Storefront Design & Customization

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2 Storefront Design & Customization Professional store design library of themes and layouts One click theme and layout customization Use a Microsoft Word like WYSIWYG (What You See Is What You Get) editor to edit web pages E-commerce centric parametric web-part / widget library to ease the store design Customized product showcase templates to display required product information as per the need of the category and merchandise Create special pages quickly to create and promote festive, seasonal and event based collections Change layout of individual pages to give different look and feel for special events Easy Navigation with Dynamic Menus Apply your own CSS/HTML styling to menus and insert them on any page Personalized Navigation : Welcome, Sign in or Register, My Account / My Profile, Shopping Cart With items & Value,Track Order Multi-level category fly-out navigation menus Navigation by product attributes, brand and price to ease the product discovery and locate the required product with intuitive clicks Several product showcase areas as per the merchandising needs like featured, recently launched, top of the season, etc Full text in-store keyword and faceted search Refine the search with price, brand and product attributes Popular search keyword cloud and recent searches Side by side product comparisons with product prices, images, attribute information Pull down menu to give an professional and ease of use navigation Tab navigation menu to better presentation and display selected menu Catalogue & Product Management Multi-Level Category and Subcategory

3 Predefined ready to use Category Attributes ( Only Martjack Repository Categories ) Ad-hoc Product Collection and Grouping Create as many as possible categories depending your web store product range and add products to them Embed videos ( You Tube / Vimio / Scribd )in product description for each product SKU code as an unique identifier in the catalogue Global Product Variant Properties to reuse in the store Product Based payment and shipping options Payment options enabled let you control the mode of payment available for the product. Manage product Variant Level Pricing and Inventory Define a sequence to variants and display on web store front Multi scale Product Zoom-in to display very large images in sliced format with faster downloading Tool for creating multi scale file for deep zoom images Add additional images to each products Display thumbnail images on product page on web storefront Display variant swatch images on product page Sequence swatch images to display on store front Change large images on click of swatch images on product page Define additional custom content type to add images with ad-hoc sizes Display images with ad-hoc sizes in product showcases Catalogue Bulk Management tool to update data faster using excel sheet Product Activation and Deactivation dates Specify cost price and see profit reports Fully WYSIWYG editor for description Restrict consumer to buy Minimum product quantities in a single order Downloadable and digital products Add and assign brands/manufacturers Specify product weight for live shipping quotes Enable free shipping on a per-product basis Choose if a product is taxable or not Market price and selling price for each SKU Mention cost price against each code Show or Hide price on product page Product note can be used for writing memos and remarks for your consumption. Upload and manage product images, files and folders through file manager section. In file manager you can upload multiple images in a batch using zip. Change prices of your catalogue by using mass update tools like by percentage increase and decrease the prices or absolute value. Re-assign products to another category when deleting categories Deactivate products and it get removed from web storefront Activate products to display on web storefront

4 Content Management Creating new pages and blog posts is simple. You can create as many pages or blogs as you like. Content pages will let you reach out to your customers and give them more information about your online store. Blog posting module - A blog is very useful for communicating with your customers and is an incredibly powerful promotion tool. Display RSS feeds from other sites to keep updated data on your site Easy-to-use WYSIWYG editor Drag & drop category assignment Create and display banners and promotions on the content pages Manage Document Repository for downloading brochures, policies etc HTTP redirection module to redirect the changed URLs to avoid http error on your site Create RSS channels and publications to give an updated information about products/ promotions to the consumers Display the photo gallery form Flicker on your site Create ad Hoc form to take information from consumer and save in database or get a notification Inventory & Stock Management Minimum Order Quantity to restrict consumers to buy minimum number of products in one order Net Inventory show current inventory available in the store Reserve Quantity to block the stock for special orders which are not coming from web storefront Re-order stock level - Set stock level per product to display the products in stock replenishment Pre Order or Back Order with Stock Available Date allows to take the orders even stock is not available Stock Alert Quantity to send alerts to inventory manager if product inventory reach stock alert quantity level

