Data enhancement services. Delivering high-value consumer and business element listings

Transcription

1 Data enhancement services Delivering high-value consumer and business element listings

2 Data enhancement services Consumer and business element listings Table of contents Data enhancement services consumer... 3 Telephone numbers... 8 TrueTouch SM Summarized credit statistics Census data variables BehaviorBank elements Data enhancement bundled packages consumer Data enhancement services business Business credit segment

3 Data enhancement services consumer The INSOURCE SM Database contains coverage on approximately 235 million consumers in 113 million living units. With more than 2,500 data elements, INSOURCE encompasses a wide range of consumer information. The following pages provide a detailed list of all available data elements along with the data element number required when placing an enhancement order. Experian is working continually to help marketers make the most of their budgets. Check out the value-added services. Value-added services In addition to enhancing your customer and prospect data, Experian offers you a variety of value-added services to help you take your direct-marketing efforts to the next level. Some examples include: Address Capture SM Address Capture SM provides retail marketers with a viable alternative to reverse credit card append. It matches customer name and ZIP Code TM information that was captured at the point of sale against data from Experian s INSOURCE database to return full address records for future marketing efforts. The process also can be used to append purchase behavior, demographics and lifestyle indicators. Telephone append Telephone append offers the most accurate and current consumer telephone information available. Data is updated monthly from a broad range of sources, including Regional Bell Operating Companies, white pages and proprietary sources. Reverse append Reverse append helps you to build your customer database by turning telephone numbers or addresses into complete names using the INSOURCE database s advanced matching process and comprehensive consumer information. Match rate reporting/profiling Match Rate Report This report details the match rates for all elements selected for enhancement. Market Penetration Report This process compares a customer s input file to a representative national sample file from the INSOURCE database. These profiles provide a Z-Score and penetration index for each element and provide results graphically. TrueTouch SM Impact Analysis Report TrueTouch SM gives you a multidimensional view to assist with designing a contact strategy that fits the growing challenges of optimizing targeted consumer communications. Within your TrueTouch Impact Analysis Report, you will learn details specific to your customer base and potential prospects relating to the audience to target the message or motivational themes to use in marketing communications, the information to facilitate channel allocation decisions, and contact timing. Real-Time Marketing Enhanced Lead System Experian s Enhanced Lead System (ELS) provides a solution for the challenges of an online lead environment. Leveraging extensive data assets and advanced analytical systems in real time, ELS ensures that a client can reach the most-qualified, best-defined and best-understood prospects. Experian s ELS offers a unique opportunity to improve the value and quality of a client s prospect and contact data through lead verification and hygiene. Support market segmentation and targeting via demographic and marketing appends, and drive immediate decisions regarding prospects or customers through custom modeling and real-time scoring capabilities. Enhanced list rental fulfillment Enhance your database with INSOURCE data to make it more valuable both to you and to the marketers who rent your list. We also can clean and maintain your database and fulfill list orders. Experian s values-based approach to privacy Experian develops products and services consistent with our values-based approach to privacy. This means that Experian balances the marketer s needs with those of the consumer. To respect consumer privacy and to help clients reach the most appropriate audience, we use both Direct Marketing Association and proprietary mail and telephone preference information to suppress information on consumers who prefer not to receive direct-marketing solicitations. 3

4 Data element listing INSOURCE SM Data element listing Household composition individual and household-level data Data Element Number 100* Date of Birth/Exact Age CCYYMM 100D 100E 101E* Estimated Age 100C Date of Birth/Exact Age CCYYMMDD (IP-restricted day of birth) Exact Age (marketing approval required) Combined Age 103* Gender Code D105S D105E D105N D105T 106E 107A 108E 108H Enhanced Estimated Income Enhanced Estimated Income Amount Estimated Income Estimated Income Amount Given Name (when input provides initial only) Marital Status Model Ethnic Insight SM (includes detail, group, religion, language, country of origin) Ethnic Insight Assimilation (requires ordering Element #108E) 109 Recipient Reliability Code 110 Individual Household Status Code 110A 110P Household Composition Code Person Type 112 Deceased Indicator (D or Unknown) 160 Occupation Detail 160A Occupation Group 162 Education 219 Industry Mail Preference Indicator 224* Home Business Indicator 225* Business Owner Indicator 211* County Geographic Income Percentile 212* National Geographic Income Percentile 350 State Estimated Income Index 351 County Estimated Income Index P400 GreenAware SM Children s data Additional household data pertains to all additional adult (19+) household members other than the input record matched. Data Element Number 121* Presence of Children 122* Number of Children (Maximum of eight children per household) 123* Children s Age Range and Gender 170 Known and Inferred Presence of Children 172 Known and Inferred Presence of Children Age Ranges 124 All Additional Adult Household Members with Name, DOB, Age, Estimated Age, Gender and Relationship 124A All Additional Adult Household Members Name/Indiv Demos/Ethnic Insight 124B All Additional Adult Household Members Name/Individual Demos/No Ethnic Insight *Denoted elements available for Enhanced list rental fulfillment processing 4

5 Data element listing INSOURCE Children s data, continued Data Element Number 124C 124D All Additional Adult Household Members Gold silver bronze (GSB) Name/Individual Demos/Ethnic Insight All Additional Adult Household Members GSB Name/Individual Demos/No Ethnic Insight 125 All Additional Adult Household Members Name/Gender/Household Status 125A 125B 125C 125D Member 1 Individual Demographics Ethnic Insight GSB use only Member 1 Individual Demographics no Ethnic Insight GSB use only Member 1 Individual Demographics Ethnic Insight GSB use only Member 1 Individual Demographics no Ethnic Insight GSB use only 126 Head of Household Name, DOB, Age, Estimated Age and Gender 127 Spouse Name, DOB, Age, Estimated Age and Gender 128 Young Adult/Elderly Parent/Other Name, DOB, Age, Estimated Age and Gender 129 Number of Adults in Household 152 Young Adult Name, DOB, Age, Estimated Age and Gender 153 Elderly Parent Name, DOB, Age, Estimated Age and Gender 154 Other Adult in Household Name, DOB, Age, Estimated Age and Gender 155 Presence of Young Adult in Household 156 Presence of Elderly Parent in Household Additional household data pertains to all additional adult (19+) household members other than the input record matched. Property data Home Transaction/ Mortgage data 113* Homeowner 113A 113B Combined Homeowner Homeowner/Renter indicator 114* Probable Homeowner 114A 115* Renter Homeowner Probability Score 116* Probable Renter 118* Dwelling Type 119* Length of Residence 120* Dwelling Unit Size 601* Estimated Current Home Value (ECHV) 602* County ECHV index 603* County ECHV percentile 608 Original Loan to Value 609 Down Payment Amount (in thousands) 610 Down Payment Percent 611* Date of Warranty deed 612* Purchase amount ranges 612A Purchase amount in thousands 613 Type of Purchase 615 Mortgage Amount Ranges 615A Mortgage Amount in Thousands 616 Mortgage Lender Name 617 Mortgage Rate Type *Denoted elements available for Enhanced list rental fulfillment processing 5

