue of the Americas Suite #7109 New York, NY USA Phone: Fax: Europe Devonshire House 66 Church Street, Leatherhead, UK KT22 8DP Phone: Fax: Israel, Asia-Pacific 6, Raoul Wallenberg St. 5th Floor Ramat Hachayal Tel Aviv, Israel Phone: Fax: