Why? Sweden is and will continue to be dependent on strong communications and further integration of collective modes

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Brittany Jones
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1 SJ/SAS 1

2 Why? Our customers want to travel from-to, often with both train and air. It is our job to provide travel products that meet our customers ' need for simplicity, accessibility, freedom of choice Sweden is and will continue to be dependent on strong communications and further integration of collective modes We see an increased consolidation globally and locally and thus heightened competition from operators with large domestic markets. It is important that we can continue to develop The relations within and beyond our borders As leading players within each mode of transport, it is our responsibility to jointly pursue development of the Swedish collective infrastructure with high availability, a secure and cost effective travel with a minimized environmental impact 2

further integration of collective modes We see an increased consolidation globally and locally and thus heightened competition from operators with large domestic markets.

3 Specific benefits of the cooperation Enabling new products with high customer value requires cooperation; smooth shuttle train/flight including get-up guarantee, joint annual pass, corporate travel service Increased availability with several alternative travel possibilities for customer Improved connectivity, less waiting time through collaborative planning, for example, when connecting feeder to Arlanda Stimulates rail, more environmentally friendly ground transportation to/from the airport 3

alternative travel possibilities for customer Improved connectivity, less waiting time through collaborative planning, for

4 Vision and mission with the co-operation Vision Linking terrestrial public transport with aviation, air transport. Together we create the flexible trip for the customer Door to door Objective Overall: 1. Increase our revenue 2. Competitiveness 3. Create a unique product offering: One stop shop A trip = A reservation = security for customer Use trains and flights to complement each other, as the train in one direction and flight back Take the train to and from SAS hubs minimize emissions from cars 4

5 Connection warranty Nuläge Domestic 45 min Europe 60 min Intercont. 120 min Done Next step Codeshare Ongoing 5

6 One-stop-shop = Seamless saleability Flyrail closed Next step Access rail Interline vs Codeshare avtal Ready date Q Ongoing *)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s ett Content Management System (CMS). 6

få ner driftkostnaderna och lägga design och kommunikation på

7 Products Status Annual pass SAS travel: unlimited travel on all domestic during 1 year. SJ.SE-travel: Travel unlimited for one year in any grade level with dagtåget and sovvagns-and couchette with night train. Done Destination SAS travel: Travel on the chosen destination, SJ-travel: Travel unlimited for one year in any grade level with dagtåget and sovvagns-and couchette with night train. Done Destination Plus SAS travel: travel on the routes Stockholm-Gothenburg, Stockholm- Sundsvall, Stockholm-Malmö and Stockholm-Malmö/Angelholm. SJ.SEtravel: holders of SAS Travel Pass Individual may at given distances replace existing cards to cards that include the opportunity to travel with SJ on the same routes. Done 7

Done Destination SAS travel: Travel on the chosen destination, SJ-travel: Travel unlimited for one year in any grade level with dagtåget and sovvagns-and couchette with night

8 Connections Connections Update of connections Arlanda Done Kastrup Ongoing (SJ) Ongoing *)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s ett Content Management System (CMS). 8

driftkostnaderna och lägga design och kommunikation på

9 Connections Description To the Airport (with time of arrival Airport (C)): Från Gävle: 07:22 och 08:22 Från Dalarna: 05:57 och 07:53 (tåget som är framme 05:57 går den här tidtabellen via Gävle) Från Sundsvall: 08:03 Från Linköping/Norrköping: 07:35 och 08:18 Från Eskilstuna: 08:35 Från Arlanda C Till Gävle: 18:37, 19:37 Till Dalarna: 18:08, 20:08:, 22:31 (tåget som går 22:31 går den här tidtabellen via Gävle) Till Sundsvall: 17:48 och 18:48 Till Linköping/Norrköping: 18:22 och 20:22 Till Eskilstuna: 20:10 Conclusion Establish a "network" group with a focus on optimizing time to connect. Ongoing 9

Till Gävle: 18:37, 19:37 Till Dalarna: 18:08, 20:08:, 22:31 (tåget som går 22:31 går den här tidtabellen via Gävle) Till Sundsvall: 17:48 och 18:48

10 SJ / SAS Summary Initiatives Strengthen cooperation KFG Flyrail GDS distribution A1: KFG with Intercont A2: KFG with all partners B1: Flyrail CMS B2: Flyrail Codeshare B3: Flyrail Whitelabel C1: Contract with AccessRail C2 Network C2: Codeshare with SJ (via AccessRail) D1: Illustration on good connections Loyalty B2B E1: SJ into SAS Credits F1: Analysis of sales of three cards A2 B3 B2 B1 E1 3 Cards F2: Sales plan 2012 H1: External communication H2: Internal communication C1 A1 D1 F1 F2 H2 H1 External / Internal Communication On time Risk for delay Today Q Q Q Delayed 10 10

11 Summary Focus on the collaborations we have so that our existing offer attains success. Connection warranty One stop shop Network connection Annual Pass 11

TRA Q2 2013 - NORDIC RELEASE - JULY 2013

TRA Q2 2013 - NORDIC RELEASE - JULY 2013 TRAVEL INDUSTRY EXPECTANCY INDEX January 2012 - Nordic Introduction Travel Industry Expectancy Index is an independent temperature gauge on Nordic travel companies