6 Data element listing INSOURCE Property data, continued Home Transaction/ Mortgage data 618 Mortgage Term in Months 619 Mortgage Loan Type 621 Deed Date Of Equity Loan 622 Equity Amount Ranges 622A Equity amount in thousands 623 Equity Lender Name 624 Equity Rate Type 625 Equity Term 626 Equity Loan Type 631 Deed Date of Refinance Loan 632 Refinance Amount Ranges 632A Refinance amount in thousands 633 Refinance Lender Name 634 Refinance Rate Type 635 Refinance Term 636 Refinance Loan Type 641 Year Built 643 Property Indicator 644 Home Stories 645 Land Square Footage Ranges 645A Land Square Footage in Thousands 646 Land Acres Ranges 647 Building Square Footage Ranges 647A 648 Home Bath 649 Home Bedrooms Building Square Footage in Hundreds 650 Swimming Pool Indicator 651 Total Rooms 652 Exterior Wall 653 Home Heat Type 654 Home Fireplaces 655 Home Air Conditioning 657 Home Floor Cover 658 Base Square Footage Ranges 658A Base Square Footage in Hundreds 659 Land Front Footage Ranges 659A Land Front Footage in Thousands 660 Land Depth Footage Ranges 660A Land Depth Footage in Thousands 661 Home Building Construction 671 Total Value of Property Ranges 671A Total Value of Property 672 Improvement Value Ranges 6

7 Data element listing INSOURCE Property data, continued Data Element Number 672A Improvement Value in Thousands 673 Tax Value Ranges 673A Tax Value in Thousands 674 Land Value Ranges 674A Land Value in Thousands Investment Property Data Element Number 675 Investment Property Address 685 Type of investment 686 Investment Property: Date of Warranty Deed 687 Investment Property: Purchase Amount Ranges 687A Investment Property: Purchase Amount in Thousands 689 Investment Property: Type of Purchase 690 Investment Property: Mortgage Amount Ranges 690A Investment Property: Mortgage Amount in Thousands 692 Investment Property: Mortgage Lender name 693 Investment Property: Mortgage Rate Type 695 Investment Property: Mortgage Loan Type 694 Investment Property: Mortgage Term in Months 696 Investment Property: Deed Date of Equity Loan 697 Investment Property: Equity Amount Ranges 697A Investment Property: Equity Amount in Thousands 699 Investment Property: Equity Lender name 700 Investment Property: Equity Rate Type 701 Investment Property: Equity Loan Term in Months 702 Investment Property: Equity Loan Type 703 Investment Property: Deed Date of Refinance Loan 704 Investment Property: Refinance Amount Ranges 704A Investment Property: Refinance Amount in Thousands 706 Investment Property: Refinance Lender name 707 Investment Property: Refinance Rate Type 708 Investment Property: Refinance Term in Months 709 Investment Property: Refinance Loan Type 710 Multiple realty properties indicator Realty models Data Element Number 0711 Estimated Available Equity Ranges 0711A Estimated Available Equity 0715 Estimated Current Loan-to-Value Ratio Ranges 0716 Estimated Current Monthly Mortgage Payment Ranges 0716A Estimated Current Monthly Mortgage Payment 0717 Estimated Current Mortgage Amount Ranges 0717A Estimated Current Mortgage Amount 0741 Year Built (Enhanced) 7

8 Data element listing INSOURCE Telephone numbers A comprehensive listing of published phone numbers and contact services enables more efficient telemarketing. Data Element Number 196 Maximum Telephone Matching 199 Area Code Correction (customer-supplied telephone number) 200* Telephone Numbers (includes and #202), see telephone number options below 201 Telephone Number Verification (customer-supplied telephone) 202 Time Zone do not call (DNC) if #200 purchased Telephone options Data Element Number Element DNC numbers included Types of Do-Not-Call phone numbers included Phone Pander Flag SAN Reqd. Do-Not-Call Contract Reqd. 200 Telephone Numbers No No DNCs included Yes Yes No 200S2 Telephone Numbers IPO2 Yes 200S3 Telephone Numbers IPO3 Yes 200S4 Telephone Numbers IPO4 Yes 200S5 Telephone Numbers IPO5 Yes 200S6 Telephone Numbers IPO6 Yes 200S7 Telephone Numbers IPO7 Yes *Denotes elements available for Enhanced list rental fulfillment processing. FTC DNCs State DNCs (excluding IN) FTC DNCs State DNCs (excluding IN) FTC DNCs State DNCs (excluding IN) DMA DNCs FTC DNCs State DNCs (excluding IN) DMA DNCs FTC DNCs State DNCs DMA DNCs FTC DNCs State DNCs DMA DNCs (excluding IN) No No Yes Yes Yes Yes No No Yes Yes Yes Yes No No Yes Yes Yes Yes 8

9 Data element listing INSOURCE Direct-response and mail-order data Derived from both a consortium direct-response file and direct consumer responses to surveys Data Element Number 130* Direct-Mail Responder Individual Level 131* Direct-Mail Responder Household Level 132A MOR Bank De-duped Hit Count 132B MOR Bank Non-De-duped Hit Count 133* Multibuyer Household Level 134* Direct-Mail Merchandise Buyers 135* Magazine Buyers 136* Contributors 137* Sweepstakes/Contests 138* Do-It-Yourself 139* News and Financial 140* Photography 141* Mail Responders Miscellaneous Odds and Ends Geographic data Defines consumers at a geographic level Data Element Number GEO1 GEO2 GEO4 GEO5 G2506 G2501 G2601 G2602 G2603 Geocode Latitude/Longitude County Name Core based statistical area (CBSA), CSA, Metro Code 2000 State Income Deciles Current Estimated Median Family Income Core Based Statistical Area (CBSA) Core Based Statistical Area Type Rural-Urban County Size Code *Denoted elements available for Enhanced list rental fulfillment processing 9