5 Extensive Stock Report to display stock available bases in SKU search, categories, attributes Create and Manage Purchase order to suppliers Receive delivery notes/challan to manage deliveries in stock Book Stock against delivery notes Disable purchasing when no stock Stock movement facility to move the stock with stock in or stock out options for missing, found, internal purchase etc Bulk update inventory levels Stock Replenishment displays list of product for which stock is below re order stock level Payment Gateways & Checkout Process Integrated with popular payment gateways throughout the world like CC Avenue, EBS, HDFC, ICICI, EPDQ, HSBC, AMEX, RBS, Sage Pay, HSBC, Axis, MIGS,Bill Desk Offer Cash on Delivery based on your logistic preferences and business rules. Enable traditional payment modes like Cheque DD and Bank payments. Offer PayPal as a separate payment gateway New way of collecting payments - Cash Before delivery through our network of payment collection points - IPAYNEAR Network. Provide parallel option to the home delivery by enabling Pick up at your Store facility. Update the quantities of items added earlier to the cart Display the cart prominently on all pages and sections for a prompt checkout Single page Express checkout system with automatic user account creation and guest checkout. Prefilled billing and delivery address for the registered user accounts Mechanism to retrieve the password in-case user has forgotten it Print order receipts from web storefront Order status updates and tracking Order history and customer account tool for the registered user Order Management Complete workflow of order life cycle

6 Cash On Delivery' facility to dispatch the orders Cash On Delivery' integration with 'Aramex Courier for selected Indian PIN codes Track and Authorize Orders for Offline payments received by Cheque/DD or Bank transfer Update order status to customers by SMS, s based on events View payment pending orders received on the store by date and payment type Authorize the payment pending orders on receipt/confirmation of the payment. Edit payment pending order and send a link to user for payments for payment pending orders View Stock pending orders list within date range, payment type Process Stock pending order as soon as stock is available in the store and make them ready for shipping View order details with customers billing and shipping address View cart details in orders like, product title, SKU, quantity purchased, promotion discount applied, discount vouchers used etc Display consumers IP details with browser information Logs for each event of order with date and system generated message Record notes/comments logged by merchant in order details Record comments logged by merchant for consumer against each order Display comments logged by merchant for consumer in order details in my accounts section List ready for shipping order by Order number, date and product Print delivery addresses to use for dispatches with courier service providers Enter shipping details with fulfilment service and docket number Cancel orders if payment not received or payment received but fraud user Auto and SMS notification to the customer on order dispatch with customization. Auto and SMS notification to the customer on order delivered with customization content as per need Auto and SMS notification to the customer on order cancelation with customization content as per need Search and track order by order status, order number, date and customer name, check out type, product title. Transfer order to the nearest store where the item is available in stock to deliver it, for web store with multiple offline stores Manage the in-store Pick Up orders through separate work flow. Inform consumer about package is ready for in-store pick up Deliver products in-store with valid identifications of the consumer Print Invoice formats ( editable ) Templates to cater design need for putting logo, displaying regulatory information like TAX information CST etc Print Dispatch Formats ( editable )Templates to cater design need for putting logo, displaying return policy information Edit shipping address of the order in case customer request to change in shipping address Integration with premier logistic providers to generate dispatch notes with AWB / Docket number.

7 Automated batch files to courier companies to pick up the dispatches Integration with courier APIs to get real time status of order dispatch Export orders to excel files and CSV formats Report of number of visitor, converted order, drop order ratio etc New order notifications via , on your mobile phone with SMS messaging Punch new orders from backend tool for orders over phone, direct sale and partner enquiries Send invoice payment links through s to your customer and enable to pay online. Order Refund / Exchange Facility Refund full or partial amounts to the customer Return / exchange orders in case of size mismatch, wrong product delivered, product got damage during delivery Create new orders for exchanged returned products Amend inventory back in the stock on return and refunds on case to case basis Refund / Return can be done before and after dispatches Record logs of return process for audit Lead Management Capture leads through different Specialized lead generation options (call for actions) Leads through predefined call for actions like get a Call, reserve and visit store, request for price Create a new call for action through an XML based form editor Map the form fields ( XML based ) to lead database fields Leads supported with automated and SMS with customized content Manage the lead workflow through set of statuses Pending, Initiated, Converted, Invalid or Rejected Manage leads and log conversations done with consumer to handle the leads better control Generate lead reports with date filter, lead status etc