10 Data element listing INSOURCE TrueTouch SM TrueTouch SM provides a revolutionary new modeling formula for improving your contact strategies. TrueTouch is a multidimensional targeting solution that not only identifies your best customers and prospects, but also tells you what type of messages and offers motivate their purchases, the communication channels they prefer and the times that they can be reached. Impacts 326 Impacts 327 Touchpoints 346 Timing 347 Direct Marketing Channel Receptivity 347I Internet Advertising Receptivity 347M 347N 347R 347T Magazine Advertising Receptivity Newspaper Advertising Receptivity Radio Advertising Receptivity Television Advertising Receptivity *Data Bundles also available Segmentation tools A series of products designed to enable marketers to cluster customers and prospects into similar groups P$YCLE Financial Markets P214H P$YCLE NE P214W Net Worth P214E Income Producing Assets (IPA) Segment Smart Targeting Tools P215* Smart Neighborhoods P216* Experian Smart Targets P217* Smart Households PRIZM P307Z Prizm NE P308H Prizm NE Household Level Mosaic 312GH Mosaic Global Group 312GM Mosaic Global ZIP M Mosaic Group Type ZIP HH Mosaic Household Choice Score CS00A ChoiceScore SM Prospects CS00B ChoiceScore Prospects and Risk Score Automotive models Experian s In the Market for a Vehicle Model predicts the likelihood that a household will be ready to purchase a vehicle within the next five months. Auto ownership models identify the type of vehicles households have the propensity to own. 295 In the Market Model 295A In the Market Model Score 296 New Car Model 297 Used Car Model 10

11 Data element listing INSOURCE Summarized credit statistics Aggregated information is available for modeling that describes a variety of characteristics at a ZIP + 4 level Avg. no. of trades Avg. no. of open trades with a balance >_ to zero Avg. no. of open trades Avg. no. of trades opened within 6 mos. of the profile date Avg. no. of trades opened within 12 mos. of the profile date Avg. no. of accts. opened within 24 mos. of the profile date Avg. no. of trades opened within 36 mos. of the profile date Avg. no. of open trades with a balance > than zero Avg. no. open trades with status of 30 or > days delinq Avg. no. of accts. never reported delinq. or derog Avg. no. of accts. 30 or more days delinq. or derog Avg. no. of accts. 60 or more days delinq. or derog Avg. no. of accts. 90 or more days delinq. or derog Avg. no. of accts. 120 or more days delinq. or derog Avg. no. trades presently current irrespective of past history Avg. no. of paid accounts Avg. no. paid trades within last 24 mos. that had been derog Avg. no. of trades ever reported derog Avg. no. of derog. trades with update <_ 24 mos. of profile date Avg. no. of public record items Avg. no. of public record items in a derog. status Avg. no. of bankrupt accounts Avg. no. of trades with days delinq. and derog. in last 6 mos Avg. no. trades with days delinq. and derog. in last 12 mos Avg. no. trades with days delinq. and derog. in last 6 mos Avg. no. trades with days delinq. and derog. in last 12 mos Avg. no. of collections trades Avg. (sum) outstanding balance on all open trades Avg. outstanding balance on all open trades Avg. balance of open trades presently 30+ days delinq Avg. (sum) monthly payments of all open trades Avg. monthly payment of open trades open < 12 mos. of profile date Avg. (sum) outstanding balance on collection trades Avg. (sum) loan amount on all open trades Avg. (sum) loan amount past due on all open or closed trades Overall ratio of balance-to-loan amount of all open trades Age in mos. of oldest account open paid or closed Age in mos. of most recently opened account paid or closed Avg. age in months of all accounts Avg. no. of inquiries made for credit purposes Avg. no. inquiries for credit purposes < 3 mos. of profile date Avg. no. of inquiries for credit purposes < 6 mos. of profile date Avg. no. of inquiries for credit purposes < 12 mos. of profile date No. of mos. since last inquiry for credit purposes was made % of profile with trades never reported delinq. or derog % of profile consisting of derog. trades % of profile with trades 30+ days delinq. or derog % of profile with trades 60+ days delinq. or derog % of profile with trades 90+ days delinq. or derog % of profile consisting of open accounts % of profile with current accts. from avg. no. of open accts % of new accts. opened < 6 mos. to inquiries < 6 mos. of date % of new accts. opened < 12 mos. to inquiries < 12 mos. of date Avg. no. of auto trades Avg. no. of open auto trades with balance >_ to zero Avg. no. of open auto trades Avg. no. of auto trades opened within 12 mos. of profile date Avg. no. of auto trades opened within 24 mos. of profile date Avg. no. of open auto trades 30 days or more delinq Avg. no. of auto trades never delinq. or derog Avg. no. of auto trades 30+ days delinq. or derog Avg. no. of auto trades 60+ days delinq. or derog Avg. no. of auto trades 90+ days delinq. or derog Avg. no. of paid auto trades Avg. no. of auto trades ever reported derog Avg. (sum) balance on all open auto trades Avg. (sum) monthly payments of all open auto trades Avg. monthly payments all open auto trades open < 12 mos. of date Avg. (sum) loan amount on all open auto trades Maximum loan amount on all auto trades Avg. (sum) loan amount past due on all open or closed auto trades Overall ratio of balance to credit limit of all open auto trades Avg. no. of auto inquiries made for credit purposes Avg. no. of bankcard trades Avg. no. open bankcard trades with balance >_ to zero Avg. no. of open bankcard trades Avg. no. of bankcard trades opened < 6 mos. of profile date Avg. no. of bankcard trades opened < 12 mos. of profile date Avg. no. of bankcards opened < 24 mos. of the profile date Avg. no. of bankcards opened < 36 mos. of the profile date Avg. no. of open bankcard trades with a balance > zero Avg. no. of open bankcard trades with balance >_ to $ Avg. no. of open bankcard accts. with credit limit >_ $ Avg. no. of open bankcard trades balance to limit ratio 40% Avg. no. of open bankcard trades balance to limit ratio 90% Avg. no. of open bankcard trades presently 30+ days delinq Avg. no. of bankcard trades never delinq. or derog Avg. no. of bankcard trades 30+ days delinq. or derog. 11

12 Data element listing INSOURCE Summarized Credit Statistics, continued Avg. no. of bankcard trades 60+ days delinq. or derog Avg. no. of bankcard trades 90+ days delinq. or derog Avg. no. of bankcard trades 120+ days delinq. or derog Avg. no. of bankcard trades ever derog Avg. no. of open bankcard balances >= 0 and open < 12 mos Avg. (sum) outstanding balance on all open bankcard trades Avg. outstanding balance on all open bankcard trades Avg. (sum) loan amount on all open bankcard trades Avg. loan amount on all open bankcard trades Maximum loan amount on all open bankcard trades Avg. loan amt. past due on open or closed bankcard trades Avg. avail. credit after balance subtracted for open bankcards Avg. avail. credit on open bankcards < 30 days delinq. 4+ times Overall ratio balance to credit limit all open bank card trades Ratio bal. to limit open bank trades opened < 12 mos. of date Age in mos. oldest bankcard account open, paid or closed Age in mos. newest bankcard acct. open, paid or closed Avg. age in months of all bankcard accounts Avg. no. of bankcard inquiries made for credit purposes Avg. no. of bankcard inquiries for credit purposes < 6 mos. of date No. of mos. since last bankcard inquiry for credit purposes % profile with bankcard trades never reported delinq. or derog % profile with bankcard trades 30+ days delinq. or derog % of profile with bankcard trades 60+ days delinq. or derog % of profile with bankcard trades 90+ days delinq. or derog % of profile with bankcard trades ever reported derog % of profile consisting of open bankcard accounts % profile with open bankcard accts. from avg. no. of open accts Avg. no. of bank trades (excluding real estate) Avg. no. of open bank trades with balance >= to zero Avg. no. of open bank trades Avg. no. of bank trades opened within 12 mos. of profile date Avg. no. of bank trades presently 30+ days delinq Avg. no. of bank trades never delinq. or derog Avg. no. of bank trades 30+ days delinq. or derog Avg. no. of bank trades 60+ days delinq. or derog Avg. no. of bank trades 90+ days delinq. or derog Avg. no. of derog. bank trades Avg. (sum) outstanding balance on all open bank trades Avg. (sum) loan amount on all open bank trades Avg. no. of credit union trades found on a profile Avg. no. of open credit union trades with balance >= to zero Avg. no. of open credit union trades Avg. no. of credit union trades opened < 12 mos. of profile date Avg. no. open credit union trades presently 30+ days delinq Avg. no. of credit union trades never delinq. or derog Avg. no. of credit union trades 30+ days delinq. or derog Avg. no. of credit union trades 60+ days delinq. or derog Avg. no. of credit union trades 90+ days delinq. or derog Avg. no. of credit union trades ever derog Avg. (sum) balance on all open credit union trades Avg. (sum) loan amount on all open credit union trades Avg. no. of installment loans (excludes real estate) Avg. no. of open installment trades with balance >= to zero Avg. no. of open installment trades Avg. no. of installment loans opened within the last 12 mos Avg. no. of installment loans opened within 24 mos. of profile date Avg. no. of installment trades opened < 36 mos. of profile date Avg. no. of installment trades never delinq. or derog Avg. no. of paid installment trades Avg. no. of derog. installment trades paid within the last 24 mos Avg. no. of installment trades ever derog Avg. (sum) balance on all open installment trades Avg. outstanding balance for all open installment loans Avg. (sum) monthly payments of all open installment trades Avg. (sum) loan amount on all open installment trades Maximum loan amount on all installment trades Avg. loan amt. past due, all open or closed installment trades Ratio of balance to credit limit of all open install trades Avg. age in months of all installment accounts % profile with installment trades never reported delinq./derog % of profile consisting of open installment accounts Avg. no. of loan finance trades found on a profile Avg. no. of open loan finance trades with balance >= to zero Avg. no. of open loan finance trades Avg. no. of loan finance trades opened < 12 mos. of profile date Avg. no. of open loan finance trades presently 30+ days delinq Avg. no. of loan finance trades never delinq. or derog Avg. no. of loan finance trades 30+ days delinq. or derog Avg. no. of loan finance trades ever derog Avg. (sum) balance on all open loan finance trades Avg. (sum) loan amount on all open loan finance trades Avg. no. of real estate mortgage trades Avg. no. of open real estate trades with balance >= to zero Avg. (sum) balance on all open real estate mortgage trades Avg. no. of real property trades (includes real estate) Avg. no. of open real property trades with balance > or = to zero Avg. no. of open real property trades Avg. no. of real property trades opened < 12 mos. of profile date Avg. no. of open real property trades presently 30+ days delinq Avg. no. of real property trades never delinq. or derog Avg. no. of real property trades 30+ days delinq. or derog Avg. no. of real property trades ever derog Avg. (sum) balance on all open real property trades Avg. (sum) monthly payments on all open real property trades 12

13 Data element listing INSOURCE Avg. (sum) loan amount on all open real property trades Avg. loan amt. past due all open or closed real property trades Ratio balance-to-credit limit all open real property trades Avg. no. of real estate 2nd mortgage trades Avg. no. of trades with revolving terms Avg. no. of open revolving trades with balance > or = to zero Avg. no. of open revolving trades Avg. no. of revolving trades opened within 6 mos. of profile date Avg. no. of revolving trades opened within 12 mos. of profile date Avg. no. of revolving trades opened within 24 mos. of profile date Avg. no. of revolving trades opened within 36 mos. of profile date Summarized Credit Statistics, continued Avg. no. of open revolving trades with balance greater than zero Avg. no. of open revolving trades with an outstanding balance > or = to $1, Avg. no. of open revolving accts. with balance >= to $5, Avg. no. of open revolving trades with credit limit >= $1, Avg. no. of open revolving accts. with credit limit >= to $5, Avg. no. of open revolving trades with credit limit >= $10, Avg. no. of open revolving trades balance to limit ratio of 40% Avg. no. of open revolving trades balance to limit ratio of 90% Avg. no. of revolving trades never delinq. or derog Avg. no. of revolving trades 30+ days delinq. or derog Avg. no. of revolving trades 60+ days delinq. or derog Avg. no. of revolving trades 90+ days delinq. or derog Avg. no. of revolving trades 120+ days delinq. or derog Avg. no. of paid revolving trades Avg. no. of derog. revolving trades paid within the last 24 mos Avg. no. of revolving trades ever derog Avg. no. of open revolving trades bal. >= 0 and open < 12 mos Avg. no. of Rev. Trade day delinq. last 6 mos. ever derog Avg. no. of Rev. Trade day delinq. last 12 mos. ever derog Avg. no. of Rev. Trade day delinq. last 6 mos. ever derog Avg. no. of Rev. Trade day delinq. last 12 mos. ever derog Avg. (sum) outstanding balance for open revolving trades Avg. outstanding balance for all open revolving trades Avg. balance open revolving trades presently 30+ days delinq Avg. (sum) loan amount on all open revolving trades Avg. loan amount on all open revolving trades Maximum loan amount on all open revolving trades Avg. loan amt. past due on all open, or closed revolving trades Avg. avail. credit after balance subtracted for all open rev. trades Avg. avail. credit on open rev. trades < 30 days delinq. 4+ times Overall ratio of balance to credit limit all open revolving trades Ratio of bal. to limit all rev. trades opened < 12 mos. of date Age in mos. of oldest revolving account open, paid or closed Age in mos. newest opened revolving acct. open paid or closed Avg. age in months of all revolving accounts Avg. no. of revolving inquiries made for credit purposes % profile with revolving trades never reported delinq. or derog % of profile with revolving trades 30+ days delinq. or derog % of profile with revolving trades 60+ days delinq. or derog % of profile with revolving trades 90+ days delinq. or derog % of profile with revolving trades ever reported derog % of profile consisting of open revolving accounts % of profile with open revolving accts. from avg. no. of open accts Avg. no. of retail trades Avg. no. of open retail trades with a balance >= to zero Avg. no. of open retail trades Avg. no. of retail trades opened within 6 mos. of the profile date Avg. no. of retail trades opened within 12 mos. of profile date Avg. no. of retail trades opened within 24 mos. of profile date Avg. no. of retail trades opened within 36 mos. of profile date Avg. no. of open retail trades with outstanding balance > zero Avg. no. of open retail trades with balance to limit ratio of 40% Avg. no. of open retail trades with balance to limit ratio of 90% Avg. no. of open retail trades presently 30+ days delinq Avg. no. of open retail trades never delinq. or derog Avg. no. of open retail trades 30+ days delinq. or derog Avg. no. of open retail trades 60+ days delinq. or derog Avg. no. of open retail trades 90+ days delinq. or derog Avg. no. of open retail trades 120+ days delinq. or derog Avg. no. of open retail trades ever derog Avg. no. of open retail trades bal. >= 0 open < 12 mos. of date Avg. (sum) outstanding balance on all open retail trades Avg. outstanding balance on all open retail trades Avg. (sum) loan amount on all open retail trades Avg. loan amount on all open retail trades Maximum loan amount on all open retail trades Avg. (sum) loan amt. past due on all open or closed retail trades Avg. avail. credit on open retail trades < 30 days delinq. 4+ times 13