8 Shipping & Tax Management Fully Customizable Shipping and Tax Table Configure shipping charges based on total cart price Configure shipping charges based on individual product weight Configure shipping charges based on per item, irrespective of weight or price Configure shipping charges in slabs for per item or weight Configure shipping charges based on shipping modes like express delivery, standard delivery Configure Shipping in selected jurisdictions Configure shipping charges based on Shipping jurisdictions Restrict Shipping to certain Countries, regions or jurisdictions Offer Free Shipping on selected products or above some cart value facility to add additional handling fees for total order Or per Item create tax categories like VAT, Octroi Tax charges configuration based on tax category and tax jurisdictions Configure and display tax rates on storefront Display product prices inclusive of tax or exclusive of tax on store front Configurable Cash on Delivery options at product level Integrated with courier companies like ARAMAX ( India ) and UPS ( USA and UK ) for realtime shipping charge calculation Shipping and Tax displayed on invoices Import & Export Options Import / Export catalogue and stock data through familiar office excel sheet Define merchandising associations (similar or cross sell items and accessories / up sell) through batch import. Bulk import tool for product definitions through attributes Define the product content links from the site content repository through familiar excel interface. Export site users and membership data in excel sheets. Import excel tool - create or migrate the new users from external systems. Upload order updates like shipping AWB / docket and dispatch date Download subscribed users for a particular campaign / mailing list for bulk tools.

9 Upload unsubscribed addresses or bounced s from bulk tools for reconciliation. Site Search Catalogue based Text search Option to choose categories in faceted search Display multi level faceted search as per configuration Refine collection with Category, Attributes and Prices Shop by category filtration to display more accurate data Shop by brand filtration to display more accurate data Shop by price filtration to display more accurate data Search content in pages Submit all the searched strings with category to Google analytics Popular Searches keyword cloud from Google analytics Recent Searches done by the consumers on the site Add a site search bar to your site in seconds Search Engine Optimization Search-engine friendly page urls for category page Search-engine friendly page urls for brand page Search-engine friendly page urls for product page Search-engine friendly page urls posts/blogs Use of content heading tags (like H1...H6) to help crawlers read the section titles and create page ranks Targeted and Customizable Title tag and meta properties like keyword and description Image Alt-text with automated keywords from the related data held in catalogue and CMS database Automatic site-map creation, required for search engine submissions Redirect non WWW traffic to WWW urls Setup 301 redirects to handle cached pages in search engines more efficiently Major CSS style sheets and JavaScript libraries are separate from on-page HTML mark-up

10 Create your own meta data tags and easily add them to any web page Search engine feed also includes every catalogues and products (ecommerce only) Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines Customer Communication & Engagement Product Comparison help consumer to take a decision faster by comparing products Wish list to add products so by in future Consumer can have public wish list which can be visible to friends Consumer can have private wish list which can be visible only to him a Friend and Share A Product allows consumer to invite his friend and have look at the products Product Rating and Reviews will help consumer to understand more about the product with actual users SMS and Mails on different order events Discussion Threads allows consumer to discuss about the product and know more from the experts Personalize your communication with the customer by setting up your own sender ID SMS Preferences for user defined events like registration on store check out and price alerts etc. Configure Mails on different events like registration, order confirmation and cancellation, shipment dispatch Configure Mail template using dynamic tags Customized Gift message and on demand delivery date Social Media Marketing (Additional/Optional) Rating and Reviews allows consumer to rate the product and its share its reviews to other consumers FConnect allows consumers to link the facebook user with web storefront user. FConnect allows consumers to see his facebook friends list with who has liked to products