14 Data element listing INSOURCE Summarized Credit Statistics, continued Overall ratio of balance to credit limit of all open retail trades Ratio of bal. to limit of all open retail opened < 12 mos. of date Age in mos. of oldest retail account open, paid or closed Age (mos.) latest opened retail account open paid or closed Avg. age in months of all retail accounts Avg. no. of retail inquiries made for credit purposes Avg. no. of retail inquiries for credit purpose < 6 mos. of profile date % profile with retail trades never reported delinq. or derog % profile with retail trades 30+ days delinq. or derog % profile with retail trades 60+ days delinq. or derog % profile with retail trades 90+ days delinq. or derog % profile with retail trades ever reported derog % of profile consisting of open retail accounts Avg. no. of sales finance trades Avg. no. of open sales finance trades with balance >= to zero Avg. no. of open sales finance trades Avg. no. of sales finance trades opened < 12 mos. of profile date Avg. no. of open sales finance trades presently 30+ days delinq Avg. no. of sales finance trades never delinq. or derog Avg. no. of sales finance trades 30+ days delinq. or derog Avg. no. of sales finance trades ever derog Avg. (sum) balance on all open sales finance trades Avg. (sum) loan amount on all open sales and finance trades Avg. no. of service and professional trades Avg. no. of open svc. and prof. trades with balance > or = to Avg. no. of open service and professional trades Avg. no. of svc. and prof. trades opened < 12 mos. of profile date Avg. no. of open svc. and prof. trades presently 30+ days delinq Avg. no. of svc. and prof. trades never delinq. or derog Avg. no. of svc. and prof. trades 30+ days delinq. or derog Avg. no. of svc. and professional trades 60+ days delinq. or derog Avg. no. of svc. and professional trades 90+ days delinq. or derog Avg. no. of service and professional trades ever derog Avg. (sum) balance on all open service and professional trades Avg. (sum) loan amt. on all open svc. and professional trades Avg. no. of savings and loan trades Avg. no. of open savings and loan trades with balance > or = to Avg. no. of open savings and loan trades Avg. no. of savings/loan trades opened < 12 mos. of profile date Avg. no. of savings/loan trades presently 30+ days delinq Avg. no. of savings and loan trades never delinq. or derog Avg. no. savings/loan trades 30+ days delinq. or derog Avg. no. of savings and loan trades ever derog Avg. (sum) balance on all open savings and loan trades Avg. (sum) loan amount on all open savings and loan trades Median-Level Credit Variables Median Risk Score Median Equivalency Score Median Bankruptcy Score Factor Variables Good vs. Bad Credit score Installment Trades score Active Users score Delinq. Services/Professional Trades score Seeking Credit score Extending Revolving Trades score Good vs. Bad Credit Installment Trades Active Users Delinq. Services/Professional Trades Seeking Credit Extending Revolving Trades Aggregated vehicle data Auto Market Statistics SM Aggregated vehicle information is available for modeling that provides valuable insight into lifestyle, affluence and other key characteristics of consumers automobile ownership patterns at various geographic levels Number of vehicles in ZIP /ZIP Number households with a vehicle Number households without a vehicle Avg. no. vehicles per household Percent households with vehicle Percent households without a vehicle Maximum Value of Vehicles in household Avg. Aggregate Value vehicles per household Avg. Value of Vehicles per area Number Domestic 1 Year Percent Domestic < 1Year Number Import < 1 Year Percent Import < 1 Year Number Domestic 1 Year Percent Domestic 1 Year Number Import 1 Year Percent Import 1 Year Number Domestic 2 Year Percent Domestic 2 Year Number Import 2 Year Percent Import 2 Year Number Domestic 3 Year Percent Domestic 3 Year Number Import 3 Year Percent Import 3 Year Number Domestic 4 Year Percent Domestic 4 Year Number Import 4 Year Percent Import 4 Year Number Domestic 5 7 Year Percent Domestic 5 7 Year Number Import 5 7 Year Percent Import 5 7 Year 14