11 FConnect allows consumers to see what his facebook friends are doing on the web storefront Social bookmarking for viral publishing of the link. Facebook "Like" buttons on product pages Facebook "Like" buttons on comments, reviews, replies and discussions Share products on 20+ social media sites via Add This button Create any number of Discussion threads for particular Product / Post ( Blog Entry ) Set moderation level on new comments / replies Merchandising for Conversion Cross-selling allows to display similar products on product page and give an option to consumer to choose from multiple products and help him a influence to zero down on a product Manual cross sale association for individual products Manual cross sale association based on categories Intelligent and automated logic to display products in cross same based on category brand Up-selling allows to display accessories or compliment product and helps to increase the cart value Manual configuration of up sale products Recently viewed items displays the products consumers has just visited, its helps in easy navigation to see which products he has already viewed Product spotlights to display product prominently on home pages or any other pages to promote Featured categories can be promoted on any pages to highlight the categories Promotional banners can catch the eyeball of the consumer and attract him Create Customer groups bases on their profile and add use in promotions or mailing lists Product comparisons helps consumers to compare the products and choose one to purchase hence helps to convert into orders Editorial Reviews displays expert reviews and influence consumer to purchase the products Marketing & Promotions Google Analytics integration to get exact analysis of the consumers behaviour on the web storefront Incentivise specific products or categories /groups of products with offers and discounts on product listings and showcase areas.

12 Define Buy one and get one OR buy two of a kind and get free on another category product Define discounts based on the total cart value. Define or pass discounts in shipping costs based on particular shipping modes or state of the cart. Capture addresses of casual visitors through tools like newsletters and promotion subscriptions. Manage captured addresses by creating task / campaign specific mailing lists. Create and Manage different type of RSS Publications Define RSS Feeds for auto-publishing updates of your catalogue. Voucher as Discount or Gift Vouchers Create voucher to give discount on all products or selected products or categories Create voucher to give amount base discount or percentage base discount Allows to generate voucher code from system Allows to give customize voucher code as input while creating vouchers Create voucher to use single time or multiple times Create voucher to used by specific user on the web storefront Create voucher to used by any users who has the voucher code Plug your store to the Affiliate Marketing networks like Shoogloo, DGM, Trade Doubler Publish your products to Google product search with integration for Google Merchant centre Track your PPC campaigns using Ad-words sales tracking integration. Integrated with third party loyalty programs like I Mint / My Card. Create customised loyalty program generate loyalty program levels as silver, gold etc Generate unique loyalty program card numbers Allocate points for events like registration, ratings or orders Digital Coupons download and redeem at offline store Integration with Google apps. Track cart Abandonments to negotiate and convert otherwise dropped transactions Integration with HTML Based third party tools like chat widgets, hit counters, ad-sense, etc. Customer Database Management Grow your customer database every time your customers enquire or interact with your website Define additional data fields and profile attributes for the user data Customize your registration forms with custom templates. Keep a history of all past customer enquiries Enable customers to opt in to promotional mailing campaigns while in registration or checkout flow.

13 Enrol customers directly to mailing lists right from membership dashboards and tools Allow customers to view their past orders via storefront My Account section Import and export customers from CSV file Create new customer accounts right from the admin panel to capture phone enquiries Search registered members / users list using Name, Mobile no, . Filter user lists as per the last login and registration date Create customer groups Move customers between groups Create private circulation stores by creating members only access using front login page. Multi Currency Support Define additional currencies for your store. Change currency at any step during the shopping flow or navigation Get current updated currencies conversions factors from authentic sources Define conversion factor to calculate and change the prices on go. Track your users, based on IP Address and its original country associate currency at user level. Map currencies to payment gateway, accordingly it displays payment gateways on web storefront Drag and Drop Designer Powerful browser based drag and drop page builder. Design the page with retail centric web part libraries. Drag web parts around the page to sequence as per your customization requirements. Add single click Videos, images, photos and flash media. Add products and product showcases to create the merchandising areas for featured Product Showcase display multiple product with paging and sorting functionality Product showcase with configure and display attribute data of products taken dynamically Change the look and feel of the each showcase with showcase templates Display or hide prices of MRP or web price from showcase templates Display you save option in product showcase Display products in grid view or list view based on catalogue requirements Showcase Column to display one products at a time in a in showcase control Product Column to display the products title list for the selected featured products Multipurpose Box to display any kind of ad-hoc HTML, content, Images in the storefront