15 Data element listing INSOURCE Aggregated vehicle data Auto Market Statistics, cont Number Domestic 8 10 Year Percent Domestic 8 10 Year Number Import 8 10 Year Percent Import 8 10 Year Number Domestic Year Percent Domestic Year Number Import Year Percent Import Year Number Domestic 15+ Year Percent Domestic 15+ Year Number Import 15+ Year Percent Import 15+ Year Number Low Price Class Percent Low Price Class Number Medium Price Class Percent Medium Price Class Number High Price Class Percent High Price Class Number Luxury Price Class Percent Luxury Price Class Number With Price Class Percent With Price Class Number Unknown Price Class Percent Unknown Price Class Number American Origin Percent American Origin Number European Origin Percent European Origin Number Asian Origin Percent Asian Origin Number Other Manufacturer Origin Percent Other Manufacturer Origin Number Vehicles with Country of Origin Percent with Country of Origin Number Male Owners Percent Male Owners Number Female Owners Percent Female Owners Number Unknown Owners Percent Unknown Owners Number New Vehicles Percent New Vehicles Number Used Vehicles Percent Used Vehicles Number New Cars Percent New Cars Number New Light Trucks Percent New Light Trucks Number Used Cars Percent Used Cars Number Used Light Trucks Percent Used Light Trucks Number Budget Cars Percent Budget Cars Number Small Cars Percent Small Cars Number Lower Midrange Cars Percent Lower Midrange Cars Number Midrange Cars Percent Midrange Cars Number Upper Midrange Cars Percent Upper Midrange Cars Number Near Luxury Cars Percent Near Luxury Cars Number Luxury Cars Percent Luxury Cars Number Sporty Cars Percent Sporty Cars Number Specialty Cars Percent Specialty Cars Number Electric/Hybrid Cars Percent Electric/Hybrid Cars Number Small Pickup Trucks Percent Small Pickup Trucks Number Large Pickup Trucks Percent Large Pickup Trucks Number Electric Trucks Percent Electric Trucks Number Minivan Vehicles Percent Minivan Vehicles Number Van Vehicles Percent Van Vehicles Number Small Sport Utility Percent Small Sport Utility Number Midrange Sport Utility Percent Midrange Sport Utility Number Large Sport Utility Percent Large Sport Utility Number Unknown Market Class Percent Unknown Market Class Average MSRP Median MSRP Number Vehicles With MSRP Percent Vehicles With MSRP Number Vehicles Without MSRP Percent Vehicles Without MSRP Number with MSRP < $10, Percent with MSRP < $10, Number with MSRP $10,000 $14, Percent with MSRP $10,000 $14, Number with MSRP $15,000 $19, Percent with MSRP $15,000 $19, Number with MSRP $20,000 $24, Percent with MSRP $20,000 $24,999 15

16 Data element listing INSOURCE Aggregated vehicle data Auto Market Statistics, cont Number with MSRP $25,000 $34, Percent with MSRP $25,000 $34, Number with MSRP $35,000 $49, Percent with MSRP $35,000 $49, Number with MSRP > $50, Percent with MSRP > $50, Average Retail Value Number with Retail Value Number without Retail Value Number with Retail Value < $5, Percent with Retail Value < $5, Number with Retail Value $5,000 $9, Percent with Retail Value $5,000 $9, Number with Retail Value $10,000 $14, Percent with Retail Value $10,000 $14, Number with Retail Value $15,000 $19, Percent with Retail Value $15,000 $19, Number with Retail Value $20,000 $24, Percent with Retail Value $20,000 $24, Number with Retail Value $25,000 $34, Percent with Retail Value $25,000 $34, Number with Retail Value > $35, Percent with Retail Value > $35, Number Acura Cars Percent Acura Cars Number Audi Cars Percent Audi Cars Number Buick Cars Percent Buick Cars Number BMW Cars Percent BMW Cars Number Cadillac Cars Percent Cadillac Cars Number Chevrolet/Geo Cars Percent Chevrolet/Geo Cars Number Chrysler Cars Percent Chrysler Cars Number Daewoo/Kia Cars Percent Daewoo/Kia Cars Number Dodge Cars Percent Dodge Cars Number Ford Cars Percent Ford Cars Number Honda Cars Percent Honda Cars Number Hyundai Cars Percent Hyundai Cars Number Infiniti Cars Percent Infiniti Cars Number Jaguar Cars Percent Jaguar Cars Number Lexus Cars Percent Lexus Cars Number Lincoln Cars Percent Lincoln Cars Number Mazda Cars Percent Mazda Cars Number Mercedes Cars Percent Mercedes Cars Number Mercury Cars Percent Mercury Cars Number Mitsubishi Cars Percent Mitsubishi Cars Number Nissan Cars Percent Nissan Cars Number Oldsmobile Cars Percent Oldsmobile Cars Number Plymouth Carsvehicle data Auto Market Percent Plymouth Cars Number Pontiac Cars Percent Pontiac Cars Number Porsche Cars Percent Porsche Cars Number Saab Cars Percent Saab Cars Number Saturn Cars Percent Saturn Cars Number Subaru Cars Percent Subaru Cars Number Suzuki Cars Percent Suzuki Cars Number Toyota Cars Percent Toyota Cars Number Volkswagen Cars Percent Volkswagen Cars Number Volvo Cars Percent Volvo Cars Number Luxury/Special Mix Cars Percent Luxury/Special Mix Cars Number Electric/Hybrid Cars Percent Electric/Hybrid Cars Number Other Makes Percent Other Makes Number Sporty Car Mix Percent Sporty Car Mix Number Domestic Car Makes Percent Domestic Car Makes Number Import Car Makes Percent Import Car Makes Number Chevrolet Light Trucks Percent Chevrolet Light Trucks Number Chrysler/Plymouth Light Trucks Percent Chrysler/Plymouth Light Trucks Number Dodge Light Trucks Percent Dodge Light Trucks Number Ford Light Trucks Percent Ford Light Trucks Number GMC Light Trucks Percent GMC Light Trucks 16

17 Data element listing INSOURCE Aggregated vehicle data Auto Market Statistics, cont Number Isuzu Light Trucks Percent Isuzu Light Trucks Number Mazda Light Trucks Percent Mazda Light Trucks Number Mitsubishi Light Trucks Percent Mitsubishi Light Trucks Number Nissan Light Trucks Percent Nissan Light Trucks Number Subaru Light Trucks Percent Subaru Light Trucks Number Toyota Light Trucks Percent Toyota Light Trucks Number Light Truck Mix Percent Light Truck Mix Number Domestic Light Trucks Percent Domestic Light Trucks Number Import Light Trucks Percent Import Light Trucks Number Chevrolet SUVs Percent Chevrolet SUVs Number Chrysler SUVs Percent Chrysler SUVs Number Dodge SUVs Percent Dodge SUVs Number Ford SUVs Percent Ford SUVs Number GMC SUVs Percent GMC SUVs Number Honda SUVs Percent Honda SUVs Number Isuzu SUVs Percent Isuzu SUVs Number Jeep SUVs Percent Jeep SUVs Number KIA SUVs Percent KIA SUVs Number Mitsubishi SUVs Percent Mitsubishi SUVs Number Nissan SUVs Percent Nissan SUVs Number Oldsmobile SUVs Percent Oldsmobile SUVs Number Suzuki SUVs Percent Suzuki SUVs Number Toyota SUVs Percent Toyota SUVs Number Other SUVs Percent Other SUVs Number Luxury SUV Mix Percent Luxury SUV Mix Number Chevrolet Vans Percent Chevrolet Vans Number Chrysler Vans Percent Chrysler Vans Number Dodge Vans Percent Dodge Vans Number Ford Vans Percent Ford Vans Number GMC Vans Percent GMC Vans Number Honda Vans Percent Honda Vans Number Nissan Vans Percent Nissan Vans Number Oldsmobile Vans Percent Oldsmobile Vans Number Toyota Vans Percent Toyota Vans Number Volkswagen Vans Percent Volkswagen Vans Number Van Mix Percent Van Mix Number Unspecified Make Codes Percent Unspecified Make Codes Percent with Retail Value Percent without Retail Value Vehicle Market Class Bundle Vehicle Value and Age Data Bundle Vehicle Make Bundle Number Traditional Cars Percent Traditional Cars Number Upscale Premium Cars Percent Upscale Premium Cars Number Upscale Ultra Cars Percent Upscale Ultra Cars Number Sporty Cars Upper Premium Percent Sporty Cars Upper Premium Number Sporty Cars Ultra Luxury Percent Sporty Cars Ultra Luxury Number Sport Utility Pickup Truck Percent Sport Utility Pickup Truck Number Alt. Power Natural Gas Car Percent Alt. Power Natural Gas Number Sport Wagon Entry Level Percent Sport Wagon Entry Level Number Sport Utility Upper Midrange Percent Sport Utility Upper Midrange Number Sport Wagon Midrange Percent Sport Wagon Midrange Number Sport Wagon Premium Percent Sport Wagon Premium Number Sport Utility Premium Large Percent Sport Utility Premium Large Foreign vs. Domestic Score More vs. Less Expensive Score Luxury vs. Mid-Priced Score New vs. Used Score Midrange Car vs. Truck Score Foreign vs. Domestic More vs. Less Expensive Luxury vs. Mid-Priced New vs. Used Midrange Car vs. Trucks 17

18 Data element listing INSOURCE 2000 census data variables G2001 % Pop. Age < 4 G2002 % Pop. Age 5 9 G2003 % Pop. Age G2004 % Pop. Age G2005 % Pop. Age G2006 % Pop. Age G2007 % Pop. Age G2008 % Pop. Age G2009 % Pop. Age G2010 % Pop. Age G2011 % Pop. Age G2012 % Pop. Age G2013 % Pop. Age G2014 % Pop. Age G2015 % Pop. Age G2016 % Pop. Age G2017 % Pop. Age G2018 % Pop. Age G2019 % Pop. Age 85+ G2020 % Pop. Age < 10 G2021 % Pop. Age < 18 G2022 % Pop. Age < 25 G2023 % Pop. Age G2024 % Pop. Age G2025 % Pop. Age G2026 % Pop. Age G2027 % Pop. Age 65+ G2028 % Pop. Age 75+ G2029 % Pop. Age 18+ G2030 % Pop. Age G2031 Median Age G2032 Median Age Male G2033 Median Age Female G2034 Median Age Adults 18+ G2035 Median Age Adult Male 18+ G2036 Median Age Adult Female 18+ G2037 % Male G2038 % Female G2039 % White Only G2040 % Black Only G2041 % American Indian Only G2042 % Asian Only G2043 % Hawaiian Only G2044 % Other Race Only G2045 % Multiple Race G2046 % Hispanic G2047 % Non-Hispanic G2048 G2049 G2050 G2051 G2052 G2053 G2054 G2055 G2056 G2057 G2058 G2059 G2060 G2061 G2062 G2063 G2064 G2065 G2066 G2067 G2068 G2069 G2070 G2071 G2072 G2073 G2074 G2075 G2076 G2077 G2078 G2079 G2080 G2081 G2082 G2083 G2084 G2085 G2086 G2087 G2088 G2089 G2090 G2091 G2092 G2093 % White Non-Hispanic % Black Non-Hispanic % American Indian Non-Hispanic % Asian Non-Hispanic % Hawaiian Non-Hispanic % Other Race Non-Hispanic % Multiple Race Non-Hispanic % White Hispanic % Black Hispanic % American Indian Hispanic % Asian Hispanic % Hawaiian Hispanic % Other Race Hispanic % Multiple Race Hispanic % Pop. in Family Households % Pop. Householders in Family household % Pop. Male Householders in Family Household % Pop. Female Householders Family Household % Pop. Spouse in Family Household % Pop. Children in Family Household % Pop. Natural Born/Adopted Children Family Household % Pop. Stepchildren in Family Household % Pop. Grandchildren in Family Household % Pop. Sibling in Family Household % Pop. Parent in Family Household % Pop. Other Relatives in Family Household % Pop. Non-Relatives in Family Household % Pop. In Non-Family Households % Pop. Male Householders in Non-Family Household % Pop. Male Living Alone % Pop. Male Householder 2+ person Non-Family Household % Pop. Female Households in Non-Family Household % Pop. Female Living Alone % Pop. Female Householder 2+ Person Non-Family Household % Pop. Non-Relatives in Non-Family Household % Pop. In Group Quarters % Pop. In Institutions % Pop. In Correctional Institutions % Pop. In Nursing Homes % Pop. In Other Institutional Group Quarters % Pop. Non-Institutional Group Quarters % Pop. College Dormitories % Pop. Military Quarters % Pop. Other Non-Institutional Group Quarters % Households Non-Hispanic % Households Non-Hispanic White 18