14 Image Column to display images promotional banners on the web storefront pages Category Menu allows to display the selected categories in a menu that can be used at multiple pages for navigation Page Menu allows to display the selected categories or ad-hoc link a for navigation which can be configured for all content pages Product Search controls is a advance product discovery tool to search product by category, brand or keyword and within a price range Store Locator control list the store for chain stores and allows navigation to other web stores in the same chain created on Martjack Log-in control can be used to allow login from any page to consumers Document Control allows to download the document from document library like price list, site brochures, media articles etc Photo Gallery controls can display the images form Flicker website on the web storefront Form Control can be used to collect information from consumers like feedback form, complaint forms etc Coupon/Promotion control to download the digital coupon on web storefront Refine Search control used to filter the product and do the product discovery based on intuition click, by selecting category, brands, attributes, variant and price ranges Map control used to locate the physical store on Google map on the storefront. Mailing List control collects the subscription for newsletters, or promotions campaign RSS Feed Reader to display the RSS feeds from other portals or feed services on web in storefront Post list controls displays posts or blog summaries on storefront which can be navigated to actual blog or post details. Reporting Tools Site traffic and Analysis Bandwidth Usage Reports Track usage for any product or on an aggregate basis Report on top Catalogues and Products. By amount or quantity sold Report on Discount Codes and redemption Cart Abandonment to list the users who a added products to cart but some reason they did not able to complete the transactions Order run Rate to display best selling products in a particular duration Voucher and Coupon Usage SMS Usage to display SMS uses in a given time frame User wise Order History Lead Reports to display the leads in a given time frame and its status

15 Total stock reports to display current stock with total of variant products Full Stock Reports to display stock current stock with variant stock Sales report to display SKU wise sales in a given durations Retrospective report to display the stock on any given day Stock movement report to display all the IN and OUT operation of products from day one Stock Replenishment report to display the stock which needs to be replenished. Daily sales report to display sales with conversion ratio with visited user Monthly Sales report to display monthly sale with conversion ratio with visited user Monthly Sales report to display monthly sale with conversion ratio with visited user Hosting & Security Operating from a state of the art, enterprise grade cloud data centre Firewall and perimeter security Monitoring for critical parameters like CPU/Memory/disk usage 24*7 Trouble shooting and managed all data centre operations Load balanced web servers Backed by the reliability and speed of MySQL databases with highly scalable replication cluster Automatic Backups - We run automatic backups to ensure your online store's data will always be safe and sound. Unlimited Bandwidth - We want to see you have as many customers as possible. If your online store gets a lot of visits you will never see a huge bandwidth bill from us. Your bandwidth is always included as part of your plan. Administrative Tools Domain booking facility is available in the merchant s admin panel. Create additional users to manage and operate your online store. Helps to create and configure Google apps and its integration with web site Define the access rights for the store operators using predefined roles. Activate and deactivate site with single click. Streamlined dashboard showing you vital information each time you log in. Additional Marketplace features

16 Access to a network of branded and experienced drop ship suppliers Integrated experience - Payment gateway, Logistic & Supplier network One click partnership with reputed suppliers and access to popular products across categories Marketplace portal management tools Manage sellers, transaction commissions & approve/reject product offers Reporting tools including order reporting & commission reporting Complete order management & customer service tools available for sellers/suppliers Enable promotions from sellers Invoice generation, order printing and branded slip generation facility Business Process Exception Management (BPEM) for high levels of customer service Access order history, consumer demographics, supplier performance, product performance and host of other business analytics