19 Data element listing INSOURCE 2000 census data variables cont. G2094 % Households Non-Hispanic Black G2095 % Households Non-Hispanic Native American G2096 % Households Non-Hispanic Asian G2097 % Households Non-Hispanic Hawaiian G2098 % Households Non-Hispanic Other Race G2099 % Households Non-Hispanic Multiple Race G2100 % Households Hispanic G2101 % Households Hispanic White G2102 % Households Hispanic Black G2103 % Households Hispanic Native American G2104 % Households Hispanic Asian G2105 % Households Hispanic Hawaiian G2106 % Households Hispanic Other Race G2107 % Households Hispanic Multiple Race G2108 % Households with Children G2109 % Households Family Household with Children G2110 % Households Married Couple Family with Children G2111 % Households Other Family Type with Children G2112 % Households Male Householder with Children G2113 % Households Female Householder with Children G2114 % Households Non-Family Household with Children G2115 % Households Non-Family Male HOH with Children G2116 % Households Non-Family Female HOH with Children G2117 % Households No Children G2118 % Family Households No Children G2119 % Family Households No Children Married Couple G2120 % Family Households No Children Other Household G2121 % Family Households No Children Male Householder G2122 % Family Households No Children Female Householder G2123 % Non-Family Households G2124 % Non-Family Households Male Householder G2125 % Non-Family Households Female Householder G2126 % Households Married Couple G2127 % Households Age G2128 % Households Age G2129 % Households Age G2130 % Households Age G2131 % Households Age G2132 % Households Age G2133 % Households Age G2134 % Households Age 85+ G2135 % Dwelling Units Vacant G2136 % Dwelling Units Occupied G2137 % Dwelling Units Owner-Occupied G2138 % Dwelling Units Renter-Occupied G2139 % Vacant Units for Rent G2140 G2141 G2142 G2143 G2144 G2145 G2146 G2147 G2148 G2149 G2150 G2151 G2152 G2175 G2176 G2177 G2201 G2202 G2203 G2204 G2205 % Vacant Units for Sale % Vacant Units Sold and Not Yet Occupied % Vacant Units Seasonally Occupied % Vacant Units for Migrant Workers % Vacant Units Other Reason for Vacancy Average Household Size % Households 1 Person % Households 2 Persons % Households 3 Persons % Households 4 Persons % Households 5 Persons % Households 6 Persons % Households 7+ Persons Population Households Pop. Density Dwelling Units % Pop. Urbanized Areas % Pop. Urban Clusters % Pop. Rural Farm % Pop. Rural Non-Farm G2206 Pop. Age 15+ G2207 G2208 G2209 G2210 G2211 G2212 G2213 G2214 G2215 G2216 G2217 G2218 % 15+ Never Married % 15+ Married Spouse Present % 15+ Married Spouse Absent % 15+ Widowed % 15+ Divorced % 15+ less than 9th grade % 15+ 9th 11th grade No Diploma % 15+ High School Graduate % 15+ Some College No Degree % 15+ Associate Degree % 15+ Bachelor s Degree % 15+ Graduate/Prof. Degree G2219 Pop. 3+ G2220 % Pop. 3+ School: Preschool G2221 % Pop. 3+ School: Kindergarten G2222 % Pop. 3+ School: Elementary G2223 % Pop. 3+ School: High School G2224 % Pop. 3+ School: Univ./College G2225 % Pop. 3+ School: Grad./Prof. G2226 % Pop. 3+ School: Not in School G2227 % Pop. 3+ School: Public G2228 % Pop. 3+ School: Private G2229 % Native-Born Citizen G2230 % Foreign-Born Nat Citizen G2231 % Foreign-Born Non-Citizen 19

20 Data element listing INSOURCE 2000 census data variables cont. G2232 % Household s Income Less than $10,000 G2233 % Household s Income $10,000 14,999 G2234 % Household s Income $15,000 19,999 G2235 % Household s Income $20,000 24,999 G2236 % Household s Income $25,000 29,999 G2237 % Household s Income $30,000 34,999 G2238 % Household s Income $35,000 39,999 G2239 % Household s Income $40,000 44,999 G2240 % Household s Income $45,000 49,999 G2241 % Household s Income $50,000 59,999 G2242 % Household s Income $60,000 74,999 G2243 % Household s Income $75,000 99,999 G2244 % Household s Income $100, ,999 G2245 % Household s Income $125, ,999 G2246 % Household s Income $150, ,999 G2247 % Household s Income $200,000+ G2248 Median Household Income G2249 Median Family Household Income G2250 Median Non-Family Household Income G2251 Per-Capita Income G2252 % Household s with Earnings G2253 % Household s No Earnings G2254 % Household s with Wage or Salary Income G2255 % Household s No Wage or Salary Income G2256 % Household s Self-Employment Income G2257 % Household s No Self-Employment Income G2258 % Household s with Int./Div./Rental Income G2259 % Household s No Int./Div./Rental Income G2260 % Household s Social Security Income G2261 % Household s No Social Security Income G2262 % Household s Supp. Security Income (SSI) G2263 % Household s No Supp. Sec. Income (SSI) G2264 % Household s Public Asst. Income G2265 % Household s No Public Asst. Income G2266 % Household s Retirement Income G2267 % Household s No Retirement Income G2268 % Household s Other Type of Income G2269 % Household s No Other Type of Income G2270 Median Income: Household Age < 25 G2271 Median Income: Household Age G2272 Median Income: Household Age G2273 Median Income: Household Age G2274 Median Income: Household Age G2275 Median Income: Household Age G2276 Median Income: Household Age 75+ G2277 % White Pop. Below Poverty G2278 G2279 G2280 G2281 G2282 G2283 G2284 G2285 G2286 G2287 G2288 G2289 G2290 G2291 G2292 G2293 G2294 G2295 G2296 G2297 G2298 G2299 G2300 G2301 G2302 G2303 G2304 G2305 G2306 G2307 G2308 G2309 G2310 G2311 G2312 G2313 G2314 G2315 G2316 G2317 G2318 G2319 G2320 G2321 G2322 G2323 G2324 % White Pop. Above Poverty % Black Pop. Below Poverty % Black Pop. Above Poverty % Native Pop. Below Poverty % Native Pop. Above Poverty % Asian Pop. Below Poverty % Asian Pop. Above Poverty % Hawaiian Pop. Below Poverty % Hawaiian Pop. Above Poverty % Other Pop. Below Poverty % Other Pop. Above Poverty % Multiple Race Pop. Below Poverty % Multiple Race Pop. Above Poverty % Hispanic Pop. Below Poverty % Hispanic Pop. Above Poverty % White Non-Hispanic Pop. Below Poverty % White Non-Hispanic Pop. Above Poverty Total Labor Force % In Armed Forces % Employed % Unemployed % Not in Labor Force Female Labor Force Part Rate % Agric. Forestry Fish and Hunting % Mining % Construction % Manufacturing % Wholesale Trade % Retail Trade % Transportation and Warehousing % Utilities % Information % Finance and Insurance % Real Estate Rental and Leasing % Professional Scientific and Technical Services. % Management of Computer and Enterprises % Administration and support and Waste Management % Educational Services % Health Care and Social Assistance % Arts, Entertainment and Recreation % Accommodation and Food Services % Other Services non-pub Administration % Public Administration % Occupational Management (non-farm) % Occupational Farmers and Farm Mgmt. % Occupational Business Ops. Spec. % Occupational Financial Specialists 20